Hodinkee
Finally! The Omega x Swatch MoonSwatch Is Now Available Online
Now boarding: everyone's favorite Swatch collab is now more widely available than ever before with online retail in the U.S. and China.
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Hodinkee
Time+Tide
Swatch is finally selling the MoonSwatch on its website, but…
The MoonSwatch is finally available online for purchase. Well... At least four models are, and exclusively in the USA and China.The post Swatch is finally selling the MoonSwatch on its website, but… appeared first on Time+Tide Watches.
Fratello
Fratello Favorites: The Best Summer Watches At Three Different Price Points - RJ’s Picks From Swatch, Rolex, And Blancpain
I have just returned from my summer holidays (in Austria), where I brought a handful of watches to wear. Typically, I travel as light as possible. Especially when leaving the EU, I try to bring one watch to prevent problems with customs. This time, staying within the EU, I brought four watches with me: the […] Visit Fratello Favorites: The Best Summer Watches At Three Different Price Points - RJ’s Picks From Swatch, Rolex, And Blancpain to read the full article.
Time+Tide
Swatch’s latest MoonSwatch keeps the moonphase, ditches Snoopy & goes for a blue panda look
We'd joke that releases like this are once in a blue moon, but it seems the opposite is true: Swatch just can't stop releasing new MoonSwatches.The post Swatch’s latest MoonSwatch keeps the moonphase, ditches Snoopy & goes for a blue panda look appeared first on Time+Tide Watches.
Time+Tide
Richemont’s CEO reshuffle signals a new future for the luxury group
One of the watch industry's biggest conglomerates has played musical chairs this week, with a new group CEO appointed and brand CEOs moving around.The post Richemont’s CEO reshuffle signals a new future for the luxury group appeared first on Time+Tide Watches.
Video
The Best Watches Under $500 (That Aren’t Plastic)
After the Audemars Piguet x Swatch collaboration sparked a lot of discussion in the watch community, many enthusiasts started asking the same question: if you have $400–$500 to spend on a watch, what should you actu...
Time+Tide
Does the new Swatch x Omega MoonSwatch Mission on Earth solve the fatigue surrounding the collection?
New Swatch x Omega MoonSwatch Mission on Earth models have arrived, but is this what the collection needed in the face of waning momentum?The post Does the new Swatch x Omega MoonSwatch Mission on Earth solve the fatigue surrounding the collection? appeared first on Time+Tide Watches.
Quill & Pad
How Swatch Saved the Swiss Watch Industry
Swatch stands as a testament to innovation, resilience, and creativity within the watch industry. Born out of the ashes of the Quartz Crisis, Swatch both saved the Swiss watch industry from obsolescence and revolutionized it through its groundbreaking approach to design, manufacturing, and marketing.
Worn & Wound
Here We Go Again: the Swatch x Omega Mission to Moonphase New Moon
Well, here we go again. Just a few weeks after the launch of the Swatch x Omega Mission to Moonphase, which saw Snoopy appearing on a pure white MoonSwatch, we’ve got an entirely new creation featuring our beagle friend. By entirely new of course what I really mean is: another color. The Mission to Moonphase New Moon is an all black rendering of the Mission to Moonphase concept. Swatch has been teasing this release over the past several days on social media, so it’s not exactly a surprise, unless you think about the very existence of these watches in the first place, and the conversation that develops around them whenever a new one drops, which is, on its face, surprising. The new Mission to Moonphase New Moon arrives just before April’s new moon, which is also the date of the total solar eclipse that will be visible to millions of Americans in the eastern part of the country (and many more will see a partial eclipse, which is still quite a thing). One wonders why Omega and Swatch didn’t come up with an eclipse themed watch for the occasion. There are all kinds of ways to play with the idea of blotting out the sun. A Bioceramic rendition of the sun’s corona could have been a pretty cool thing. I shouldn’t say “could have been,” of course. It could well be in the works. Quantum physics has proven that if enough time passes, every possible rendition of the MoonSwatch will eventually come to fruition. Back to the Mission to Moonphase at hand. The New Moon re...
Fratello
A Behind-The-Scenes Look At The Swatch Sistem51 - Including A Tour Of ETA In Boncourt
What better way for a watch brand to mark a significant anniversary than to present the result of a project that is equally challenging, ambitious, and just a little bit mad? Swatch introduced its revolutionary Sistem51 mechanical movement in 2013. It did so to mark 30 years since the brand’s inception. The challenge Mr. Nick […] Visit A Behind-The-Scenes Look At The Swatch Sistem51 - Including A Tour Of ETA In Boncourt to read the full article.
Fratello
Swatch Art Journey 2024 - Meet The Swatch × Tate Gallery Collection
The Swatch × Tate collection debuted on March 20th at London’s Tate Modern gallery, home to over 76,000 art pieces. The reason for that is the latest Swatch art collaboration with Tate. There are seven new Swatch × Tate models, each representing a specific artwork - Turner’s Scarlet Sunset, Chagall’s Blue Circus, Miró’s Women and […] Visit Swatch Art Journey 2024 - Meet The Swatch × Tate Gallery Collection to read the full article.
Video
How to RUIN A LAUNCH: Swatch X AP Royal Pop - they messed it up AGAIN
I went to London for the Audemars Piguet x Swatch ROYAL POP launch… and left surprisingly disappointed.
Time+Tide
Live on the ground for the Snoopy Swatch x Omega MoonSwatch Mission to Moonphase sales launch (Live Pics, Video)
We got ahead of the line at the Melbourne Swatch boutique to take a closer look at the new Snoopy MoonSwatch.The post Live on the ground for the Snoopy Swatch x Omega MoonSwatch Mission to Moonphase sales launch (Live Pics, Video) appeared first on Time+Tide Watches.
SJX Watches
Swatch Unveils the MoonSwatch “Snoopy” Mission to the Moonphase
Swatch and Omega are once again dropping another collaboration that is bound to be a hit, the MoonSwatch Mission to the Moonphase. Inspired by the Omega Speedmaster Moonwatch “Snoopy”, the new MoonSwatch features a moon phase along with an all-white Bioceramic case and matching white strap. Snoopy resides on the moon phase display at two o’clock, which features a hidden quote printed in Super-Luminova, “I can’t sleep without a night light!”, that is invisible except in the dark or when exposed to UV light. The Mission to the Moonphase is not a limited edition and instead part of the permanent collection. Initial thoughts Although the MoonSwatch has been a massive hit in terms of units sold – the total sold to date is in the low millions – recent iterations of the model haven’t been particularly exciting, with most of them simply having the addition of a gold-plated seconds hand. With the MoonSwatch Mission to the Moonphase, however, Swatch is bringing something more interesting to the table. While it certainly isn’t imaginative, the appeal of the watch is obvious. For one, it builds on the capitalises on the desirability of the actual Speedmaster “Snoopy”. At the same time, the all-white livery sets it apart from the other MoonSwatch iterations. Like the other versions of the MoonSwatch, the new Snoopy edition offers decent value at US$310. It is inexpensive, though it does feel inexpensive since the case is essentially plastic mixed with ceramic. B...
Worn & Wound
Snoopy Just Wants to Sleep: the Swatch Mission to the Moonphase is Here
In a move that would seem to indicate that no, they really never will stop with these things, Swatch has unveiled a new Bioceramic MoonSwatch featuring, you guessed it: Snoopy. This release has been teased for several weeks now, so it’s not exactly a shock, but it just kind of landing on a Wednesday night is, I have to admit, a little unexpected. What we have here is an all white Bioceramic MoonSwatch case (inspired by the full moon, according to Swatch), a form factor that at this point is nearly as familiar as a Seiko SKX007 or a Cartier Tank. The “Mission to the MoonPhase” at first glance looks like a typical MoonSwatch, but in a stark white treatment. I can’t be the only one for whom it immediately conjured the Guilty Remnant, right? If there’s a watch better suited to that particular, fictional, doomsday cult, I’ve never seen it. Anyway, this is most certainly not a normal MoonSwatch. No, this one not only features everyone’s favorite cartoon beagle in the subdial at the 2:00 position, but it’s a moonphase (yes, that’s Snoopy, apparently representing all of us, just trying to get some sleep in the moonphase indicator). I’m sometimes hard on the MoonSwatch, but Swatch has done something genuinely cool with the lume treatment here, adding a “secret” line of text that will only be visible under UV light. It’s charming, fitting with the Snoopy theme, and feels like the right way to execute something that could be perceived as gimmick. This kind...
Time+Tide
Swatch opens the biggest Australian store on Melbourne’s Collins Street
The landmark shopping street gets a little more whimsical, courtesy of the Swiss giantsThe post Swatch opens the biggest Australian store on Melbourne’s Collins Street appeared first on Time+Tide Watches.
Deployant
New: Swatch Year of the Dragon collection
Swatch releases 5 new watches to celebrate the Year of the Dragon, inspired by neon colours of Asian city street lights and signs.
Video
AP x Swatch Royal Pop: I Queued So You Didn't Have To.
I queued for the AP x Swatch Royal Pop — the Ocho Negro — and honestly, I didn't know what to expect. A £335 Audemars Piguet pocket watch? It sounds ridiculous. But after spending time with it, I have to say… i...
Monochrome
Opinion – Our take on the Swatch x Blancpain Bioceramic Scuba Fifty Fathoms
A few months ago, Swatch and Blancpain introduced the Swatch x Blancpain Bioceramic Scuba Fifty Fathoms. Yup, quite a mouthful. It’s effectively the follow-up of the Moonswatch, which can be seen as Swatch’s take on the Omega Speedmaster. We didn’t cover it on MONOCHROME for obvious reasons (it’s a quartz watch…) despite being a huge […]
Worn & Wound
Swatch and The Simpsons Meet for a Watch Honoring the Long Running Series
I am an unabashed fan of Swatch. I’ve always loved Swatch watches, and as I’ve gotten deeper and deeper into the hobby over the years, my appreciation for them has only grown. They occupy a position that only a few other brands can claim, which is that they’re both an entry point into the hobby, and an arena for very serious collecting. Seriously, Swatch collecting is almost a separate category from watch collecting entirely, and requires a completely different base of knowledge, and, often, an appreciation for things that more mainstream collectors don’t often think about (like packaging, to name just one example). Swatch has been on something of a roll lately in my opinion, releasing a slew of watches that are genuinely interesting and visually striking, and sometimes paying homage to the brand’s early days in unexpected ways. One of my favorite pastimes around here is calling out the great things Swatch does besides the neverending collaborations with their luxury group siblings (it’s no secret that I’m not the biggest fan of the MoonSwatch and new Blancpain collabs), and a recent release, a collaboration of a different sort, caught my eye. Yes, Swatch has a new watch featuring classic iconography from The Simpsons, one of the most omnipresent pieces of pop culture in our lives over the last three decades. It’s a perfectly cromulent watch if there ever was one. The Seconds of Sweetness watch uses Homer’s famous pink donut as a motif, with ever pres...
Worn & Wound
Our First Reactions to the Swatch X Blancpain Scuba Fifty Fathoms
Has the new Swatch X Blancpain Scuba Fifty Fathoms completely taken over your Instagram feed? It has for us. Ever since the watch was teased via a cryptic newspaper ad a little over a week ago, speculation has run rampant about just what Swatch might be up to this time. Their follow up to the Uber-successful MoonSwatch is a bio-ceramic timepiece in much the same vein, but sub oceans for planets, and the mighty Fifty Fathoms for the Speedmaster. Here, the Worn & Wound editorial team reacts to the latest Swatch, sure to generate not just long lines this weekend, but red hot takes for months on end. Zach Weiss Can lightning strike twice? It can if you build a large enough lightning rod, or so the folks at Swatch believe. When the MoonSwatch launched last year, there was a lot of speculation as to whether or not they would do something similar with another brand. Another “crossover for the people,” to be kind. The Blancpain Fifty Fathoms always seemed like the most likely candidate as, well, there aren’t many other truly iconic watches under the Swatch umbrella. At least, not on the scale of the Speedmaster. A year and a half-ish later, we know the answer. My first reaction wasn’t “wow, I can’t believe they did it again!” It was “already?”. Yeah, I’m not surprised Swatch would try to double down on their most successful launch, not just recently, but, like, ever, I was just surprised it was so soon. The Moonswatch has had an odd life cycle that I would hard...
Time+Tide
Swatch x Blancpain collab has debuted. But will it have the same lasting momentum as the MoonSwatch?
Well, considering the big launch yesterday I think we all know what the news of the week is: the new Swatch x Blancpain BioCeramic Scuba Fifty Fathoms collection. The Swatch x Omega MoonSwatch was a groundbreaking collaboration. Upon its debut, not only did it shake up watch enthusiasts, it also affected the mainstream. Genuine collectors … ContinuedThe post Swatch x Blancpain collab has debuted. But will it have the same lasting momentum as the MoonSwatch? appeared first on Time+Tide Watches.
SJX Watches
Blancpain and Swatch Team Up on the $400 Bioceramic Scuba Fifty Fathoms
In a long expected move after the success of the MoonSwatch, Swatch with its sister brand Blancpain for another colourful wristwatch modelled on a historical timepiece. The Swatch x Blancpain Bioceramic Scuba Fifty Fathoms pays homage to Blancpain’s iconic dive watch of the same name, which celebrates its 70th anniversary this year. The Scuba Fifty Fathoms collection consists of five watches in different colours, each representing one of the five oceans of the world. Inside the plastic-ceramic composite case is a Sistem51 automatic movement, a nod to Blancpain’s historical motto of “Since 1735 there has never been a quartz Blancpain watch”. Priced at US$400, it will be available at select Swatch boutiques starting September 9, 2023. The movement of each is decorated to match the model Initial thoughts On its face, the Scuba Fifty Fathoms is a charming reinterpretation of Blancpain’s signature dive watch, making a historical model more accessible. Given the niche nature of the vintage original, the Scuba Fifty Fathoms will certainly not inspire the same fanatical enthusiasm as the MoonSwatch, but it will introduces Blancpain’s distinctive sports watch to a wider range of clients. Conversely, the Scuba Fifty Fathoms might not bring much advantage to Blancpain, a brand that has lost market share in its segment of luxury mechanical watches for a variety of reasons, none of which are alleviated by this launch. Furthermore, the new Swatch collaboration raises ques...
Video
Swatch X AP Royal Pop... MISTAKE? Or BRILLIANT?
The Audemars Piguet x Swatch “ROYAL POP” is officially here — and this might be the most fun watch release of the year.
Time+Tide
The new Swatch Bioceramic What If? collection reimagines their round 1983 debut as square
The new Swatch Bioceramic What If? collection imagines their 1983 debut was square instead of round. It merges ‘80s style with modern eco-friendly materials such as bioceramic. Four watches are available in green, black, grey and beige. The exploration of alternate and parallel universes has definitely become one of the most interesting pop culture trends … ContinuedThe post The new Swatch Bioceramic What If? collection reimagines their round 1983 debut as square appeared first on Time+Tide Watches.
Hodinkee
Introducing: The New Swatch Bioceramic What If? Collection Imagines An Alternate 1980s At Under $150 (Live Pics)
The original Swatch was round, but what this watch presupposes is…what if it wasn’t?
Worn & Wound
Swatch Debuts the Big Bold Irony Collection, Combining Steel and Bioceramic
Summer is in full swing, cool and casual is the name of the game, and for Swatch that means bigger and bolder watches. Big Bold Irony, that is. For the first time, the brand is bringing its Irony treatment to the Big Bold lineup in the form of five new watches. The Irony collection was originally conceived in the 1990s as a premium offering featuring cases made from metal, and indeed, the new Big Bold Irony watches are fitted with stainless steel cases. They are also the first to combine steel with Swatch’s proprietary Bioceramic. There’s no getting around the fact that these watches truly live up to their namesake. At 47mm wide, they undoubtedly make a statement. Swatch has cleverly shaped the lugs, which start towards the underside of the case and curve sharply downwards, resulting in a case length of just 44.8mm. This is identical to the current Big Bold collection and is remarkably wearable for a wide audience. In fact, the only difference in dimension between these and the standard Big Bolds is thickness: the new Irony watches are 13.3mm thick as opposed to 11.75mm in plastic. Swatch’s design choice of keeping the crown at 2 o-clock ensures it will never dig into your wrist, and at 108 grams (with a quartz movement), these watches can easily be worn all day, every day, which is kind of the point. With five options of summery colors – Dark Irony (Black), Azure Blue Daze, Red Juicy, Mint Trim, and Bolden Yellow – you will have no trouble finding one that match...
Time+Tide
Ed Sheeran hands out free pizzas while wearing a six-figure “Paul Newman” Rolex Daytona ref. 6263
If you’re a budding watch-spotter, Ed Sheeran is the gift that just keeps on giving. Highlights in his watch box include the Patek Philippe Ref.1518 – the first serially produced perpetual calendar chronograph in the world of which just 281 were produced – and the Patek Philippe Ref.5208P-001, a platinum-cased grand complication that is valued north of … ContinuedThe post Ed Sheeran hands out free pizzas while wearing a six-figure “Paul Newman” Rolex Daytona ref. 6263 appeared first on Time+Tide Watches.
Worn & Wound
The Autodromo Group B Welcomes All-New Rallysport Chronograph
The Autodromo Group B is something of a modern legend around here. It’s a watch that works on every level, from concept to execution, and it remains one of the most compelling micro-brand/small independent offerings even now, 8 years after its initial release (particularly in Night Stage form, if you ask me). The Group B has always been a time-only three-hander, but that changes this week with the introduction of a new kind of Group B, a manually wound chronograph kind of Group B. Released in a range of five unique colorways exclusively through the Hodinkee Shop, the new watches are as bright and vivacious as the cars that inspired them. The Group B takes inspiration, and indeed its name, from the short lived racing series from the ‘80s, which birthed some of the all-time great racing cars and their homologated road cars. The new Group B Chronograph watches reflect details and colors seen in and on the cars of that era, bringing bright hits of primary colors to the dials and hands that feel authentic to the subject matter without betraying anything too specific. Because of that, these watches should land pretty well even for folks unfamiliar with, or uninterested in, the racing tie in. There’s even a Hodinkee specific colorway, the H01, that applies subtle shades of green for a more subdued look. One of the many things that make time-only Group B so great are its impeccable dimensions. The 39mm titanium and steel case measures 39mm in diameter, and a scant 9mm in t...
Video
Omega Nailed This: The Planet Ocean 'Summer Blue' Is Stunning
Is this the most beautiful dial Omega has ever produced? In today's unboxing, we take a closer look at the Omega Seamaster Planet Ocean 600M 'Summer Blue'. Everyone loves the Planet Ocean, and this particular model ce...