Time+Tide
Why do brands give their new watches such dumb names?
Sometimes I encounter a watch that makes me think of Kim Jong-il. Let me explain. With more than 1,200 official titles, the North Korean dictator boasted more aliases than the average member of the Wu-Tang Clan. These included “Guardian Deity Of The Planet”, “Ever-Victorious General”, “Lodestar of the 21st Century”, “Eternal Bosom of Hot Love” … ContinuedThe post Why do brands give their new watches such dumb names? appeared first on Time+Tide Watches.