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Eric Giroud

Architect-trained Geneva designer behind MB&F\'s entire HM and LM series, plus Bovet, Manufacture Royale, Greubel Forsey commissions.

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MB&F HM12 The Guardian: The Robot Watch That Actually Transforms

MB&F's twelfth Horological Machine is a flying-tourbillon wristwatch that docks inside a 15 kg, nearly 400 mm tall transforming robot companion, and only 36 will ever exist

L’Epée 1839 Makes their LVMH Watch Week Debut with a Clever New Watch Box Worn & Wound
MB&F; Jan 23, 2025

L’Epée 1839 Makes their LVMH Watch Week Debut with a Clever New Watch Box

When I was in middle school, my Saturday afternoons were my own. My younger brother played travel soccer, my dad was his coach, and my mom rarely missed a game, so just about every weekend in the Fall and Spring, I had the house to myself for a few hours. One of my favorite things to do during these reprieves from my family was to go up to my dad’s attic office, open up his watch box - a brown leather box that held five watches - and marvel at what I found inside. Something about that brown leather box communicated with perfect clarity that anything found inside it was to be treasured. That experience is probably no small part of why I love watches today, and a part of me is always looking to recapture the wonder I felt sneaking into my dad’s office and opening up his watch box. These days, it’s a harder experience to find, and I generally think a lot less about watch boxes - most of my watches either sit out on a felt pad on my desk or live in a set of retrofitted metal drawers from IKEA. Still, every so often, someone goes the extra mile and makes a watch box that’s hard to ignore. With their new acrylic Watch Box, L’Epée 1839 has done just that. If you know of L’Epée 1839, it’s probably from their clocks. And they’ve made some incredible clocks over the years; from very traditional carriage clocks to their collaborative pieces made with MB&F; (the Destination Moon is a personal favorite), L’Epée 1839 has consistently been a leader in Swiss cloc...

Book Review: ‘Time on My Hands’, a Watch Collector’s Memoir by Mitch Katz SJX Watches
MB&F; Dec 3, 2024

Book Review: ‘Time on My Hands’, a Watch Collector’s Memoir by Mitch Katz

Time on My Hands: A Collector’s Journey in a World of Watches. By Mitch Katz. Tasfil Publishing. US$24.99 in paperback, US$10.89 for e-book Thanks to the growing popularity of watch collecting, there is no shortage of books one can find about watches. Even mainstream bookstores often have a few in stock, while specialty bookstores across the world, from Powell’s in Portland, Oregon to Tsutaya in Daikanyama, Tokyo, have entire sections devoted to watch books. But the watch publishing industry is dominated by brand books, like MB&F;: The First Fifteen Years, that celebrate a particular brand or model. Perhaps because watch collecting is still a nascent hobby, there have not been many (if any) memoirs written about watch collecting. And while Time on My Hands by Mitch Katz is highly educational at times, it succeeds most as a personal story about one man’s long journey down the rabbit hole of watch collecting. Initial thoughts As hard as it is to find a book written by a fellow collector, it’s rarer still to find one that recounts events that formed the basis of one’s own watch education. I first became aware of Mr Katz in 2008 when I joined the Purists forum, which is also where I became acquainted with SJX. When I was at university, the forum served as my nightly reading, and the wisdom I gained reading Mr Katz’s posts, and those of fellow Purists, helped me get up to speed on the many nuances of the watch industry. In Time on My Hands, Mr Katz shares the ups and...

Light Me Up: The Insanely Colorful Lume of Black Badger James Thompson’s Watches (Lume Fest!) Quill & Pad
De Bethune MB&F; Stepan Sarpaneva Bamford Sep 27, 2024

Light Me Up: The Insanely Colorful Lume of Black Badger James Thompson’s Watches (Lume Fest!)

Working with creative makers like De Bethune, MB&F;, Stepan Sarpaneva, Bamford, Linde Werdelin and more, Gothenburg-based James Thompson – aka Black Badger – has become industry famous as the driving force of a new school of applications of luminous materials. Anders Modig takes us through Black Badger's history, along the way highlighting many of his colorful watch collaborations.

REVIEW: Hands On With The M.A.D.1 S WatchAdvice
MB&F; Sep 25, 2024

REVIEW: Hands On With The M.A.D.1 S

A revolution in affordable Haute Horlogerie with the latest M.A.D.1S. What We Love: Affordable haute horology timepiece The three-blade rotor design is well thought out, with it becoming even more fun with lume activated! Despite its thickness, the timepiece sits very well on the wrist thanks to the flat case back. What We Don’t: The hour time barrel is read right to left as it spins counter-clockwise when it should be read left to right The racing-inspired textile leather strap lacks adjustment for slim wrists. Lack of secondary strap choices from M.A.D Editions! Overall Rating: 8.75/10 Value for Money: 9/10 Wearability: 8/10 Design: 9/10 Build Quality: 9/10 The M.A.D.1S. is one of the best, if not the best, horological “fun” pieces that are available on the market right now. There are not too many other watches in the luxury world of horology that offer such an amusing timepiece that gets everyone talking, even non-watchgoers! The M.A.D 1 has a relatively short-lived history, as it was first released in June 2021; however, since then, it has been met with an overwhelming reception, giving more and more incentive for the M.A.D. Editions brand to keep creating more innovative, affordable entertainment timepieces! View this post on Instagram A post shared by Chamath Gamage (@champsg) The brand new 2024 M.A.D.1S. models To understand how M.A.D.1 first came about, we need to look at how the brand M.A.D Edition started and how its big sister brand, MB&F;, played a maj...

The M.A.D.1 Gets a Slimmer, More Wearable Update Worn & Wound
MB&F; Aug 27, 2024

The M.A.D.1 Gets a Slimmer, More Wearable Update

The M.A.D.1 has been a genuine phenomenon since it debuted three years ago. The M.A.D. brand, an offshoot of MB&F;, exists almost by accident. The debut watch was made available to MB&F; friends and family as an affordably priced “thank you” for years of partnership and support, and was eventually made available to the public. Turns out there are a lot of enthusiasts out there who are after a little taste of MB&F; but don’t necessarily have the nearly six figures (or more) for the genuine article. The M.A.D.1, in all of the variants we’ve seen since it launched, has offered fans of independent watchmaking a simulacrum of a much higher end experience, simply by wearing and owning something that originated from the mind of brand founder Max Busser. But, if we’re being honest, there have always been aspects of the M.A.D.1 that could use a little refining to make it more appealing as a watch that you’d actually want to wear day in and day out. The new M.A.D.1S seeks to solve some of those problems.  First and foremost, it’s worth pointing out that isn’t the M.A.D.2, a watch that the brand says has been in the works for some time and will debut next year. Rather, this is an honest to goodness evolution of the original idea, and seems to address some of the common complaints from M.A.D.1 skeptics. The “S” here stands for slimmer, surely the most notable change from the original, which came in at a sometimes comical 18.8mm tall. The new version is just 15mm tall...

Zach, Andrew, and Marcus share the watches they cannot justify buying Time+Tide
MB&F; Aug 10, 2024

Zach, Andrew, and Marcus share the watches they cannot justify buying

Today on Time+Tide Tribe, Zach, Andrew, and Marcus share the watches they desperately want but will never ever be able to justify buying. Watch the video above to find out what watches are their “unjustifiables”. *SPOILERS BELOW* *SPOILERS BELOW* *WHAT ARE YOU DOING? GO WATCH THE VIDEO* Zach’s pick – MB&F; LM Sequential EVO “So, … ContinuedThe post Zach, Andrew, and Marcus share the watches they cannot justify buying appeared first on Time+Tide Watches.

First Look – M.A.D. Editions Releases the M.A.D. 1 ‘Time to Love’ by Designer Jean-Charles de Castelbajac Monochrome
MB&F; Apr 3, 2024

First Look – M.A.D. Editions Releases the M.A.D. 1 ‘Time to Love’ by Designer Jean-Charles de Castelbajac

MB&F;, or Max Büsser & Friends, is an indie brand that thrives on the creative input of its friends. Pooling together different talents, Max Büsser has produced some extraordinary mechanical and artistic collaborations. While most watch fans get a kick out of MB&F;’s creations and collaborations, very few of us can afford them. To remedy […]

Chronomètre Artisans Subscription Edition by Simon Brette: Sensational, Superlative, and Simply Sublime Independent Watchmaking Quill & Pad
MB&F; Mar 17, 2024

Chronomètre Artisans Subscription Edition by Simon Brette: Sensational, Superlative, and Simply Sublime Independent Watchmaking

Simon Brette is a young movement designer with a history of working with Jean-François Mojon’s Chronode, MCT, and MB&F;, who has now begun his own adventure of pushing the boundaries of traditional haute horlogerie. Brette launches his eponymous brand with the Chronomètre Artisans Subscription Edition, which sold out long before launch.

Recommended: Stephen McDonnell on Inventing and Innovation SJX Watches
MB&F; Nov 20, 2023

Recommended: Stephen McDonnell on Inventing and Innovation

Highly regarded by his peers, Stephen McDonnell is a horological engineer best known for his work with MB&F;, where he devised the LM Perpetual EVO and LM Sequential EVO double chronograph. Mr McDonnell’s twin inventions for MB&F; reflect the ingenuity of his approach. Mr McDonnell delivered one of the most fascinating and enlightening lectures of Dubai Watch Week 2023, where he explained his process, methods, and philosophy in a heartfelt and sincere talk. It’s recommended watching for anyone interested in mechanical creativity and the people behind it.  

It’s M.A.D. 1 Raffle Time Again, Now with a New Green Version Worn & Wound
MB&F; Sep 15, 2023

It’s M.A.D. 1 Raffle Time Again, Now with a New Green Version

If you’ve been trying to score a M.A.D. 1 – the absolutely insane, value oriented limited edition watch that most certainly is not an MB&F; but is conceived by many of the same people – you’re in luck. Max Busser, the “MB” of MB&F;, has announced that a new version of the M.A.D. 1 is soon to be released, this time in green, with options to purchase still determined by a raffle. Ever since the original M.A.D. 1 appeared in the spring of 2022, it’s been an object of considerable fascination for the many admirers of MB&F; who simply can’t afford a watch with a six figure price tag. The conceit of the M.A.D. 1 is that it offers a whole lot of the imagination and playful whimsy of an MB&F; piece, but with an off-the-shelf movement (heavily modified) in an unusual case for not a whole lot of money. Their scarcity, and the sheer visual impression these watches leave, has made them an enduring Instagram hit with a certain type of enthusiast.  The new M.A.D. 1 is effectively the same watch as the previous version, but with bright green accents instead of red. For those who might be brand new to the concept, a quick overview of how thing works might be in order. The heart of the M.A.D. 1 is a simple Miyota automatic caliber that has been inverted, so the back of the movement points up, where you’d normally find a dial. But there is no dial – just a rapidly spinning, triple blade, tungstend/titanium rotor, which we suspect is the single most heavily modified piece of...

Grönefeld 1941 Grönograaf: My Once Predicted Winner for the 2022 ‘Best Chronograph’ at the 2022 Grand Prix d’Horlogerie de Genève – I (kind of) Called it Right – Reprise Quill & Pad
MB&F; Aug 12, 2023

Grönefeld 1941 Grönograaf: My Once Predicted Winner for the 2022 ‘Best Chronograph’ at the 2022 Grand Prix d’Horlogerie de Genève – I (kind of) Called it Right – Reprise

When Tim and Bart Grönefeld showed Ian Skellern their prototype 1941 Grönograaf during Watches & Wonders 2022, he loved it. But he didn’t think it would win “Best Chronograph” 2022 at the Grand Prix d'Horlogerie de Genève because he thought that prize would go to the then-soon-to-be-released MB&F; LM Sequential EVO. Ian has since changed his mind, and here's why.

Chronomètre Artisans Subscription Edition by Simon Brette: Sensational, Superlative, and Simply Sublime Independent Watchmaking at its Very Best Quill & Pad
MB&F; Apr 12, 2023

Chronomètre Artisans Subscription Edition by Simon Brette: Sensational, Superlative, and Simply Sublime Independent Watchmaking at its Very Best

Simon Brette is a young movement designer with a history of working with Jean-François Mojon’s Chronode, MCT, and MB&F;, who has now begun his own adventure of pushing the boundaries of traditional haute horlogerie. Brette launches his eponymous brand with the Chronomètre Artisans Subscription Edition, which sold out long before launch.

Agenhor, and the many movements of the Genevan complication masters (Part 3, Finale) Time+Tide
MB&F; Feb 9, 2023

Agenhor, and the many movements of the Genevan complication masters (Part 3, Finale)

In the final instalment of this LOTR-rivalling three-part epic, we cover even more movements and complication modules developed by Jean-Marc and Catherine Wiederrecht’s Agenhor. Old faces like Harry Winston and MB&F; feature again, with the likes of Chaumet and Romain Jerome the newcomers. You can check out part 1 and part 2 here, should you … ContinuedThe post Agenhor, and the many movements of the Genevan complication masters (Part 3, Finale) appeared first on Time+Tide Watches.

Grönefeld 1941 Grönograaf: My Once Predicted Winner For This Year’s ‘Best Chronograph’ At The 2022 Grand Prix d’Horlogerie de Genève Quill & Pad
MB&F; Aug 20, 2022

Grönefeld 1941 Grönograaf: My Once Predicted Winner For This Year’s ‘Best Chronograph’ At The 2022 Grand Prix d’Horlogerie de Genève

When Tim and Bart Grönefeld showed Ian Skellern their prototype 1941 Grönograaf during Watches & Wonders 2022, he loved it. But he didn’t think it would win “Best Chronograph” 2022 at the Grand Prix d'Horlogerie de Genève because he thought that prize would go to the then-soon-to-be-released MB&F; LM Sequential EVO. Ian has since changed his mind, and here's why.

Kross Studio Introduces the 1989 Batmobile Desk Clock SJX Watches
MB&F; Nov 11, 2020

Kross Studio Introduces the 1989 Batmobile Desk Clock

Only just established by a team of watch-industry veterans, Kross Studio is making its debut with the 1989 Batmobile Desk Clock. Instantly recognisable as the Batmobile driven by Michael Keaton as Batman, the clock is powered by an in-house, 30-day movement. The aluminium-bodied clock is modelled on the Batmobile from Batman, the hit 1989 film directed by Tim Burton. Its sleek, Art Deco lines defined the styling of the Batmobile in all subsequent movies, until the franchise was rebooted with Christopher Nolan’s Batman Begins, which reimagined the Batmobile as an aggressive, military-style vehicle known as the Tumbler. Initial thoughts The Batmobile Desk Clock is cool, especially for anyone who grew up in the 1990s, when Michael Keaton’s Batman was the definitive version of the “Caped Crusader”. Importantly, Kross Studio managed to capture the look of the vehicle while unobtrusively incorporating the clock elements without disrupting the design. Mechanically it is also well executed. Unlike most high-end desk clocks that are powered by movements made by L’Epee 1839, the Batmobile clock is equipped with a movement of Kross Studio’s own design and manufacture. At a bit under US$30,000, the clock is priced reasonably enough, though not quite a value buy. The cost is similar to comparable clocks by MB&F;, though not as affordable as the self-propelling car clock made by independent watchmaker John-Mikaël Flaux. A clockmaking startup Founded by a five-person team, ...