Opinion: Gifting Metal
For Rolex its Oystersteel, their own version of 904L. Hublot has Hublonium, arguably the best named material in the industry. I like to picture a room of C-level executives in Geneva participating in a brainstorming session to name their special blend of magnesium and aluminum. Steve throws out “Hublonium” as a joke. Two hours later, there are no better ideas, and suddenly Steve seems like a genius. Feeling empowered, he suggests putting a rhinoceros on a Big Bang. Everyone trusts him after the success of Hublonium, so why not? 2 for 2 Steve. Congratulations. I can’t wait to see what you think of next. While the mixtures and creative names vary, ultimately, it’s all metal. This metal houses movements, dials, and hands. This collection of items gets thrown on a strap or bracelet. Collectively, the whole ensemble weighs 100, maybe 150 grams. It’s a small piece of functionality wrapped in metal, and sometimes that’s ALL it is. And that’s OK. But sometimes, for some people, this 100–150-gram object becomes more than a time keeping device. Growing up in Michigan, my grandparents lived on a small in-land lake a couple hours north of us. We made the drive frequently, enjoying hours-long daytime rides on grandpa’s pontoon boat, followed by hours-long games of cards at the lake house. My grandpa always wore, and still does, a tiger’s eye ring. There isn’t a moment I remember noticing this ring for the first time. It was just always there. The silky, golden sto...
Fratello
