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The 18 Best Japanese Watch Brands For 2026 Teddy Baldassarre
Feb 12, 2026

The 18 Best Japanese Watch Brands For 2026

Before we get into the best Japanese watch brands for 2026, let's discuss Japan's role in watchmaking. Outside of Switzerland, Japan is probably the best-known watchmaking country, producing some of the world’s best watches in every category and at nearly every price point. When most people think about Japanese watches, their thoughts still likely envision mostly inexpensive and mostly quartz-powered watches from well-known, mass-market brands like Casio, Seiko, and Citizen. and to be sure, Japan is rightly regarded as a value leader in the global watch market, led by inexpensive but wildly popular and collectible watches like Casio's G-Shocks and Seiko's classically styled, automatic diver’s watches like the SKX series. However, Japan is also an excellent source for watches in the mid-level, luxury, and high-watchmaking categories, from both the country's handful of major players as well as from exciting, younger independent brands. [toc-section heading="Seiko"] At this point, Seiko is synonymous with Japanese watchmaking. The company was founded in 1881 by Kintaro Hattori and got its start by selling and repairing watches and clocks. Just 11 years later, Hattori started producing clocks and then pocket watches, followed closely by the company’s, and Japan’s, first wristwatch in 1913. The 1960s was a period of rapid growth for the company. Not only did Seiko introduce the first Grand Seiko watch and also Japan’s first dive watch, but the firm also gained interna...

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Space Time: Seiko’s Star-Powered Astron GPS SJX Watches
Citizen Dec 17, 2025

Space Time: Seiko’s Star-Powered Astron GPS

In the run-up to the holidays, Seiko facelifts its high-spec, multi-function quartz watch with the Astron GPS Solar refs. SSJ039 and SSH187 - limited editions of its satellite-linked models. While not available in stores until January, the new references make their public debut almost exactly 56 years to the day when the original Astron, the world’s first quartz wristwatch, was launched on December 25, 1969. Initial thoughts Despite pioneering efforts to develop quartz watches in Switzerland, and the commercialisation of category-defining products like the Swatch, the alpine nation has tended to lag a step behind its rivals from the land of the rising sun when it comes to quartz technology. As quartz watches matured and the underlying technology became commoditised, much of the Swiss watch industry redoubled its focus on mechanical watches, seemingly content to cede quartz leadership to brands like Seiko and Citizen. For their part, the dominant Japanese brands have continued to develop quartz watches with conscientious enthusiasm, bringing solar charging, radio frequency and satellite-based connectivity, and ultra-precise oscillators to maturity. In that context, the Seiko Astron is the embodiment of more than half a century of quartz leadership, and combines several of the brand’s strengths in two distinct limited edition models. Though the four-figure prices may come as a shock to buyers more familiar with offerings from brands like Apple, Garmin, and Casio, the A...

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Best Hiking Watches: Eight Options For Every Budget Teddy Baldassarre
Nov 19, 2025

Best Hiking Watches: Eight Options For Every Budget

In daily modern living, watches have been somewhat divorced from their original tool roots, usurped by the convenience and ease of the smartphones most of us carry around at all times. But there are certain situations in which a watch can rise to the occasion and offer a steadfast reliability that a phone with a dwindling battery life cannot, especially when there’s no power outlet in sight. Hiking, trekking, or generally going off the grid is the exact scenario I’m talking about. Today, I’m going to be breaking down options to find the best hiking watch for your next trip up a mountain (or for your next stay at a campground), with options at a range of price points, styles, and functions to help you find the best fit for you. Though I’m not a hiker by any means, watches, I do know. Down below, I’ve gathered up some of the best hiking watches on the market today that I would confidently recommend to any of my outdoorsy friends for their next trip into the great outdoors.  [toc-section heading="Casio PRJB001B-2"] Case: 46mm Material: Resin Water Resistance: 100 meters Caliber: Tough Solar quartz Price: $180  I’m going to kick off this list with something a bit unconventional and with a whole lot of quirk, which also happens to be one of my favorites, with Casio’s PRJB001B-2. There are a lot of things going on here that I haven’t seen on any other field-oriented watches. Most notably, we have the super-unique strap, which combines a more traditional cloth b...

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Seiko Revives Retro Rotocall from Eighties Space Shuttle Era SJX Watches
Omega Oct 16, 2025

Seiko Revives Retro Rotocall from Eighties Space Shuttle Era

More Seiko watches have gone to space than any other brand, save for Omega and Casio, and Seiko brings back the most prolific of them all, the multi-function Rotocall. For the 2025 reissue, the brand has gone for authenticity over reinvention, retaining the original 37 mm case size and bezel-operated function selector, while making a concession for a more practical sapphire crystal. Named for its nifty rotating bezel, the vintage Rotocall was most frequently worn on NASA Space Shuttle missions. The remake is available in three colourways, plus two limited editions for the Japanese market, the reissue of this 1980s favourite delivers a heavy dose of nostalgia. Initial thoughts If the Speedmaster Professional is the “Moon Watch”, the Rotocall may as well be called the “Shuttle Watch”. NASA purportedly flight qualified the Rotocall around 1983 and, according to Robert Jackson, who maintains a database of watches used in space, Rotocalls crossed the Karman line nearly 200 times during the Space Shuttle program, which lasted until 2011. Today, vintage Rotocalls are quite desirable, and unlike NASA-issued Speedmasters, which were government property, astronauts paid for and were allowed to keep their Rotocalls. Sotheby’s sold Kathy Sullivan’s watch, which she took to space twice – and once to the seafloor in the Challenger Deep – for over US$20,000 a few years ago. The Rotocall may be the most faithful of Seiko’s recent reissues; it’s the same diameter – 37...

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Introducing: The Kiwame Tokyo Kurotsuki And Usuki Models Fratello
Kurono Tokyo Hajime Asaoka Kikuchi […] Sep 27, 2025

Introducing: The Kiwame Tokyo Kurotsuki And Usuki Models

Switzerland, Germany, and Japan make up my “big three” of the watchmaking world, with France on the rise. Yet, of all these hubs, Japan has been slow to embrace the microbrand trend. Big brands, including Seiko, Grand Seiko, Citizen, Orient, and Casio, dominate the market. Recently, however, independents such as Kurono Tokyo, Hajime Asaoka, Kikuchi […] Visit Introducing: The Kiwame Tokyo Kurotsuki And Usuki Models to read the full article.

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Citizen Celebrates 30 Years of High-End Watches With Paper-Dial Duo SJX Watches
F.P. Journe s Elegante But unlike Sep 12, 2025

Citizen Celebrates 30 Years of High-End Watches With Paper-Dial Duo

Citizen marks 30 years of its up-market The Citizen collection with two limited-edition watches featuring washi paper dials inspired by Japanese nature. Both use solar-powered quartz movements accurate to ±5 seconds per year, housed in titanium cases treated with ultra-hard Duratect coatings. Initial Thoughts Citizen’s somewhat clumsily named The Citizen sub-brand is 30 years old but little known outside Japan and enthusiast circles. Most The Citizen watches are distinguishable by an eagle crest on the dial, as well as their obvious quality. While the line has since grown to include mechanical watches, which are quite good, it remains a quartz-first brand – which is good as its quartz offerings are excellent and amongst the most advanced in the world. While often compared to the Grand Seiko cal. 9F models, The Citizen’s quartz offerings have more functions, and thus have more in common with the three-hand Seiko Astron 3X models, or Casio’s premium G-Shocks. These share solar charging, a perpetual calendar, and a power saving made which pauses the hands to save energy while not in use, like F.P. Journe’s Elegante. But unlike GPS-reliant Astrons and G-Shocks, Citizen’s high end quartz movements are fully autonomous, and accurate to within five seconds per year with a maximum deviation of two seconds per month during normal use. More important still, The Citizen’s traditionally styled offerings are much easier on the eyes than any G-Shock or modern Astron, stri...

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Is The New Rolex 1908 Settimo Horological Perfection? (Hands-On) WatchAdvice
Rolex 1908 Settimo Horological Perfection? Aug 15, 2025

Is The New Rolex 1908 Settimo Horological Perfection? (Hands-On)

As always, Rolex represents the highest possible standard of the watchmaking world – but does this new 1908 model uphold this illustrious reputation? Let’s find out! What We Love: A perfectly executed contemporary design Extremely well-built and highly wearable Surprising value proposition, even among similar pieces What We Don’t: Clasp feels unnecessarily long Scratch and smudge magnet Movement finishing – Too little, too late? Overall Rating: 9.5/10 Value for Money: 10/10 Wearability: 9/10 Design: 10/10 Build Quality: 9/10 When it comes to watches, there are plenty of uncomfortable truths one must face. They’re hardly life-or-death scenarios, sure — but within the world we navigate as enthusiasts, there are a few pills that are undeniably hard to swallow. Some are classics, like how quartz movements are just as relevant to the industry as mechanical ones, or the ever-lingering question of how much cultural impact wristwatches still hold. But there’s one truth in particular that keeps many a watch lover up at night, clutching their favourite timepiece and hiding under the covers. That truth, of course, is this: Rolex is the greatest watch brand of all time. Naturally, there are plenty of valid, subjective counters to that claim. I, for one, would argue that Casio belongs on the same playing field simply because of its cultural popularity and accessibility. But when you look at the data, the case for Rolex is practically airtight. According to Morgan Stan...

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