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Results for Max Büsser

1,358 articles · 94 videos found · page 13 of 49

YEMA’s Racing-Inspired Collection Makes Its Way to the WEC Grid with New Alpine Endurance Team Partnership Worn & Wound
TAG Heuer Monaco Jun 22, 2023

YEMA’s Racing-Inspired Collection Makes Its Way to the WEC Grid with New Alpine Endurance Team Partnership

Watches have been a significant part of the endurance racing culture since the moment each of the teams’ tires hit the grid for the very first time. Still to this day, time keeping plays an intricate role with strategy and making in-race adjustments. From tracking lap times to driver stints, these decisions based on time ultimately decide whether a team finishes at the top of the podium, or dead last. Once Hollywood got a hold of endurance racing’s crown jewel, the 24 Hours of Le Mans, arguably one of the most iconic and dangerous races known to man, popularity both within the sport and racing chronograph watches, exploded. Built on the foundation of the Tag Heuer Monaco and Rolex Daytona, a wide array of watch brand partnerships are currently found throughout the grid evidenced by brand names on body panels, team shirts and occasionally, a watch on a driver’s wrist. The latest to join this prestigious group of endurance racing watch sponsors is YEMA after inking a deal with the Alpine Endurance Team, making them Alpine’s official timekeeper for the next three World Endurance Championship (WEC) seasons. For those unfamiliar with the FIA WEC, here’s a quick primer. In a span of a 9 month long season, 24 teams will compete in 7 (8 races next season) grueling, high-intensity races on some of the most world renowned tracks around the globe including Spa, Monza and of course, Le Mans. The Alpine Endurance Team has found success in the past several years with their A47...

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Would You Customize Your Daytona? A New Creation From Artisans de Genève Makes a Strong Case for Personalization Worn & Wound
Rolex or any other brand Jan 16, 2023

Would You Customize Your Daytona? A New Creation From Artisans de Genève Makes a Strong Case for Personalization

The personalization of high end watches will probably always be a hot topic in the watch community. As long as wealthy collectors are buying watches, some will have an urge to completely revamp them to make them their own. By the same token, the collecting community will always have a segment of purists who find that any tinkering with a brand’s original design amounts to a crime against horology itself. Regardless of your personal feelings and taste, however, I think it’s hard to argue that there are a handful of firms offering custom work at an extremely high level, and Artisans de Genève is certainly at or near the top of a very small list. If gaudy and out of control diamond and gem setting is what comes to mind when you think of custom watches, Artisans de Genève is worth a look, as their house style is rooted in traditional aesthetics executed at a very high level. Because Artisans de Genève doesn’t actually produce and sell their own watches (when browsing their website, you’re reminded at every turn that they aren’t affiliated with Rolex or any other brand, and that they offer custom work for individual clients who provide their own watches), it’s a little hard to get your arms around what they’re working on. That’s largely intentional on their part, of course, but from time to time they will highlight a custom job that is particularly unique or visually beautiful. The Honey Green Project, recently unveiled to the public, is one such example of a...

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Kudoke Makes a Hollywood Debut in ‘Last Looks’ SJX Watches
Omega Seamaster Nov 29, 2022

Kudoke Makes a Hollywood Debut in ‘Last Looks’

Seeing an Omega Seamaster in the latest James Bond is hardly a surprise. Independent watchmakers, however, rarely get the same Hollywood opportunities that deep-pocketed brands like Omega do. But tiny German watchmaker Kudoke managed to make it to the big screen without a well-funded marketing campaign. This story starts with American novelist Howard Michael Gould, who released Last Looks in 2018. A mystery novel centred on a disgraced detective, Last Looks was on its way to the silver screen shortly after publication with Charlie Hunnam and Mel Gibson in starring roles. Dominic Monaghan’s character wearing the Kudoke Real Skeleton A crucial Kudoke skeleton While the filming Last Looks, the producers reached out to the husband-and-wife team behind Kudoke, Ev and Stefan, for a watch to be worn in a movie without providing much details. According to Ev, the email from the producers initially seemed to be a random piece of spam. After all, most watches with prominent placements in films are the result of hefty advertising budgets. But then Kudoke received another email with the same request from another sender. This piqued their interest but left Ev and Stefan wondering why any producer would choose a watch most of the audience would never recognise? Soon enough, the Kudokes were sent excerpts of the script. To their surprise, the watch was not merely an accessory, but it was a central part of the plot, a crucial clue for solving the mystery in fact. The Kudokes natural...

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