187 articles · 9 videos found · page 1 of 7
Time+Tide
Featuring bold mismatched colourways plus lightened rotors for extra spin time, these colourful pieces feel very M.A.D.The post Max Büsser collaborates with British-Nigerian artist Yinka Ilori on the colourful M.A.D.1S ‘Grow Your Dreams’ appeared first on Time+Tide Watches.
Revolution
Max Büsser tells us about the LMX, created to mark the MB&F; Legacy Machine family of watches’ 10th anniversary, the idea behind which, in his words, was to, “basically take the original LM1, which is the beginning of the story and put it on steroids.”
Revolution
Practicing social distancing, Wei Koh speaks with Max Büsser of MB&F; via Zoom video chat about the recently announced HM10 “Bulldog” and much more.
Revolution
Max Büsser shares stories about the HM7 Aquapod, his second successful SIHH 2017 and why MB&F; will continue to showcase at Baselworld.
Deployant
Max Busser has always been a controversial figure…from the time he initiated and helmed the Opus project for Harry Winston and to the 4 Horological Machines he has created under his own brand name, I see Max as the leader in the field of pushing watches into the realm of horological art. I can alwaysRead More
Video
This Microbrand Makes Affordable Watches That Look VERY Expensive!
SJX Watches
Our editor Brandon Moore sat down with Maximilian Büsser of MB&F; to reflect on 20 years of disruptive design, and why the classical SP One is the greatest gift he’s given to himself and the brand. Mr Büsser touches on the challenges independent watchmakers faced before their recent surge in popularity, noting the struggles of himself and his contemporaries. And now the opposite has happened: dealing with the strains of massive, unexpected success. Listen to him discuss the last two decades and the next two decades on YouTube, Spotify, and Apple Podcasts.
Quill & Pad
If the M.A.D.1 broke the rules, the M.A.D.2 spins a different story. Born from the mind of Eric Giroud – designer, rebel, and longtime MB&F; Friend – this timepiece is a love letter to the wild, electrifying spirit of 1990s club culture.
Hodinkee
Büsser reflects on his time at Jaeger-LeCoultre, (almost) 20 years of MB&F;, and the recent investment by Chanel.
Quill & Pad
Ian Skellern generally likes relatively restrained, traditional, high-end watches that are not too big for his small wrists. So with its large, high case, blingy, spinning “LOOK AT ME!” rotor on top, and mass-market Miyota movement, the M.A.D.1 ticks all of the boxes on his “may be interesting, but not for me” list. Here he explains why he bought one anyway and his first impressions.
Revolution
Video
Hands on review of the 2026 Tudor Black Bay Ceramic
Deployant
The MB&F;’s latest creation the Horological Machine No. 4 is an imposing watch…quite large, though it sits well on the wrist. MB&F; HM4 Thunderbolt Made from titanium and sapphire crystal, the watch is a rather interesting piece of sculpture…reminiscent of a rocket ship or a jet engine. Two engine like scuptures, I guess that isRead More
SJX Watches
The MB&F; LM1 EVO brings back the original Legacy Machine (LM) in a smaller, sportier case, with improved shock protection, water resistance and a revised movement. Fifteen years after the LM1 established the LM collection, the EVO preserves its distinctive dual-time layout and suspended balance while making it more suited to the demands of daily wear. Initial thoughts I still remember seeing the LM1 for the first time when it launched in 2011. Up to that point, MB&F; had spent six years developing its identity around the futuristic Horological Machine (HM) collection, and the brand’s original take on traditional watchmaking came as a surprise. The LM1 established what is now the Legacy Machine collection, which began as a thought experiment about what kind of watch founder Max Büsser might have designed had he been born a century earlier. The original LM becomes the fifth MB&F; platform to get the EVO treatment, after the LM Split Escapement, LM 101, LM Perpetual, and LM Sequential (in both regular and flyback configurations). It follows the same script as its predecessors, with a polished titanium (or 18k rose gold) case, proprietary rubber strap, and the brand’s patented FlexRing shock absorber, which helps take the edge off severe impacts. The EVO case is also water resistant to 80 m thanks in part to twin screw-down crowns. Of course, it’s a manually wound movement, which means the threads will se a lot of action assuming the watch is worn regularly. Fortunately, ...
Hodinkee
With the massive rise in interest in independent brands over the past few years, it seems like it's basically impossible to even begin to meet with watchmakers these days, let alone have a meaningful conversation with them or see their watches. I have to field the question "How do I meet ___" at least once a week. No matter the answer, it requires some effort. But what if I told you that you could walk into a room and see Rexhep Rexhepi chatting with Max Büsser, right next to Kari Voutilainen, who is looking at Jean-Claude Biver's watch while Jean Arnault looks at Trilobe. All while Rémy Cools, Theo Auffret, Gaël Petermann, and Florian Bédat are chatting at a table nearby, their watches in hand. That's IAMWATCH in Singapore, and it's happening again from November 12 to 15 at the Singapore Edition. Kari Voutilainen and Jean-Claude Biver. I was there two years ago at the first iteration of what I will say is one of the most "me" watch fairs ever made; you can see my 2024 Photo Report here for a sense of the event. I love the people of the watchmaking as much as I love the watches—maybe even more because I can't afford most of the big-name independents, but I can enjoy talking to them and learning from them all the same. The Hour Glass, one of the world's largest retailers, is also putting it on, and it's run by long-time avowed independent watchmaking acolyte and Managing Director Michael Tay. Proof of how stacked this event is comes from the list of names I'm going to...
Worn & Wound
One of the splashiest Geneva Watch Days releases this year was the all new M.A.D.3, the latest entry in the ongoing series from M.A.D.Editions, the popular MB&F; spinoff. You’re probably pretty familiar with the M.A.D. project at this point, but just in case you’re stumbling onto it here for the first time, a brief primer. Coming from many of the same people behind MB&F;, M.A.D.Editions was originally conceived as a way for brand founder Max Busser to thank his many longtime collaborators with an affordable watch that kept to the same avant-garde spirit of the high end luxury watches MB&F; has been making for years. That first watch was, apparently, not intended to ever be made widely available, a story that is perhaps apocryphal given the incredible success of the project across several release cycles. M.A.D.Editions is now a full fledged microbrand, with watches made available via highly competitive raffles on a regular basis. The brand has pledged to keep their watches affordable, relatively speaking, even as the overall quality of the pieces has been leveled up since the first watches appeared (they have moved to Swiss movements, and the finishing is noticeably nicer on newer watches, including the M.A.D.2 introduced last year). The new M.A.D.3 leans deeper into an idea we saw with the M.A.D.2, which is to make these watches a genuine collaboration with a friend of the brand. That watch was designed by Eric Giroud, a longtime MB&F; collaborator and one of the more ...
Hodinkee
Today marks the introduction of the M.A.D.3, the third entry in the MB&F; spinoff, M.A.D.Editions brand. If you've spent the past few years entering raffle after raffle in hopes of securing a watch from the brand, this new design may offer another opportunity in this game of chance. The groundbreaking first entry in the series came from the mind of none other than Max Büsser, and the very different follow-up was spearheaded by prominent watch designer and frequent MB&F; collaborator Eric Giroud. This third edition taps into a watchmaker who, while quite a bit further out from the direct radius of MB&F;, has always maintained a philosophy on the expression of time in a very similar vein. An example of a Corum Golden Bridge. Photo courtesy of Das Kunst- und Auktionshaus Kastern GmbH & Co.KG. Calabrese's Baladin. Photo courtesy Christie's. Vincent Calabrese, though not necessarily a household name like many of his contemporaries, is certainly a legend. He's the man responsible for the iconic floating-movement architecture of the Corum Golden Bridge and the co-founder of the independent watchmaking consortium Académie Horlogère des Créateurs Indépendants (AHCI, as you might more commonly know it). And among the dozens of patents behind his name, and many inventive executions of complications, he's always played with the concept of displaying the time. So I suppose Calabrese and Büsser are a match made in heaven, and here, we have the M.A.D.3 edition in all of its bright, sa...
Video
Hands on with Nomos Club Campus 36mm and 38mm
Hodinkee
What We Know Maison Alcée jumped headlong into the watch community consciousness in 2023, winning the GPHG 'Audacity Prize' in recognition of the brand's unique do-it-yourself, high horology, clock-building kits. Championed by Ben, who served on the GPHG jury that year, the French husband-and-wife team of Alcée and Benoit Montfort went on to craft a highly successful LE collaboration with Hodinkee (with lume!) that quickly sold out. Now Alcée and Benoit are back with another collaboration that takes their clock-making kit to the next level. Collaborating with MB&F;, who have long supported Maison Alcée by showcasing and selling their work at their Mad Gallery locations, the Maison Alcée x MB&F; Nostromo leans hard into the well-established alien aesthetic the Geneva-based creative force is known for. Adding to the intrigue is that this clock was designed by MB&F;'s Creative Designer, Maximilian Maertens. He's the young German who is slowly and purposefully starting to take the lead on some of MB&F;'s pieces, as Max Büsser begins to step back and give up a bit of creative control over the collective brand project he founded more than two decades ago. So what makes this Maison Alcée kit interesting and different? It's certainly expressive of the MB&F; design language, with the arched base legs or feet giving it an extraterrestrial personality. Maertens says he's a fan of and inspired by the late Swiss artist H.R. Giger (check out the wild Giger Museum in Gruyères if y...
SJX Watches
Singapore retailer The Hour Glass has announced the return of IAMWATCH, the retailer’s indie-focused watch fair, slated to take place November 12-15 at the Singapore Edition hotel, with public days November 13-15. The event comes two years after the successful inaugural edition, hinting at the possibility of a biennial format akin to that of Dubai Watch Week. Focused on independent watchmaking The inaugural 2024 event featured the biggest names in independent watchmaking, including foundational figures like Kari Voutilainen and Felix Baumgartner of Urwerk, as well as the leading lights of the younger generation including Rexhep Rexhepi, Raúl Pagès, and Florian Bédat and Gaël Petermann. The second edition is set to be even larger, with more makers in attendance. Attendees can expect to encounter industry executives as well — Aurel Bacs, Jean Arnault, Max Büsser, and Jean-Claude and Pierre Biver attended the first edition. It’s also sure to be one of the year’s best opportunities for watch spotting — this Patek Philippe ref. 2523 world time with a blue enamel dial and “Gobbi” signature was seen at the event in 2024. The relaxed dress code explicitly encourages double wristing, so the chances of spotting a unicorn in the wild are doubled. IAMWATCH will be held at the Singapore Edition hotel. Admission is free and open to the public daily November 13-15, however, advance registration is required and it can be done online at Iamwatch.com.
Worn & Wound
I first met Max Maertens at Dubai Watch Week last year. The young designer already has a storied career under his belt, working on projects with brands like Chopard, Vacheron Constantin, Cartier, and MB&F;, where he started out as an intern. Here, something clicked. For several years, Maertens firmly fell in the “F” or “friends” category of the brand, collaborating with MB&F; and L’Epée on the T-Rex clock before being given free rein to create the TriPod and the Orb. But his legacy with MB&F; is only just getting started. Through these projects on several horological objects, the brand’s founder Max Busser saw something special and took him under his wing as his protégé and future successor. Today, we see Maertens’ first take on a more traditional MB&F; wristwatch – well…. sort of. Making its grand entrance is the HM12 Guardian, the next chapter in the brand’s horological machines. It started with a “simple” brief (though we all know, nothing MB&F; does is simple. “I was in Max’s office, and he said to me, ‘wouldn’t it be cool to create a watch that’s also a robot’s head?’ And somehow, immediately in that moment, a vision popped in my mind of how it should look,” recalls Maertens. “In the end, I would say this final concept of the HM12 is about 80% of what I had in my mind from that first idea.” Yes, the concept still originated from the mind of Busser himself, but the design of the new HM12 Guardian – a wristwatch with a “very...
SJX Watches
After more than 20 years, avante garde independent MB&F; returns to its roots and looks to its future with HM12 The Guardian. It combines a Horological Machine with a high-end shaped movement, flying tourbillon the most elaborate – and coolest – watch stand imaginable: a nearly 400 mm tall, 15 kg robot. Better yet, The Guardian can shift into battle mode at a moments notice, deploying armor to protect its weak points. Initial Thoughts MB&F; marks its 20th anniversary with HM12 The Guardian, or would have, had it been ready in time. Instead HM12 celebrates MB&F;’s future, as the first project led solely by the brand’s creative director (and Max Büsser’s heir), Max Maertens. Mr Büsser kicked the project off about four years ago by pitching a robot with a watch for a face, following up on the brand’s robot Melchior and Balthazar desk clocks. After that, Max 2.0 was left to his own devices, with this as the result. It is a very reassuring result for those concerned about the brand’s future after Maximilian Büsser’s eventual retirement, which isn’t yet imminent, but something the brand is clearly preparing for. Interestingly, Eric Giroud, who has designed just about every MB&F; watch, was not involved in the project either. Max (left) and Max (right). Image – MB&F; While discussing the project, Mr Büsser told me that Mr Maertens actually modelled the robot himself in SolidWorks, which goes well beyond the normal duties of a designer. That Maertens did the har...
SJX Watches
After more than 20 years, avant-garde independent MB&F; returns to its roots and looks to its future with HM12 The Guardian. The HM12 is a Horological Machine containing a high-end shaped movement featuring a flying tourbillon, nestled in the most elaborate – and coolest – watch stand imaginable: a nearly 400 mm tall, 15 kg robot. Better yet, The Guardian can shift into battle mode at a moments notice, deploying armor to protect its weak points. Initial Thoughts MB&F; marks its 20th anniversary with HM12 The Guardian, or would have, had it been ready in time. Instead HM12 celebrates MB&F;’s future, as the first project led solely by the brand’s creative director (and founder Max Büsser’s heir), Max Maertens. Mr Büsser kicked the project off about four years ago by pitching a robot with a watch for a face, following up on the brand’s robot Melchior and Balthazar desk clocks. After that, Max 2.0 was left to his own devices, with this as the result. It is a very reassuring result for those concerned about the brand’s future after Maximilian Büsser’s eventual retirement, which isn’t yet imminent, but something the brand is clearly preparing for. Interestingly, Eric Giroud, who has designed just about every MB&F; watch, was not involved in the project either. Max (left) and Max (right). Image – MB&F; While discussing the project, Mr Büsser told me that Mr Maertens actually modelled the robot himself in SolidWorks, which goes well beyond the normal duties of a...
Video
Most luxury brands make this one mistake with their content and it’s costing them sales.
Hodinkee
What We Know If there's a brand known to constantly exist in a state of one-upping itself when it comes to new designs, it's most certainly MB&F;. And, just as expected, following a slew of radical Horological Machine designs, this new Horological Machine 12 manages to go in a completely new direction. No, your eyes aren't fooling you. This new creation is a robot and a watch combined, in three editions of 12 pieces each: blue, green, and purple. If the Horological Machine 11 drew upon the architecture of the 1960s, the HM12 "The Guardian" looks a decade or two later, when a massive pop-culture obsession with science fiction and robotics would lead to generations of kids obsessed with properties like Transformers, Gundam, and the resulting toys that followed. If there's ever criticism of some of Max Busser's more playful ideas coming across as much too toy-like, the HM12 completely doubles down on that idea with this new design that takes the idea of a robotic action figure to the horological extreme. Here, Max's vision is implemented by another Max, Maximilian Maertens. A name familiar to collectors of the brand, Maertens has been responsible for many of the clock and music box creations for MB&F;, as well as the little Minimilian figures given to owners of MB&F; watches. There's a lot to break down here, so let's start with the watch itself. It is, ever so purposefully, designed to resemble a face, but its construction reveals so much jam-packed into the futuristic, spacesh...
Deployant
We had a good look at the new MB&F; HM12 The Guardian recently when Max Büsser and his team visited and presented us with this novelty.
Monochrome
Originally intended as a way to thank 500 of the brand’s suppliers and clients who couldn’t afford an MB&F; watch, Max Büsser came up with the M.A.D.1, an accessible one-off project. Inevitably, the news leaked, and requests from the watch community escalated into a frenzy, prompting the annual release of M.A.D. Editions via a raffle […]
Fratello
You’re familiar with Max Büsser and his friends. The creations MB&F; produces are incredible, wondrous, and imaginative, but they’re also out of reach for the majority of watch enthusiasts. Let me introduce you to Schaefer & Companions, a brand recently founded in Le Locle that positions itself as an artistic platform. Christophe Schaefer, the brand’s […] Visit Introducing: Schaefer & Companions Solune Grand Art Marqueterie - Straw You Can Actually Clutch At to read the full article.
Monochrome
In 2005, a man with a vision created a brand that would become one of the greatest successes of the independent watchmaking scene. Max Büsser, coming from Jaeger-LeCoultre and Harry Winston, decided to fly solo and gave life to something unique, something that went beyond traditions, a horological concept laboratory, a venture inviting friends to […]
Video
What makes the PERFECT watch collection? And which watches would Charlie KEEP, SELL or REPLACE?
Question, suggestion, or just want to say hi? Drop a note.