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Results for Swatch

302 articles · 118 videos found · page 14 of 14

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Wiki · Guide
The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.
Wiki · Guide
The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.
Exclusive · Guide
Breaking: Swatch just dropped a bomb. The MoonSwatch just went solid Moonshine gold

Ref. SSX01B700: solid 18K Moonshine gold dial, gold crown and pushers, 11 grams of the good stuff, and CHF 500 because Swatch decided to charge 1969 gold prices. Only 1969 pieces. ESTA lottery is live.
Exclusive · Guide
The Best Royal Pop Straps for the Swatch x Audemars Piguet Royal Oak: Helvetus, Delugs, Wristbuddys, StrapOps

Swatch's plastic Royal Oak needs an actual strap the moment you get it home. Here are the four makers doing colour-matched integrated-lug Royal Pop straps in leather, rubber, canvas and everything else. Prices, colour ranges, quality, and which to buy per watch reference.