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President Bracelet

Three-link semi-circular Rolex bracelet introduced for the 1956 Day-Date; Crownclasp closure.

Alto Returns with the Art 02 SJX Watches
Yesterday

Alto Returns with the Art 02

Design-forward independent watchmaker Alto has kicked off Geneva Watch Days with its second model, the Art 02. While the most obvious difference is the addition of a matching bracelet, the entire watch has been refined and updated with a smaller case and an upgraded movement. Initial thoughts A dominant trend in independent watchmaking for the past several years has been the veneration of finishing. This focus has given rise to a growing number of overtly traditional time-only watches built and finished to a high standard. Alto belongs a class of design-led independents that promotes a different approach, one focused on how shapes and textures contribute to the wearing experience. This philosophy comes into sharper focus with the brand’s sophomore effort, the Art 02. While visually similar to its predecessor — enough that they would be hard to tell apart by an untrained eye — the Art 02 has been significantly refined and upgraded in several respects. First is the case, which is slightly thicker but much smaller in length and width, and a new proprietary calibre designed specifically for the Art 02. Then there’s the matching titanium bracelet, which is brushed and faceted to create a dazzling display of light and shadow. Surprisingly, the Art 02 is significantly less expensive than its predecessor. In fact, the retail price of €13,100 is just over half that of the Art 01 in “Monochrome Grey.” Considering the new calibre, proprietary bracelet, and similar bill ...

Introducing - Bianchet Unveils the UltraFino Tonneau in Full Ceramic Monochrome
Bianchet 6 days ago

Introducing - Bianchet Unveils the UltraFino Tonneau in Full Ceramic

Unveiled in 2025, the Bianchet UltraFino Tonneau (to differentiate it from the circular-shaped Ultrafino Rotondo) was an important release for the young independent watch brand. It was its first ultra-thin model, its first self-winding watch and its first timepiece with an integrated bracelet. Since the initial launch in grade 5 titanium cases, we’ve seen several […]

Introducing: Straum Expedition Hodinkee
Straum Aug 26, 2026

Introducing: Straum Expedition

What We Know Straum has launched a new take on their integrated bracelet sports watch this week, shifting the focus from evoking nature to getting out and exploring. Fittingly named, the Expedition is the first watch in a new collection which Straum is calling "Built For". This will stand as a second pillar in the brand's offering, alongside the "Inspired By" collection, under which umbrella all the brand's previous releases fall. The most obvious visual cue that something here has changed is the redesigned dial, which swaps the deeply textured, colorful approach of previous Straum releases for a much more utilitarian vocabulary. With bright orange accents, huge amounts of lume, and subtly grained but largely flat dials, the emphasis is less on pure aesthetic appeal and more on legibility and practicality. The same approach has been taken with the case, which has been redesigned, but again, in largely subtle ways. The Grade 5 titanium case — which measures 38.2mm across, 45.7mm lug-to-lug, and is 11mm thick — has been reworked with broader case flanks, a stepped bezel, and a significantly enlarged screw-down crown meant to be usable in the cold or with gloves on. All together, the Expedition is decidedly new, but still clearly and recognizably a Straum. By default, the new watch comes fitted with a black FKM strap, though a new fully Grade 5 titanium case is also available for a modest upcharge, and since the watch uses Straum's strap system, any pre-existing straps an...

Introducing - Atelier Wen x Massena LAB Inflection Shuo, A Tantalum Integrated Watch with Two Gold Dial Variants Monochrome
Girard-Perregaux Aug 26, 2026

Introducing - Atelier Wen x Massena LAB Inflection Shuo, A Tantalum Integrated Watch with Two Gold Dial Variants

The Atelier Wen Inflection collection (2025) marked an important step up for the brand, with its complex, fully curved case, an integrated bracelet made almost entirely from tantalum, high-end dials, and a customised movement supplied by Girard-Perregaux. For Geneva Watch Days 2026, Atelier Wen has partnered with New York-based creative studio Massena LAB on a […]

Tantalizing Tantalum: The Atelier Wen × Massena Lab Inflection Shuò Fratello
Girard-Perregaux movement was ambitious Now Aug 26, 2026

Tantalizing Tantalum: The Atelier Wen × Massena Lab Inflection Shuò

Truth be told, the original Atelier Wen Inflection already felt like a statement. A young brand executing an integrated-bracelet sports watch in 99.9% pure tantalum, pairing it with grand feu enamel, and backing it with a customized Girard-Perregaux movement was ambitious. Now comes the Inflection Shuò, a collaboration with New York-based Massena Lab that elevates […] Visit Tantalizing Tantalum: The Atelier Wen × Massena Lab Inflection Shuò to read the full article.

Hands On: Credor Locomotive “Dawn Blue” GCCR995 SJX Watches
Credor Aug 20, 2026

Hands On: Credor Locomotive “Dawn Blue” GCCR995

A new day is dawning for Credor, which made its Watches & Wonders debut with the Locomotive “Dawn Blue” ref. GCCR995. Designed by Gerald Genta, the Locomotive was once the brand’s flagship sports model in the same vein as its more famous Swiss siblings, but with a quirky integrated-unintegrated bracelet. The obvious quality of the titanium case and bracelet make up for a weak spec sheet, but leave room for the Locomotive to grow alongside the newly international Credor marque. Initial thoughts The Locomotive is a great example of a watch that is more than the sum of its parts. In fact, it’s (almost) inexplicably nice for a watch with such a strange design, a mundane movement, and a micro-adjust-less pin-and-collar bracelet. While it’s cliché to say a watch looks better in person than photographs — and underestimates what a good photographer can do — I would say the Locomotive feels much better in person, like a watch of its price point should. The defining update for this edition of the Locomotive is its embossed dial, which features a repeating hexagon motif. The grooves that fill each cell are oriented at different angles, giving the dial a shimmering personality that changes with shifting light. At some angles, the dial is a uniform blue, while other angles produce an almost chequerboard-like effect. This backdrop is coated with layers of clear lacquer, enabling the Credor wordmark and (superfluous) “Automatic” text to float neatly above the three-d...

Hands-On Review With The Grand Seiko Spring Drive U.F.A. Ushio 300 Diver WatchAdvice
Grand Seiko Spring Drive U.F.A Ushio Aug 18, 2026

Hands-On Review With The Grand Seiko Spring Drive U.F.A. Ushio 300 Diver

We go hands-on with the new Grand Seiko Spring Drive U.F.A. Ushio 300 Diver, and see why this is the watch Grand Seiko fans and watch enthusiasts have been wanting! What We Love The new case size and dimensions That dial, I mean, seriously?! The new bracelet and clasp design What We Don’t The lack of a date window The full titanium construction may not be to everyone’s liking The anti-magnetism could be increased to accommodate modern life Overall Rating: 8.75 / 10 Value For Money: 9/10 Design: 8.5/10 Wearability: 9/10 Build Quality: 8.5/10 This year, Grand Seiko upped the ante and took the fight to the swath of other luxury dive watches on the market with the release of its new Spring Drive U.F.A. Ushio 300 Diver, which was released at Watches & Wonders 2026. It was the dive watch Grand Seiko enthusiasts had been wanting and waiting for. A smaller, more wearable diver that was a little more contemporary than the models it replaced. With a raft of changes, including a smaller, better-proportioned case, a redesigned bracelet, new micro-adjustment and a more modern dial aesthetic, the new Ushio 300 Diver ticked so many boxes. Plus, Grand Seiko decided that steel was too heavy for a sports watch, so they made it from High-Intensity Titanium instead. The 2026 Grand Seiko Spring Drive U.F.A. Ushio 300 Diver models We had the privilege of previewing it before Watches & Wonders, and while the article I wrote up for the Grand Seiko Spring Drive U.F.A 300 Ushio Diver was a ...

Twelve Market Observations By Ben Clymer (August 2026) Hodinkee
Patek Philippe Aug 18, 2026

Twelve Market Observations By Ben Clymer (August 2026)

Some version of this story has been in the back of my mind for months, maybe years. Because I see, hear, and experience so many wild things in my watch life that it's hard to really understand, I thought the best thing I could do was share them with you. Some of the below are simple opinions; others are hard and true facts. I think I have a unique position in the watch space as the president of a large media outlet (so I see traffic information and click tendencies), I'm a long time consumer of all kinds of watches (vintage, new, independent, big and small), something of a pundit on the industry for large media outlets, a participant in basically all the organizations that focus on the watch industry, and of course, an officer at one of the largest modern watch retailers in the world.  Beyond that, the amount of DMs I get from total strangers asking me watch questions is simply b-a-n-a-n-a-s  (should that be a series unto itself?). So I thought I'd take some of what's been on my mind from all of the above sources and put it on paper to be read, debated, and (dis)agreed with. So, here are five things that are happening in the watch world that make zero sense, and five more that make a ton of sense. FIVE THINGS HAPPENING IN TODAY'S WATCH MARKET THAT MAKE ZERO SENSE 1. Complicated (Vintage And New!) Patek Philippe Is Trading Below Where It Should Be Trading The 5270G is a fantastic watch, and even at retail, represents very solid value compared to what else is happening out...

Hands On: Ferdinand Berthoud Chronometre FB 2TV SJX Watches
Voutilainen demonstrate demand Aug 14, 2026

Hands On: Ferdinand Berthoud Chronometre FB 2TV

Now beginning its second decade under the leadership of Chopard Co-President Karl-Friedrich Scheufele, Ferdinand Berthoud (FB) has introduced the Chronomètre FB 2TV.1, the first model in the new Mesure du Temps 1787 collection. The FB 2TV represents an evolution of the brand’s long-running chain-and-fusee architecture, adding zero-reset seconds and a flying tourbillon, and inverting the calibre to exhibit its key functional elements on the dial side. Initial thoughts It’s hard to believe that it has been ten years since the debut of Ferdinand Berthoud as a contemporary brand. It was clear from the outset that FB had big ambitions, launching its first model with a chain and fusee mechanism. Since then, FB has maintained admirably high standards for itself, and while not all of the designs appeal to me, the obvious effort that goes into every watch — each FB 2TV receives more than 300 hours of decoration — has won the brand a durable position near the top of the industry. Now beginning its second decade, FB has released the first watch in a new collection that portends a more mechanically expressive style, with features like the chain and fusee inverted to the dial side. This approach isn’t original, but the success of other ‘inverted’ movements from independents like Kari Voutilainen demonstrate demand for the format. Quirky designs Ferdinand Berthoud, an 18th-century pioneer of the spring detent escapement among other breakthroughs, approached watchmaking fr...

They Grow Up So Fast! Meet The Casio Edifice Automatic EFK-200 Fratello
Casio Edifice Automatic EFK-200 Fast-track Aug 12, 2026

They Grow Up So Fast! Meet The Casio Edifice Automatic EFK-200

Fast-track evolution. In just one year, Casio launched its first automatic mechanical watch, the Edifice EFK-100, and rapidly improved it. Now, the third generation of the Casio Edifice automatic is here. The EFK-200, a sporty-chic yet affordable watch with an integrated bracelet/strap, comes in five variations and looks to be a very mature watch. There […] Visit They Grow Up So Fast! Meet The Casio Edifice Automatic EFK-200 to read the full article.

We needed The Orange! TAG Heuer Formula 1 Solargraph Limited Edition for Zandvoort’s Finale WatchRider
TAG Heuer Formula 1 Solargraph Limited Aug 10, 2026

We needed The Orange! TAG Heuer Formula 1 Solargraph Limited Edition for Zandvoort’s Finale

TAG Heuer is sending the Dutch Grand Prix off with a pair of bright orange Formula 1 Solargraph limited editions. The rubber-strap reference WBY111H.FT8128 and steel-bracelet reference WBY111L.BA0042 share the same compact case, solar movement and colour scheme, but they offer two very different ways to remember Zandvoort. The timing is important. The 2026 Dutch Grand Prix will be the last Formula 1 race at Circuit Zandvoort under the current agreement. TAG Heuer has therefore created a farewell watch that looks straight into the orange grandstands rather than simply placing a race logo on an existing model. The last Dutch Grand Prix at Zandvoort The Dutch Grand Prix returned in 2021 after being absent from the calendar since 1985. The narrow circuit between the dunes quickly became one of the most recognisable weekends on the calendar, helped by steeply banked corners and grandstands filled with Dutch fans wearing orange. The final race weekend runs from 21 to 23 August 2026. It will also include the first Formula 1 Sprint held at Zandvoort. Tickets for the weekend are already sold out, which says plenty about the event even as it prepares to leave the calendar. TAG Heuer returned as Formula 1’s official timekeeper in 2025. A special watch for the last Zandvoort race therefore makes sense, especially when the Formula 1 collection already has a long history of bold colours and racing references. The new orange Solargraph follows a colourful Formula 1 design story that be...

Hands-On: Two Wild Dials From Ming, With The "Peepshow" and J.N. Shapiro Collaboration "Lightning" Hodinkee
Tudor Aug 6, 2026

Hands-On: Two Wild Dials From Ming, With The "Peepshow" and J.N. Shapiro Collaboration "Lightning"

You could easily argue that Ming is a materials and manufacturing incubator masquerading as a watch company. Lume that glows white. The lightest ever mechanical watch. The world's first 3D-printed titanium bracelet-strap hybrid. All of these are associated with pretty incredible products, but, to some extent, I think it's fair to say the watches themselves are vehicles for showcasing cool innovation. That's not to say the watches are anything but great. But on occasion they're solutions looking for a problem. I kind of love the brand for it. That kind of innovation also extends to dial making, where Ming has recently released two really interesting dial-making exercises in their collaboration with J.N. Shapiro for the 37.06 "Lightning" and standalone 29.06 "Peepshow." I recently had the chance to go hands-on with a few novelties from Ming. The brand, of course, had a great coup when the 37.09 "Bluefin" beat Tudor and a few others for the best sports watch at GPHG in 2024. They followed up with the 37.09 Uni, which I would say is their most practical release of late. The 56.00 "Starfield" is pretty wild but not to my taste, so I gravitated toward covering the two more dial-focused releases of this year (and their LW01 lightweight watch, which will get a future story on its own). It seemed fitting to start with the Ming x J.N. Shapiro 37.06 "Lightning," since I was actually photographing Shapiro's most recent release the same day. And boy, is the watch stunning in person. Th...

The Business of Watches Podcast: Collective Horology CEO Asher Rapkin And Liberty Justice Center Chairman And CEO Sara Albrecht On Suing Trump Over Tariffs Hodinkee
Armin Strom Czapek Fears Ming Aug 5, 2026

The Business of Watches Podcast: Collective Horology CEO Asher Rapkin And Liberty Justice Center Chairman And CEO Sara Albrecht On Suing Trump Over Tariffs

This week on The Business of Watches, Collective Horology co-founder and Chief Executive Asher Rapkin joins us. He brought his lawyer.  While Collective is a Ventura, California-based retailer of independent watch brands, including Armin Strom, Czapek, Fears, Ming and J.N. Shapiro, Sara Albrecht is the chairman and CEO of The Liberty Justice Center. That's the non-profit litigation firm that led the legal fight successfully challenging President Trump's initial round of tariffs all the way to the Supreme Court of the United States. They won in a surprise decision that ruled the President didn't have the authority to impose levies that increased the cost of importing goods into the U.S., including Swiss-made watches.  The government is now in the process of refunding the approximately $166 billion businesses paid out. Asher Rapkin, co-founder and CEO of Collective Horology in Ventura, California. Of course, the Trump administration found a workaround and immediately slapped on new tariffs and, on July 24, initiated levies of 10% and 12.5% on imported goods, including Swiss-made watches. That's the day that Collective Horology and another importer (dealing in exotic spices), filed a lawsuit against the President and various bodies and individuals in the administration including U.S. Trade Representative Jamieson Greer.  Rapkin explains why his business decided to challenge the tariff laws and take on the President and his administration, while Albrecht lays out the legal...

Introducing - The Audemars Piguet Royal Oak Selfwinding Flying Tourbillon in “Bleu Nuit, Nuage” Ceramic Monochrome
Audemars Piguet Royal Oak Selfwinding Flying Aug 3, 2026

Introducing - The Audemars Piguet Royal Oak Selfwinding Flying Tourbillon in “Bleu Nuit, Nuage” Ceramic

Audemars Piguet has long embraced new materials and continues to expand its ceramics expertise, revealing a striking new version of the Royal Oak Selfwinding Flying Tourbillon. While the base of this 41mm model itself is familiar, the news is its material: the entire watch, case, bezel, crown and integrated bracelet are executed in “Bleu Nuit, […]

Casio Edifice EFB-730: The Best Affordable Panda Chronograph? Owner Review WatchRider
Zenith El Primero A384 Introduced Aug 1, 2026

Casio Edifice EFB-730: The Best Affordable Panda Chronograph? Owner Review

In my opinion, panda watches are probably the most beautiful and classic watch designs ever made, which explains why I own around ten of them. In this article, we are looking at two models from Casio that I own: the Edifice EFB-730D-7AV on a stainless steel bracelet, that has a clean silver dial with black subdials, and the Edifice EFB-730L-7AV on a brown leather strap, but with a more vintage off-white dial and orange accents. And to make this even more interesting I will compare them with my Tudor Black Bay Chrono Panda M79360N-0002. In the following sections, I will cover what I like, what I do not like, or rather what I would like to see in future versions, whether these watches feel premium, and two questions you probably have in mind: why I own both and whether I am going to sell them. Panda Design, Case Size and Comfort The panda dial is clearly the main attraction, but what makes these Casio models stand out from the many affordable panda chronographs is the shape of the case. Instead of using the familiar round design seen on watches such as the Tudor Black Bay Chrono, the EFB-730 has a tonneau shape that immediately reminded me of the legendary Zenith El Primero A384. Introduced in 1969, the A384 combined a distinctive tonneau-shaped case (often referred to as a barrel shape) with a white dial, three black chronograph counters and a date window positioned between four and five o’clock. The modern A384 Revival faithfully recreates that design with a 37 mm tonnea...

Hands-On: the Raymond Weil A.R.T. Collection Worn & Wound
Audemars Piguet Royal Oak both launching Jul 30, 2026

Hands-On: the Raymond Weil A.R.T. Collection

Raymond Weil celebrates its 50th anniversary this year, Weil founding his eponymous brand in 1976. And the brand’s first integrated-bracelet watch is a nod to the seventies era of experimentation: where, in the face of impending quartz dominance, watchmakers produced bold designs like they had nothing to lose. This was the era of the Patek Philippe Nautilus and Audemars Piguet Royal Oak, both launching the concept of the luxury sports watch—in essence, a classier and far pricier interpretation of the Go Anywhere, Do Anything ethos that once took its inspiration from military and field watches. Only this time, going anywhere is to Monaco or St. Moritz, and doing anything is jumping off the back of a yacht into the waters of Bali.  Fifty years later, the integrated bracelet watch has never been more popular. Perhaps it’s the trickle-down effect from the cachet of those two OGs, which have taken off so much that people are willing to snap up an anniversary Nautilus desk clock, or storm your nearest Swatch store for a plastic Royal Oak. Or it’s the promise of a certain inherent and integrated toughness, eschewing the notion that we won’t ever reach 1,000-ft deep-water depths and still make it back to the boardroom. In fact, skip the beach-to-boardroom mentality. This category is all upscale by comparison, and the A.R.T. series — which, according to Raymond Weil, stands for “art, refinement, and timekeeping,” with the latter perhaps seeming redundant — captur...

Bell & Ross BR-05 GMT Green Steel Adds a Sage Dial to Its Urban Travel Watch WatchRider
Bell & Ross BR-05 GMT Green Steel Jul 30, 2026

Bell & Ross BR-05 GMT Green Steel Adds a Sage Dial to Its Urban Travel Watch

Bell & Ross has introduced the BR-05 GMT Green Steel, bringing a layered sage-green dial to its square travel watch. Announced on 29 July 2026, the new model keeps the familiar 41mm steel case, automatic GMT movement and choice of integrated bracelet or rubber strap. The colour and dial finishing are the real news. This is not a limited edition. It joins the regular BR-05 GMT range and is identified by the reference BR05G-GN-ST, with the usual SST and SRB endings used for the steel-bracelet and rubber-strap versions. All images are courtesy of Bell & Ross. A new green for the BR-05 GMT Bell & Ross introduced the BR-05 collection in 2019 as the Urban branch of its range. It kept the brand’s well-known “circle within a square” design but softened the case and connected it directly to an integrated bracelet. The GMT model followed in 2021, adding a second time zone without changing the basic shape. The BR-05 GMT Green Steel on its matching green rubber strap. Image: Bell & Ross. The 2026 Green Steel is the first BR-05 GMT to use this sage colour. It is not a simple layer of green paint. Bell & Ross starts with a metal dial plate, gives it a sunray-brushed finish, applies a tinted green varnish and then adds a clear glossy varnish. The final layer protects the surface and adds depth. The result changes noticeably with the light. Some angles produce a brighter green, while others reveal softer grey and silver tones. It is more restrained than a bright emerald dial and wor...

Casio A1000SP-7: The Premium Digital Classic now with Sapphire and Full Metal WatchRider
Casio A1000SP-7 Jul 29, 2026

Casio A1000SP-7: The Premium Digital Classic now with Sapphire and Full Metal

Casio has added a new model to its Vintage range for July 2026, and the A1000SP-7 is more than another colour change. It keeps the familiar rectangular digital display but surrounds it with a stainless-steel case, a solid metal bracelet and, most importantly, a sapphire crystal. This is the specification that makes the new model stand out among Casio’s classic digital watches. Sapphire crystal is the main attraction Sapphire is much more resistant to everyday scratches than acrylic or normal mineral glass. It is not impossible to damage, but keys, desk edges and normal daily wear are far less likely to leave scratches on it. Sapphire is still unusual on an affordable digital Casio, so this upgrade gives the A1000SP-7 a real advantage rather than a change that exists only for decoration. The crystal also plays a part in the design. Casio has applied a striped vapor-deposition treatment to its underside. Below it sits a brass dial with a sunray finish. Together, these surfaces create visible depth around the digital screen, with the pattern changing as light hits the watch from different angles. The result is more interesting than a flat silver face while remaining easy to wear with almost anything. Full stainless-steel construction The case and bezel are made from stainless steel. Casio also fits a solid stainless-steel band with a one-touch three-fold clasp. Hairline-brushed and mirror-polished surfaces are combined across the band, giving it a mix of matte and shiny are...

Business News: Independent Watch Retailer Collective Horology Sues Trump And Administration Over New Tariffs Hodinkee
Armin Strom Czapek Fears U.S.-based J.N Jul 29, 2026

Business News: Independent Watch Retailer Collective Horology Sues Trump And Administration Over New Tariffs

Independent watch retailer Collective Horology LLC filed legal action against President Donald Trump, U.S. Trade Representative Jamieson Greer, and a host of other government officials and departments, alleging the administration's new tariff duties are "unlawful," lack congressional approval, and harm American business. The Ventura, California company, in a lawsuit filed in the United States Court of International Trade on July 24, alleges Trump and his deputies, in imposing tariffs of 10% and 12.5% on goods imported into the U.S. under Section 301 of the Trade Act,  exceeded the President's authority to unilaterally levy such measures. The lawsuit represents the most aggressive response yet by the watch industry that has been financially kneecapped by the levies that have exacerbated an economically challenging environment that includes a strong Swiss franc against the U.S. dollar and record precious metals prices, a key input in luxury watchmaking. Many of the most high-profile watch brands raised prices in response, while retailers have taken a hit on margins. Collective Horology co-founder and CEO Asher Rapkin. Photo courtesy Collective Horology.  Founded in 2018, Collective sells independent watch brands including Armin Strom, Czapek, Fears, U.S.-based J.N. Shapiro and Ming, among others. The company has paid more than $160,000 in tariff duties under various schemes imposed by the Trump White House and U.S. Trade Representative Greer, says co-founder and Chief Exe...

Introducing: Article Prep Hodinkee
Jul 29, 2026

Introducing: Article Prep

What We Know TK What We Think Something someone said someone. TK The Basics Brand: Model: Reference Number: Diameter: Thickness: Case Material: Dial Color: Indexes: Lume: Water Resistance: Strap/Bracelet: The Movement Caliber: Functions: Diameter: Thickness: Power Reserve: Winding: Frequency: Jewels: Chronometer Certified: Additional Details: Pricing & Availability Price: Availability: Limited Edition: For more, click here.

Mido Multifort TV Big Date Goes Rose-Gold PVD With a Midnight-Blue Dial WatchRider
Mido Multifort TV Big Date Jul 29, 2026

Mido Multifort TV Big Date Goes Rose-Gold PVD With a Midnight-Blue Dial

Mido has given the Multifort TV Big Date one of its warmest and most assertive makeovers yet. Reference M049.526.33.041.00 combines a deep blue dial with a rose-gold-colour case and bracelet, turning the familiar television-shaped sports watch into something considerably dressier without sacrificing its everyday specifications. It is not a limited edition, but it is a distinctive new option for anyone who likes the proportions and large date of the modern Multifort TV and wants more visual impact than the steel and rubber versions. The blue dial and rose-gold-colour PVD exterior give the Multifort TV Big Date a much richer character. A 1970s Shape, Reworked for 2026 The Multifort name reaches back to 1934, but the shape that matters here appeared in 1973, when Mido introduced its first watch with a television-style case. The company revived that idea for the modern Multifort TV Big Date in 2023. Its rounded-square outline, broad bezel and integrated-looking bracelet architecture immediately separate it from the endless supply of conventional round sports watches. This version does not change the successful formula. Instead, Mido uses colour and finishing to shift its personality. The 316L stainless-steel case receives a rose-gold-colour PVD coating, as does the matching steel bracelet. It is important to be clear that this is coated steel rather than solid gold, which keeps the price and practicality within the usual Multifort territory. Brushed surfaces control the shine,...