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Results for The Swatch Group

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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Bvlgari Octo Roma Chronograph Watch Hands-On Review WatchAdvice
Bvlgari Octo Roma Chronograph Watch Jul 5, 2025

Bvlgari Octo Roma Chronograph Watch Hands-On Review

A chronograph that blends sporty functionality with refined Italian elegance. This is the Octo Roma Chronograph: a timepiece that feels as good on the wrist as it looks. What We Love The beautiful blue Clous de Paris dial adds texture and depth while remaining versatile for everyday wear. The watch is very comfortable to wear and fits slimmer wrists perfectly thanks to short lug-to-lug distance. Distinctive Octo Roma design blends sporty functionality with refined Italian elegance. What We Don’t The date window colour is not matched to the dial, slightly disrupting the cohesive aesthetic. The caseback winding rotor could be skeletonised for a more modern and engaging view of the movement. Lume application could be stronger for enhanced low-light legibility during evening wear. Overall Rating: 8.4/10 Value for Money: 8.5/10 Wearability: 8.5/10 Design: 8/10 Build Quality: 8.5/10 First introduced in 2012, Bvlgari’s Octo collection showcased the brand’s architectural design and mechanical mastery. This collection stood out proudly thanks to its distinctive case design, where the round bezel with an eight-sided profile gave it a distinctive silhouette. The Octo collection, however, quickly became known for so much more than this signature design. Breaking records became the norm for the collection, as the brand kept pushing the boundaries of watchmaking through the Octo Finissimo timepieces which debuted in 2014. Three years later, in 2017, Bvlgari introduced the late...

Amida Introduces the Digitrend Open Sapphire Worn & Wound
Holthinrichs as comps either Jun 17, 2025

Amida Introduces the Digitrend Open Sapphire

When the Amida Digitrend arrived last summer, it was part of a crop of new releases from independent brands making interesting designs and complications accessible to a wider audience, and it really won me over. In my review last year I cited watches from Toledano & Chan, SpaceOne, and Holthinrichs as comps, either in spirit, technical features, or both. Those brands of course are still very much in the mix, and a year later there are even more examples of watches that offer unique value at competitive price points by introducing enthusiasts to new ways of thinking about what a watch can be. This is a long-winded way of saying that the market for these types of watches is more competitive than ever, so a follow up release becomes that much more important. Amida, for their part, is seeking to keep the momentum going by introducing a new version of the Digitrend that sheds some literal light on how they achieve their unique complication.  The Amida Digitrend Open Sapphire is essentially exactly what it says it is – a Digitrend with a large sapphire window affixed to the case that allows the wearer to see the jump hour mechanism inside. Previously, this area was covered by a solid sheet of metal, an aesthetic drawn from the brand’s interest in automotive design. They are applying similar principles to the new version that leaves the “engine” (their terminology) exposed, referencing removable Targa tops as a point of inspiration.  The Digitrend, for those who need a ...

IWC Pilot’s Watch Mark XVIII: Complex Simplicity Quill & Pad
IWC Pilot’s Watch Mark XVIII Jun 14, 2025

IWC Pilot’s Watch Mark XVIII: Complex Simplicity

IWC is one of the most recognizable names in the luxury watch market. They have multiple iconic models - one of them being the Pilot’s Watch Mark collection. The Mark series began with the Mark X in 1944 and has remained somewhat constant since then. The latest in the lineup is the Mark XVIII, released in 2016. While not the newest watch from IWC, the range is iconic enough to be still talked about.

Seiko Introduces the SPB497, a New Limited Edition in the Presage Collection with an Unglazed Porcelain Dial Worn & Wound
Seiko Introduces Jun 6, 2025

Seiko Introduces the SPB497, a New Limited Edition in the Presage Collection with an Unglazed Porcelain Dial

Last week in this space, I wrote about a crop of new Seiko 5 Sports watches more than a little indebted to the classic SKX line of divers, and there was, perhaps, some concern trolling about the current state of the Seiko brand. In my view, there’s no denying that Seiko’s grip on the enthusiast world has loosened a bit when it comes to watches in this genre. There are just so many options these days at competitive price points, brands that are willing to experiment and take risks, and Seiko is a little left behind making watches that are exactly fine but break little new ground, cost more than they did five years ago, and are missing some key features (screw down crowns, etc.) that a certain type of collector insists upon. So that’s the state of affairs with their entry-level sports watches, but of course that’s only a sliver of what Seiko actually produces. Another tentpole of Seiko enthusiasm (though perhaps a bit less widely celebrated) is their Presage line. Seiko Presage watches tend to be dressier pieces that exist to celebrate traditional Japanese craftsmanship and culture. Over the years, a number of watches in the Presage collection have achieved a level of classic status in the enthusiast world (the various “Cocktail Time” watches immediately come to mind). Among my personal favorites in the Presage collection are watches with dials crafted with urushi lacquer and enamel, and earlier this week Seiko announced a reference representing a first for the b...