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Results for Manufacture vs Etablisseur

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Manufacture vs Etablisseur

The structural difference between brands that make their own movements (manufactures) and those that buy them (etablisseurs).

Inside The Manufacture: Making A Tudor: A Behind-The-Scenes Look, From Raw Material To Finished Product [Video] Hodinkee
Tudor Aug 10, 2026

Inside The Manufacture: Making A Tudor: A Behind-The-Scenes Look, From Raw Material To Finished Product [Video]

Earlier this year, Tudor invited a small group of watch media into its Swiss manufacturing network to see what "Swiss Made" actually means in practice—not a one-stop visit in a single day, but the full process from start to finish over multiple days. I've been on plenty of manufacturer tours, and I've never had access like this. The result is one video, broken into three parts: cases and bracelets; hand-painted and hand-lumed dials; movements and assembly. Case and Bracelet We start by looking at cases and bracelets. I've had my Tudor Pelagos 39 on my wrist for a couple of years now, and until recently I'd never given much thought to what "Swiss Made" on the dial actually meant, beyond the concept and branding tied to those two words. So, using my own Pelagos as the starting point, this segment traces how a titanium dive watch's case and bracelet are actually made, moving through three Swiss companies closely linked to Tudor: Joseph Baume, Orolux, and Detech. Titanium case blanks are the start of the story.  The progressive evolution of Tudor cases at Joseph Baume.  Heat treating in a special furnace.  The case begins at Joseph Baume, an independent forge where steel components are cold-stamped through up to fifteen strikes, while titanium cases, like that employed by my Pelagos, undergo hot stamping instead, heated to nearly 950 degrees Celsius and pressed into shape by a robotic arm. It's a more physical, almost blacksmith-like process than I ever would have expecte...

Citizen Garrison BM8560 vs TAG Heuer Autavia: An Affordable Pilot Watch Alternative? WatchRider
TAG Heuer Autavia Jul 24, 2026

Citizen Garrison BM8560 vs TAG Heuer Autavia: An Affordable Pilot Watch Alternative?

I own both the Citizen Garrison and the TAG Heuer Autavia WBE5116.EB0173, and the difference between them goes far beyond price. The Citizen Garrison uses Citizen’s light-powered Eco-Drive movement and a remarkably light Super Titanium case, while the TAG Heuer Autavia is a Swiss automatic pilot watch with a COSC-certified Calibre 5 movement, a 42 mm steel case and a distinctive blue smoked dial. One is accessible and practical, designed for easy daily ownership. The other is a discontinued premium model with strong aviation heritage. That makes this an unusual but revealing comparison. Can an affordable Citizen Garrison provide the same wrist presence, legibility and everyday enjoyment as a significantly more expensive TAG Heuer Autavia? And how much do the Autavia’s automatic movement, finishing, heritage and premium positioning actually change the ownership experience? In this comparison, I will examine their design, comfort, materials, movements, readability and real-world value. For anyone searching for the best affordable pilot watches, or wondering whether an affordable pilot watch alternative can compete with a premium Swiss model, these two watches offer a fascinating answer. Case Size, Quality, and Comfort Both watches are very well made, but I sincerely prefer the Citizen’s case. The TAG Heuer Autavia has the solid construction and clean finishing expected from a premium Swiss watch. Its stainless-steel case feels substantial, and the transitions between i...

Photo Report: Inside Hermès Horloger Manufacture Hodinkee
Hermes Jun 9, 2026

Photo Report: Inside Hermès Horloger Manufacture

We've all been told at least once in life to stick to our own lane. It's an old trope that historically holds merit. Stick to one discipline, master it, and you'll succeed. But in 2026, the rulebook has changed in almost every aspect of life, and sometimes those one-trick ponies aren't the ones leading the charge; they're actually left in the stable. La Montre Hermès S.A in Brugg, Switzerland. In watchmaking, it transpires that the latest crop of brands to realize this are the names we most associate with being wider fashion houses. Empires sustained by hand-stitching legacy into cloth, amplified in the theatre of the catwalk, now play in the watchmaking arena. We've witnessed many of these names turn to watchmaking as an additional arm to their already bulletproof name, and crucially, they're delivering watches with real merit. For Hermès, despite having a presence in watchmaking since the early 20th century, with Universal Genève as the brand's watchmaking partner from the 1930s and the production of exclusively Hermès-signed pieces such as desk clocks, this rise has been built brick by brick since the 1970s. Outfitting horses came first, then their riders, and it quickly proved that true luxury comes from mastery, not scale. During the 1970s, the maison decided to build schools to train artisans the Hermès way, passing along hand-stitching, leather cutting, and scarf-printing techniques from master to apprentice. While other names pursued mass production or outsour...

Introducing: The Aria Manufacture Chronometer From Formex Hodinkee
Formex What We Know Jun 1, 2026

Introducing: The Aria Manufacture Chronometer From Formex

What We Know The last time I covered something from Formex was over a year ago, when the brand released a highly finished, full-ceramic sports watch, complete with a ceramic bracelet and even a ceramic micro-adjust clasp, at an unrivaled price point. Today, the brand continues its upmarket trend with a brand-new watch design called the Aria. The Aria takes the form of a broad, integrated-bracelet design in full grade 5 titanium. The 40mm case feels broader than normal, thanks to an impressively thin case height of 6.9mm, even though the lug-to-lug is still quite reasonable at 45.45mm. While the silhouette gives a smooth look, there's quite a bit of contrasting finishing going on here, with brushing of the titanium case and bracelet links done entirely by hand. Though the styling certainly leans towards its identity as a bold sports watch, there's a lot of subtlety in the design, for example, with the individual bracelet links being slightly curved or the extra dimensionality of the layer of titanium peeking out from each link's milled-out spaces. The clasp includes Formex's proprietary micro-adjust system, which provides extra space on both sides of the bracelet by pulling or pushing each side. There are three dials for the Aria: "Selva Green," "Ardesia Grey," and "Denso Blue." All three have a certain muted look to the hue, matching the slightly darker nature of titanium. Dimensionality is achieved through contrasting indices in rose-gold coloring, set on applied raised p...

Formex Introduces the Aria, an Integrated Bracelet Sports Watch with a Manufacture Movement Worn & Wound
Formex Introduces May 29, 2026

Formex Introduces the Aria, an Integrated Bracelet Sports Watch with a Manufacture Movement

Formex has formally introduced what is likely to be at or near the top of many of our “Watch of the Year” lists when 2026 is all said and done. Long a brand synonymous with squeezing an absolutely insane amount of value from every dollar spent, the new Aria is Formex’s most ambitious watch to date, by a wide margin. We got a look at the Aria during Watches & Wonders week while Formex exhibited at Chronopolis, and then again at Windup San Francisco a few weeks later, and we remain impressed with what the brand has accomplished. This is a big step forward for them on a number of fronts.  The Aria is an integrated bracelet sports watch that is also ultra-thin and uses the brand’s first manufacture movement. It makes sense, I think, to start with the case and bracelet, because they are immediately striking to hold and wear when you first experience the watch. The Aria is 40mm in diameter and crafted from titanium, with a tapered bracelet that has meticulously hand finished elements throughout. The total case height comes to just 6.9mm, and a close examination of the case, bracelet, and how they are integrated to one another reveals an intense attention to detail on the part of Formex and their design team. The Aria seems to understand what makes an integrated bracelet sports watch really work, which is a continuity of form from the case to the bracelet, and all the way to the clasp. They are integrated in the truest sense of the word, with matching finishes and tight ...

Audemars Piguet - The Établisseur, Rehabilitated SJX Watches
Audemars Piguet May 12, 2026

Audemars Piguet - The Établisseur, Rehabilitated

This year Audemars Piguet (AP) walked into Watches & Wonders Geneva for the first time in seven years, and it did so carrying a word it had not used in public for the better part of a century. The brand had departed the predecessor of the fair, the Salon International de la Haute Horlogerie (SIHH), in 2019 alongside Richard Mille, declaring its intention to forge direct relationships with collectors through its own channels and AP Houses rather than through the shared theatre of a trade fair. The return to Geneva in 2026, under CEO Ilaria Resta, was already a signal of strategic realignment, but the word it brought with it made the move more interesting: établisseur. The watches it presented — three of them — each made in very limited numbers by a network of named artisans working within and around the Musée Atelier in Le Brassus, were introduced under the name Atelier des Établisseurs, a project AP described in its launch communications as a revival of the collaborative spirit that had driven the watchmaking industry for generations. The établissage system The framing was historically accurate, as far as it went. The établissage system did shape the Vallée de Joux from the late 18th century onward. Farmers working through the long alpine winters crafted individual components like wheels, bridges, and screws in home workshops, coordinated by an établisseur who assembled the finished watch and brought it to market. The Audemars Piguet Établisseurs Gallets hand-w...