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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Louis Vuitton announces their Watch Prize for Independent Creatives Time+Tide
Louis Vuitton announces their Watch Prize Dec 2, 2022

Louis Vuitton announces their Watch Prize for Independent Creatives

In an initiative to foster the future growth of innovation in the watchmaking industry, Louis Vuitton has announced the inaugural Louis Vuitton Watch Prize for Independent Creatives. The competition (to be held every other year) seeks to nurture the future of innovation and creativity within the industry, as judged by a committee of 50 horological … ContinuedThe post Louis Vuitton announces their Watch Prize for Independent Creatives appeared first on Time+Tide Watches.

Will Ferrell brings “rare baby Bengal tiger” and Zenith watch to Tonight Show with Jimmy Fallon Time+Tide
Zenith watch Nov 12, 2022

Will Ferrell brings “rare baby Bengal tiger” and Zenith watch to Tonight Show with Jimmy Fallon

Comedy comes in many forms. Some stand-ups prefer one-liners, hot-takes on political and social issues, dating disasters, or embellished “true” stories. And then there are individuals like Will Ferrell, who effortlessly seems to be able to make anything funny. He proved this yet again on a recent episode of The Tonight Show with Jimmy Fallon, … ContinuedThe post Will Ferrell brings “rare baby Bengal tiger” and Zenith watch to Tonight Show with Jimmy Fallon appeared first on Time+Tide Watches.

Hands-On: Cartier Baignoire Allongée “Cortina Watch” SJX Watches
Cartier Baignoire Allongée “Cortina Watch” Nov 9, 2022

Hands-On: Cartier Baignoire Allongée “Cortina Watch”

Continuing with the series of limited editions for its 50th anniversary, Singapore retailer Cortina has just debuted a new take on one of Cartier’s most overlooked timepieces, the Baignoire Allongée MM “Cortina Watch Golden Jubilee Edition”. A limited edition of just ten watches, the new Baignoire Allongée retains the classic form, but with a subtle twist in the form of a “50” in Cortina’s corporate colour, while the case is tastefully set with diamonds. Initial thoughts Cartier has evidently realised a new generation of watch enthusiasts has discovered its classic shapes, explaining its frequent reissues and reinterpretations of famous models. The new Baignoire Allongée is classic Cartier, both in terms of form and design, as well as the discreet details that make it a limited edition. When I first saw this Baignoire Allongée, the first thing that came to mind was its elegant, timeless look. It could equally be a mid-century watch or even one from the 1920s. At the same time, as is often the case with Cartier’s form watches, one immediately notices how different it is from other bejewelled watches, which are often flashy and loud. Notably, the Baignoire Allongée Cortina retails for just under US$40,000, an eminently reasonable ask considering its diamond-set case as well as in-house movement. While it is expected that this limited model will immediately sell out, the Baignoire Allongée is unique enough that I hope it will return, particularly in a ...