SJX Watches
Raketa Introduces the Big Zero Malevich
Having been reenergised with some Swiss marketing savvy, Russian watchmaker Raketa has revived some of its Soviet-era classics and now debuts the striking Big Zero Malevich. The Big Zero Malevich reproduces one of the artist’s most famous works with tiny pieces of mineral stone, creating a stark, geometric mosaic on the dial. Created in partnership with the State Tretyakov Gallery, the Big Zero Malevich is a limited edition of 300 watches, with a portion of the proceeds from its sale going to the museum. Initial thoughts Art rarely translates well onto a watch dial, especially for an affordable price, but the Big Zero Malevich manages to pull it off. It appeals visually, but also in terms of materials – the dial is not just printed but instead a mineral stone mosaic. As an aside, shorter hands would have maximised the impact of the black square on the dial – the hands would blend into the square entirely – but that would have made legibility impossible. The only downside is the simple case and no-frills movement, but with a price tag of a little over US$1,400, the Big Zero Malevich is priced well. Abstract mosaic A watch brand owned by the Petrodvorets Watch Factory, which has its origins in 18th century Tsarist Russia, Raketa is now owned by English and French investors who recruited former Jaquet Droz chief executive Manuel Emch as a consultant. An industry veteran who’s an art collector himself, Mr Emch is no doubt responsible for the tie up with Tretyakov Ga...
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