645 articles · 104 videos found · page 2 of 25
Monochrome
Attaining iconic status in the world of watchmaking is no easy feat. This, however, is what Bulgari has achieved in just ten years, with the bold contemporary Italian design and sophisticated Swiss mechanics of the Octo Finissimo lineup. Its impressive lineup turned the Roman Maison into a master of ultra-thin mechanical watchmaking, as the brand has […]
Monochrome
At this point in watchmaking history, we can say, without taking too many risks, that Bulgari has become the undisputed master of ultra-thin horology. Breaking one record after another, the Italian/Swiss manufacture has been at the forefront of creativity and ingenuity, and while we are undoubtedly in a golden age of the ultra-thin watch, with […]
Time+Tide
Although it was a quiet week in terms of the number of launches, the quality of the products did not disappoint.The post New releases from Parmigiani Fleurier, Bulgari, Hermès and more appeared first on Time+Tide Watches.
Time+Tide
Russell has this theory that Bulgari is the biggest rebel in the entire watchmaking industry. He went to Bulgari to put that to the test.The post Inside Bulgari’s rebellion: how the watch industry’s fastest mover does the impossible appeared first on Time+Tide Watches.
Monochrome
Some of the most passionate love affairs of the 20th century have had their stories written in Bulgari jewels. One of the most conspicuous affairs consecrated with Bulgari gemstones was Liz Taylor and Richard Burton’s passionate romance, sparked on set while filming Cleopatra in Rome. As any upscale luxury brand knows, there is nothing like […]
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Worn & Wound
The Bulgari Octo Finissimo Automatic first debuted at Baselworld 2017, and I remember every journalist I ran into, telling me to go check out the Bulgari booth. I met with Pascal Brandt (then marketing manager), and a genuine watch geek I had known for some time. He showed me Octo Finissimo Automatic in titanium, and it was a “Wow” moment. I felt like I was holding a future classic in my hands, comparable to someone holding the Royal Oak for the first time in Basel in 1972 (and yes, there is a Genta connection). I had a couple of initial thoughts when I first experienced the Octo – I knew Bulgari had already made two of the slimmest complication Octo Finissimo’s in 2015 and 2016, but I chalked that to a fashion brand making a high complication for their wealthiest clients. But this was different, Bulgari managed to pull off the slimmest automatic watch that is lightweight, yet durable, with a micro-rotor movement for about $12,000. The second thought was that this is something special and, for me, a must own piece. Before I get into the ownership aspect of the Octo, I will give a brief history on how Bulgari got elevated to a serious watchmaking brand. The story of Bulgari’s transformation from a luxury fashion brand to a high-end watchmaker began in the year 2000. The watch industry was struggling after the late 1990’s financial crisis. In July 2000, Bulgari paid 37.6 million Swiss francs to acquire Gerald Genta SA, Daniel Roth SA, as well as Manufacture de Ha...
Monochrome
The Octo Finissimo collection by Bulgari doesn’t need an introduction anymore. One of the few emblematic lineups to have surfaced over the last decade, the OF has become the king of ultra-thin watchmaking, beating one record of thinness after another. But Bulgari’s slim-fit watch is more than just its slender profile and complex movements. It […]
Time+Tide
Bulgari collaborates with Korean-born, Japan-based artist Lee Ufan on an eye-catching Octo Finissimo with a hand-filled titanium case.The post Bulgari & Lee Ufan scratch out a new look for the Octo Finissimo (live pics) appeared first on Time+Tide Watches.
Time+Tide
We’re in the middle of Geneva Watch Days 2025, and brands are trying to outdo each other... Including those not even exhibiting in Geneva!The post Geneva Watch Days 2025 Special: new releases from Bulgari, Berneron, Laurent Ferrier and more appeared first on Time+Tide Watches.
Monochrome
Bulgari’s Aluminium collection erupted on the scene in 1998. Fusing design elements from earlier models like the 1975 Bvlgari Bvlgari with the twice-emblazoned brand name on the gold bezel, the slick Aluminium with its bold mix of lightweight aluminium and rubber accents was a runaway success. Making its much-awaited comeback in 2020 during Geneva Watch […]
Video
Monochrome
If you are attending the sixth edition of Geneva Watch Days, don’t miss Bulgari’s retrospective of the Octo Finissimo’s impressive trajectory in the ultra-thin watchmaking arena since 2014. Alongside the record-breaking models is a new Octo Finissimo collaboration model made with Korean artist Lee Ufan, the latest in a long line of artists and architects […]
Monochrome
When it comes to watches for men made by Bulgari, it seems the multiple-time record-breaking Octo Finissimo range gets all the attention… Rightfully so, you’ll admit, as this collection is as spectacular visually as it is technically. Bold, ultra-thin, highly distinctive in its approach to design and materials and undeniably Italian, it is the brand’s […]
Monochrome
It’s mind-boggling to think that Bulgari’s legion of Octo Finissimo watches has conquered the landscape of ultra-thin watches with ten world records in just 11 years. Equally impressive is the Octo Finissimo’s potent cocktail of horological virtuosity and contemporary Italian style. While the Octo Finissimo Skeleton 8 Days did not break any ultra-thin records, it […]
SJX Watches
Bulgari has just opened Beyond Time in Singapore, which takes place in Paragon Mall from July 18 to August 10, 2025 and is open to the public daily. An exhibition dedicated to the brand’s watches and jewelled timepieces, Beyond Time also marks the launch of the Octo Roma Worldtimer SG60, a limited edition only for Singapore. The exhibition includes the record setting Octo Finissimo complications – some of the thinnest wristwatches ever made – as well as a watchmaking “masterclass” led by a watchmaker from Bulgari’s Neuchâtel manufacture. Singapore National Day The event coincides with Singapore’s 60th year of independence on August 9. For the occasion, Bulgari has created the Octo Roma Worldtimer SG60, a limited edition accented in white and red, the national colours of Singapore, with a case in black DLC-coated steel. Other goodies specific to Singapore’s National Day weekend include postcards by Singaporean artists, and personalised poetry verses. The Octo Roma Worldtimer SG60 is delivered on a pair of straps in red and black Located on the ground floor of the mall, the B-shaped exhibition space is inspired by the work of German architect Mies van der Rohe and his close collaborator, designer Lilly Reich. The exhibits are organised thematically, with the Serpenti and Octo collections each having a space of their own, but the complicated watches are the centrepiece. The complicated watch display showcases the brand’s accomplishments in pushing the bound...
Monochrome
After setting ten world records with its Octo Finissimo range in eleven years, Bulgari’s dominance in the ultra-slim arena is incontestable. The seventh ultra-thin model, the Octo Finissimo Perpetual, conquered the market in 2021. A highly prized complication, the perpetual calendar is powered by an impressively slim movement with a thickness of just 2.75mm. However, […]
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Monochrome
Incredibly, only eleven years have elapsed since Bulgari pitted its first gladiator in the arena of ultra-thin watches. Not only did the Octo Finissimo Tourbillon of 2014 astonish the world with its razor-thin, record-breaking 1.95mm tourbillon movement, but it also conquered the hearts of many with its seductive Italian good looks. With ten world records […]
Monochrome
Since its debut in 1998, the Bulgari Aluminium collection has challenged traditional watchmaking norms by combining lightweight aluminium with resilient rubber. In 2020, Bulgari relaunched the collection with a design that was faithful to the original series and enhanced according to modern technical sensibilities. In 2023, the brand introduced refreshed chronograph and limited edition models, […]
Time+Tide
A new, pared-back look for the Serpenti brings this iconic design to its most essential elements in this new jewellery watch.The post Bulgari brings us a new vision of the Serpenti with the Aeterna appeared first on Time+Tide Watches.
Monochrome
Collaborations are one of the hottest trends in watchmaking today, as brands, high and low, team up with artists, retailers, collectors – you name it – to create special customised editions. The latest collaboration involves Italian powerhouse Bulgari and Gübelin, the Swiss, family-owned jewellery and watch retailer. The model selected is the Octo Finissimo Skeleton […]
SJX Watches
Bulgari made its debut at Watches & Wonders this year, having previously exhibited outside the fair. It was a fitting occasion to launch the Octo Finissimo Ultra Tourbillon, the thinnest tourbillon watch ever at just 1.85 mm thick. Housed in the brand’s signature matte grey titanium case and limited to just 20 pieces, the Ultra Tourbillon is paired with an equally thin and silky titanium bracelet. Bulgari is deeply invested in its leadership in ultra-thin watchmaking, and the Ultra Tourbillon shows the brand is willing to do whatever it takes to own as many records in this field as possible. Initial thoughts Despite its record-breaking slimness, there was surprisingly little buzz about the Ultra at Watches & Wonders. This may be due to record fatigue, since the previous record was set just last year by the Piaget AUC Tourbillon. It could also be due to the diminishing returns of these types of records, which are now being broken by almost imperceptible margins. On its exterior, the Ultra Tourbillon is quite similar the 1.7 mm-thick Octo Finissimo Ultra introduced last year. It features a 40 mm case made from a combination of titanium and tungsten carbide, and is impressively open-worked, revealing just about every wheel and pinion on the dial side of the watch. But this watch is all about the headline figure of its 1.85 mm thickness, which endows the Ultra Tourbillon with a delicate, almost weightless feel. The case in profile. Image – Bulgari Like all ultra-thin recor...
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Time+Tide
How thin is too thin? Bulgari continues to claim horological superlatives with the Octo Finissimo line.The post The battle for thinness rages on with Bulgari’s Octo Finissimo Ultra Tourbillon, the world’s new thinnest tourbillon watch (live pics + video) appeared first on Time+Tide Watches.
Worn & Wound
You have to give it up for Piaget. When they introduced the Altiplano Concept Tourbillon last year, they made a hell of a play for the world’s thinnest tourbillon watch. At 2.0mm, that watch was (as most ultra-thin watches are) inconceivably thin. I have to imagine that, when Piaget introduced that watch last year, they felt pretty good about holding onto the record for at least a while but, as these things go, eventually, Bulgari has to have its say in the matter. A year later, we have Bulgari’s seemingly inevitable response: The Octo Finissimo Ultra Tourbillon. At just 1.85mm thick, Bulgari’s latest Ultra-Thin masterpiece represents their 10th world record for thinness in watchmaking and reunites Bulgari with a record it has held on and off since 2014 - which, by way of comparison, was a record they had previously held with watches measuring 5mm and 3.95mm thick. Hard to imagine it, but each of those now seems downright chunky by comparison. There’s a good reason why you often see watches like this held up next to credit cards: Devoid of context, it’s almost impossible for your brain to compute just how little three-dimensional space these watches take up. Bulgari has achieved this stupendously mind-blowing level of thinness by applying the design and construction techniques introduced with the 1.80mm thin Octo Finissimo Ultra and the 1.70mm thin Octo Finissimo Ultra COSC. Most notably, Bulgari has integrated the case and movement of the Octo Finissimo Ultra ...
Worn & Wound
Whenever Bulgari introduces a new Serpenti, we see a familiar chorus of articles and reactions, often but not always from male members of the watch media, opining on the possibility of a “Serpenti for men”. We don’t like to gender watches around here and firmly believe that anyone can wear anything they’d like, but there’s also no point in denying that the Serpenti, for its entire history, has been aimed squarely at the ladies market, and that the watch itself, insofar as it resembles a piece of fine jewelry, possesses a certain inherent femininity. So the thought experiment of what a Serpenti that is truly gender neutral or even designed for a male wrist has persisted (even though it’s perfectly fine for some watches to just be what they are). Today, through a collaboration with MB&F;, we get an answer, kind of. The Bulgari x MB&F; Serpenti is an audacious reimagining of the core Serpenti idea, which is to interpret the body of a snake as a time telling device. MB&F;, of course, is the perfect collaborator for an endeavor like this. They’re no strangers to taking the essence of a living thing and turning it into a horological work of art. After frogs and bulldogs, the snake seems like a comfortable next step in populating the MB&F; zoo. The new creation, unlike a Serpenti Tubogas that is meant to wrap around a wrist, is worn like a traditional watch, at least in the sense that it consists of a case with a strap mounted to either end of it. That case though...
Monochrome
Incredible things can happen when you put Bulgari’s designer extraordinaire and director of watchmaking, Fabrizio Buonamassa, and MB&F;’s visionary founder and creator, Max Büsser, in the same room. Joining forces for the second time, the dynamic duo has envisioned a new habitat for Bulgari’s iconic Serpenti that sheds its familiar feminine universe and takes possession […]
Time+Tide
MB&F; shows off a new spin on the Bulgari icon.The post The Bulgari Serpenti becomes a horological machine with a little help from MB&F; appeared first on Time+Tide Watches.
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