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Cosmograph Daytona Rolex

The Rolex chronograph born on the racetrack. History, references and specs.

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Datejust Rolex

The first self-winding waterproof wristwatch with a date window - and the reference Rolex.

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Submariner Rolex

The 1953 Rolex diver. James Bond's watch and the template every dive watch copies.

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Hans Wilsdorf

Founder of Rolex (1905) and Tudor (1946). Invented the Oyster case and the Perpetual rotor.

Introducing – The Rolex Oyster Perpetual 41 100th Anniversary Edition Reference 134303 Monochrome
Rolex Oyster Perpetual 41 100th Apr 13, 2026

Introducing – The Rolex Oyster Perpetual 41 100th Anniversary Edition Reference 134303

Rolex might have always been discreet, but it was and still is one of the leaders of innovation in watchmaking. Surely, some of these features were not meant to make headlines or to break records, but under their relative discretion and incremental evolution, many have changed the face of the industry and how we interact […]

Introducing – The Rolex Daytona Rolesium 126502 with White Enamel Dial and Vintage Grey Bezel Monochrome
Rolex Daytona Rolesium 126502 Apr 13, 2026

Introducing – The Rolex Daytona Rolesium 126502 with White Enamel Dial and Vintage Grey Bezel

For decades, the stainless steel Rolex Daytona has been one of the most desirable watches from the Crown’s catalogue. The brand’s chronograph, born in 1963, has been available in hundreds of versions, but when it comes to steel versions, the choice has always been limited to two options: silvery-white with black contrasting counters or rings, […]

Revisiting The First Ever In Person Review Of Rolex Land-Dweller WatchAdvice
Rolex Land-Dweller We take Apr 3, 2026

Revisiting The First Ever In Person Review Of Rolex Land-Dweller

We take a look back at our world’s first Rolex Land-Dweller review. We road tested it for a week out in the wild to see what the fuss was about. What We Love The movement innovation in the new Calibre 7135 The look and finish of the Flat Jubilee is stunning Comfort on the wrist is hard to fault What We Don’t Lack of microadjustment on the bracelet due to the clasp design Accessibility to buy will be a challenge Style cues may not be to everyone’s taste Overall Rating: 9.125/10 Value For Money: 9/10 Wearability: 8.5/10 Design: 9/10 Build Quality: 10/10 This article was originally published as World’s First Rolex Land-Dweller Review In The Wild! A week out from Watches & Wonders 2025, there were several Rolex leaks for the upcoming releases. One of these was the Land-Dweller. We had seen teasers obviously on Rolex’s social media, but then someone leaked the images, and this got the watch world buzzing. Unfortunately, these images would never have done the new Rolex models any justice whatsoever, thanks to their poor quality. However, it gave us enough to see what the new models were, and for me, piqued my curiosity as to what they would look like in person. The one thing I’ve learned with the Rolex is, and this is coming from someone who owns several pieces and actually loves the brand, you can never judge a book by its cover with them. And this year was certainly no different – the turquoise dial Daytona is actually quite stunning in the metal and on the wr...

Fratello’s Top 5 Rolex Day-Date Alternatives In 2026 Fratello
Rolex Day-Date Alternatives Apr 3, 2026

Fratello’s Top 5 Rolex Day-Date Alternatives In 2026

Another Friday, another list. This week, we close out our series of lists focused on Rolex alternatives, but we have saved the best for last. The Rolex Day-Date has long been the brand’s flagship model. It’s one of those icons that carved out its unique space in the watch landscape and seems practically impossible to […] Visit Fratello’s Top 5 Rolex Day-Date Alternatives In 2026 to read the full article.

Fratello’s Top 5 Rolex Explorer Alternatives In 2026 Fratello
Rolex Explorer Alternatives Mar 27, 2026

Fratello’s Top 5 Rolex Explorer Alternatives In 2026

Another Friday, another list. This week, we picked a Rolex that many of us praise as one of the brand’s best - the Explorer. Introduced in 1953 with its signature 3-6-9 dial, this watch has become a favorite within the enthusiast community. Some of the Fratello team members own one, and I am sure plenty […] Visit Fratello’s Top 5 Rolex Explorer Alternatives In 2026 to read the full article.

Fratello’s Top 5 Rolex Daytona Alternatives In 2026 Fratello
Rolex Daytona Alternatives Mar 20, 2026

Fratello’s Top 5 Rolex Daytona Alternatives In 2026

Another Friday, another list. For this week’s Top 5, we look at another Rolex classic. The Cosmograph Daytona is one of the brand’s most iconic pieces in the watch world. The stainless steel versions of the racing chronograph are notoriously difficult to source through a Rolex dealer, and pre-owned prices are generally higher than retail. […] Visit Fratello’s Top 5 Rolex Daytona Alternatives In 2026 to read the full article.

Fratello’s Rolex Predictions For 2026: Coke GMT Revival, Milgauss Comeback, And A Possible Perpetual Calendar? Fratello
Rolex Predictions Mar 16, 2026

Fratello’s Rolex Predictions For 2026: Coke GMT Revival, Milgauss Comeback, And A Possible Perpetual Calendar?

With Watches and Wonders inching closer, prediction season is in full swing. Watch enthusiasts everywhere are debating what the big brands might release this year. As always, most eyes are focused on Rolex, so some of the Fratello team opened Nano Banana and generated the Rolex releases we expect to see. These are Fratello’s Rolex […] Visit Fratello’s Rolex Predictions For 2026: Coke GMT Revival, Milgauss Comeback, And A Possible Perpetual Calendar? to read the full article.

Fratello’s Top 5 Rolex Submariner Alternatives In 2026 Fratello
Rolex Submariner Alternatives Mar 13, 2026

Fratello’s Top 5 Rolex Submariner Alternatives In 2026

Another Friday, another list. After highlighting our favorite releases from February 2026 in last week’s article, we return to the series focused on finding alternatives to some of the greatest watch icons. For this week’s list, we picked our five favorite Rolex Submariner alternatives. The question is whether the Submariner can truly be replaced. Rolex’s […] Visit Fratello’s Top 5 Rolex Submariner Alternatives In 2026 to read the full article.

Rolex: “Sorry, Sir, We Don’t Serve Pepsi Here Anymore” Fratello
Rolex Sorry Sir We Don’t Mar 4, 2026

Rolex: “Sorry, Sir, We Don’t Serve Pepsi Here Anymore”

“Sorry, sir, we don’t serve Pepsi here anymore.” I have heard this before. Last time, I was presented with a disgusting hipster alternative, locally sourced and seemingly made of organic wastewater from small-batch sewage systems housing free-range rats. That’s what it tasted like to me, anyway. “Come on, no Pepsi or Coke?” We need at […] Visit Rolex: “Sorry, Sir, We Don’t Serve Pepsi Here Anymore” to read the full article.

Fratello’s Top 5 Rolex Explorer II Alternatives In 2026 Fratello
Rolex Explorer II Alternatives Feb 27, 2026

Fratello’s Top 5 Rolex Explorer II Alternatives In 2026

Another Friday, another list. This week, we follow up on last week’s list of the top five Rolex GMT-Master II alternatives with the best alternatives to the Rolex Explorer II. It’s a logical step since the two models offer much of the same functionality. But they are inherently different watches in terms of presence and […] Visit Fratello’s Top 5 Rolex Explorer II Alternatives In 2026 to read the full article.

Fratello’s Top 5 Rolex GMT-Master II Alternatives In 2026 Fratello
Rolex GMT-Master II Alternatives Feb 20, 2026

Fratello’s Top 5 Rolex GMT-Master II Alternatives In 2026

Another Friday, another list! This week, we continue our series looking for alternatives to some of the world’s most popular watches with five alternatives to the iconic Rolex GMT-Master II. The Crown’s iconic GMT watch set the standard for travel watches. While its legacy is undeniably grand, the modern GMT-Master II is not always the […] Visit Fratello’s Top 5 Rolex GMT-Master II Alternatives In 2026 to read the full article.

Why I Could Fall In Love With The Quirky Rolex Explorer II Ref. 16570 Fratello
Rolex Explorer II Ref 16570 Feb 18, 2026

Why I Could Fall In Love With The Quirky Rolex Explorer II Ref. 16570

There’s an odd sort of feeling to taking a Rolex Explorer II into the ocean. Even here, off the rolling waves of Sydney’s eastern beaches, you notice something about this watch that most sports watches I’ve spent time with simply don’t share: it feels in its element. You don’t take a 16570 into the surf […] Visit Why I Could Fall In Love With The Quirky Rolex Explorer II Ref. 16570 to read the full article.

Fratello’s Top 5 Rolex Datejust Alternatives In 2026 Fratello
Rolex Datejust Alternatives Feb 13, 2026

Fratello’s Top 5 Rolex Datejust Alternatives In 2026

Another Friday, another list! This week, we’re starting a new series looking for alternatives to some of the world’s most popular watches. We’ll kick the series off with five alternatives to the iconic Rolex Datejust. The Crown’s classic, with roots going back to 1945, is one of the most popular daily wearers. While its legacy […] Visit Fratello’s Top 5 Rolex Datejust Alternatives In 2026 to read the full article.

The Petrolhead Corner – Three-in-a-Row For Porsche, As The Penske Factory Team Wins The Rolex 24 At Daytona 2026 Monochrome
Rolex 24 Jan 31, 2026

The Petrolhead Corner – Three-in-a-Row For Porsche, As The Penske Factory Team Wins The Rolex 24 At Daytona 2026

It seems like a trend that endurance races are won with only seconds between the podium finishers. We’ve seen it in this year’s Dakar, where Luciano Benavides won the Bikes class with just two seconds difference over second-place man Ricky Brabec. We’ve seen it in last year’s Rolex 24 at Daytona, where the entire podium […]

The Rolex 24 At Daytona Endurance Race Returns Today - With Rolex Daytonas Awaiting The Winners Fratello
Rolex 24 Jan 24, 2026

The Rolex 24 At Daytona Endurance Race Returns Today - With Rolex Daytonas Awaiting The Winners

A few hours from now, when a Rolex clock strikes 1:40 PM GMT-5, we’ll hear the roar of engines on Daytona International Speedway - a polyphonic roar made up of 60 engines across four categories. We’ll hear the raw howl of the GTD and GTD Pro categories, familiar supercar sounds. Bee-like, buzzing overtones, emanating from […] Visit The Rolex 24 At Daytona Endurance Race Returns Today - With Rolex Daytonas Awaiting The Winners to read the full article.

Rolex Reveals Daytona for Winner of 24 Hours of Daytona SJX Watches
Rolex Reveals Daytona Jan 23, 2026

Rolex Reveals Daytona for Winner of 24 Hours of Daytona

Many collectors wait months, or even years, to get ‘the call’ to come pick up their Rolex Daytona. But in Daytona Beach, Florida on Sunday, one lucky individual will take delivery after waiting just 24 hours. Of course, there’s a catch: they must win one of the most grueling endurance races in all of motor sport: The Rolex 24 at Daytona. In other words, it’s not exactly a day at the beach. A day before the green flag is set to fly, Rolex has taken the wraps off this year’s trophy. Curiously, it’s not a ‘Le Mans’ edition, which features a cleverly constructed 24-hour elapsed time sub-dial, but rather a standard two-tone Cosmograph Daytona ref. 126503 with a one-of-a-kind engraving on the case back - a configuration that’s been awarded to the race champion going back to at least 2017. The ‘Daytona’ Daytona Rolex has been associated with a 4.2-mile stretch of hard-packed sand on the Atlantic ocean for nearly a century. The unique conditions of Daytona Beach made it the home of speed in the early 20th century, where several land speed records were broken. The brand’s first testimonee from the world of motor sport, Sir Malcom Campbell, was arguably the king of Daytona Beach, setting a record of 438 kmh in 1933 while wearing a Rolex Oyster. Rolex’s first motor sport testimonee Sir Malcolm Campbell on Daytona Beach in 1935. Image © Bettmann/CORBIS Rolex deepened its association with Daytona in 1963 by naming its chronograph collection after the famous...