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Results for A. Lange & Söhne 1815

830 articles · 17 videos found · page 21 of 29

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Interview: Lange CEO Wilhelm Schmid Talks Retail and CPO SJX Watches
Rolex buying Bucherer Sep 14, 2023

Interview: Lange CEO Wilhelm Schmid Talks Retail and CPO

Very few will have missed the news of Rolex buying Bucherer, and all of the reactions to it. Given the big change this poses to the world of watch retail, when we were recently given the chance to speak with Wilhelm Schmid, chief executive of A. Lange & Söhne, we thought it the perfect opportunity to get his insight on the current retail landscape.  We sat down with the seasoned leader – now the longest-serving brand boss in Richemont – at this year’s Concours of Elegance, the classic car show at Hampton Court Palace, surrounded by the sounds of vintage V8s revving in the distance. Now that the world has exited the pandemic for good, the way we shop seems to be going back to normal and the shifts that brands made during those turbulent years are either being undone or slowly wound down in the hope that customers are willing to go back to the old ways of doing things and getting out to physical stores. Mr Schmid is certainly of the mindset that a face-to-face connection is the only way to sell one of their watches, as we discovered in our discussion below.  Not only did we talk about how the German brand plans to change their retail strategy moving forward, we also queried him on the Bucherer takeover and how Lange is adapting the to rising tide of brands developing certified pre-owned (CPO) offerings.  The following interview has been edited for clarity and length.  Wilhelm Schmid (left) with the best-in-show winner at the Concours of Elegance 2023 RPS: Perhaps...

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Exhibition: Early Lange Wristwatches at Phillips Perpetual in London SJX Watches
Mar 1, 2022

Exhibition: Early Lange Wristwatches at Phillips Perpetual in London

The watch boutique arm of auctioneer Phillips, London-based Perpetual is staging an exhibition of early A. Lange & Söhne wristwatches in its Berkeley Square showroom for a week starting March 9, 2022. Made in Germany, a Tribute to the Early Lange 1 and Datograph comprises 20 examples of Lange’s best-known watches from the late 1990s to the early 2000s, including limited editions that rarely emerge publicly, making it an great opportunity for the brand’s enthusiasts to see special watches and even “grails” in the metal, like the extravagant Lange 1A. Pillars of the brand Arguably the most important Lange models, at least in the brand’s first two decades, are the Lange 1 and Datograph. Both were seminal when they each made their debuts in 1994 and 1999 respectively, helping to put the brand on the map. And because early days of the German watchmaker saw it debut a large number of small-run limited editions, the variety of watches from that period is particularly interesting. Lange 1A The rise in interest that Lange has recently enjoyed means many of the brand’s early or unusual watches are being rediscovered. As a result, the exhibition is perfectly timed. It focuses on the two landmark models, although the line up also includes other intriguing watches like the rare solid-back Saxonia. One of the best examples of the Lange 1 on show is the ref. 101.027X, which has a handsome blue-on-silver palette that served as the inspiration for the Lange 1 25th annivers...

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Conversations: Wilhelm Schmid of Lange on New Launches and Allocation SJX Watches
Apr 20, 2021

Conversations: Wilhelm Schmid of Lange on New Launches and Allocation

With A. Lange & Söhne having unveiled a compact line-up of new models – just three strong – at Watches & Wonders 2021, I had assumed my chat with its chief executive Wilhelm Schmid would be similarly concise. But last week’s video interview turned out to be more interesting, because we went on to discuss Lange’s strategy for distribution and allocation. Mr Schmid outlined the new models for 2021 (so far), and then detailed the tweaks to the brand’s retail strategy – in the face of overwhelming demand for certain models, and shortages due to pandemic-induced disruptions. The discussion is worth a read for a Lange aficionado, but also more broadly for anyone interested in a well-reasoned explanation of how a watch brand has to balance all of the factors involved in getting a desirable watch onto the wrist of a client. Wilhelm Schmid, working from home The interview was edited for clarity and length. SJX: Lange only introduced three models at Watches & Wonders, but they were all warmly received – I liked them myself. Tell us about how the new watches came about. Wilhelm Schmid: So for this year, we decided to go back to the core of the business, which is always the Lange 1. We launched the Lange 1 Tourbillon Perpetual Calendar in 2013, which was a great watch, because of its two big complications. But we also realized that we were running our Langematik Perpetual Calendar since 2001, almost 20 years, well, actually 20 years this year. That was the only standal...

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First Look – A Fusion of History and Modernity, the Louis Moinet 1816 Tourbillon Chronograph Monochrome
Louis Moinet 1816 Tourbillon Chronograph Louis May 8, 2026

First Look – A Fusion of History and Modernity, the Louis Moinet 1816 Tourbillon Chronograph

Louis Moinet (1768-1853) wanted an accurate instrument to track celestial motions and built the Compteur de Tierces in 1815-1816. Endowed with a start, stop and reset function and a balance wheel beating at an impressive high frequency of 30Hz, his novel stopwatch could time events to the 60th of a second. Considered one of the precursors […]

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In-Depth: The Digital Icons – Lange Zeitwerk, F.P. Journe Vagabondage, and Harry Winston Opus 3 SJX Watches
F.P. Journe Vagabondage Jun 7, 2021

In-Depth: The Digital Icons – Lange Zeitwerk, F.P. Journe Vagabondage, and Harry Winston Opus 3

Digital time displays might seem like a modern invention but they have been found in watches since the early 1800s. Digital displays are found in clocks from even farther back – Lange’s trademark oversized date was inspired by the five-minute, digital clock built by Ferdinand-Adolph Lange for Dresden’s Semper opera house that opened in 1841. But the biggest advances in mechanical digital time displays – with jumping indications – all arrived soon after the turn of the millennium. And the most important are just three – the A. Lange & Söhne Zeitwerk, F.P. Journe Vagabondage III, and Harry Winston Opus 3 – and now we’re going to put them side by side. The five-minute clock that sits just above the stage in the Semperoper, showing 07:30 pm. Photo – A. Lange & Söhne An new, old idea Watches with a single digital display, namely a jumping hours, date as far back as the early 19th century. Enough of them were made that such pocket watches appear regularly at auction. But a single digital display does not a digital watch make. The watch with a jumping, double-digital time display – and hence a true digital watch – was invented in 1883 when Austrian engineer Josef Pallweber patented a mechanism that indicated the time with discs, read through two windows, one for the hours and other, the minutes. He licensed the patent to a handful of watch brands, though it is IWC that is most closely associated with the Pallweber display. At the same time, it is importa...

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Conversations: Lange CEO Wilhelm Schmid on Capacity and Limited Editions SJX Watches
May 13, 2026

Conversations: Lange CEO Wilhelm Schmid on Capacity and Limited Editions

In the run-up to Watches & Wonders, our founder SJX sat down with Lange CEO Wilhelm Schmid to discuss the brand’s new releases, including the Saxonia Annual Calendar and the Lange 1 Tourbillon Perpetual Calendar “Lumen”. They also touch on the brand’s philosophy around limited editions, the challenges of training watchmakers on new movements, and why Lange has no plans to enter the custom-order market. Watch now on YouTube.  

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