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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Wiki · Guide
The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

The Greatest Horological Masterpieces of All Time: Breguet’s Marie Antoinette Watch and Its Impact on Horology Worn & Wound
Breguet s Marie Antoinette Watch Nov 25, 2025

The Greatest Horological Masterpieces of All Time: Breguet’s Marie Antoinette Watch and Its Impact on Horology

A series of features identifying the most extraordinary mechanical masterpieces in history, blending precision, innovation, and craftsmanship. We all have our favourite timepieces either in our collection or those incredible horological masterpieces that have been invented or created through the ages. This series will showcase examples from the previous centuries up to the present day and look at the importance and impact on modern day timekeeping. Few watches in history have captivated the world quite like Breguet No. 160, often referred to as the Marie Antoinette Watch. Commissioned in 1783, this masterpiece of horology was intended as the ultimate expression of luxury, precision, and mechanical complexity. Crafted by Abraham-Louis Breguet, the legendary Swiss watchmaker, it would take over 44 years to complete, long after Marie Antoinette’s tragic execution and Breguet’s death. Marie Antoinette was an Austrian princess and the wife of King Louis XVI. Born on the 2nd November 1755 in Vienna, Austria, she was the 15th child of Empress Maria Theresa of Austria and Emperor Francis I, Holy Roman Emperor. She grew up in the lavish Schönbrunn Palace centre of the court of Vienna, surrounded by wealth, music, and political intrigue. Marie Antoinette with a Rose. Elisabeth Louise Vigée Le Brun, 1783. Oil on Canvas. Image courtesy of The Metropolitan Museum of Art The Palace of Versailles was a major site of scientific thinking in the 17th and 18th centuries. It hos...

Audemars Piguet’s Intelligent Watch Winder Sets the Calendar SJX Watches
Audemars Piguet s Intelligent Watch Winder Nov 25, 2025

Audemars Piguet’s Intelligent Watch Winder Sets the Calendar

Audemars Piguet unveiled the unexpected at Dubai Watch Week: an intelligent watch winder created in collaboration with Dubai Future Labs. Designed specifically for the brand’s latest perpetual calendar calibre, the device uses computer vision, a motorised arm, and Bluetooth connectivity to wind the watch, read the dial, and set all calendar indications automatically. It’s a curious blend of haute horlogerie and consumer robotics. Initial thoughts Perpetual calendars have long bedeviled collectors and after-sales service departments alike. Often tedious to reset after non-use, they can break or bind if adjusted at the wrong time. In the past couple of decades, this problem has been largely solved by watchmakers like Dr. Ludwig Oechslin, Stephen McDonnell, Andreas Strehler, Greubel Forsey, F.P. Journe, and most recently by Audemars Piguet. Given that Audemars Piguet is among the names that have developed a fool-proof perpetual calendar, the intelligent watch winder seems like a solution in search of a problem. The choice of the launch platform is also puzzling. On one hand, I understand why Audemars Piguet would develop the winder for its new cal. 7138; it makes sense to promote the new product. But on the other hand, the box would be far more useful if it worked for the brand’s earlier generations of perpetual calendars, which are more liable to break from improper use and need to be adjusted using pushers in the case. There are also many more of them in circulation, ...

Bremont’s Dubai Watch Week Lineup Sees New Additions to the Terra Nova Jumping Hour and Altitude Perpetual Calendar GMT Monopusher Families Worn & Wound
Bremont s Dubai Watch Week Nov 20, 2025

Bremont’s Dubai Watch Week Lineup Sees New Additions to the Terra Nova Jumping Hour and Altitude Perpetual Calendar GMT Monopusher Families

Well, dare I say, we’ve moved past the sticker shock of the “new” Bremont. Two and a half years on from Davide Cerrato taking the helm at the British brand, the discourse around direction seems to have died down, and the new vision for the brand - founded by Nick and Giles English and now owned principally by hedge fund manager and activist investor Bill Ackman - is increasingly clear. If I’m being honest, I’m still not sure what to make of this new Bremont, but one thing that’s for sure is that seeing new releases sporting the Bremont “Wayfinder” logo is no longer the jarring experience it was in March of 2024. And it means I can say that Bremont’s latest releases, a pair of 50-piece limited editions unveiled for Dubai Watch Week, each make a tremendous amount of sense in the context of the current Bremont collection. It’s a big step for the brand, which has had to do a tremendous amount of work over the last few years to make the latest interpretation of Bremont make sense. If I’m being wholly honest, I’m still not sure that the new Bremont is really for me (I’m not sure it’s meant to be), but I do know that when I see their new releases, they are unquestionably Bremont watches. What we have today are two reinterpretations of watches initially released earlier this year at Watches & Wonders, each differentiated by notable aesthetic changes. The first of these is a new iteration of the Terra Nova Jumping Hour, introduced for the first time ...

First Look – The New Piaget Andy Warhol Watch Collage Limited Edition Monochrome
Piaget Andy Warhol Watch Collage Oct 20, 2025

First Look – The New Piaget Andy Warhol Watch Collage Limited Edition

Last November, Piaget announced a licensed collaboration with The Andy Warhol Foundation for the Visual Arts. This allowed the brand to officially rename its cult 1970s black tie dress watch “The Andy Warhol Watch“. Indeed, the revolutionary artist and undisputed king of Pop Art, was the owner of seven Piaget watches, including a 45mm yellow gold […]

Previewing The Lots Of The November Watch Auctions In Geneva Fratello
Rolex Oyster watch Oct 17, 2025

Previewing The Lots Of The November Watch Auctions In Geneva

The days are getting shorter, and November is approaching. That means the year-end Geneva watch auctions will happen again soon. Not all the houses are showing all their cards yet, but there are previews containing some interesting lots. Sotheby’s will auction the Rolex Oyster watch that accompanied long-distance swimmer Mercedes Gleitze during her attempt to […] Visit Previewing The Lots Of The November Watch Auctions In Geneva to read the full article.

Louis Vuitton Revisits First Watch with the Monterey SJX Watches
Louis Vuitton Revisits First Watch Oct 6, 2025

Louis Vuitton Revisits First Watch with the Monterey

Louis Vuitton returns to its watchmaking roots with a recreation of its first-ever wristwatch, the Monterey. The remake sticks closely to the aesthetics of the original designed by architect Gae Aulenti in 1988, but is made to modern standards. While the original was a design-oriented creation with a high-tech (for the time) quartz movement, today’s Monterey is high-end in every way – case, dial, and movement are all contemporary high horology. Initial Thoughts The Monterey is an unapologetically nostalgic watch, and a yardstick against which Louis Vuitton measures its progress. In 1988, the Parisian malletier made its first foray into the watch market with Montre I, a private label affair produced by IWC and designed by Gae Aulenti. The 1988 watch was an impressive in terms of design and concept, but somewhat dinky in terms of tech: a multifunction quartz watch in gold powered by an IWC quartz movement that is no longer reparable. (It is also worth nothing that follow-up Montre II was clad in ceramic, possibly hinting at a sequel to this limited edition.) Now, Louis Vuitton wants the world to know it can make make a watch itself, only relying on external suppliers for the very most specialised components – and to a much higher standard than the Montre of the past. And the Monterey (a play on the American mispronunciation of montre, French for watch) completely eclipses the original in quality – much like the recent revival of Daniel Roth by Louis Vuitton. The Mont...

First Look – The New and Upgraded Baltic Aquascaphe MK2 Dive Watch Collection Monochrome
Baltic Aquascaphe MK2 Dive Watch Sep 22, 2025

First Look – The New and Upgraded Baltic Aquascaphe MK2 Dive Watch Collection

While still a relatively young watch company (launched in 2017), Baltic has established itself as one of the most active brands in the accessible field, to the point where you cannot talk about it as a micro-brand anymore. The brand’s second collection, the Aquascaphe Classic dive watch, was presented in 2018 and is its longest-standing […]

IWC Pilot’s Watch 41 Automatic TOP GUN Editions Review WatchAdvice
IWC Pilot’s Watch 41 Automatic Sep 2, 2025

IWC Pilot’s Watch 41 Automatic TOP GUN Editions Review

This year, IWC launched 41mm time-only versions of their Lake Tahoe and Mojave Desert Pilot’s Watch TOP GUN editions. In a slimmer case size, but still with the looks and feel of the bigger chronograph siblings, we had to test them out! What We Love The white ceramic on the Lake Tahoe is super fresh. The size and lighter weight make these very easy-to-wear watches Both rubber straps are comfortable, and each has nice design touches. What We Don’t The Mojave Desert can blend into your skin depending on your skin type  The anti-reflective coating on the slightly domed crystal does make it hard to take a good photo! The luminescence on the hands and dial could be better and of a higher grade. Overall Rating: 8.9 / 10 Value for Money: 9/10 Wearability: 9/10 Design: 9/10 Build Quality: 8.5/10 First Impressions When I first saw the white Lake Tahoe Pilot’s Watch 41 Top Gun earlier this year, I was keen to get both it and the Mojave Desert model to compare them properly. My initial impression? They’re essentially the same watch, just in different colourways, with the Mojave on a fabric-inlaid rubber strap and the Lake Tahoe on straight rubber. But sometimes, that slight aesthetic difference makes all the impact, as I was to find out! The Lake Tahoe feels fresh and bold. With its all-white case and strap against a black dial, it jumps off the wrist. The Mojave Desert, with its sand-coloured case, strap, and matching indices on a grey dial, is far more subdued. It blen...

Introducing: The Limited-Edition IWC Pilot’s Watch Chronograph 41 Top Gun Miramar In Light Blue Ceramic Fratello
IWC Pilot’s Watch Chronograph 41 Jul 23, 2025

Introducing: The Limited-Edition IWC Pilot’s Watch Chronograph 41 Top Gun Miramar In Light Blue Ceramic

You have already seen the beige Mojave Desert, white Lake Tahoe, green Woodland, dark blue Oceana, and Jet Black fly by. Now it’s time for another Top Gun-inspired color. The IWC Pilot’s Watch Chronograph 41 Top Gun Miramar is a limited edition of 1,000 watches, each in a light blue ceramic case. The matte dial […] Visit Introducing: The Limited-Edition IWC Pilot’s Watch Chronograph 41 Top Gun Miramar In Light Blue Ceramic to read the full article.

First Look – The IWC Pilot’s Watch Chronograph 41 TOP GUN Miramar In Ceramic & Steel (Incl. Video) Monochrome
IWC Pilot’s Watch Chronograph 41 Jul 21, 2025

First Look – The IWC Pilot’s Watch Chronograph 41 TOP GUN Miramar In Ceramic & Steel (Incl. Video)

For quite some years now, IWC Schaffhausen has been playing around with colours and ceramics under the name of Colours of TOP GUN. Inspired by various elements of the famous US Navy Strike Fighter Tactics Instructor Program, better known as TOP GUN, the sub-collection exclusively uses ceramic for its cases. Until now, that is, as […]

Bvlgari Octo Roma Chronograph Watch Hands-On Review WatchAdvice
Bvlgari Octo Roma Chronograph Watch Jul 5, 2025

Bvlgari Octo Roma Chronograph Watch Hands-On Review

A chronograph that blends sporty functionality with refined Italian elegance. This is the Octo Roma Chronograph: a timepiece that feels as good on the wrist as it looks. What We Love The beautiful blue Clous de Paris dial adds texture and depth while remaining versatile for everyday wear. The watch is very comfortable to wear and fits slimmer wrists perfectly thanks to short lug-to-lug distance. Distinctive Octo Roma design blends sporty functionality with refined Italian elegance. What We Don’t The date window colour is not matched to the dial, slightly disrupting the cohesive aesthetic. The caseback winding rotor could be skeletonised for a more modern and engaging view of the movement. Lume application could be stronger for enhanced low-light legibility during evening wear. Overall Rating: 8.4/10 Value for Money: 8.5/10 Wearability: 8.5/10 Design: 8/10 Build Quality: 8.5/10 First introduced in 2012, Bvlgari’s Octo collection showcased the brand’s architectural design and mechanical mastery. This collection stood out proudly thanks to its distinctive case design, where the round bezel with an eight-sided profile gave it a distinctive silhouette. The Octo collection, however, quickly became known for so much more than this signature design. Breaking records became the norm for the collection, as the brand kept pushing the boundaries of watchmaking through the Octo Finissimo timepieces which debuted in 2014. Three years later, in 2017, Bvlgari introduced the late...

IWC Pilot’s Watch Performance Chronograph 41 Review: A Tribute From The Racetrack To The Big Screen WatchAdvice
IWC Pilot’s Watch Performance Chronograph Jun 26, 2025

IWC Pilot’s Watch Performance Chronograph 41 Review: A Tribute From The Racetrack To The Big Screen

A chronograph born for the big screen, forged in gold, and fuelled by Formula 1. The latest IWC Pilot’s APXGP Watch Performance Chronograph 41 isn’t just a watch; it’s a celebration of performance, precision, and pure emotion. From the Mercedes-Benz SLS AMG to the cinema, and now on my wrist, this is one experience I won’t forget anytime soon. What We Love The gold, black, and white perfectly reflect the colour palette of the APXGP racing team. The timepiece offers strong wrist presence with beautiful case finishing and a lively dial. From the film to the real-world F1 team, this is storytelling done right on the wrist. What We Don’t The smoked caseback adds to the stealth aesthetic, but slightly reducing the tint would’ve been better to showcase the beautiful movement finishing. And possibly a gold rotor to really nail home the APXGP ties! A touch less white on the dial (especially the minute track) could further enhance the legibility and let the gold accents shine even more. While 41mm is a signature size in IWC’s Pilot’s collection, the watch may still feel larger for slimmer wrists. Overall Rating: 8.8/10 Value for Money: 8.5/10 Wearability: 8.5/10 Design: 9/10 Build Quality: 9/10 This review is unlike anything I’ve written before, because the watch at the heart of it is unlike anything I’ve experienced before! The IWC Schaffhausen Pilot’s Watch Performance Chronograph 41 isn’t just another Pilots Chronograph model; it’s a symbol of speed...

Introducing: The Ressence Limited Art Watch Type 8 × Daniel Engelberg Fratello
Ressence Limited Art Watch Type Jun 24, 2025

Introducing: The Ressence Limited Art Watch Type 8 × Daniel Engelberg

We all know Benoît Mintiens, founder of Ressence, doesn’t shy away from using multiple colors on his user-friendly spherical watches. The brand’s minimalist Type 8, however, has always had a more modest, single-color design - until now. In collaboration with German painter and sculptor Daniel Engelberg, Ressence presents us with the Type 8 DE1 in […] Visit Introducing: The Ressence Limited Art Watch Type 8 × Daniel Engelberg to read the full article.