Introducing: Blancpain Celebrates The 70th Anniversary Of The Ladybird Collection With The Mini "Lady B" Revival
What We Know In 1932, a 36-year-old woman took a massive gamble early in her career at Blancpain. Betty Fiechter, who had worked for the brand since she was 16, faced a dilemma after the sudden death of the brand's owner, Frederic-Emile Blancpain. Together with commercial director Andre Leal, she helped secure loans to buy the company, even navigating the need to rename the manufacture because the Swiss government prevented anyone but someone with that name from using Blancpain. Fiechter would eventually mentor her nephew, Jean-Jacques Fiechter, and together they would inaugurate two of the brand's most successful icons: the Fifty Fathoms and the Ladybird. The original Ladybird Bullet The launch of the Ladybird in 1956 was a big deal, not just because a woman led a manufacturer in an era when women couldn't even vote in Switzerland. Inside the original Ladybird "Bullet" was the R55, the smallest round mechanical movement, and one with extra durability, with a fifth wheel to limit the force on the escapement and a shock protector on the balance wheel. It remains the smallest round mechanical movement to this day. To honor that watch, Fiechter, and the 70th anniversary of the Ladybird, Blancpain is releasing a new Lady B (for bullet, I'm sure, but also Betty and, according to the brand, bijou or "jewel") with very tiny dimensions. The watch measures a tiny 19mm by 13.2mm in either stainless steel or 18k red gold, with a total volume of only 2.9 cm³. Despite its size, it has...
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