Worn & Wound
Revisiting Shinola: the New Black Ceramic Monster
I first took serious notice of Shinola when the brand released its limited edition yacht timer, the Shinola Mackinac in 2022. It’s a funky, vintage inspired design, with a square case, circular yellow-orange dial, and pops of blue that make it an eye-catching piece, perfect for summer. I bought it-and probably overpaid, but, hey, everyone’s got that watch they bought with their heart not their financial sense-and at the same time bought into Shinola’s story as a company that pays homage to its Detroit roots and assembles their watches in America. The Mackinac really seems to represent a turning point for the company. Its release was followed by a string of watches seemingly designed for watch enthusiasts who took issue with Shinola’s pricey, quartz-heavy early catalog. Take the latest addition to the Shinola lineup: the Ceramic Monster, which I had the opportunity to spend a week with recently. The Monster line has always had the best case design of any of Shinola’s watches-particularly with the subtly curved lugs, which here allow the accompanying strap to be flush with the case, unlike other Shinola models which feature straight, spindly lugs-but the Ceramic Monster is the first in the lineup to look truly distinct from other brands’ divers. This is thanks not just to the color change-the watch is all black with some red and white highlights -but to the subtle rippling wave pattern featured on the dial meant to evoke a choppy day on the Great Lake...
