Revolution
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How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.
Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.
Revolution
Deployant
New: IWC Big Pilot’s Watch Perpetual Calendar Top Gun Lake Tahoe White Ceramic
Banking on the huge success of their Top Gun series, IWC releases new Big Pilot's Watch Perpetual Calendar Top Gun Lake Tahoe White Ceramic.
Worn & Wound
Bell & Ross Latest Watch Made with the Patrouille de France is a BR 03-92 with a Bright Blue Dial
The latest from Bell & Ross is a new entry in their ongoing partnership and collaboration with the Patrouille de France, an aerobatic display team that’s part of the French Air and Space Force. The team was founded in 1953, making this year their 70th in operation, which naturally calls for a special limited edition watch. We’ve brought you news of Bell & Ross releases that highlight their relationship with the Patrouille de France in each of the last two years, and the new watch is very much in the same vein as the previous efforts, drawing inspiration from the bright blue planes the team is known for flying. Where previous limited editions were based on watches with a somewhat niche appeal (a chronograph and an ana-digi piece) the new watch is built on BR 03-92 platform, the signature, and simplest, Bell & Ross pilot’s watch, which displays just the time and date in the brand’s signature square case. The BR 03-92 Patrouille de France 70th Anniversary limited edition is, above all, a tribute to the actual planes used by the flight team over the years. We’ll get to the dial momentarily, but what makes this limited edition special is what’s on the caseback. Flip the watch over and you’ll find a detailed engraving of the five aircraft that have been flown by the Patrouille de France since 1953: the Thunderjet, the Alphajet, the Ouragan, the Mystère IV, and the Fouga Magister. The engraving is actually quite detailed and full of information. It shows an image...
SJX Watches
Auction Watch: Patek Philippe Ref. 1252 “Chameleon”
The Geneva spring auction season kicks off soon and as expected, most of the weekend’s highlights are the usual timepieces from establishment brands and independent watchmakers, including one that is a mix of both, the Audemars Piguet Grande Sonnerie pocket watch made by Philippe Dufour. But one of the season’s most intriguing lot is altogether different – the Patek Philippe Ref. 1252 “Chameleon” that’ll go under the hammer at Antiquorum. Both intriguing and quirky, the ref. 1252 “Chameleon” is essentially a sculptural bracelet that happens to have a small, manual-wind movement installed. While such bracelet wristwatches are common for jewellers like Cartier and Bulgari, the “Chameleon” is decidedly unconventional for Patek Philippe. Made in the late 1940s, this example of the “Chameleon” is only the second one known. The first example resides in the Patek Philippe Museum as inventory no. P-107. The “Chameleon” is perhaps more object than timekeeper. It has an estimate of CHF50,000-100,000 – arguably not so much for a sculptural Patek Philippe of which only two are known, or a pricey, oddball ladies’ watch. But it is unquestionably interesting and perhaps one of the most intriguing objects on the block this weekend. The “Chameleon” is lot 450 and has an estimate of CHF50,000-100,000. Its archive extract has been ordered and is pending according to Antiquorum. For more, visit Antiquorum.com.
Revolution
The Art of F.P. Journe - Christie’s Geneva Watch Auction May 12, 2023
Video
8 NEW Watch Releases That Just Dropped This Week - April 2026
Welcome to the watch releases update for the first week of 2026. We have some great new watch models from: Tissot, Breguet, Credor, Porsche Design and more. Enjoy the video:)
SJX Watches
Hands On: Audemars Piguet Grande Sonnerie Pocket Watch by Philippe Dufour
Arguably the master of movement decoration, Philippe Dufour is revered for the impeccable finishing of his wristwatches – along with a handful of pocket watches, including the Grande Sonnerie pocket watch that sold in 2021 at Philips for CHF2.33 million including fees. But the first timepieces Mr Dufour made never bore his name on the dial. They were a series of five grande sonnerie pocket watches created for Audemars Piguet (AP) that he began in the late 1970s and completed in 1988. The very first of the five, the Grande Sonnerie Pocket Watch no. 1 – by Philippe Dufour for Audemars Piguet – will go under the hammer at Philips’ upcoming Geneva auction taking place on May 13 and 14, 2023. (Video courtesy of Phillips) Initial Thoughts Having slowly gone out of fashion starting in the early 2000s, pocket watches tend to go under the radar when set against comparable wristwatches. In 2021, Philippe Dufour’s own Grande Sonnerie wristwatch sold for more than double his grande sonnerie pocket watch – in the same auction. However, anyone who understands independent watchmaker and Mr Dufour’s work will appreciate the significance of this pocket watch. This not only predates the Philippe Dufour brand, but the series of five watches made for AP was the impetus for him to strike out on his own. Because of what he perceived as deeply disrespectful behaviour by AP executives, Mr Dufour vowed never again to make watches for others after completing the five watches for AP. ...
Revolution
IWC Refreshes Team Watch for Mercedes-AMG Petronas Formula One
Worn & Wound
Christopher Ward Launches New Integrated Watch, The Twelve
Christopher Ward has revealed an entirely new collection called The Twelve, an integrated bracelet sport/dress watch with slim dimensions, a slick dial texture, and, naturally, a 12 sided bezel piece. The new watches take a broad slice of inspiration from history, and land in relatively familiar territory as a result, however, as a whole, end up representing something unique in the sub $1,500 price range: a fully integrated steel or titanium bracelet paired to a sub 10mm case with a chronometer spec movement inside. The brand is quite upfront about taking a page out of history with this one, going so far as directly naming the standard bearers to place their watch in some pretty prestigious company right off the bat. The Twelve is a 40mm watch that gets steel and titanium variants. The steel examples measure 9.95mm in thickness, while the titanium pair shave a full millimeter off that number to crack just under 9mm. The lug to lug distance is 44.5mm, and that measurement appears to be taken from the ends of the case that link to the bracelet, which are fixed male pieces. The weight of the steel watch is 65 grams, while the titanium tips the scales at a mere 41 grams. Overall, an impressive set of numbers that should equate to a pretty incredible on-wrist experience, though we can’t say for sure until we’re able to get some hands-on time with it. Each of the material options utilize Sellita automatic movements, with the steel getting an SW200 rated to +/- 20 seconds p...
Revolution
In Conversation with Jean Arnault: The Louis Vuitton Watch Prize
Eleonor sits down with Jean Arnault, Marketing and Development Director for Louis Vuitton Watches, to talk about his much anticipated initiative to discover the next generation of independent watchmakers: The Louis Vuitton Watch Prize. The Louis Vuitton Watch Prize aims to raise the profile of independent watchmakers around the world that are creating watches in […]
Time+Tide
Australian Grand Prix – TAG Heuer affirms top watch sponsor spot with more Red Bull dominance, and I live out a childhood dream
Last weekend, the Australian Grand Prix took place in Melbourne’s picturesque surroundings of Albert Park. We got an incredible spectacle, too, with plenty of drama and one of the most confusing endings in recent times – reminiscent of that controversial night in Abu Dhabi. Despite the action-packed race, most people’s predictions of a Red Bull … ContinuedThe post Australian Grand Prix – TAG Heuer affirms top watch sponsor spot with more Red Bull dominance, and I live out a childhood dream appeared first on Time+Tide Watches.
Video
Why Watch Nerds Worship these 9 "CHEAP" Watches
Some watches seem to transcend their price tag. In this video we explore 9 of our picks for best watches for your buck.
Time+Tide
IWC’s Pilot’s Watch line-up gets four new additions
For Watches & Wonders 2023, IWC have introduced three new references of IWC Pilot’s Watch Chronograph 41. Among the new trio are new cases in Oceana blue ceramic and 18k 5N gold. The Big Pilot’s Watch Perpetual Calendar is also now available with a racing green dial. IWC releasing more variety of Pilot’s Watches should … ContinuedThe post IWC’s Pilot’s Watch line-up gets four new additions appeared first on Time+Tide Watches.
Revolution
Tudor’s Dive Watch Genesis – The Black Bay 54
Time+Tide
The Time+Tide watch brand alignment chart
If you spend any considerable time on watch-related internet sites and Instagram, you would’ve seen people obsessively trying to categorise watch brands. Whether that be by their idea of luxuriousness, prestige, or the ever-popular tier list (watch this space). My favourite version of this ranking system is the alignment chart. Originating from the ever-popular role-playing … ContinuedThe post The Time+Tide watch brand alignment chart appeared first on Time+Tide Watches.
Revolution
A Kind of Majetek – The New Longines New Heritage Pilot Watch
Time+Tide
A black dial finally makes its way into the IWC Pilot’s Watch Chronograph 41 collection
Black quietly makes its debut within the standard IWC Pilot’s Watch Chronograph 41 collection. This latest iteration of the 2021 model measures in at 41mm in diameter and 51.8mm lug-to-lug. The watch features IWC’s 69835 calibre and the brand’s patented EasX-CHANGE system. The Pilot’s Watch is arguably the brand’s most recognisable line, and among the more … ContinuedThe post A black dial finally makes its way into the IWC Pilot’s Watch Chronograph 41 collection appeared first on Time+Tide Watches.
Video
6 NEW Watch Releases That Just Dropped This Week (March 2026)
Welcome to the weekly watch releases and news update for the last week of March 2026. In today's episode we'll cover the new watch releases from Omega, Nomos, Longines, Citizen, Doxa and more. Enjoy the video:)
Quill & Pad
Diving With The Ball Watch Engineer Master II Diver Chronometer – Repise
When Ball Watch asked Dietmar Fuchs to test dive one of the company’s newest watches, the Engineer Master II Diver Chronometer, he hesitated at first. Ball didn’t jingle a diving bell for him, but something else from its history jangled: a brand’s “history” section is always the first thing he checks before testing a watch and he discovered Ball Watch has the credentials. So he dove in and now shares his experience and thoughts on the watch here.
Revolution
Phillips Watches Presents Le Concours de Complexité – A F.P. Journe Watch Collection
Time+Tide
Vermont state trooper allegedly stole a Rolex watch from evidence room
Trying to get a new Rolex watch can be frustrating, but is it frustrating enough to steal one? Jokes aside, watch theft in any form is, of course, immoral, and you would think a supposed man of the law would know better. Sure, police corruption is a very real and unfortunate reality. But it was … ContinuedThe post Vermont state trooper allegedly stole a Rolex watch from evidence room appeared first on Time+Tide Watches.
Time+Tide
Louis Vuitton announces their Watch Prize for Independent Creatives
In an initiative to foster the future growth of innovation in the watchmaking industry, Louis Vuitton has announced the inaugural Louis Vuitton Watch Prize for Independent Creatives. The competition (to be held every other year) seeks to nurture the future of innovation and creativity within the industry, as judged by a committee of 50 horological … ContinuedThe post Louis Vuitton announces their Watch Prize for Independent Creatives appeared first on Time+Tide Watches.
Time+Tide
Will Ferrell brings “rare baby Bengal tiger” and Zenith watch to Tonight Show with Jimmy Fallon
Comedy comes in many forms. Some stand-ups prefer one-liners, hot-takes on political and social issues, dating disasters, or embellished “true” stories. And then there are individuals like Will Ferrell, who effortlessly seems to be able to make anything funny. He proved this yet again on a recent episode of The Tonight Show with Jimmy Fallon, … ContinuedThe post Will Ferrell brings “rare baby Bengal tiger” and Zenith watch to Tonight Show with Jimmy Fallon appeared first on Time+Tide Watches.
Video
7 NEW Watch Releases That Just Dropped This Week - March 2026
Welcome to the watch releases and news update for the third week of March 2026. In today's video we'll cover new watch models from Seiko, Citizen, Tissot, Christopher Ward, Yema and more. Enjoy the video:)
SJX Watches
Hands-On: Cartier Baignoire Allongée “Cortina Watch”
Continuing with the series of limited editions for its 50th anniversary, Singapore retailer Cortina has just debuted a new take on one of Cartier’s most overlooked timepieces, the Baignoire Allongée MM “Cortina Watch Golden Jubilee Edition”. A limited edition of just ten watches, the new Baignoire Allongée retains the classic form, but with a subtle twist in the form of a “50” in Cortina’s corporate colour, while the case is tastefully set with diamonds. Initial thoughts Cartier has evidently realised a new generation of watch enthusiasts has discovered its classic shapes, explaining its frequent reissues and reinterpretations of famous models. The new Baignoire Allongée is classic Cartier, both in terms of form and design, as well as the discreet details that make it a limited edition. When I first saw this Baignoire Allongée, the first thing that came to mind was its elegant, timeless look. It could equally be a mid-century watch or even one from the 1920s. At the same time, as is often the case with Cartier’s form watches, one immediately notices how different it is from other bejewelled watches, which are often flashy and loud. Notably, the Baignoire Allongée Cortina retails for just under US$40,000, an eminently reasonable ask considering its diamond-set case as well as in-house movement. While it is expected that this limited model will immediately sell out, the Baignoire Allongée is unique enough that I hope it will return, particularly in a ...
Deployant
Armin Strom refines their dress watch with the new Tribute 1 in rose gold
Armin Strom releases a new dress watch which they call the Tribute 1, now available as a 100 piece limited edition in rose gold.
Time+Tide
INTRODUCING: The Ball Engineer III Outlier collection is a watch built for adventure
The Outlier is a perfect name for a Ball watch, as the brand themselves have always been somewhat of an eccentric addition to the list of historic watchmakers, despite significant contributions to horological advancement. Their story is interwoven with risk and adversity, pioneering standards of accuracy and reliability through the American railways and now with … ContinuedThe post INTRODUCING: The Ball Engineer III Outlier collection is a watch built for adventure appeared first on Time+Tide Watches.
Screen time: How Hamilton became Hollywood’s favourite watch brand
When it comes to making scene-stealing appearances in film, Hamilton has been a fixture on the A-list since the 1930s. No other watchmaker has enjoyed the same presence, recognition or sheer amount of screen time in Hollywood history. Perhaps it’s down to Hamilton’s broad range of models with everything from delicate dress watches to rugged … ContinuedThe post Screen time: How Hamilton became Hollywood’s favourite watch brand appeared first on Time+Tide Watches.
Time+Tide
Is a new official Rolex Supreme watch really incoming?
The biggest buzzword in the watch world these days is “hype” – and nobody does hype better than New York-based streetwear brand Supreme. While their signature colour is red, everything they touch seems to turn to gold. While their own goods are immensely popular around the world, Supreme has engaged in all sorts of collaborations … ContinuedThe post Is a new official Rolex Supreme watch really incoming? appeared first on Time+Tide Watches.
Video
Why I'm Selling / Giving Away My Watch Collection
Sometimes you just gotta turn the page on an collection.