[VIDEO] Introducing the Tusenö Supervintage, an Unexpected Dress Watch from Sweden
At last year’s Windup Watch Fair in New York City, Blake Malin found me on the first day, among throngs of people eagerly crowding around tables looking at countless cool watches, to tell me I had to see the new watch from Tusenö. Tusenö is a Swedish brand that’s been around for about ten years that I mostly associate with pretty good but not overly adventurous sport and tool watches. Some designs lean a bit more elegant, but they are mostly pretty sporty in their personality. They always have very nice details and are executed to a high standard, but they’ve often felt just a bit outside my wheelhouse for one reason or another. So when Blake told me I had to see their new release, which wasn’t yet released but just previewed at the show, I wasn’t quite sure what to expect, and thought maybe he had confused me with Devin. That, of course, was not the case, and it became immediately clear once I saw the Supervintage in person. This dress watch is a genuinely strange left turn for Tusenö, and if there’s one thing I’m a huge fan of, it’s when a brand challenges themselves, and does something unexpected. I like a big swing, and that’s what the Supervintage feels like. In the same way that Serica, echo/neutra, and other brands have made an impression recently with oddball dress watches, Tusenö is using this genre of watch design as a sandbox for experimentation. This is one of my favorite developments (or “trends,” if you must) in the watch industry ...
Time+Tide
![[VIDEO] Introducing the Tusenö Supervintage, an Unexpected Dress Watch from Sweden](https://wornandwound.com/library/uploads/2025/07/Tsueno_SV_006.jpg)
