Results for Swatch

Masterpieces of Modernism: Swatch Debuts Guggenheim Collaboration

Having previously collaborated with almost every major art museum in the world, from MoMA to the Louvre, Swatch has licensed four masterpieces of 20th-century art from the Guggenheim, including works on display in New York and Venice. Accessibly priced, non-limited and available online, the Swatch x Guggenheim collection brings works from Monet, Degas, Klee, and Pollock to a wrist near you. Initial thoughts Painted dials have a long history in watchmaking, but the difficult nature of the work meant that for most of history they remained out of reach for all but the wealthiest clientele. While hand-painted dials are vanishingly rare and breathtakingly expensive, modern production methods mean that legendary masterpieces can now be easily scaled down and mass produced. Swatch was a pioneer in this regard, introducing its first artist collaboration with Kiki Picasso in 1985, just two years after the company launched its revolutionary plastic watch. The Picasso collaboration was the first of many, and since then there’s hardly a major art museum that hasn’t licensed selected works to Swatch. The works selected for this collaboration come from two different Guggenheim collections. Three of them are famously on display at the Guggenheim New York, while the fourth may be seen at the Peggy Guggenheim Collection in Venice. The odd-looking double-length seconds hand is an homage to this transatlantic duality. The Peggy Guggenheim Collection in Venice. Functionally, the four quar...

Swatch Expands their Art Watch Lineup with a New Guggenheim Collaboration

Few watch brands enjoy the instant brand recognition of Swatch, especially non-luxury brands. Sure, Swatch has its haters-though I’ve always found said haters unimaginative and lacking in whimsy-but the fact that their social cache and cultural relevance has stayed steady for decades is impressive. A self-proclaimed horology superfan could argue that there is nothing mechanically impressive about the brand’s offerings, but that misses the point of Swatch entirely; after all, fashion is not a dirty word.  All of this sounds like vindictive talk from a Swatch sympathizer, but really, it comes from a place of genuine admiration for the brand’s ability to stick to their guns, both aesthetically and from a business standpoint. Even with recent splashy collab offerings like the Omega MoonSwatch line, they’ve managed to stay affordable, accessible, and above all, collectable.  Swatch is no stranger to collaborations with museums and artists, but even so, the new Guggenheim Collection promises some snazzy new wrist candy for fine art enthusiasts. Inspired by the works of Edgar Degas, Paul Klee, Claude Monet, and Jackson Pollock, and created in tandem with the Guggenheim New York and the Peggy Guggenheim Collection in Venice, the line is just the latest entry in Swatch’s long-standing relationship with the fine art world. Four watches are available from the collection: two feature 34mm biosourced material cases, while the other two measure in at 41mm. Biosourced mat...

New release alert: Swatch Year of the Horse

Swatch releases a special edition to celebrate the Year of the Horse with a special art piece in collaboration with Chinese artist Yu Wenjie.

Fratello’s Most-Read Story Of The Year 2025 - Introducing: The Omega × Swatch Speedmaster MoonSwatch 1965

Note from the Managing Editor: As part of our end-of-year process, the editorial team and I look back on the year to see (among other things) what some of the best-read stories of the year have been. Although this is usually an internal process, I thought it would be interesting to share it with you, […] Visit Fratello’s Most-Read Story Of The Year 2025 - Introducing: The Omega × Swatch Speedmaster MoonSwatch 1965 to read the full article.

Dispatch: Inside The Swatch Sistem51 Factory

How exactly does one fully automate the making of a mechanical movement?

Swatch’s New ‘Cold Moon’ MoonSwatch Only Sells in Swiss Snow

Introducing the MoonSwatch Mission to Earthphase Moonshine Gold “Cold Moon,” a winter release with a limited snowfall-based availability.

The New Swatch Holiday Collection Finds the Sweet Spot Between Fun and Refined

The new Swatch Holiday Collection mixes polished chronographs and SISTEM51 automatics in a balanced, easy-to-wear lineup.

Introducing: Omega x Swatch Are Finding New Moons To Conquer With The MoonSwatch Mission To Earthphase Moonshine Gold "Beaver Moon"

I tried to do a "Leave it to Beaver" pun but I couldn't make it work, so just imagine I did.

Hands-On: Swatch 'What If…Tariffs?' A Bioceramic Take On A Watch You Can Only Buy In Switzerland

Swatch mixes up a few key elements with its What If? model to note its displeasure with the financial burden faced by Swiss watchmakers exporting to the key U.S. market.

Swatch x OMEGA MoonSwatch - Genius Or Destroying A Luxury Brand?

Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.

Visiting Blancpain - Discussing The New Fifty Fathoms, Swatch, & More

Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.

Is The Most Affordable Swiss Automatic Watch Any Good? The SWATCH Sist

Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.

Omega x Swatch MoonSwatch Review: Three Years Later

Within the last few years, one watch has received more hype - or overhype - than any other: the multi-brand collaboration that set the watch world on fire three years ago, the Omega x Swatch Moonswatch. People waited hours in line for it. Flippers grabbed as many as they could and listed them well above their retail cost all over the internet. People were charmed. People were horrified. Either way, people were talking.  Wherever you stand on the old Omega x Swatch MoonSwatch debate, no one can argue that its very existence didn’t change the landscape of watches irrevocably. We have firmly entered the post-MoonSwatch era. But now, three years later, what change did this unlikely Bioceramic collaboration incite? What’s up with this collaboration now? And will this duo of watch giants ever be stopped?  Below, I will tackle the controversial topic we’re gathered here today to mull over: the Omega x Swatch MoonSwatch. Further, I will do my best to break down the context of it all in an easily digestible manner, mix in my own philosophical musings on ways to look at this Frankenstein hybrid of luxury-meets-mass-production, and dive into one specific piece from the 11 original models, in form and function. So without further ado, let’s get into the good stuff.  Some Context When the first round of the Omega x Swatch MoonSwatch blasted onto the scene, it was something of an example of right product, right time. The hallowed (or blasphemous) year was 2022, which, as ...

New releases from Tissot, Swatch, Vacheron Constantin and more

From watches made from mountain rocks to automata that rock our world, there were more than a few big releases this week.The post New releases from Tissot, Swatch, Vacheron Constantin and more appeared first on Time+Tide Watches.

Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event]

Welcome to another on-location episode of Fratello Talks, this time from the Watch Valley event in Utrecht, where the Swatch Group unveiled its latest novelties for 2025. In attendance were Nacho, Daan, and RJ, keen to get a full preview of the year’s releases from the brands present. The event was packed with exciting novelties […] Visit Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event] to read the full article.

New: Swatch Mission to Earthphase - Moonshine Gold

Swatch's laterst release: the Mission to Earthphase in Moonshine gold, and now with a blue bloceramic case and blue NATO strap.

Swatch Just Made the Weirdest (and Priciest) MoonSwatch Yet

I genuinely thought we were done with these. The lines, the madness, the rotating cast of Bioceramic planets-it felt like the MoonSwatch thing had run its course a dozen releases ago. But Swatch, in all its chaotic energy, has decided we’re not done yet. So here we are. Again.

Introducing: Snoopy Gets A New MoonSwatch With The Mission To Earthphase Moonshine Gold (Live Pics)

The latest in the roster of Omega x Swatch crossovers, this time with a bit of everything.

Swatch Unveils Mission To Earthphase - Moonshine Gold

Introducing: The MoonSwatch Mission to Earthphase - Moonshine Gold

Back in March 2022, the watch world experienced something rarely seen - a global frenzy, not over a mechanical masterpiece or a limited-edition grail but, instead, a battery-powered, (Bioceramic) plastic-bodied chronograph. The original Omega × Swatch MoonSwatch collection dropped without much warning, causing scenes that rivaled those of sneaker releases. People queued overnight outside Swatch […] Visit Introducing: The MoonSwatch Mission to Earthphase – Moonshine Gold to read the full article.

6 alternatives to the Swatch x Blancpain Bioceramic Scuba Fifty Fathoms

While the Swatch x Blancpain collab opened the door for many to the world of dive watches, what are others in a similar price range? The post 6 alternatives to the Swatch x Blancpain Bioceramic Scuba Fifty Fathoms appeared first on Time+Tide Watches.

Business News: What Richemont And Swatch Group’s Financial Results Say About The State Of The Swiss Watch Industry

Watchmakers are suffering from weak demand and sales, particularly in China, but there are signs of surprising strength and potential stabilization.

Industry News - Swatch Group Reports Sales Down 7% and Profit Decline for First Half of 2025

In a challenging environment for the watch industry, Swatch Group, the Swiss powerhouse owner of brands such as Omega, Longines, Tissot and Breguet, reported sales of CHF 3,059 million for the first half of 2025, representing a decline of 7.1% at constant exchange rates and 10.4% on a comparable basis. The operating profit dropped to […]

Dispatch: Scenes From The Swatch Museum

A look inside the plastic treasure trove.

Live Life On Your Terms With Swatch’s New No Rules Collection

Some days, you just feel like not adhering to the rules, right? I have to say, I’m quite a goody-goody, and I don’t break the rules that often. When I do, though, it feels kind of good and gives me a kick. The best example is when I run a red light on my bicycle […] Visit Live Life On Your Terms With Swatch’s New No Rules Collection to read the full article.