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Results for Swatch

302 articles · 118 videos found · page 3 of 14

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Wiki · Guide
The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Wiki · Guide
The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Exclusive · Guide
Breaking: Swatch just dropped a bomb. The MoonSwatch just went solid Moonshine gold

Ref. SSX01B700: solid 18K Moonshine gold dial, gold crown and pushers, 11 grams of the good stuff, and CHF 500 because Swatch decided to charge 1969 gold prices. Only 1969 pieces. ESTA lottery is live.

Exclusive · Guide
The Best Royal Pop Straps for the Swatch x Audemars Piguet Royal Oak: Helvetus, Delugs, Wristbuddys, StrapOps

Swatch's plastic Royal Oak needs an actual strap the moment you get it home. Here are the four makers doing colour-matched integrated-lug Royal Pop straps in leather, rubber, canvas and everything else. Prices, colour ranges, quality, and which to buy per watch reference.

Fratello’s Most-Read Story Of The Year 2025 - Introducing: The Omega × Swatch Speedmaster MoonSwatch 1965 Fratello
Omega × Swatch Speedmaster MoonSwatch Dec 29, 2025

Fratello’s Most-Read Story Of The Year 2025 - Introducing: The Omega × Swatch Speedmaster MoonSwatch 1965

Note from the Managing Editor: As part of our end-of-year process, the editorial team and I look back on the year to see (among other things) what some of the best-read stories of the year have been. Although this is usually an internal process, I thought it would be interesting to share it with you, […] Visit Fratello’s Most-Read Story Of The Year 2025 - Introducing: The Omega × Swatch Speedmaster MoonSwatch 1965 to read the full article.

Omega x Swatch MoonSwatch Review: Three Years Later Teddy Baldassarre
Omega x Swatch MoonSwatch Review Sep 24, 2025

Omega x Swatch MoonSwatch Review: Three Years Later

Within the last few years, one watch has received more hype - or overhype - than any other: the multi-brand collaboration that set the watch world on fire three years ago, the Omega x Swatch Moonswatch. People waited hours in line for it. Flippers grabbed as many as they could and listed them well above their retail cost all over the internet. People were charmed. People were horrified. Either way, people were talking.  Wherever you stand on the old Omega x Swatch MoonSwatch debate, no one can argue that its very existence didn’t change the landscape of watches irrevocably. We have firmly entered the post-MoonSwatch era. But now, three years later, what change did this unlikely Bioceramic collaboration incite? What’s up with this collaboration now? And will this duo of watch giants ever be stopped?  Below, I will tackle the controversial topic we’re gathered here today to mull over: the Omega x Swatch MoonSwatch. Further, I will do my best to break down the context of it all in an easily digestible manner, mix in my own philosophical musings on ways to look at this Frankenstein hybrid of luxury-meets-mass-production, and dive into one specific piece from the 11 original models, in form and function. So without further ado, let’s get into the good stuff.  Some Context When the first round of the Omega x Swatch MoonSwatch blasted onto the scene, it was something of an example of right product, right time. The hallowed (or blasphemous) year was 2022, which, as ...

Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event] Fratello
Swatch Aug 28, 2025

Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event]

Welcome to another on-location episode of Fratello Talks, this time from the Watch Valley event in Utrecht, where the Swatch Group unveiled its latest novelties for 2025. In attendance were Nacho, Daan, and RJ, keen to get a full preview of the year’s releases from the brands present. The event was packed with exciting novelties […] Visit Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event] to read the full article.

Introducing: The MoonSwatch Mission to Earthphase - Moonshine Gold Fratello
Omega × Swatch MoonSwatch collection Aug 3, 2025

Introducing: The MoonSwatch Mission to Earthphase - Moonshine Gold

Back in March 2022, the watch world experienced something rarely seen - a global frenzy, not over a mechanical masterpiece or a limited-edition grail but, instead, a battery-powered, (Bioceramic) plastic-bodied chronograph. The original Omega × Swatch MoonSwatch collection dropped without much warning, causing scenes that rivaled those of sneaker releases. People queued overnight outside Swatch […] Visit Introducing: The MoonSwatch Mission to Earthphase – Moonshine Gold to read the full article.

Industry News - Swatch Group Reports Sales Down 7% and Profit Decline for First Half of 2025 Monochrome
Longines Tissot Jul 17, 2025

Industry News - Swatch Group Reports Sales Down 7% and Profit Decline for First Half of 2025

In a challenging environment for the watch industry, Swatch Group, the Swiss powerhouse owner of brands such as Omega, Longines, Tissot and Breguet, reported sales of CHF 3,059 million for the first half of 2025, representing a decline of 7.1% at constant exchange rates and 10.4% on a comparable basis. The operating profit dropped to […]

Fratello Summer Watch Picks 2025: Lex’s Choices From Laventure, Certina, And Swatch Fratello
Certina Jul 8, 2025

Fratello Summer Watch Picks 2025: Lex’s Choices From Laventure, Certina, And Swatch

You can’t put a price on fun, but the best fun is often had during a vacation, and you can put a price on one of those. You can go camping in a two-person tent on the cheap or spend your downtime in a private villa with butler service on a tropical island for a […] Visit Fratello Summer Watch Picks 2025: Lex’s Choices From Laventure, Certina, And Swatch to read the full article.

Hands-On With The Bright And Colorful Swatch ScubAqua Collection Fratello
Ming Jun 30, 2025

Hands-On With The Bright And Colorful Swatch ScubAqua Collection

Summer means sunny blue skies, bright colors, and plenty of swimming in lakes, pools, or the sea. That’s precisely what the new Swatch ScubAqua collection stands for - summer fun. The semitransparent watches are big, bold, and colorful. They take inspiration from graceful fluorescent jellyfish swaying in the current. Options include daring blue, red, or […] Visit Hands-On With The Bright And Colorful Swatch ScubAqua Collection to read the full article.