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AI and Watchmaking: The Future of Design, Creativity, and Authenticity Worn & Wound
Nov 5, 2025

AI and Watchmaking: The Future of Design, Creativity, and Authenticity

Artificial intelligence, whether we like it or not, plays an active role in all of our lives. When we search for something on the internet, call a customer service representative, or dash off a quick email, AI is working either passively in the background or very actively in the foreground in a number of ways that we simply can’t avoid. For a long time, I was a skeptic. I still am, basically, but I’ve accepted there are ways artificial intelligence can make my life easier. Like many others, I’ve started using ChatGPT nearly everyday for a variety of things that would otherwise suck time out of my day, and quite possibly the joy out of my life. (But never, it’s worth pointing out, to create articles for Worn & Wound – this is a red line we won’t cross.)  Naturally, I’ve thought a little about how artificial intelligence could impact the watch industry, and change it for both the better and worse. Of course, it already is impacting the watch industry in a number of ways. I receive press releases on a daily basis that have clearly been polished or written from start to finish by artificial intelligence, and the impact of artificial intelligence on search results plays a huge role in who finds websites like ours, and how. But we haven’t yet reached a point where the use of AI is spilling over into actual watches worn on people’s wrists, at least not in ways that are transparent to the end user.  This G-SHOCK was designed with an assist from AI I started to ...

A History and Guide to GMT Watches Worn & Wound
Rolex GMT Master Oct 22, 2025

A History and Guide to GMT Watches

The GMT watch is a bonafide product of the jet age. Though examples of dual-time watches go back to the 19th century, it was the advent of jet-powered commercial aircraft in the 1950s that drove the introduction of this icon of modern watchmaking. Perhaps the best-known example is the Rolex GMT Master, the watch that gave the genre its name. Introduced in 1955 in collaboration with the “World’s Most Experienced Airline,” Rolex designed the watch for Pan-American World Airways pilots that would allow them to have a reference for Greenwich Mean Time (also referred to as UTC or Zulu Time) while maintaining the ability to track local time. This collaboration also resulted in the most recognizable colorway for dual-time watches, Pan-Am’s blue and red colorway.   The GMT watch is a bonafide product of the jet age. Though examples of dual-time watches go back to the 19th century, it was the advent of jet-powered commercial aircraft in the 1950s that drove the introduction of this icon of modern watchmaking. Perhaps the best-known example is the Rolex GMT Master, the watch that gave the genre its name. Introduced in 1955 in collaboration with the “World’s Most Experienced Airline,” Rolex designed the watch for Pan-American World Airways pilots that would allow them to have a reference for Greenwich Mean Time (also referred to as UTC or Zulu Time) while maintaining the ability to track local time. This collaboration also resulted in the most recognizable colorway f...