Teased at Geneva Watch Days, the Studio Underd0g 03SERIES Chronograph Makes its Big Debut with the New “Salm0n” Dial
During the global pandemic lockdowns, many people found themselves with more free time. Some chose to learn how to make sourdough bread, some indulged in playing video games, and others channeled their creativity into new endeavors. Richard Benc was one of those creative people, and we are pretty sure that if you asked him in 2019 if he had “become a mega-successful watch brand owner” on his bingo card, he would have likely laughed at you. If you told him that one of his most sought-after watches would feature a pizza dial and that the same company would eventually partner with the prestigious watch manufacturer H. Moser & Cie, he probably would have just walked away from the conversation. However, this is precisely what happened-the additional time allowed Richard to think he could bring new life to the watch industry with some fun and a lot of whimsy. With the support of the Facebook community and positive encouragement, his Watermel0n watch was created and became an immediate success. It arrived at a time when everyone needed something to brighten their day, and his cheerfully colorful design was just what the doctor ordered. Since then, there have been many other color iterations and new models. However, Richard learned that to gain credibility as a watch company, a salmon dial watch was essential, and in typical Studio Underd0g fashion, he subverted this idea. Introducing the Studio Underd0g Salm0n, part of their brand new 03SERIES. Unlike typical salmon-dialed ...
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