Time+Tide
RECOMMENDED READING: Farer’s growth begs the question – when does a microbrand stop being micro?
Broadly speaking, microbrand is a term used to describe smaller watch brands - typically with few staff, outsourced production and a direct-to-consumer business model. The other thing to note is that there is a lot of them, typically waxing and waning in terms of favour. But sometimes these brands gain a critical momentum that starts to … ContinuedThe post RECOMMENDED READING: Farer’s growth begs the question – when does a microbrand stop being micro? appeared first on Time+Tide Watches.