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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Breitling Refreshes the Superocean Heritage Collection Worn & Wound
Breitling Refreshes Jun 11, 2025

Breitling Refreshes the Superocean Heritage Collection

For the first time since 2017, Breitling is refreshing their Superocean Heritage collection. This line has always been something of an under the radar gem. Breitling of course is known for their pilot and aviation themed watches, which run a wide gamut between classical (the Navitimer) and tech-forward contemporary (all of the ana-digi releases through the years). Divers (or “sea watches” as they’re referred to in the latest press materials) seem a little outside the brand’s wheelhouse at first blush, but of course as an historic maker of tool watches, it makes sense to dip into this ultra competitive genre. The Superocean Heritage has always felt like one of the more tasteful vintage inspired sports watch lines, and while they aren’t discussed as frequently as something like the Black Bay family of watches, the collection has always had its fans and the watches themselves are undeniably refined and capture exactly the vibe they intend to.  This is a full refresh that seems to be focused squarely on variety and appealing to a broad segment of the “sea watch” market. The new Superocean Heritage models come in a total of four sizes: 44mm, 42mm, 40mm, and 36mm. In addition, there’s a Superocean Heritage Chronograph that comes in at 42mm. The 40mm+ three-handers all use the still new B31 caliber, Breitling’s first exclusive three-hand manufacture caliber.  Dials across the collection can be had in black, blue, and green. All feature color matched ceramic be...

Introducing: The Seiko 5 SRPL91 And SRPL93 - Re-Editions Of The “Gene Kranz” 6119-8460 Sports Diver Fratello
Seiko 5 SRPL91 Jun 11, 2025

Introducing: The Seiko 5 SRPL91 And SRPL93 - Re-Editions Of The “Gene Kranz” 6119-8460 Sports Diver

“Failure is not an option,” said actor Ed Harris in the 1995 movie Apollo 13 as he directed the successful efforts by the Mission Control team to save the crew. Harris played the role of Gene Kranz, the actual Chief Flight Director during that mission and many more, including Apollo 11, the first lunar-landing mission. […] Visit Introducing: The Seiko 5 SRPL91 And SRPL93 - Re-Editions Of The “Gene Kranz” 6119-8460 Sports Diver to read the full article.

First Look – The New Seiko Prospex Diver PADI Specials SPB501 & SRPL51 Monochrome
Seiko Prospex Diver PADI Specials Jun 11, 2025

First Look – The New Seiko Prospex Diver PADI Specials SPB501 & SRPL51

Since 1966, the Professional Association of Diving Instructors has evolved into one of the two world-leading and very trusted scuba diving organisations (the other being Scuba Schools International, or SSI). With thousands of certified diving centres spread around the world, PADI is a go-to name for everyone who wants to learn how to dive safely. […]

First Look – The 50th Anniversary Bulgari Bulgari Models with Marble Dials Monochrome
Bulgari Bulgari Models Jun 11, 2025

First Look – The 50th Anniversary Bulgari Bulgari Models with Marble Dials

The Bulgari Bulgari remains one of the brand‘s most iconic watches, alongside the Octo and the Serpenti, defined by its clean design and bold bezel engraving. Its story began in 1975 when Bulgari introduced the Bulgari Roma, a limited-edition timepiece designed by Gianni Bulgari as a personal gift for the brand’s top 100 clients. Featuring […]

Seiko Introduces Two Emerald-Green Prospex PADI Editions With The SPB501 And SRPL53 Fratello
Seiko Introduces Two Emerald-Green Prospex Jun 11, 2025

Seiko Introduces Two Emerald-Green Prospex PADI Editions With The SPB501 And SRPL53

Seiko has given us a multitude of PADI Editions over the past decade or so. I am the proud owner of the Seiko Turtle SRPA21 PADI Edition that came out in 2016. I don’t wear it often these days, but I used to wear it a lot after buying it. That watch is why I […] Visit Seiko Introduces Two Emerald-Green Prospex PADI Editions With The SPB501 And SRPL53 to read the full article.

A Closer Look At The Latest Releases From Armin Strom Fratello
Armin Strom We’ve visited Jun 10, 2025

A Closer Look At The Latest Releases From Armin Strom

We’ve visited with Armin Strom since the Baselworld days. Indeed, the brand was founded in 2009 by Serge Michel and Claude Greisler in Biel, Switzerland. This makes the company, comparatively speaking, one of the “old guard” in haute horlogerie. Admittedly, my interest in this style of open-worked watch has only recently begun, and I now […] Visit A Closer Look At The Latest Releases From Armin Strom to read the full article.

Kollokium Introduces the luminous Projekt 01 Variant F SJX Watches
Oris ed dealers Jun 10, 2025

Kollokium Introduces the luminous Projekt 01 Variant F

Known for its quirky pixelated dials and brutalist die-cast cases, Kollokium has introduced the Projekt 01 Variant F, which takes the brand’s signature dial and elevates it with hundreds of individual Lichtblock lume elements. The violet lume elements feature various sizes and heights, and are clustered around the even-numbered hour markers to provide a degree of legibility. It’s a striking look, especially when the lights go out and the lume can truly shine. Founded in 2020 by Manuel Emch, Barth Nussbaumer, and Amr Sindi, Kollokium has released a total of six models since inception. All models to-date have used roughly the same 40 mm die-cast steel case and the same basic design concept. The Variant F is a limited edition of 399 pieces and will be available directly from Kollokium and its authorised dealers in June 2025. Initial thoughts After years collecting watches, it’s easy to feel like every new watch is a remake of something else, because for many brands, especially towards the lower end of the price spectrum, that tends to be true. So it’s refreshing when a new brand like Kollokium manages to create a recognisable and distinctive aesthetic from day 1. The Variant F features the same 40 mm die-cast steel case as previous Kollokium models, but the water resistance has been increased from 30 m to 50 m. To clear the taller hand stack, the box-shaped crystal is also a bit higher, adding about a millimeter to the overall height, which is now 11.95 mm. The choice...

First Look – The 2025 Chopard Mille Miglia Classic Chronograph Tribute to Sir Stirling Moss and GTS Power Control Monochrome
Chopard Mille Miglia Classic Chronograph Jun 10, 2025

First Look – The 2025 Chopard Mille Miglia Classic Chronograph Tribute to Sir Stirling Moss and GTS Power Control

It’s that time of year when gentlemen drivers fine-tune the motors of their classic and vintage racing cars in preparation for the iconic Mille Miglia endurance race. Chopard, the official timing partner of the Mille Miglia since 1988, enjoys one of the most enduring partnerships between a watch brand and a motorsports event. Celebrating its […]

First Look – The New Kollokium Projekt 01 Variant F, a Luminous Design Manifesto Monochrome
Jun 10, 2025

First Look – The New Kollokium Projekt 01 Variant F, a Luminous Design Manifesto

Kollokium, the unconventional design collective founded in 2020 by three friends, Manuel Emch, Barth Nussbaumer, and Amr Sindi (The Horophile), looks to defy traditional watchmaking norms. Rethinking the way to approach watchmaking and especially branding, this is, in fact, not a brand but rather a platform free from constraint. The latest release, the Projekt 01 […]

Introducing – The Hautlence Helix; Central Cylindrical Tourbillon and Double Retrograde Display Monochrome
Hautlence Helix Central Cylindrical Tourbillon Jun 10, 2025

Introducing – The Hautlence Helix; Central Cylindrical Tourbillon and Double Retrograde Display

Born in 2004, Hautlence – whose name is an anagram of the Swiss city of Neuchâtel – has had its ups and downs but somehow remained dear to our hearts here at MONOCHROME. Disruptive, built around unusual time displays, housed in bold TV-shaped cases, the brand embarked on a new chapter in 2022 under the […]

Delightfully Faithful - Hands-On With The Alpina Heritage Tropic-Proof Fratello
Alpina Heritage Tropic-Proof Alpina dropped Jun 10, 2025

Delightfully Faithful - Hands-On With The Alpina Heritage Tropic-Proof

Alpina dropped two unassuming and atypically subtle watches during this year’s Watches and Wonders. So unassuming, in fact, that they got drowned out by all of the noise made by other manufacturers. Luckily, we had Fratello’s Mike with a keen eye for vintage spotting the Alpina Heritage Tropic-Proof. The two watches impressed him, so I […] Visit Delightfully Faithful - Hands-On With The Alpina Heritage Tropic-Proof to read the full article.

Taking A Fresh Look At The 39.5mm Glashütte Original SeaQ Fratello
Glashütte Original SeaQ It’s hard Jun 10, 2025

Taking A Fresh Look At The 39.5mm Glashütte Original SeaQ

It’s hard to believe that the Glashütte Original SeaQ debuted back in 2019 as part of the Spezialist collection. The watches were added to the permanent catalog, honoring the brand’s Spezimatic Type RP TS 200 from 1969. Since the initial release, new dial colors and materials have been added. For the smallest offering in the […] Visit Taking A Fresh Look At The 39.5mm Glashütte Original SeaQ to read the full article.

The 65 Best Seiko Watches For 2026 Teddy Baldassarre
Seiko Jun 9, 2025

The 65 Best Seiko Watches For 2026

When considering the most versatile watch brands in terms of both global reach and variety within their own brand portfolio, it’s difficult to identify a brand that surpasses Seiko. In 1881, a young entrepreneur by the name of Kintaro Hattorri (pictured below), opened up a shop in Tokyo's Ginza where he sold and repaired watches and clocks. At just 21 years old, Hattori took a massive risk in hopes of creating something bigger. These hopes were realized in the coming century as the watch brand he created established numerous watchmaking milestones and eventually changed the course of the entire watch industry with the release of the legendary Astron, the world's first quartz wristwatch, in 1969. In more recent years Seiko has established itself as one of the most beloved brands on the market, offering a wide range of styles from dressy to sporty to space-age high-tech and all for what most would consider very accessible prices. In this blog, we dive into the wide world of Seiko watches, naming our favorites from the brand's major families, in hopes of providing a jumping-off point for your own research into a potential next purchase. Some Ground Rules Given the number of watches that could be included, we will need to draw the line somewhere, so don’t be concerned if one of your favorite Seiko models is not on the list. We will focus primarily on regular-production models, not limited editions that may be unavailable before too long. We've envision...

Hands-On with the Limited Edition Girard-Perregaux Deep Diver Worn & Wound
Girard-Perregaux Deep Diver Despite what Jun 9, 2025

Hands-On with the Limited Edition Girard-Perregaux Deep Diver

Despite what a look into my watch collection might imply, I don’t put a huge amount of stock into the concept of seasonal watches. Broadly speaking, most watches can easily be worn any day of the year, and in any reasonable conditions one might encounter. Still, I’m not so blind as to ignore that some watches have a definite “vibe,” and for proof of that, you don’t have to look further than the new Deep Diver from Girard-Perregaux. The Deep Diver, which Girard-Perregaux has recently relaunched in collaboration with Bamford Watches, is the latest in GP’s line of vintage revival models - or “Legacy Editions” - and follows up on the somewhat surprising success of the Casquette. Now, vintage reissues are nothing new these days, but unlike some peers, Girard-Perregaux has been cautious in diving into its back catalogue. The result of this restraint is that GP’s Legacy Editions are reliably strong releases, with each feeling like a rare treat rather than a checked box or tired contrivance. The original Deep Diver was released in 1969, but continued to evolve for a few years before being phased out of the GP lineup in the late ‘70s. The new Deep Diver specifically draws on the ref. 9108 as it existed in the mid-‘70s. The Deep Diver has always been a vintage model I’ve had my eye on (I vividly remember bidding on one on eBay when I was in college, only to get blown out of the auction at the last minute by someone who clearly knew what they wanted), but...

Video – The Refined Flair of the Parmigiani Fleurier Toric Perpetual Calendar Monochrome
Parmigiani Fleurier Toric Perpetual Calendar Last Jun 9, 2025

Video – The Refined Flair of the Parmigiani Fleurier Toric Perpetual Calendar

Last year, Parmigiani Fleurier revived the fabled Toric, the first watch released by Michel Parmigiani after launching his eponymous watchmaking company in 1996. Met with great enthusiasm, the new Toric collection embodied everything the original Toric was known for, with the addition of the appealing sartorial touch Terreni is known for. The latest addition to […]

Understanding the Vacheron Constantin Solaria with Christian Selmoni and Jean-Marie Bouquin SJX Watches
Vacheron Constantin Solaria Jun 9, 2025

Understanding the Vacheron Constantin Solaria with Christian Selmoni and Jean-Marie Bouquin

SJX recently visited Vacheron Constantin  and sat down with Christian Selmoni, style and heritage director, and head of speciality watchmaking, Jean-Marie Bouquin, to discuss the Les Cabinotiers Solaria Ultra Grand Complication, the most complicated wristwatch yet made. Mr Bouquin led the development of Solaria, and assembled it, creating a wristwatch that’s a worthy follow-up to the most complicated portable timepiece ever, the Berkley Grand Complication that was launched just last year. That in turn broke the record set by Vacheron Constantin in 2015 with the ref. 57260 “Tivoli”. They discussed the intricacies and innovation in the Solaria, including its modular “plug and play” perpetual calendar, and the implications for future Les Cabinotiers projects, as well as the novel star-tracking chronograph, and the benefits of using silicon for the spokes of the balance wheel. They also touched on the absence of a grande et petite sonnerie.