Recommended Reading: ERG’s “Grand Seiko” Book Is How Modern Brand Books Should Be Done
Over the past few weeks, I've been taking a slightly overdue look through a backlog of recent acquisitions for my library. As I pointed out recently in a story on Taschen's "Ultimate Collector Watches," buying more books scratches the knowledge-acquisition part of my brain while saving me from writing a check the watch-collector side of my brain can't cash. Yes, I already have a few bins full of books lying around, and piles around the living room. But New York apartment sizes be damned, I'm acquiring more books. I recently had a spinal fusion and, while I'm recovering just fine, I'm still sorting out how to photograph watches without bending or twisting for a few months. All the books in my backlog are under 10 pounds (just barely), so my doctor can't get mad at me for lifting. So I'm going to turn this into a short weekly column to go through some books I have that deserve coverage. And the first one I picked up (both originally a few months back and again, for this column) was the succinctly titled and gorgeously produced "Grand Seiko" by ERG Media published earlier this year. As an official Grand Seiko-approved product, everything carries the brand's (often exacting) seal of approval. But it's also anything but a sanitized and soulless look at a brand's heritage and history. Instead, "Grand Seiko" weaves a beautiful look at watches and watchmaking with Japan's culture and landscape, and Grand Seiko's New York flagship. But first, you've got to appreciate the packaging....
Time+Tide
