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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Visiting NASA And Axiom Space In Houston To Celebrate The 60th Anniversary Of The Omega Speedmaster’s Flight Qualification Fratello
Omega Speedmaster’s Flight Qualification As May 20, 2025

Visiting NASA And Axiom Space In Houston To Celebrate The 60th Anniversary Of The Omega Speedmaster’s Flight Qualification

As Nacho pointed out a few weeks ago, 2025 marks the 60th anniversary of NASA’s qualification of the Speedmaster for use in space. As you’ve probably noticed, there’s no new Omega Speedmaster Professional to commemorate this qualification by NASA. Instead, the folks at Omega chose to discuss the Speedmaster’s qualification on the brand’s social media […] Visit Visiting NASA And Axiom Space In Houston To Celebrate The 60th Anniversary Of The Omega Speedmaster’s Flight Qualification to read the full article.

First Look – The MB&F; SP One, the First Chapter of the New Special Projects Collection Monochrome
MB&F; May 20, 2025

First Look – The MB&F; SP One, the First Chapter of the New Special Projects Collection

Founded in 2005 by Maximilian Büsser and counting on the participation of “friends” in the creative process, MB&F; has levitated around two main collections since its creation, but always with a rather radical concept and designs like nothing else on the market. First came the Horological Machines (with HM1 in 2007), futuristic watches inspired by […]

Hot Take: The New MB&F; SP One Is Classic MB&F; Yet Anything But Fratello
MB&F; May 20, 2025

Hot Take: The New MB&F; SP One Is Classic MB&F; Yet Anything But

What happens when one of horology’s most radical voices tries its hand at something classically elegant? You get the MB&F; SP One. At just 38mm across and 12mm thick, it’s the smallest and slimmest watch the brand has ever made. But don’t let that fool you. This might be a more compact, dress-watch-adjacent MB&F;, but […] Visit Hot Take: The New MB&F; SP One Is Classic MB&F; Yet Anything But to read the full article.

Hands-On Introduction: The Yema Granvelle CMM.20 - Inspired By 16th-Century Architecture Fratello
Yema May 20, 2025

Hands-On Introduction: The Yema Granvelle CMM.20 - Inspired By 16th-Century Architecture

Yema’s current catalog mainly consists of sports watches, so it’s nice to see a new dressier option, especially because it has quite an original design. The inspiration for the all-new Yema Granvelle’s cushion shape came from the arches in the courtyard of the Granvelle Palace in Besançon. The building also houses the Museum of Time, […] Visit Hands-On Introduction: The Yema Granvelle CMM.20 - Inspired By 16th-Century Architecture to read the full article.

The Holy Trinity of Watches (And A New Trinity For 2025) Teddy Baldassarre
May 19, 2025

The Holy Trinity of Watches (And A New Trinity For 2025)

When we talk about "the Holy Trinity of Watches" or "Holy Trinity of Swiss Watchmaking," or "the Big Three," most of us watch aficionados agree on which watchmakers we're referring to: Vacheron Constantin, Patek Philippe, and Audemars Piguet (that would be in ascending order of age). How did this triumvirate of historical maisons - one of which has been making watches since before the 19th Century, two of which remain family-owned - ascend to the highest echelons of prestige in the eyes of the watch connoisseur community? Each has its own intriguing history and can claim its own milestones in the evolution of modern watchmaking. Here, we briefly tell each of their stories and spotlight some of the timepieces that have made them immortal.  PATEK PHILIPPE Founded: 1839; Headquarters: Geneva, Switzerland; Ownership: Stern Family; Notable models: Calatrava, Nautilus, Aquanaut, Sky Moon Tourbillon Since its founding in 1839 in Geneva, Patek Philippe has been a leader in high watchmaking, pioneering many complications and design elements that are now seen widely throughout the watch industry. Polish watchmakers Antoine Norbert de Patek and Francois Czapek partnered to form the original company, Patek, Czapek, & Cie.; French horologist Jean Adrien Philippe, who invented the keyless winding and setting system still standard on watches today, joined in 1845, and the Genevan manufacture has been known as Patek Philippe ever since. Among its many horological milestone...

Doxa Adds a Steel Bezel to the SUB 200 Diver Worn & Wound
Doxa Adds May 19, 2025

Doxa Adds a Steel Bezel to the SUB 200 Diver

Doxa added a GMT to their collection for the first time in years to much fanfare recently (we covered it here). This watch got quite a bit of press and stirred considerable interest within the enthusiast community, but to my mind it was only the second best watch the brand showed us when we met with them in Geneva last month (that’s second out of two, just to be clear). I’m not sure what it is, exactly, but I’m a little over the whole “put a GMT on it” approach to product development that the industry has been stuck in for the last few years. Do we really need the ability to track two or more time zones on every watch? And should we really be doing it with movements that perform this function almost by accident and are nearly impossible to use correctly if you’re actually traveling? I’m trying not to be a hater, really I am, but every time I see a new GMT equipped watch that’s just a riff on an existing diver or chronograph, as if a GMT complication is just an extra side on a barbecue platter, I ask myself what it is that we’re doing here, really.  A new version of the Doxa SUB 200 was the other watch Doxa was showing in Geneva last month, although it was embargoed until last week, so I couldn’t come out of that meeting with the blistering hot take that it actually makes a lot more sense as a watch than the SUB 250T GMT, which to me feels like something ChatGPT might invent if you asked it to think of Doxa watches that don’t yet exist. This SUB 200 i...

Introducing – The Ever-Shifting Colours of the new Chronoswiss ReSec Snake Manufacture Monochrome
Chronoswiss May 19, 2025

Introducing – The Ever-Shifting Colours of the new Chronoswiss ReSec Snake Manufacture

Chronoswiss, founded in 1983 by the late Gerd R. Lang, has always been associated with regulators. Following the brand’s acquisition by Oliver Ebstein and its relocation from Munich to Lucerne, additional complications, including the ReSec, a retrograde seconds indication, joined the lineup. Its combination of old-school decorative techniques with kinetic displays and some of the […]

Hands-On With The New Rado Captain Cook High-Tech Ceramic Chronograph: The Brand’s First Ceramic-Cased Captain Cook Chrono Fratello
Rado Captain Cook High-Tech Ceramic May 19, 2025

Hands-On With The New Rado Captain Cook High-Tech Ceramic Chronograph: The Brand’s First Ceramic-Cased Captain Cook Chrono

The names are the same, but the looks are very different. A hands-on experience with the new Rado Captain Cook High-Tech Ceramic Chronograph revealed strong similarities between the black-and-rose-tone model and its green sibling made of plasma high-tech ceramic. With a matte black ceramic case adorned with a rose-gold-colored PVD-coated steel turning bezel, the chronograph […] Visit Hands-On With The New Rado Captain Cook High-Tech Ceramic Chronograph: The Brand’s First Ceramic-Cased Captain Cook Chrono to read the full article.

First Look – The New Rado Captain Cook High-Tech Ceramic Chronograph Monochrome
Rado Captain Cook High-Tech Ceramic May 19, 2025

First Look – The New Rado Captain Cook High-Tech Ceramic Chronograph

The Captain Cook remains one of Rado’s most recognisable collections and is a name that resonates with enthusiasts and collectors alike. First introduced in 1962 as a compact 37mm diver rated to 200 metres, it marked the brand’s entry into serious tool watches. Since its revival, the Captain Cook line has evolved through various successful […]

Introducing: The Fears Brunswick 40 Odyssey Edition And Experimental 01 Fratello
Fears May 18, 2025

Introducing: The Fears Brunswick 40 Odyssey Edition And Experimental 01

As watch fans, we’re used to brands and timepieces being attached to impressive feats. Some examples are jumping from planes, diving to ridiculous depths, and shooting off into space. Now Fears has opted to sponsor the Great British Odyssey, an attempt by record-setting ocean rower Angus Collins to row unassisted around the United Kingdom. The […] Visit Introducing: The Fears Brunswick 40 Odyssey Edition And Experimental 01 to read the full article.

The Story Of One Australian Racer And His Enicar Sherpa Graph Fratello
May 17, 2025

The Story Of One Australian Racer And His Enicar Sherpa Graph

Thanks to a curious local collector, today, we can share a snippet of a story about a watch from a brand many of us are fond of - Enicar. Today’s story is about uncovering a vintage Enicar Sherpa chronograph with a genuine Australian racing pedigree. Australia has a rich motorsport culture. There is a wide […] Visit The Story Of One Australian Racer And His Enicar Sherpa Graph to read the full article.

The TAG Heuer Aquaracer Professional Solargraph Review: Diamonds Included! WatchAdvice
TAG Heuer Aquaracer Professional Solargraph Review May 17, 2025

The TAG Heuer Aquaracer Professional Solargraph Review: Diamonds Included!

In this review, my wife road-tested the TAG Heuer Aquaracer Professional 200 Solargraph in pink with diamonds. I asked her what she thought of the piece… What We Love The elegant but sporty look Great size for smaller wrists It’s light-powered, so no battery! What We Don’t The crown and protectors protrude a little Maybe on the thicker side for some as a smaller-sized ladies’ watch Clasp took a little while to get used to wearing being larger than an integrated bracelet with a butterfly clasp Overall Rating: 8.5 / 10 Value for Money: 8/10 Wearability: 8.5/10 Design: 8.5/10 Build Quality: 9/10 The TAG Heuer Aquaracer Professional 200 Solargraph in the pink dial and diamonds was a piece that came out just prior to Watches & Wonders in mid-March along with a few other Aquaracer Solargraph drops. Similar to the Northern Lights collection that dropped at last year’s LVMH Watch Week it adds to the smaller 34mm sized Solargraphs with a choice of coloured dials and diamonds on the dial and bezel. Now, this isn’t a piece I would wear, but I could see many ladies out there having this as a daily watch. I mean, what’s not to love about it? It is a great size at 34mm so it’s not too small or too large for smaller wrists. It has the diamond indices which gives it a little more of that elegant or dressy look, and the pink dial is a nice pop of colour for those that want something a little more lively than blue, black or white. Sporty elegance with the TAG Heuer Aquar...

Breguet Introduces the Tradition Seconde Rétrograde 7035 SJX Watches
Breguet Introduces May 17, 2025

Breguet Introduces the Tradition Seconde Rétrograde 7035

Having already revealed the Tradition “Souscription” as the first watch for its 250th anniversary, Breguet has just launched the Tradition Seconde Rétrograde 7035. Essentially a throwback to a first-generation Tradition model, the new 7035 is set apart by its flinque enamel dial, a first for the Tradition collection. And unlike the regular-production Souscription, the Tradition Seconde Rétrograde is limited to 250 pieces. Initial thoughts While the Classique Souscription is eminently traditional (despite its case style), the Tradition Seconde Rétrograde feels more traditional Breguet with a style that is more typical of the brand’s current offerings. The enamel dial is a good way of rebooting the Tradition, which is now two decades old. And the watch itself is beautiful and still Breguet in style. However, this is arguably less interesting than the Souscription, because its only point of difference is the grand feu enamel dial for the time. Dial aside, it’s basically the preceding model in new dress. Breguet does have more in store for its 250th anniversary than a pair of Tradition models, so it’ll be worth keeping an eye on the brand as the year progresses. Tradition throwback The new Tradition is a variant of one of the first models in the collection, but upgraded with an enamel dial. The solid gold dial is decorated in flinque enamel, which is fired translucent enamel over engine turning in the Quai de l’Horloge pattern, which was developed for Breguet’...

Hot Take: The New Louis Moinet 1816 Chronograph Fratello
Louis Moinet May 16, 2025

Hot Take: The New Louis Moinet 1816 Chronograph

Louis Moinet is known for creating fanciful, typically extravagant watches. They often feature tourbillons, complex complications, exotic materials, and open dials. Today’s Louis Moinet 1816 flips this script as a pared-back modern chronograph with strong cues from the brand’s past. It’s a marvelous hybrid that sounds odd but works perfectly. Louis Moinet makes watches with […] Visit Hot Take: The New Louis Moinet 1816 Chronograph to read the full article.