Teddy Baldassarre
Longines Watches Guide
In 2022, Longines marked 190 years in operation, which means that the Swiss watchmaker’s bicentennial year is just around the corner. In nearly two centuries of continuous operation, Longines has not only been a reliable producer of watches in all kinds of styles for both men and ladies; it has also been responsible for more watchmaking milestones than you probably know. Here we take a look at the remarkable history of Longines watches. Foundations (1832-1908) Longines was founded in 1832, originally as Raiguel Jeune et Cie., in the Swiss Jura town of Saint-Imier by Auguste Agassiz and two partners. Agassiz (above, left) became the sole proprietor in 1846 after both partners, attorneys by trade, retired from the watch business, and shortly thereafter, he brought his nephew, an enterprising economist named Ernest Françillon (above, right), into the company. It was Françillon, in 1867, who moved all of the firm’s various watchmaking disciplines - which were scattered throughout dozens of independent workshops called établisseurs - under one roof, to a factory that was situated in a scenic area called “Les Longines” or “The Long Meadows,” thus giving the company its now-familiar name. In 1889, Francillon registered the famous Longines logo with a winged hourglass - today the world’s oldest unchanged, active logo according to the World Intellectual Property Organization (WIPO). Among Longines’ many milestones under Françillon’s management were the c...
