Bulgari Introduces the Bulgari Bulgari Cities Special Edition
While Bulgari is probably best known for the ultra-thin Octo Finissimo and serpent-inspired, jewelled timepieces, one of its earliest wristwatch icons – and one with a broader appeal – is the Bulgari Bulgari, which happens to have been designed by Gerald Genta. And the new Bulgari Bulgari Cities Special Edition 2020 – each accompanied by a set of prints – actually harks back to the origins of the design, which was conceived as an entry-level watch. Introduced in 1977, the Bulgari Bulgari was Genta’s adaptation of the Bulgari Roma, a digital quartz watch that Bulgari gifted its top 100 clients in 1975. Engraved with “BVLGARI” and “ROMA” on its bezel, the watch borrowed from ancient Roman coins with the reigning Emperor’s name inscribed on the circumference. Genta transformed the dinky gift into the Bulgari Bulgari, which has since become one of the jeweller’s trademark watches. The Bulgari Bulgari of 1977 (left), and the dinky digital watch of 1975. Photo – Bulgari Initial thoughts The new Cities Edition takes inspiration from a limited run of watches with black-plastic cases in the early 1990s. Though small, those were good-looking watches, because they combined the classic Bulgari Bulgari style with a stark black-and-gold livery. But the cases were plastic and the watches felt cheap – though to be fair they were cheaply, and fairly, priced. Now Bulgari has translated the same look into a larger, upgraded watch with a steel case and in-house mo...
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