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Wiki · Guide
The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Wiki · Guide
The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

HANDS-ON: The IWC Pilot’s Watch Automatic Spitfire hits the mark Time+Tide
IWC Pilot’s Watch Automatic Spitfire Apr 25, 2019

HANDS-ON: The IWC Pilot’s Watch Automatic Spitfire hits the mark

The Mark XI was the first watch that really got me ‘into’ watches, and it has endured over the decades as an icon of good, utilitarian design. Its influence has been very visible in IWC’s Pilot’s family over the years, but this watch, the IWC Pilot’s Watch Automatic Spitfire, might be the closest we’ve seen … ContinuedThe post HANDS-ON: The IWC Pilot’s Watch Automatic Spitfire hits the mark appeared first on Time+Tide Watches.

VIDEO: Holding JFK’s Omega Ultra-Thin watch gave me some strange feels Time+Tide
Omega Ultra-Thin watch gave me Apr 7, 2019

VIDEO: Holding JFK’s Omega Ultra-Thin watch gave me some strange feels

John F. Kennedy was a watch guy. He was rarely, if ever, sighted without one. A personal favourite of his was this Omega Ultra-Thin ref OT3980 gifted to him by his friend and former member of the Florida State House of Representatives Grant Stockdale. When we visited Omega’s headquarters in Bienne last year, we were … ContinuedThe post VIDEO: Holding JFK’s Omega Ultra-Thin watch gave me some strange feels appeared first on Time+Tide Watches.

HANDS-ON: The IWC Pilot’s Watch Double Chronograph Top Gun in Ceratanium Time+Tide
IWC Pilot’s Watch Double Chronograph Jan 24, 2019

HANDS-ON: The IWC Pilot’s Watch Double Chronograph Top Gun in Ceratanium

Materials innovation is looking like quite a thing in 2019 and for you, the watch buyers, that has to be good news: more aesthetic choices and (hopefully) better performance. Which brings us to IWC’s new Top Gun Double Chronograph Ceratanium. Ceratanium? It’s a naturally matt-black finish, but differs from PVD/DLC in one crucial respect: rather … ContinuedThe post HANDS-ON: The IWC Pilot’s Watch Double Chronograph Top Gun in Ceratanium appeared first on Time+Tide Watches.

INTRODUCING: The IWC Pilot’s Watch Timezoner Spitfire Edition “The Longest Flight” Time+Tide
IWC Pilot’s Watch Timezoner Spitfire Dec 8, 2018

INTRODUCING: The IWC Pilot’s Watch Timezoner Spitfire Edition “The Longest Flight”

I love this time of year: the decorations, the food, the festivities, and, of course, the pre-SIHH announcements. And one brand that never fails to excite during this joyous season is IWC, with the Schaffhausen manufacturer gearing up for 2019 with the beginnings of what looks like another wonderful year for the Pilot’s watch. The … ContinuedThe post INTRODUCING: The IWC Pilot’s Watch Timezoner Spitfire Edition “The Longest Flight” appeared first on Time+Tide Watches.

VIDEO: The Longines Skin Diver Watch Time+Tide
Longines Skin Diver Watch Longines heritage Nov 28, 2018

VIDEO: The Longines Skin Diver Watch

Longines heritage reissues are - much like the designs they’re inspired by - the stuff of legend. And speaking of legends, you might notice that the dial design of the Skin Diver resembles that of the Legend, with distinctive hand sets and long hour and minute markers. That’s because both watches trace their origin back … ContinuedThe post VIDEO: The Longines Skin Diver Watch appeared first on Time+Tide Watches.

NEWS: Imagine finding this in your pocket – Longines discover their oldest watch to date Time+Tide
Longines discover their oldest watch Nov 14, 2018

NEWS: Imagine finding this in your pocket – Longines discover their oldest watch to date

There are few brands that take as much pride in their heritage as Longines. Not surprising, really, when you consider that the winged hourglass brand pioneered the way for the reissue. In fact, the Saint-Imier manufacturer is so proud of their history that their own museum is home to more than 10,000 historic pieces, while … ContinuedThe post NEWS: Imagine finding this in your pocket – Longines discover their oldest watch to date appeared first on Time+Tide Watches.

HANDS-ON: Why the IWC Pilot’s Watch Chronograph Edition “150 Years” is the underdog of their anniversary collection Time+Tide
IWC Pilot’s Watch Chronograph Edition Jan 16, 2018

HANDS-ON: Why the IWC Pilot’s Watch Chronograph Edition “150 Years” is the underdog of their anniversary collection

By now you’ve likely been beaten over the head with the endless coverage of IWC’s cool Tribute to Pallweber, with its jumping hours and minutes, and  seen the additions to the growing Portofino collection. Hiding in the corner of IWC’s presentation, alongside a pair of Big Pilot models rested a lone chronograph – the IWC … ContinuedThe post HANDS-ON: Why the IWC Pilot’s Watch Chronograph Edition “150 Years” is the underdog of their anniversary collection appeared first on Time+Tide Watches.