Ulysse Nardin Introduces the Freak S “Watches of Switzerland” Crystalium
One of the largest watch retailers in the world, Watches of Switzerland (WOS) marks its centenary in 2024. It has worked with several brands on limited editions for the occasion, most recently Ulysse Nardin. Based on Ulysse Nardin’s flagship Freak model, the Freak S “Watches of Switzerland Centenary Exclusive” sports a striking purple dial of crystalium, which is actually crystallised ruthenium. Starting as a single shop in 1924, WOS is now a publicly-listed group with several retail brands in its stable and annual revenue of just over US$2 billion. Its scale means that several brands have signed on to create anniversary editions for the company, including including Cartier, Bulgari, and TAG Heuer. The Freak S, however, is the most complicated of the centenary editions so far. Initial thoughts The most impressive Freak in Ulysse Nardin’s current catalogue, the Freak S scores highly in terms of construction, and innovation. Its double inclined balance wheels are a logical evolution of the original concept. In terms of aesthetics, the WOS edition is the most striking to date. The original iteration with its two-tone, rose gold-and-titanium case was perhaps old-fashioned for such a modern watch. The more recent Freak S Nomad, in contrast, presents a refined, artisanal face with a hand guilloche dial – a contrast of sci-fi watchmaking and traditional decoration. The WOS edition is uniformly sci-fi. The carousel sits on a textured, crystalline purple plate. It’s a...
