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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.
Wiki · Guide
The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.
INSIGHT: Speedmaster, Seamaster, Railmaster – which Omega 1957 Trilogy watch is right for you? Time+Tide
Omega 1957 Trilogy watch Jul 26, 2017

INSIGHT: Speedmaster, Seamaster, Railmaster – which Omega 1957 Trilogy watch is right for you?

Seeing Omega’s 1957 Trilogy 60th Anniversary boxed set in the metal was one of the highlights of Baselworld this year for Andrew, Andy and myself. Not least because we realised that seeing these three pitch perfect reissues in one place ever again was unlikely, given the astonishing demand. And while getting your hands on the … ContinuedThe post INSIGHT: Speedmaster, Seamaster, Railmaster – which Omega 1957 Trilogy watch is right for you? appeared first on Time+Tide Watches.

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WATCHSPOTTING: The story behind the Omega watch that plays a pivotal role in Dunkirk on the wrist of Tom Hardy Time+Tide
Omega watch Jul 25, 2017

WATCHSPOTTING: The story behind the Omega watch that plays a pivotal role in Dunkirk on the wrist of Tom Hardy

*Minor spoiler alert* It’s not unusual for a watch to play a starring role in a movie. Often it’s the prop that shows a countdown in a race against time, or it’s a sentimental object, or an indicator of personal style.  In the rather stupendous Christopher Nolan mega-production that is Dunkirk (I’m still a little woozy … ContinuedThe post WATCHSPOTTING: The story behind the Omega watch that plays a pivotal role in Dunkirk on the wrist of Tom Hardy appeared first on Time+Tide Watches.

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HANDS-ON: Ulysse Nardin’s surprise sailing watch – the Marine Regatta Time+Tide
Ulysse Nardin s surprise sailing watch May 17, 2017

HANDS-ON: Ulysse Nardin’s surprise sailing watch – the Marine Regatta

Ulysse Nardin made their name way back in 1846 making marine chronometres – highly accurate ship’s clocks that were an essential navigational tool in the times before radio and GPS. These days the Le Locle-based brand still makes chronometre-style timepeices, but as a celebration of heritage rather than a practical tool. This isn’t to say that … ContinuedThe post HANDS-ON: Ulysse Nardin’s surprise sailing watch – the Marine Regatta appeared first on Time+Tide Watches.

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HANDS-ON: Hublot takes matching your watch to your suit to the next level with the Classic Fusion Italia Independent Time+Tide
Hublot takes matching your watch May 16, 2017

HANDS-ON: Hublot takes matching your watch to your suit to the next level with the Classic Fusion Italia Independent

Aside from Big Bangs, Hublot is perhaps best known for their prolific, and occasionally surprising, partnerships. One of the most interesting, from a design and technique perspective, is Hublot’s relationship with Italia Independent and their famous frontman – Lapo Elkann. If you pay even the slightest bit of attention to the world of men’s style, you’re probably all … ContinuedThe post HANDS-ON: Hublot takes matching your watch to your suit to the next level with the Classic Fusion Italia Independent appeared first on Time+Tide Watches.

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VIDEO: Unboxing the Omega box set most watch lovers would die for Time+Tide
Omega box set most watch Mar 23, 2017

VIDEO: Unboxing the Omega box set most watch lovers would die for

The Omega box set celebrating the 60th anniversary of the Railmaster, Seamaster and Speedmaster has been one of the talking points of Baselworld 2017, and not just because of the watches. The box itself is a work of craftsmanship in itself. It isn’t just like an Omega box from the 50s, it has been made to … ContinuedThe post VIDEO: Unboxing the Omega box set most watch lovers would die for appeared first on Time+Tide Watches.

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ADVENT CALENDAR 2016: December 6 – The IWC Pilot’s Watch Mark XVIII Time+Tide
IWC Pilot’s Watch Mark XVIII Dec 5, 2016

ADVENT CALENDAR 2016: December 6 – The IWC Pilot’s Watch Mark XVIII

Next up in our festive lineup is one of this year’s crowd favourites – the IWC Pilot’s Watch Mark XVIII. This modestly-sized, understated watch goes to show that when you’ve got good design and an enviable pedigree, you don’t need bell and whistles (though that Santoni strap certainly adds to the lustre of the piece). Who … ContinuedThe post ADVENT CALENDAR 2016: December 6 – The IWC Pilot’s Watch Mark XVIII appeared first on Time+Tide Watches.

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VIDEO: Hawks gun shows off his 2015 Tissot Premiership Watch on eve of 2016 AFL finals Time+Tide
Tissot Premiership Watch Sep 7, 2016

VIDEO: Hawks gun shows off his 2015 Tissot Premiership Watch on eve of 2016 AFL finals

The truth is we’re not quite sure how this happened. It’s Thursday and the first final of the AFL 2016 finals series is played tonight. Somehow, in the madness leading up to Melbourne’s favourite month of the year (the Grand Final is October 1, joy!), double Premiership player for the Hawks (2014, 2015) Taylor Duryea … ContinuedThe post VIDEO: Hawks gun shows off his 2015 Tissot Premiership Watch on eve of 2016 AFL finals appeared first on Time+Tide Watches.

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HANDS-ON: I feel the need, the need for…IWC Pilot’s Watch Mark XVIII Top Gun Miramar Time+Tide
IWC Pilot’s Watch Mark XVIII Sep 4, 2016

HANDS-ON: I feel the need, the need for…IWC Pilot’s Watch Mark XVIII Top Gun Miramar

IWC’s Pilot’s collection is predominantly a tribute to the past – to the golden age of aviation, and of course WWII. But amidst the vintage squadron of Junkers and Spitfires there flies a much more modern creation, a supersonic F-14 Tomcat in the shape of the Top Gun Miramar collection. Named for the flight school made … ContinuedThe post HANDS-ON: I feel the need, the need for…IWC Pilot’s Watch Mark XVIII Top Gun Miramar appeared first on Time+Tide Watches.

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