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Wiki · Guide
The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Wiki · Guide
The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Dispatches From A Faraway Land - The Piaget Altiplano Scrimshaw Engraving Watch Revolution
Piaget Altiplano Scrimshaw Engraving Watch Oct 12, 2015

Dispatches From A Faraway Land - The Piaget Altiplano Scrimshaw Engraving Watch

The art of scrimshaw is surrounded by layer upon layer of romance, tradition and controversy. Originating on whaling ships, where whalebone and marine ivory (mostly from walrus tusks) was plentiful, scrimshaw involves engraving on bone or ivory, with pigment applied to bring out the design. One of the great classics of American literature, Herman Melville’s […]

Audemars Piguet unveils Michael Schumacher watch Revolution
Audemars Piguet unveils Michael Schumacher watch May 21, 2015

Audemars Piguet unveils Michael Schumacher watch

Audemars Piguet launches its new Royal Oak Concept Laptimer Michael Schumacher in a mix of joy and sadness. “This is the most challenging launch ever, for both technical and emotional reasons,” explained Audemars Piguet CEO, François Bennahmias, during a press launch at the Schumacher’s family ranch in Givrins, Switzerland. In 2010, during a visit to […]

Tank Louis Cartier Sapphire Skeleton Watch: Transparency At Its Best Revolution
Cartier Sapphire Skeleton Watch Transparency Apr 21, 2014

Tank Louis Cartier Sapphire Skeleton Watch: Transparency At Its Best

Over the years Cartier has build a stunning collection of skeleton watches. Transparency has been an integral part of the Maison’s style for decades, from the first mystery clocks created in 1912 to the skeletonised movements of the 1930s. And recently for the Fine Watch Making Collection, La Maison created the Santos 100, Santos Dumont, […]

Upgrade Or Switch Styles With The Forstner Model J And Model O For The Seiko SKX Fratello
Seiko SKX Jul 14, 2024

Upgrade Or Switch Styles With The Forstner Model J And Model O For The Seiko SKX

The Seiko SKX is one of the most popular entry-level mechanical watches ever. There is a good chance that you, as a Fratello reader, have owned one at some point or still do. In any case, this is true for me. However, the original bracelet of that watch has always been controversial. It is infamously […] Visit Upgrade Or Switch Styles With The Forstner Model J And Model O For The Seiko SKX to read the full article.

The Certina DS+ is a shapeshifting innovation that lets you switch watch cases with zero fuss Time+Tide
Certina DS+ Oct 30, 2022

The Certina DS+ is a shapeshifting innovation that lets you switch watch cases with zero fuss

Certina have always had a way of flying under the radar for a myriad of reasons, but this new concept from the Swiss brand has marked them out as utterly unique among their peers. The concept of a modular wristwatch has been around for a little while, occasionally cropping up with microbrands and other Kickstarter … ContinuedThe post The Certina DS+ is a shapeshifting innovation that lets you switch watch cases with zero fuss appeared first on Time+Tide Watches.

So You Want To Change Your Watch Strap? Here’s what you’ll need Worn & Wound
Aug 13, 2023

So You Want To Change Your Watch Strap? Here’s what you’ll need

One of us! One of us! One of the first forays into watch enthusiasm is changing out the stock strap to something a little bit more your style. Sure, the OEM straps are fine, but there’s a whole world of aftermarket offerings that can totally switch up the look and feel of your watch. The best part? It’s quick and easy to do, and you only need a few key tools to get the job done right. Whether you’re popping your new dive watch off the bracelet and onto a nato, or switching over that field watch from the cheapy faux-leather strap to something more premium, swapping straps is a fun way to get even more out of your current collection of watches. This guide breaks down some of the essentials you’ll need to get started, so let’s jump in. One of us! One of us! One of the first forays into watch enthusiasm is changing out the stock strap to something a little bit more your style. Sure, the OEM straps are fine, but there’s a whole world of aftermarket offerings that can totally switch up the look and feel of your watch. The best part? It’s quick and easy to do, and you only need a few key tools to get the job done right. Whether you’re popping your new dive watch off the bracelet and onto a nato, or switching over that field watch from the cheapy faux-leather strap to something more premium, swapping straps is a fun way to get even more out of your current collection of watches. This guide breaks down some of the essentials you’ll need to get started, so let’s ...

1 Watch 5 Ways: The Rolex Submariner on rubber, leather and NATO straps Time+Tide
Rolex Submariner Feb 25, 2021

1 Watch 5 Ways: The Rolex Submariner on rubber, leather and NATO straps

Rolex bracelets are some of the best in the business and the Oyster bracelet with Glidelock on the ref. 114060 Rolex Submariner (featured below in other guises) is a prime example of their incredible construction and fit. But sometimes it is nice to switch things up, especially if you do not have a box full … ContinuedThe post 1 Watch 5 Ways: The Rolex Submariner on rubber, leather and NATO straps appeared first on Time+Tide Watches.

Crime or Sublime: Wearing a SUPER colourful watch Time+Tide
Mar 5, 2020

Crime or Sublime: Wearing a SUPER colourful watch

Some colourful watches are so loud they threaten to leave you with tinnitus. But is a brightly hued timepiece just a harmless switch-up that offers a bit of fun and welcome variety? Or is a super colourful watch an unforgivably gaudy choice that’s designed for look-at-me narcissists and the stylistically insane? Luke Benedictus and Nick … ContinuedThe post Crime or Sublime: Wearing a SUPER colourful watch appeared first on Time+Tide Watches.

5 of the best quartz watches that watch snobs approve of Time+Tide
Jun 12, 2019

5 of the best quartz watches that watch snobs approve of

A lot of the discussion about what makes a watch good value is centred on the mechanics responsible for keeping the time. When those glorious mechanics are removed in favour of a soulless electronic module, many enthusiasts switch off. But this needn’t be the end of the discussion. Quartz watches, for all their sins and … ContinuedThe post 5 of the best quartz watches that watch snobs approve of appeared first on Time+Tide Watches.

Fratello Talks: The Great Watch Price-Shift Dilemma Fratello
7h ago

Fratello Talks: The Great Watch Price-Shift Dilemma

Watch prices have been creeping upward for years, but recently, it feels like something more fundamental is happening. It’s no longer just about incremental increases, as entire segments seem to be shifting. Brands are moving into price territory once occupied by others, microbrands are pushing higher than ever before, and the old mental map of […] Visit Fratello Talks: The Great Watch Price-Shift Dilemma to read the full article.

Hands-On With The Watch That Shouts My Name And The Other 100th-Anniversary Rolex Oyster Perpetual Fratello
Rolex Oyster Perpetual Once I Yesterday

Hands-On With The Watch That Shouts My Name And The Other 100th-Anniversary Rolex Oyster Perpetual

Once I saw it, I couldn’t unsee it. The special Jubilee dial of one of two anniversary Rolex Oyster Perpetual watches displayed the brand name repeatedly, but I just saw my name written over and over. This watch that literally had my name on it in a most obvious way. So, is the OP with […] Visit Hands-On With The Watch That Shouts My Name And The Other 100th-Anniversary Rolex Oyster Perpetual to read the full article.