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The Louis Vuitton x Akrivia LVRR-01 Chronographe à Sonnerie proves Louis Vuitton is a safe haven for independent watchmaking Time+Tide
Louis Vuitton x Akrivia LVRR-01 Chronographe Oct 9, 2023

The Louis Vuitton x Akrivia LVRR-01 Chronographe à Sonnerie proves Louis Vuitton is a safe haven for independent watchmaking

A partnership between Louis Vuitton and Rexhep Rexhepi of Akrivia marks the inaugural entry of Louis Vuitton's collaborative series with independent watchmakers.The post The Louis Vuitton x Akrivia LVRR-01 Chronographe à Sonnerie proves Louis Vuitton is a safe haven for independent watchmaking appeared first on Time+Tide Watches.

Why Blancpain’s epic marketing flex didn’t involve a single watch Time+Tide
Blancpain s epic marketing flex Sep 30, 2023

Why Blancpain’s epic marketing flex didn’t involve a single watch

In the early 1950s, Blancpain’s CEO Jean-Jacques Fiechter was diving off the coast of Cannes when he lost track of time. It almost proved a fatal mistake as Fiechter ran out of air and almost died. That near-death experience motivated him to try and create a reliable instrument that could enable divers to monitor their … ContinuedThe post Why Blancpain’s epic marketing flex didn’t involve a single watch appeared first on Time+Tide Watches.

Ulysse Nardin’s Freak X Gets the Green Treatment Worn & Wound
Ulysse Nardin s Freak X Gets Sep 19, 2023

Ulysse Nardin’s Freak X Gets the Green Treatment

There’s a narrative that has emerged around the Ulysse Nardin Freak over the years that its an extremely niche product, and something of a difficult watch to fully wrap your arms around. It’s strange, yes, even avant-garde, but as I’ve spent more time considering the Freak, I’ve come around to the other side of this story. I wonder, how can anyone not love the Freak? Even if it’s not to your specific taste, the Freak is an original, and one of a handful of truly important designs that would set the stage for a generation of interesting, independent watchmaking that we’re still living through today. The Freak might not be for everyone, but everyone should be able to agree that there’s something special about it.  The latest Freak, the Freak [X OPS] is part of the still relatively new Freak X lineup, a collection that aims to make the watch more approachable. Blake went hands-on with a Freak X here, and both the review and video (complete with commentary from a watchmaker) are worth a look if you’re new to the Freak universe. But the gist of the Freak X is relatively easy to understand: it’s smaller than a traditional Freak, and it has a crown. Historically, the Freak was marketed as a watch with “No Dial, No Hands, No Crown.” A curious rallying cry for sure, and a tough thing to picture. But when you see it, it all (kind of) makes sense. For me, the addition of a crown doesn’t feel like too much of a transgression. The visual impression of the Freak...

Omega’s Novel Take on the Seamaster Diver 300M for Paris 2024 Olympics SJX Watches
Omega s Novel Take Jul 28, 2023

Omega’s Novel Take on the Seamaster Diver 300M for Paris 2024 Olympics

As the Summer Olympics in Paris approach, Omega introduces a special edition of the Seamaster Diver 300M. Limited editions for the event are a given, but this latest Olympic edition is dressed in unusual livery for a Seamaster. The brand’s Moonshine Gold alloy is used for bezel, while the dial is bright white ceramic.  Initial thoughts Considering Omega’s long association with the Olympics stretches back 91 years, the number of limited editions for the games is numerous. Many were regrettably rather mundane in design, featuring the customary dial colour changes and Olympic markings. However, this particular edition stands out with its lighter tones, a departure from the typically dark hues of Omega’s dive watches, which was also the usual look of previous Olympic editions. And because this is an Omega, the colours are as much about aesthetics as materials. One aspect that particularly appeals in this release is the Moonshine Gold bezel. The golden insert complements the white ceramic dial and the stainless steel case and bracelet. This gives the watch a sense of visual luxury, making it different from the typical diver special edition without being gimmicky, which arguably gives it more longevity in terms of style. The price of this special edition stands at US$8,700, notably higher than the standard steel model, which is rationalised by the gold bezel no doubt. It will only be available, for the moment, at Omega boutiques in Paris. That said, the brand has not yet ...

Watches, Stories, & Gear: Gerber Gear’s New Lightweight Knife, the World’s First Set of Vacuum Tube Headphones, Bausele’s Latest Collaboration, & More Worn & Wound
Bausele s Latest Collaboration & Jul 22, 2023

Watches, Stories, & Gear: Gerber Gear’s New Lightweight Knife, the World’s First Set of Vacuum Tube Headphones, Bausele’s Latest Collaboration, & More

“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. Share your story ideas or interesting finds with us by emailing tcalara@wornandwound.com Header Image Via: Gerber Gear Gerber’s Latest Folding Knife Weighs Just 2 Ounces Via Gerber Gear This week, Gerber Gear announced their latest addition to their wide ranging lineup of folding knives with the fully customizable Assert. Its compact design and lightweight build are balanced by the combination of a hardened S30V stainless steel blade folding in and out of a tough, ergonomically-fashioned, glass-filled nylon handle. At a glance, the Assert has the makings of a proper EDC knife. Via Gerber Gear The Assert’s main hallmark is its ability to customize based on each user’s preference. Starting with the handle, the Assert provides an ambidextrous pivot lock and deep pocket clip. The exterior of the handle has a textured grip starting from the base while the interior is further solidified by a honeycomb construction. The blade also provides additional customization with its adjustable thumb stub, allowing a one-handed deployment of the blade. The pivot lock mechanism makes enclosing the blade just as seamless. Via Gerber Gear Much like the handle, the blade has an aesthe...

Up Close with Bell & Ross × Alessandro Palazzi × Revolution & The Rake Chronograph “Vesper” Revolution
Bell & Ross × Alessandro Palazzi × Jun 30, 2023

Up Close with Bell & Ross × Alessandro Palazzi × Revolution & The Rake Chronograph “Vesper”

Introducing the incredible collaboration between Revolution and The Rake, presenting the exclusive limited edition Bell & Ross and Alessandro Palazzi timepiece. This remarkable creation celebrates the legendary barman Alessandro Palazzi from the esteemed Duke’s bar, who joined forces with Bell & Ross co-founder Carlos Rosillo to design the ultimate watch for martini enthusiasts.  Encased within a […]

Now in the Shop: Citizen’s Take on the Integrated Bracelet Steel Sports Watch Worn & Wound
Citizen s Take Jun 4, 2023

Now in the Shop: Citizen’s Take on the Integrated Bracelet Steel Sports Watch

There’s no denying the recent surge of popularity around integrated bracelet stainless steel sports watches in the market. Genta-designed icons like the AP Royal Oak and Patek Phillipe’s Nautilus have never fetched higher prices. But why leave all the fun to those who can most likely afford their own private island? Citizen’s Tsuyosa packs a ton of style and functionality into a watch that costs well under $500 – something you don’t have to take out a mortgage to enjoy. We’re thrilled to have this much-anticipated release in the shop, so let’s take a closer look at these colorful, fun, and affordable offerings from Citizen. There’s no denying the recent surge of popularity around integrated bracelet stainless steel sports watches in the market. Genta-designed icons like the AP Royal Oak and Patek Phillipe’s Nautilus have never fetched higher prices. But why leave all the fun to those who can most likely afford their own private island? Citizen’s Tsuyosa packs a ton of style and functionality into a watch that costs well under $500 – something you don’t have to take out a mortgage to enjoy. We’re thrilled to have this much-anticipated release in the shop, so let’s take a closer look at these colorful, fun, and affordable offerings from Citizen. The post Now in the Shop: Citizen’s Take on the Integrated Bracelet Steel Sports Watch appeared first on Worn & Wound.

Introducing the All New BOLDR x Pokémon Voyage Collection Worn & Wound
Boldr x Pokémon Voyage Collection Apr 25, 2023

Introducing the All New BOLDR x Pokémon Voyage Collection

What’s your pop culture blindspot? Everyone has at least one. I know people who have devoured every important prestige TV hit over the last two decades except The Sopranos, for example. And then you’ve got music obsessives who have an encyclopedic knowledge of the most obscure indie rock from a specific period of time (usually whenever they went to college) but might have ignored an entire genre for years. These blindspots are nothing to be ashamed of. No one can possibly be exposed to everything, and there are so many variables involved when it comes to access – it’s easy for something to slip right by you if you don’t have a subscription to a particular cable channel, use the right music streaming service, or are on the cusp of aging out of the target market for something. I have two pop culture blindspots I’m prepared to volunteer today. One is anything related to Harry Potter. I’ve never read the books, and I have only the foggiest memories of seeing what I think is one of the first two or three of the movies. The second is anything related to Pokémon.  It feels good to get that off my chest. I honestly don’t even know what Pokémon is, really. It’s an animated series, right? But also a card game? I do know that certain Pokémon cards sell for amounts that could finance dream watches for many of us. I’m also vaguely aware of Pokémon video games, but I’ve never played one. The truth is, I don’t know a Charmander from a Chimchar (I looked both ...

Doxa’s New Sub 200 C-Graph II is Smaller, Slimmer & Ready for Your Next Cave Dive (Or Not) Worn & Wound
Doxa s New Sub 200 Mar 23, 2023

Doxa’s New Sub 200 C-Graph II is Smaller, Slimmer & Ready for Your Next Cave Dive (Or Not)

When I hear the words “Doxa Sub,” it’s hard for me to not start conjuring images in the ol’ noggin of that wide cushion, pebble-like steel case, the orange accented no-deco table splitting bezel duty with an elapsed time display, and the ever-so whimsical dial. The Sub 300 is a damn near perfect watch, in my humble opinion. But lately (over the course of two years), Doxa has given their flagship dive watch some company within their catalog by way of a couple releases that, at glance, might not resemble the Doxa you and I are used to. The brand with a storied history in the sport of diving and oceanic exploration has been doing some exploring of their own, but into different case design waters. I’m referring to their contemporary divers that use more of a conventional round case shape like the Sub 200 and the Sub 200 C-Graph. Recently, Doxa released the second coming of their Sub 200 chronograph with the Sub 200 C-Graph II. There are notable differences with the newcomer that include several models within the collection now sporting a steel bezel (as a traditional Doxa should have), a new dial finish, and smaller case proportions that amount to a more wearable, everyday diver. When the Doxa Sub 200 C-Graph was introduced in 2020, it reintroduced a chronograph into their expansive regular production diver collection. It was (and still is) a three-register chronograph that attempted to keep some of the vintage charm with its faux-patina markers. In terms of its case...

[VIDEO] The Freak Gets an Edit, The Curious Ulysse Nardin Freak X Reviewed Worn & Wound
Ulysse Nardin Freak X Reviewed Ulysse Jan 30, 2023

[VIDEO] The Freak Gets an Edit, The Curious Ulysse Nardin Freak X Reviewed

Ulysse Nardin is a peculiar brand. They have long been at the forefront of horological innovation, from marine chronometers in the 19th century, to creating stuff like DIAMonSIL in the 21st. However, they lack a singular, cohesive aesthetic that’s coalesced in broader culture in the same way watches like the Speedmaster, Submariner, or Royal Oak have. Except for a watch called the Freak, that is. A concept first released upon the world in 2001, the Freak was as impressive technologically as it was shocking to behold. With a movement that pivoted on itself to display the time, it was (and remains) daring, innovative, and downright novel. But, it never quite enjoyed a ‘hip status’ in the same way other exotic watches from the likes of MB&F; or Urwerk have since. This is likely due to a few reasons, but with the release of the Freak X in 2019, Ulysse Nardin is a whole lot closer. The Freak is a watch that has always commanded attention, both technically and visually speaking. The concept placed the gear train atop the mainspring, within a carousel that itself served as the minute hand. There was no dial to speak of, but rather a rotating plate containing the hour hand underpinning the structure. Winding and setting was managed via the deeply scalloped, somewhat steampunk-ish bezel unit. The launch of the Freak also marked the very first appearance of silicon within a watch movement, something the brand has been a pioneer of developing. This is a dramatic watch to behold ...

The Zodiac Super Seawolf x Rowing Blazers Limited Edition – Now Available In The Windup Watch Shop Worn & Wound
Zodiac Super Seawolf x Rowing Jan 19, 2023

The Zodiac Super Seawolf x Rowing Blazers Limited Edition – Now Available In The Windup Watch Shop

The Sea Wolf is Zodiac’s most important and iconic watch design. First released in 1953, it is one of the watches that has defined the modern dive watch. Featuring a rotating bezel, large lumed markers and hands, and a steel bracelet, it had all of the elements needed for a diver. As part of its ongoing collaboration with Harry’s Bar, Jack Carlson’s cult brand Rowing Blazers is partnering with Zodiac to create a limited-edition Super Sea Wolf timepiece celebrating the oldest cocktail bar in Europe.   The Sea Wolf is Zodiac’s most important and iconic watch design. First released in 1953, it is one of the watches that has defined the modern dive watch. Featuring a rotating bezel, large lumed markers and hands, and a steel bracelet, it had all of the elements needed for a diver. As part of its ongoing collaboration with Harry’s Bar, Jack Carlson’s cult brand Rowing Blazers is partnering with Zodiac to create a limited-edition Super Sea Wolf timepiece celebrating the oldest cocktail bar in Europe.   The post The Zodiac Super Seawolf x Rowing Blazers Limited Edition – Now Available In The Windup Watch Shop appeared first on Worn & Wound.

Grand Seiko’s First Limited Editions of 2023 Celebrate the 25th Anniversary of the 9S Caliber Worn & Wound
Grand Seiko s First Limited Editions Jan 12, 2023

Grand Seiko’s First Limited Editions of 2023 Celebrate the 25th Anniversary of the 9S Caliber

It’s an often repeated mantra around here: every year is an anniversary year. And if a watch brand is going to be successful in today’s hyper competitive market where, frankly, a lot of brands are offering products that are remarkably similar to one another, they need to differentiate themselves. And looking at a calendar, and figuring out how many years it’s been since “X” accomplishment or “Y” watch was first released is (usually) a decent runway for explaining what makes you special. To that end, Grand Seiko is embarking on what will apparently be a year of celebrating the 25th anniversary of the Caliber 9S, a movement which has become foundational to Grand Seiko in the decades since its debut.  The Caliber 9S has become a broad family of movements over the years, as Grand Seiko has continuously refined the caliber, including adding GMT functionality. Grand Seiko has used the 9S movements as a platform for their MEMS engineering techniques, which allow for insanely tight tolerances in movement making for certain key components, and you could probably argue that 9S movements represent the most traditional watchmaking currently practiced by the brand. Today, 9S movements are universally known to be reliable and rock solid high frequency calibers that often perform even better than the specs would indicate. Most recently, the 9S served as the springboard for the creation of Grand Seiko’s next generation Hi-Beat movement, the 9SA5.  While it might not be t...

H. Moser & Cie. Introduces the Streamliner Tourbillon Vantablack SJX Watches
H. Moser & Cie Introduces Aug 26, 2022

H. Moser & Cie. Introduces the Streamliner Tourbillon Vantablack

Debuted just two years ago, the Streamliner was Moser’s first try at an integrated-bracelet sports watch and it was a success. With its distinctive case and bracelet, the Streamliner is very much a watch that caters to the tastes of today, which has unsurprisingly made it the brand’s bestseller. The latest in the line up, however, is a change in tone. With a dial that’s minimalist as usual, the Streamliner Tourbillon Vantablack is unabashedly extravagant in 18k red gold from end to end, putting it in stark contrast with the uniformly steel Streamliners that came before. Initial thoughts The best part of the latest Streamliner is its design, which manages to blend several elements in a coherent manner: luxury, mechanical complexity, and of course simplicity. With this new launch, the Streamliner is finally available in gold. While all past models were in steel, the Streamliner Tourbillon is surprisingly attractive despite being so different. In fact, the case and bracelet are arguably made even more compelling in precious metal, since the material lends the watch both heft and elegance, while the glow of the rosy metal brings out the surface finish. In contrast to the extravagant case and bracelet, the dial is spare and contrasts well against the gold case. Coated in Vantablack, an ultra-black substance, the dial is sparsely furnished with plain hour markers and no minute track, making it the simplest amongst the Streamliner collection. That said, the rounded hands a...

In Depth: Ulysse Nardin Freak S SJX Watches
Ulysse Nardin Freak S Utterly bizarre Aug 25, 2022

In Depth: Ulysse Nardin Freak S

Utterly bizarre and thoroughly ingenious when it debuted in March 2001, the Freak remains avant-garde even two decades later. But unlike the highly modern creations from brands like De Bethune and Urwerk, the Freak arguably gets less credit than it deserves, simply because Ulysse Nardin isn’t a niche, independent watchmaker. But that takes nothing away from the concept, which has been made more avant-garde than ever. Launched earlier this year, the Freak S is now the flagship model in the Freak line-up. In a first for a Freak, it reimagines the trademark carousel display, which now carries twin inclined balance wheels linked by a differential. Initial thoughts The landmark creation of the modern-day Ulysse Nardin (UN) brand, Freak was and still is interesting because it turns conventional movement construction on its head. Most of the moving parts are mounted onto a carousel on the dial that doubles up as the minute hand, while under the dial sits a massive mainspring that occupies most of the case volume. No other watch combines unorthodox form and function like the Freak even though it was launched in 2001, well before most of today’s best known avant-garde timepieces. That was four years before Urwerk unveiled its satellite-cube hour display, for instance, ensuring the Freak’s place as a pioneering creation. The Freak S (left) and the original Freak from 2001 While the essence of the Freak has been mostly retained over the various iterations since its launch, ...

INTRODUCING: The Longines HydroConquest XXII Commonwealth Games Time+Tide
Longines HydroConquest XXII Commonwealth Games Jul 7, 2022

INTRODUCING: The Longines HydroConquest XXII Commonwealth Games

The Commonwealth Games is a prestige sporting event if you’re in one of the competing nations, with one held every four years since 1930. Longines has had a sporadic relationship with the Games since their first sponsorship in the 1962 Games, but the milestone agreement in 2020 sees the winged hourglass as partners with the … ContinuedThe post INTRODUCING: The Longines HydroConquest XXII Commonwealth Games appeared first on Time+Tide Watches.

Interview: Pierre Rainero, Guardian of Cartier’s Heritage SJX Watches
Cartier s Heritage Having been Jun 20, 2022

Interview: Pierre Rainero, Guardian of Cartier’s Heritage

Having been at Cartier for almost four decades, Pierre Rainero is part of the institutional memory of a jeweller that was founded in 1847. He is the brand’s “Image, Style and Heritage” director, a post he has held since 2003 and one that also puts him in charge of the Cartier Collection, the brand’s own trove of historical timepieces, objects, and jewels that numbers over 1,500 items – the physical manifestation of the jeweller’s storied history. Mr Rainero’s title, along with his encyclopaedic knowledge of the house, means he determines whether something – anything really, ranging from watches and jewellery to marketing and strategy – is truly Cartier. We spoke with Mr Rainero during Watches & Wonders 2022 to unravel the process behind the development of new watches at Cartier. And he also tells us about the time Igor Stravinsky had a Cartier clock thrown at him. The interview was edited for clarity and length. SJX: Congratulations – it’s an impressive collection [launched at Watches & Wonders]. Pierre Rainero (PR): Thank you, thank you. SJX: The Crash is incredible of course. PR: Indeed, it’s just a step further [than we usually go]… It’s always difficult to rework the Crash because it’s such a statement in itself, so here was a certain finesse needed to take it further. In this case we capitalised on the original shape, but created something something else entirely because of the decoration, colours, and how it is perceived. The Crash Tigr...

INTRODUCING: TAG Heuer’s Connected Calibre E4 Golf Edition will put you on the fairway to heaven Time+Tide
TAG Heuer s Connected Calibre E4 Apr 7, 2022

INTRODUCING: TAG Heuer’s Connected Calibre E4 Golf Edition will put you on the fairway to heaven

Last week, TAG Heuer’s Managing Director of their Connected Watch, Teddy Florent, shared a remarkable statistic with Time+Tide. According to the brand’s research, he told us, 20 per cent of TAG Heuer Connected Watch wearers play golf – more than any other sport.  This insightful snippet informs the brand’s latest release.  Hot on the heels … ContinuedThe post INTRODUCING: TAG Heuer’s Connected Calibre E4 Golf Edition will put you on the fairway to heaven appeared first on Time+Tide Watches.

H. Moser & Cie. Introduces the Pioneer Cylindrical Tourbillon Skeleton SJX Watches
H. Moser & Cie Introduces Mar 29, 2022

H. Moser & Cie. Introduces the Pioneer Cylindrical Tourbillon Skeleton

H. Moser & Cie.’s flagship launch at Watches & Wonders 2022 is the Pioneer Cylindrical Tourbillon Skeleton. While the watch combines elements found in past Moser watches, including the trademark fume dial, it does so in an novel manner, resulting in a watch that looks and feels different from the brand’s current offerings. Initial thoughts The new Pioneer tourbillon combines familiar elements in a novel manner, resulting in an interesting watch that stands apart from the rest of Moser’s offerings. Mechanically it is a variant of the calibre found in the Endeavour Cylindrical Tourbillon of 2020. The inclined time display of the earlier model has been eliminated, while the movement has been skeletonised in an unusual step for the brand, which has rarely offered skeleton watches in the past. Visually, the Pioneer tourbillon is not obviously a Moser at first glance, although the sub-dial at 12 o’clock is in a smoked blue that is associated with Moser. In fact, the styling of the watch brings to mind the skeletonised watches of Jaquet Droz. Still, the Pioneer tourbillon is interesting and novel enough that its CHF79,000 price tag is fair, putting it amongst the more appealing tourbillons in this affordable(ish) price segment. A sporty tourbillon The new Pioneer was conceived as a sports watch with a tourbillon. The Pioneer case is rated to 120 m of water resistance and positioned as Moser’s elegant sports watch (as opposed to the Streamliner that is an out-and-out spo...

Hublot’s signing of Kylian Mbappé as an ambassador reflects the brand’s sporting power Time+Tide
Hublot s signing Mar 20, 2022

Hublot’s signing of Kylian Mbappé as an ambassador reflects the brand’s sporting power

This isn’t going to be a very objective piece, I’m afraid. That’s because I’m a huge admirer of Hublot’s sports-related marketing and their decision to snap up footballing superstar Kylian Mbappé as a brand ambassador is another great example of what they do. Let me explain. Top watch brands are invariably desperate to reinforce their … ContinuedThe post Hublot’s signing of Kylian Mbappé as an ambassador reflects the brand’s sporting power appeared first on Time+Tide Watches.

New: Longines HydroConquest XXII Commonwealth Games on Quick Takes Deployant
Longines HydroConquest XXII Commonwealth Games Jan 22, 2022

New: Longines HydroConquest XXII Commonwealth Games on Quick Takes

The new Longines HydroConquest XXII Commonwealth Games is a limited edition of 2022 pieces and retails at S$2860. It is a colorful variant to an otherwise common dive watch design, and benefits from a rather robust 3-day automatic movement. Fit on a bracelet and water resistant to 300m, the watch is versatile and sporty, and rather ideal as a daily beater.

H. Moser & Cie. Unveils the Endeavour Total Eclipse SJX Watches
H. Moser & Cie Unveils Jan 20, 2022

H. Moser & Cie. Unveils the Endeavour Total Eclipse

H. Moser & Cie. has teamed up with the menswear store with outposts in Hong Kong and New York for the Endeavour Small Seconds Total Eclipse, a striking creation that utilises the starkness of Vantablack and polished elements on the dial to evoke a solar eclipse. The Endeavour Total Eclipse will be offered in two guises, both cased in steel but with the dial flange, markers, and hands in either matching steel or contrasting red gold. Initial thoughts Being an independent watchmaker that typically does the traditional with a distinct, quirky twist, Moser is clearly being itself with the Endeavour Total Eclipse. The styling is minimalist but different enough to be interesting – the domed hour markers and Breguet-style hands are rarely found on Moser’s watches, save for special runs such as the Bryan Ferry edition. The unusual design is largely thanks  to Mark Cho, The Armoury’s co-founder and a dapper dresser with a passion for classically-sized watches with attractive details. His primary requirement for the collaboration was a small(ish) case, explaining its 38 mm diameter that’s substantially more compact than Moser’s typical offerings – doubt good news for enthusiasts who share the same taste. But the highlight is the dial, which is a first for Moser. Thought the brand has used Vantablack in the past, this is the very first time it is combining a Vantablack-coated dial with hour markers. Small but high contrast, the hour markers easily stand out from the b...

Interview: Marie-Laure Cérède, Cartier’s Watch Design Chief SJX Watches
Cartier s Watch Design Chief Oct 1, 2021

Interview: Marie-Laure Cérède, Cartier’s Watch Design Chief

Cartier has enjoyed industry-beating growth since current chief executive Cyrille Vigneron took over in 2016, with demand for both its watches and jewellery rising at a steady clip. One of the individuals behind the success of Cartier’s watch division is Marie-Laure Cérède. Having started her career at Cartier, she spent a dozen years at Harry Winston, before returning to the French jeweller in October 2016 as the Deputy Creative Director of Watchmaking. And in May 2017 she was elevated to the top job in design, making her ultimately responsible for the aesthetic of Cartier’s watchmaking. One of the first redesigns during Ms Cerede’s leadership was the Santos, which has evolved from the Santos launched in 1978 (far left), to the Santos 100 of the 2000s (centre), and finally the present model Her tenure has been marked by a steady stream of hits, ranging from collector favourites like the Tank Cintree to the trendy Tank Must. In that time, Cartier has reimagined most of its trademark watch lines, including the Santos and more recently, the Pasha. I spoke with Ms Cérède earlier this year to uncover the secret behind her successful rejuvenation of Cartier’s diverse line-up. Also present during the interview was Anne Charrier, the public relations-strategy manager for jewellery, watches, and accessories. The interview was edited for clarity and length. SJX: Cartier has a strong collection this year, both for men and women. And for a few years now, you have had stro...