Hodinkee
Business News: You Can Now Make Your Own Unique Swatch Using Its 'AI Dada' Tool
Based on your prompts to its AI software, Swatch will design your watch, produce and ship it to you within about a week.
Results for La Chaux-de-Fonds
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Hodinkee
Worn & Wound
Serica Introduces the 5330 Dive Chronometer
One of watchmaking’s simplest but most iconic complications, the date window, is the source of much admiration, and yes, a little bit of ire. One of the biggest points of contention on any inclusion of a date window is the balancing of it on the dial; after all, how do you place it to not ruin the symmetry (or asymmetry) of a carefully-crafted design? With their new Ref. 5330 Dive Chronometer, Serica has chosen a sleek solution for their first date window inclusion: nestle it at 3 o’clock, taking the place of the marker, and give it a crisp red accent to stand out. Sure, it’s not necessarily revolutionary, but it adds a sophisticated touch to an already clean dial. The core tenets of the 5330’s design carry over from other models in Serica’s Dive Chronometer lineup, with circular hour markers and a double graduation bezel being the most recognizable, and a 39mm 316L stainless steel case housing an identical SoProd M100 Swiss automatic movement. The matte black dial and anthracite-grey outer bezel ring contrast with the steel of the inner bezel and case, and the cream Super-LumiNova on the hands and hour markers. Similarly, the cream date window and red numeral add both a sense of cohesion and a highly legible flash of color to give the dial an extra layer of aesthetic complication. It’s certainly a welcome addition visually, and keeps the design from feeling too austere. At 12.2mm in thickness and 46.5mm lug-to-lug, the 5330 is sized well for most wrists, and...
Fratello
Hands-On With The Fortis Marinemaster M-44 DLC Gravity Black And Black Resin
When these two new Fortis Marinemaster M-44 models landed on my desk, I quickly checked when the Marinemaster collection debuted. It stunned me to read that it has already been almost five years since Fortis introduced the Marinemaster series. While the name hints at a line of dive watches, Fortis seems to see it as […] Visit Hands-On With The Fortis Marinemaster M-44 DLC Gravity Black And Black Resin to read the full article.
Fratello
Fratello’s Top 5 Rolex Submariner Alternatives In 2026
Another Friday, another list. After highlighting our favorite releases from February 2026 in last week’s article, we return to the series focused on finding alternatives to some of the greatest watch icons. For this week’s list, we picked our five favorite Rolex Submariner alternatives. The question is whether the Submariner can truly be replaced. Rolex’s […] Visit Fratello’s Top 5 Rolex Submariner Alternatives In 2026 to read the full article.
Monochrome
First Look - The new Fortis Marinemaster M-44 DLC Gravity Black and Black Resin
First introduced in 2021 alongside its smaller, less pro-oriented M-40 version, the Fortis Marinemaster M-44 was part of the new collections to mark the renewal of the brand, and yet it carried a name with historical importance. For once, not a watch linked to pilots, the Marinemaster (specifically the rugged, high-performance M-44 versions) is more […]
Time+Tide
Breitling teams up with Collingwood Football Club, Ōtsuka Lōtec debuts its No. 8, TAG Heuer names new CEO
Breitling Oceania was not going to let the USA have all the fun, cementing a new AFL partnership with the beloved Collingwood Magpies club.The post Breitling teams up with Collingwood Football Club, Ōtsuka Lōtec debuts its No. 8, TAG Heuer names new CEO appeared first on Time+Tide Watches.
SJX Watches
TAG Heuer Names Béatrice Goasglas CEO
After the unexpected departure of its last leader at the start of the year, TAG Heuer has announced Béatrice Goasglas will take over as chief executive officer starting May 1, 2026. Currently president of the brand’s Americas division, Ms Goasglas’ background lies in digital marketing and client experience. She joined TAG Heuer in 2018 as vice-president of Digital & Client Experience, before rising to head the Asia-Pacific market. Notably, she worked with Frederic Arnault on Connected smartwatch during her stint at TAG Heuer headquarters, at the time one of the brand’s most important projects. Mr Arnault rose to chief executive of TAG Heuer, then moved on to head the LVMH Watch Division. He is now leading “quiet luxury” label Loro Piana, although Mr Arnault is known to retain an eye on the watch brand he once led. Prior to that, she held digital marketing and client-relations roles in fashion and cosmetics. While this background e-commerce and client relationships is an unusual background for the chief of a mainstream watch brand, it is perhaps useful and fitting for the luxury watch industry in the 21st century, and also revealing as to where TAG Heuer wants to go.
Teddy Baldassarre
Editors' Picks: Our Favorite Affordable Dress Watches
Choosing a watch is hard, but zeroing in on a specific type of watch should theoretically make it easier. That is, of course, unless you intentionally make that more difficult…which is exactly what we’ve done. For the latest episode of Editors' Picks, we challenged the Teddy Team to choose the best dress watch – in their opinion – under $1,500. This mission is straightforward in theory, but more complicated in practice. As the watch market continues to change and prices increase each year, finding the best in a category at reasonably attainable price points only gets more difficult. But down below, we're taking that challenge in stride and using it to create a compass for the audience. Today’s under $1,500 mission deals directly with more affordable dress watches, and we are here to prove you don’t need to break the bank to look like a million bucks in formal wear. Is this list definitive? No, and it's not intended to be. Feel free to jump into the comments to let us know which is your favorite and any watches you would add to the list. Danny Milton: Frederique Constant Classic Index Black Price: $1,195 This price point becomes increasingly harder to sort out as time goes by, but nonetheless, I am zeroing in on a brand that has masterfully navigated the balance between homage and innovation. Frederique Constant might very well be the most underrated watch brand in terms of its ability to produce in-house manufacturing at a price that doesn't break the proverbi...
Monochrome
Portrait - Juha Eskola, The Latest Indie Discovery From Finland, On His Journey Into Watchmaking
The independent watchmaking scene is as wide as it is deep, and we regularly stumble upon new and exciting projects and brands. And since indie watchmaking is also at the core of MONOCHROME Watches, we try to serve you as many of these as we can. For the next new indie discovery, named Juha Eskola, […]
Worn & Wound
Farer Launches their Cushion Case in a Smaller Size
Ever since I got the results back from a DNA test I sent off to Ancestry, I’ve become something of an unrepentant Anglophile. That doesn’t mean I’ve covered my walls in Union Jacks or suddenly embraced everything coming out of Britain (I still think The Beatles are just okay). But even so, I do have a bit of a soft spot for all things English – and you can include Farer in that mix. Farer has long been a watchmaker that I’ve admired, not least of all because there’s a good chance that anyone on their payroll and I are related (it is a rather tiny island). In reality, Farer has built a brand on two pillars which have made it undeniably eye-catching: a keen sense of color and a suite of watch types for anyone’s personal preference. And with the release of their latest 35mm Cushion Case collection, we see both of these qualities in action. The new models build on the cushion-shaped case Farer first introduced in 2022, but bring the design into a smaller format. Measuring 35mm across and just 10mm thick, the new collection has had some design changes to better suit the updated diminutive size. Subtle adjustments to the case architecture give the design a slightly sharper and more contemporary feel. The bezel now slopes more dramatically, helping the polished surfaces catch the light from multiple angles. That curvature continues through the case sides into Farer’s distinctive “bat ear” lugs, while a scalloped section between them allows the strap to sit clo...
Worn & Wound
Girard-Perregaux Introduces the New Minute Repeater Flying Bridges
And just like that, it’s Super Watch Season. Every year we see a handful of watches that come to market that exist for the purpose of displaying the absolute pinnacle of what a brand can accomplish. Think of ultra complicated watches from Vacheron Constantin released in recent years, or pieces from Greubel Forsey focused on extravagant hand finishing and machining. The new release from Girard-Perregaux feels like a member of this rare category. The new Minute Repeater Flying Bridges combines a tourbillon and a minute repeater with GP’s famous “Three Bridges” movement architecture. The highlight here, beyond the rarity of a repeater, is that the new Calibre GP9530 is a self-winding movement (via a micro-rotor), which is exceedingly rare among chiming watches and, to a lesser extent, tourbillons. Girard-Perregaux has a long history in chiming watches that dates back to the 1820s, and the Minute Repeater Flying Bridges is fashioned as a tribute to those earliest repeaters, while being unapologetically contemporary in its design. Certainly part of that tribute is in the craftsmanship itself, and in the use of the most modern technology available to create the best chiming mechanism possible. To that end, the movement has been radically skeletonized not only for aesthetic reasons but to prioritize resonance. According to the brand, every technical choice made in the development of the new watch was made in the name of optimizing the sound of the chime. For a repeat...
Fratello
Breitling Introduces The Stylish Reverse-Panda Superocean Heritage B01 Chronograph 42
One of my all-time favorite chronographs is the Breitling Top Time ref. 810. It’s a stunning classic hailing from a long line of legendary reverse-panda chronographs that Breitling produced in the ’50s and ’60s. I could easily create a list of 5–10 of my Breitling favorites from that era, so when the brand announces a […] Visit Breitling Introduces The Stylish Reverse-Panda Superocean Heritage B01 Chronograph 42 to read the full article.
Monochrome
Introducing - Farer’s new 35mm Cushion Case Models, the Furneaux and Belzoni
Across its three-handers, GMTs, and even moonphase watches, the indie British brand has built a catalogue full of lively dials while keeping its Swiss-made watches at an accessible price point. That said, it is perhaps safe to say Farer has hardly been shy about colour. Most models stick to the round case, though the brand […]
Deployant
New: Farer 35mm Cushion Case collection
British independent Farer releases a new collection to add to their often quirky take on travel watches. Two new references are released.
Monochrome
In-Depth - Girard-Perregaux’s Superbly Technical New Minute Repeater Flying Bridges (Incl. Video)
Few timepieces showcase the technical sophistication of traditional watchmaking as clearly as minute repeaters. The new Girard-Perregaux Minute Repeater Flying Bridges introduces this complication with its demanding mechanism, combined with a tourbillon and an automatic micro-rotor winding system. The watch is built around the brand’s recognisable Three Bridges architecture, presented in a modern openworked interpretation […]
Fratello
Girard-Perregaux’s Latest Masterpiece: The Minute Repeater Flying Bridges
Girard-Perregaux isn’t waiting around for us to visit the upcoming April festivities in Geneva to release new watches. Instead, the legendary brand is getting a jump on the competition with an incredible introduction. Today, we look at an all-new in-house creation, the Minute Repeater Flying Bridges. Girard-Perregaux is one of those names that will always […] Visit Girard-Perregaux’s Latest Masterpiece: The Minute Repeater Flying Bridges to read the full article.
Fratello
Ladies And Gentlemen, The Hamilton Jazzmaster Quartz Octet! A One, And A Two, And A One, Two, Three, Four
Tell me, do you prefer bebop over cool jazz, fusion over hard bop, or are you more the swing type? No matter the answer, the top artists in any of these genres can be considered jazz masters. Now, please welcome to the stage the Hamilton Jazzmaster Quartz Octet! Eight watches in two sizes with six […] Visit Ladies And Gentlemen, The Hamilton Jazzmaster Quartz Octet! A One, And A Two, And A One, Two, Three, Four to read the full article.
Teddy Baldassarre
Grand Seiko Teams Up With Shohei Ohtani For Global Partnership
Grand Seiko is announcing a new global partnership with Major League Baseball player Shohei Ohtani this week through something called the Grand Moments Project, which kicks off April 1, 2026. Ohtani, who is a star pitcher (and designated hitter) for the defending world series champion Los Angeles Dodgers, not to mention the reigning National League MVP, hails from the Iwate prefecture of Japan, which is also home to Grand Seiko’s Studio Shizukuishi. The partnership represents a mutual respect, and shared philosophy around the value of, and approach to, time. The Grand Moments Project encapsulates this approach to every moment with intention and sincerity, and over time, the accumulation of those moments “refines the quality of time itself”. This is a partnership that seeks to acknowledge the methodical approach to every action we take, and celebrate the process itself over just the end result. Shohei Ohtani represents this ethos with an astonishing career made through a pursuit of excellency moment by moment. The 31 year old phenom comments “To carry forward a part of Grand Seiko’s heritage, shaped through decades of dedication, is something I deeply value.” Ohtani’s unique evolution within the sport of baseball is an apt corollary to Grand Seiko’s approach to watchmaking. Neither represents a straightforward journey, with Ohtani choosing to embrace his talents on both sides of the field as both a pitcher and a hitter while working his way from the Hokk...
Teddy Baldassarre
Traska Watches Review: An EDC American Brand
When we look back to mid-century watchmaking, some of the industry’s most iconic designs were originally conceived as essential, life-saving instruments. The Rolex Submariner, for example, was originally created for professional divers working in cold, deep waters while breathing compressed air. The Omega Speedmaster was a vital analog calculator for astronauts traveling through the vacuum of space. The Rolex Explorer is another example, forged to survive the brutal, oxygen-deprived ascent of the Himalayas. These tool watches were designed with a clear purpose and were built to endure knocks, scrapes, and harsh conditions without missing a beat. Fast forward to today, and while modern iterations are undeniably better engineered than their vintage ancestors, boasting superior metallurgy and tighter tolerances, their exorbitant price tags have put some collectors off regular, daily use. A modern steel sports watch can easily demand anywhere from $6,000 to well over $15,000 at retail, and that’s assuming you have the willpower to ensure the waitlists to acquire one. And while some collectors are happy to invest that kind of money, others are on the lookout for something more accessible. Enter Traska watches. This psychological friction has spawned a new enthusiast community for the ultimate Everyday Carry (EDC) watch, or the “go-anywhere, do-anything” (GADA) watch. Many collectors today are looking for a watch that slides effortlessly under a tailored cuff during a hi...
Monochrome
Tudor Predictions 2026 - The New Models Tudor Might Launch at Watches and Wonders 2026
As you might know, Tudor, Rolex’s sister company, was founded in 1926 by Hans Wilsdorf (the founder of Rolex) and is thus celebrating its 100th anniversary this year. And for that reason, we can expect big things coming from the Rose. At least, that’s what we think the brand should do. We don’t often make […]
Worn & Wound
Parmigiani Fleurier Introduces the Tonda PF Automatic 36mm Alta Rosa
As Watches & Wonders approaches, I find myself thinking back to last year’s fair and the various high and lowlights from that crop of releases. I’ve commented before about a pretty big highlight of last year’s show being Parmigiani Fleurier’s output, particularly their very strong Toric perpetual calendar. This is one of those watches that I rarely go a week without thinking about, like the woman in the white dress that Bernstein remembers from the ferry in Citizen Kane. Anyway, Parmigiani is always a fun meeting at Watches & Wonders and my expectations are high after last year. In what I imagine will be their last release before the show next month, the brand has just introduced a new pink colorway to the Tonda PF line in 36mm. I’m not sure if we can consider this a preview of things to come (honestly, we probably can’t) but it’s a strong release nonetheless further bolsters the Tonda PF platform as an important player in the integrated bracelet sports watch landscape. The new Tonda PF Automatic 36mm Alta Rosa brings a lighter dial color to the steel version of the 36mm Tonda PF for the first time – previously this watch had been available in blue and two shades of gray. Pink dials of course are often associated with watches targeted toward a female clientele, but hopefully the greater watch collecting community has moved beyond these types of prohibitive norms around gender and watch preferences. This is a really attractive color that can be worn by a...
Monochrome
Introducing - The Kollokium Projekt 02 Variant B, Deeper and Darker Across 9 Layers
“Kollokium is not a brand. As pretentious and cliché as that sounds, it’s true.” So, how could we define Kollokium? It’s a collaborative project between three friends, all fairly established names within the watch industry: Manuel Emch, Barth Nussbaumer, and Amr Sindi (The Horophile). Rethinking the way to approach watchmaking, and especially branding, Kollokium frees itself […]
Hodinkee
Hands-On: The Louis Vuitton Escale Minute Repeater
Over-the-top watchmaking meets a design full of character for a showcase of the brand at its best.
Two Broke Watch Snobs
Luminox Updates Its Navy SEAL Chronograph Watch With a Desert-Ready Colorway
Luminox's Navy SEAL Chronograph XS.3587 arrives in a new coyote tan and black colorway, bringing tactical styling to a diver-chrono combo.
Fratello
Talking In-House Movement Manufacturing With Hublot’s Chief Product Officer, Sadry Keiser
Hublot regularly makes headlines. Most of the time, however, these headlines revolve around marketing and branding. A new superstar ambassador or a crazy limited edition is more likely to generate exposure than pure watchmaking prowess. Now, in part, this is down to Hublot’s doing. The house focuses on being radical, and it doesn’t mind stepping […] Visit Talking In-House Movement Manufacturing With Hublot’s Chief Product Officer, Sadry Keiser to read the full article.
Monochrome
Introducing - The Eska Amphibian 250 Destro, a new Lefty Take on the Tool Watch
In a market overcrowded with vintage-inspired dive watches, ranging from truly affordable models to high-end watches produced by esteemed brands, Eska, a name with over 100 years of history (with a stop from 1987 to 2024), has managed to find a place for its cool-looking, well-built and fairly priced Amphibian 250 collection. Modelled after a […]
Fratello
Meet The Third Iteration Of The BND Dive Watch
We’ve been following the horological adventures of Vincent Bonnaud (1991, France) since 2021, when he introduced his first BND dive watch. What caught my attention was that Vincent received a lot of praise for his BND watch from former Rolex ambassador and COMEX diver Théo Mavrostomos. Someone who worked for COMEX for two decades and […] Visit Meet The Third Iteration Of The BND Dive Watch to read the full article.
Fratello
Jaeger-LeCoultre Is Trapped Between Status (Rolex) And Prestige (Patek Philippe)
Perhaps “caught between a rock and a hard place” is a bit of an exaggeration, but it seems that Jaeger-LeCoultre is trapped between status and prestige. A Rolex on the wrist is a status symbol, and a Patek Philippe is the prestigious choice. But what does a JLC on the wrist say about its owner? […] Visit Jaeger-LeCoultre Is Trapped Between Status (Rolex) And Prestige (Patek Philippe) to read the full article.
Worn & Wound
A Case for the Royal Oak and Other Hot Takes on Audemars Piguet’s First Semester Novelties
I’ve been a freelance journalist for 14 years, and while watches have been part of my repertoire since the beginning, I didn’t fully niche into the horological sphere until 2018. One of the assignments I consider to be a breakout story that really gave my career in the watch world momentum came a year later in 2019. At the time, I was writing for The Hour Glass, and I had the opportunity to cover the inauguration of the Gérald Genta Heritage Association. In my then seven-year journey ascending to full horological obsession, I had come to revere Genta as one of the most influential figures in the history of watchmaking, and, in particular, I was charmed by the story of how the Royal Oak came to be. Yes, I have since referenced, been told, and retold the tale dozens of times over, but for me, Genta and the creation of the Royal Oak – the moment that arguably gave his career in the watch world momentum – will never get old and forever hold a special place in my heart. With that said, I’m here to share my hands-on experience with Audemars Piguet’s first semester novelties thanks to a recent trip to AP House in downtown New York City. Among them are several new versions of the Royal Oak, and while none of these are the frontrunner of the lineup, they still bear recognition in my humble opinion. Yes, I will have to respectfully disagree with my Editorial Director Zach Kazan’s opinion piece defining the Royal Oak as “a pure flex.” Sure, like countless luxury ...
Teddy Baldassarre
Vostok Amphibia Review: The $70 Russian Dive Watch With Global Appeal
The Vostok Amphibia has long been recognized by in-the-know enthusiasts as one of the most affordable yet reliable dive watches on the market, as well as one that retains a quirky appeal like no other, owing both to its origins in Soviet Russia as well as its more recent turn as a character-defining prop in a cult-classic Wes Anderson movie. Here’s everything you need to know about the Vostok Amphibia and a brief hands-on review of one of the current models. [toc-section heading="Russia’s Watchmaker: Chistopol Watch Factory"] The backstory of the Vostok Amphibia is one that is winding and complex, and it actually can be traced back not only as far as World War II Russia but even farther, to the Hampden Watch Company of Canton, Ohio. In 1930, the bankrupt Hampden sold its machinery, equipment, and technical designs to the First State Watch Factory, soon to become the First Moscow Watch Factory, founded in Russia (then the Soviet Union) on the order of Joseph Stalin. It was the nation’s first state-owned manufacturer of watches and mechanical movements. With Nazi Germany’s army advancing on Moscow in 1941, the factory was evacuated to Chistopol, a town in Tatarstan on the banks of the Kama River. The renamed Chistopol Watch Factory produced not only watches and movements but also equipment for the Soviet military, both during the war and in the decades afterwards. Chistopol Watch Factory became the official watch supplier of the USSR Ministry of Defense in 1965 and...