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INTRODUCING: The H. Moser & Cie. Pioneer Dual Window Perpetual Calendar Time+Tide
H. Moser & Cie Pioneer Dual Aug 28, 2019

INTRODUCING: The H. Moser & Cie. Pioneer Dual Window Perpetual Calendar

If you’ll pardon the pun, Moser pioneered the development of elegant, perpetual calendars with their subtle Endeavour, which saw the month displayed using a short hand, mounted on the central pinion, and using the 12-hour markers as surrogates for the months of the year. Well, this model, the Pioneer Dual Window Perpetual Calendar, sees the brand … ContinuedThe post INTRODUCING: The H. Moser & Cie. Pioneer Dual Window Perpetual Calendar appeared first on Time+Tide Watches.

Hands-On: Bell & Ross BR-X1 Phantom Chronograph SJX Watches
Bell & Ross BR-X1 Phantom Chronograph Aug 13, 2019

Hands-On: Bell & Ross BR-X1 Phantom Chronograph

In 2014, Bell & Ross’ signature BR 01 design spawned a futuristic, ultra-graphic spin-off that would take the brand miles beyond the cockpit – the BR-X1. While the watch inherited the distinctive circle-within-a-square case modelled on aircraft instruments, from there the execution swerves radically away from the retro-military look of the original, with the BR-X1 taking on a greater complexity in both construction and style. Iterated into numerous variants in the five years since its launch – including a Renault Formula 1 edition and White Hawk – the BR-X1 is characterised by open-worked dial revealing a skeletonised chronograph module and a complex case made up of a combination of materials – here titanium and ceramic – with rocker-style pushers pivoted on one end. This year, Bell & Ross (B&R;) has unveiled one of the most striking iterations of the BR-X1 to date, the all-black Phantom. The BR-X1 Phantom Going dark Watches with black cases and dials are relatively common today, ironically thanks in part to one brand that resisted the genre so vehemently that it spawned an outlaw cult of aftermarket all-black watches. Even with the flood of black watches on the market, few have gone above and beyond in making everything on the watch black. The first truly all-black watch was the smash hit Hublot Big Bang of 2006, which was followed by hordes more. But the greatest irony of such watches is that the illegible colour palette results in an eminent...

Will this stunning Moser land in your hands on its #pioneertour? If you know watch people, there’s a chance … Time+Tide
H. Moser & Cie have lit Jul 9, 2019

Will this stunning Moser land in your hands on its #pioneertour? If you know watch people, there’s a chance …

In yet another flash of creativity and marketing cunning, H. Moser & Cie have lit up watch lovers all over the world by sending out one of their watches - the Pioneer Centre Seconds Funky Blue Black Edition - on a tour with no road map. And absolutely no guarantee of whose couch it will be crashing … ContinuedThe post Will this stunning Moser land in your hands on its #pioneertour? If you know watch people, there’s a chance … appeared first on Time+Tide Watches.

Why Hublot’s pitch at cricket is a smart play Time+Tide
Hublot s pitch Jun 17, 2019

Why Hublot’s pitch at cricket is a smart play

The watch industry is nothing if not traditional - and this habitualness extends into the realm of brand partnerships. Formula 1, tennis, car brands, yachting, the Olympics and other top-tier aspirational sporting and cultural events. These are the happy hunting grounds for Swiss marketing executives hoping to leverage a new audience for their finely wrought, … ContinuedThe post Why Hublot’s pitch at cricket is a smart play appeared first on Time+Tide Watches.

VIDEO: 4 new watches that herald Grand Seiko’s dressy revolution Time+Tide
Grand Seiko s dressy revolution One Apr 11, 2019

VIDEO: 4 new watches that herald Grand Seiko’s dressy revolution

One of the strongest themes in Grand Seiko’s Basel 2019 showing was the pivot to dressy, slightly thinner pieces. We saw two new movements (both mechanical and Spring Drive) cased in a range of (typically gorgeous) new models. And while Grand Seiko’s design hallmarks are there - namely in the exceptional dials and the quality … ContinuedThe post VIDEO: 4 new watches that herald Grand Seiko’s dressy revolution appeared first on Time+Tide Watches.

INSIGHT: Legitimately unique; why Vacheron Constantin’s Les Cabinotiers department is unlike any other  Time+Tide
Vacheron Constantin s Les Cabinotiers department Mar 26, 2019

INSIGHT: Legitimately unique; why Vacheron Constantin’s Les Cabinotiers department is unlike any other 

I’ll be frank: even using the word “unique” in this feature – let alone in its title – is dangerous territory. In this era of overblown, overhyped, and over-exaggerated positioning by brands and their marketing machines filled with a youthful and often naive “we are the next big thing!” mentality, words like unique are thrown around with impunity pretty much every … ContinuedThe post INSIGHT: Legitimately unique; why Vacheron Constantin’s Les Cabinotiers department is unlike any other  appeared first on Time+Tide Watches.

VIDEO: Seiko’s Australia-only limited edition, and how to get your hands on one (for a good cause) Time+Tide
Seiko s Australia-only limited edition Oct 28, 2018

VIDEO: Seiko’s Australia-only limited edition, and how to get your hands on one (for a good cause)

There are few things we like more than a limited edition Seiko, and one of those things is a limited edition Seiko that has been made specifically for the Australian market. Which is lucky, because that’s exactly what the Seiko Prospex SNE520P is - an 800-piece series made just for the land down under. And … ContinuedThe post VIDEO: Seiko’s Australia-only limited edition, and how to get your hands on one (for a good cause) appeared first on Time+Tide Watches.

LIST: 9 things you could buy instead of an H. Moser & Cie Pioneer in steel for the same money Time+Tide
H. Moser & Cie Pioneer May 20, 2018

LIST: 9 things you could buy instead of an H. Moser & Cie Pioneer in steel for the same money

Full disclosure. Earlier this year I bought an H. Moser & Cie Pioneer in steel with a blue dial. So the brand’s recent anti-campaign called ‘The Pioneer Chronicles’, which is, in actuality, as much about calling B.S on Swiss watch marketing departments as it is about the watch itself, was well and truly after the … ContinuedThe post LIST: 9 things you could buy instead of an H. Moser & Cie Pioneer in steel for the same money appeared first on Time+Tide Watches.

VIDEO: “Quartz watches will be destroyed by the tsunami of the connected watch,” says TAG Heuer CEO Time+Tide
TAG Heuer CEO When ‘smart’ or Feb 25, 2018

VIDEO: “Quartz watches will be destroyed by the tsunami of the connected watch,” says TAG Heuer CEO

When ‘smart’, or ‘connected’, watches were first released there was immediate speculation about the impact they would have on the mechanical watch industry. President of the LVMH watch division, and CEO of TAG Heuer, Jean-Claude Biver, continues to think the real pain will ultimately be felt by a different segment of the market altogether. As … ContinuedThe post VIDEO: “Quartz watches will be destroyed by the tsunami of the connected watch,” says TAG Heuer CEO appeared first on Time+Tide Watches.

HANDS-ON:  H. Moser & Cie. step outside their comfort zone with new Endeavour Flying Hours Time+Tide
H. Moser & Cie step outside Feb 6, 2018

HANDS-ON:  H. Moser & Cie. step outside their comfort zone with new Endeavour Flying Hours

When you think of H. Moser, a select handful of words come to mind: classic, traditional and, of course, fumé. There’s also the other side of the business that loves taking potshots at the industry with its polarising marketing tactics (as we all saw once again during SIHH), but in the halls of SIHH our … ContinuedThe post HANDS-ON:  H. Moser & Cie. step outside their comfort zone with new Endeavour Flying Hours appeared first on Time+Tide Watches.

New Release: More Audemars Piguet novelties from SIHH 2018 Deployant
Audemars Piguet novelties from SIHH 2018 Jan 20, 2018

New Release: More Audemars Piguet novelties from SIHH 2018

With the newly announced RD#2 Perpetual Calendar Ultra-Thin (the thinnest self-winding Quantième Perpétuel on the market today), the Audemars Piguet Royal Oak collection has proven itself once again that it is more than just a pretty face. Audemars Piguet’s latest novelties at SIHH 2018 is bursting with colour and contrast, vibrant with new ideas, material combinations and design features.

HANDS-ON: The Rolex Sea-Dweller (ref. 126600) Time+Tide
Rolex Sea-Dweller ref 126600 Oct 29, 2017

HANDS-ON: The Rolex Sea-Dweller (ref. 126600)

In the weeks leading up to Baselworld 2017, the speculation as to what Rolex would be releasing was rife. With astute watch collectors quickly pointing out that 2017 marked 50 years of the Rolex Sea-Dweller, the community braced for an anniversary edition. We all know - and love - that Rolex celebrates iconic anniversaries, and more often … ContinuedThe post HANDS-ON: The Rolex Sea-Dweller (ref. 126600) appeared first on Time+Tide Watches.

RECOMMENDED READING: Omega’s CEO on China and the incredible ‘Building O’ Time+Tide
Omega s CEO Sep 5, 2017

RECOMMENDED READING: Omega’s CEO on China and the incredible ‘Building O’

Earlier this week The New York Times published an interview with Omega CEO Raynald Aeschlimann, in which he gives an interesting overview as to how the Swatch Group’s crown jewel is faring, and what the plans are for the future. Aeschlimann points to China as a star performing market at the moment, saying that half … ContinuedThe post RECOMMENDED READING: Omega’s CEO on China and the incredible ‘Building O’ appeared first on Time+Tide Watches.

VIDEO: The new Rolex Sea-Dweller (ref. 126600) – live on the wrist Time+Tide
Rolex Sea-Dweller ref 126600 – May 22, 2017

VIDEO: The new Rolex Sea-Dweller (ref. 126600) – live on the wrist

Given that 2017 marks the 50th anniversary of the Sea-Dweller, Rolex’s iconic deep diver, we were pretty confident that we were going to see an updated version at Baselworld. And the Big Crown did not disappoint, offering a brand new Sea-Dweller, the reference 126600, which quickly became one of the most talked-about watches of the … ContinuedThe post VIDEO: The new Rolex Sea-Dweller (ref. 126600) – live on the wrist appeared first on Time+Tide Watches.

VIDEO: Omega’s Seamaster Aqua Terra 150m gets a meaningful makeover Time+Tide
Omega s Seamaster Aqua Terra May 16, 2017

VIDEO: Omega’s Seamaster Aqua Terra 150m gets a meaningful makeover

It’s easy to get distracted by the brightest, shiniest watches of Baselworld; the watches that live up to the marketing parlance of ‘novelties’. But sometimes the real winners are the quiet achievers. I suspect Omega’s redesigned Seamaster Aqua Terra 150m will be one of these winners. The AT (as it’s often called) has long been … ContinuedThe post VIDEO: Omega’s Seamaster Aqua Terra 150m gets a meaningful makeover appeared first on Time+Tide Watches.

EXCLUSIVE: “We stretched into fields where we are not necessarily legitimate.” 5 brutally honest quotes about Cartier’s recent releases Time+Tide
Cartier s recent releases Apr 17, 2017

EXCLUSIVE: “We stretched into fields where we are not necessarily legitimate.” 5 brutally honest quotes about Cartier’s recent releases

The Cartier ‘Drive de Cartier’ was about as close to a number one hit as you can get in the watch industry. From the minute it was released, it was popular with journalists the world over – us wholeheartedly included. It appealed to round and small watch markets like Asia as well as tastemakers in other … ContinuedThe post EXCLUSIVE: “We stretched into fields where we are not necessarily legitimate.” 5 brutally honest quotes about Cartier’s recent releases appeared first on Time+Tide Watches.

MY WATCH STORY: Running into last year’s crush in Hall 1, Jared’s Breguet Type XXI 3817 Time+Tide
Breguet Type XXI 3817 There Mar 27, 2017

MY WATCH STORY: Running into last year’s crush in Hall 1, Jared’s Breguet Type XXI 3817

There are watches you see that have an immediate impact, but then the feeling fades. You see the same watch some years later and you can remember thinking it was amazing, but sometimes the desire to own it is gone. The opposite happened when I spotted Jared’s Breguet Type XXI 3817, which was released at Baselworld … ContinuedThe post MY WATCH STORY: Running into last year’s crush in Hall 1, Jared’s Breguet Type XXI 3817 appeared first on Time+Tide Watches.

BASEL BUILDUP: 1 day to go. Patek Philippe’s World Time Chronograph proves that you don’t always need hype… Time+Tide
Patek Philippe s World Time Chronograph Mar 19, 2017

BASEL BUILDUP: 1 day to go. Patek Philippe’s World Time Chronograph proves that you don’t always need hype…

BASEL BUILDUP: We’re about to enter the single most-hyped week of the watch calendar. Every brand is bringing the full weight of their marketing arsenal to bear. Ambassadors, VVIPs, glitz and glamour – Baselworld has it all. But not every brand plays this game. Take Patek and the technical virtuosity that is the World Time Chronograph … ContinuedThe post BASEL BUILDUP: 1 day to go. Patek Philippe’s World Time Chronograph proves that you don’t always need hype… appeared first on Time+Tide Watches.

HANDS-ON: The updated Bell & Ross BR S Rose Gold sits squarely between the sexes Time+Tide
Bell & Ross BR S Rose Gold Feb 17, 2017

HANDS-ON: The updated Bell & Ross BR S Rose Gold sits squarely between the sexes

When it comes to watches that are described as unisex, quite honestly, very few do a good job of straddling the gender divide equally. Sure, there are plenty of women who’ll happily wear hefty, so-called masculine watches, but it’s a rare Aussie bloke who’ll strap into anything involving diamonds and pastels, even if it’s marketed evenly … ContinuedThe post HANDS-ON: The updated Bell & Ross BR S Rose Gold sits squarely between the sexes appeared first on Time+Tide Watches.

IN-DEPTH: Does the Piaget Polo S really change the game? Time+Tide
Piaget Polo S really change Sep 14, 2016

IN-DEPTH: Does the Piaget Polo S really change the game?

The story in a second Piaget’s move into the high-end steel sports market surprised many – but how does the Polo S hold up under close inspection? The Polo S caused quite a fuss when it was released. Not only was this steel sports watch far from what most people expect from the reserved Genevan … ContinuedThe post IN-DEPTH: Does the Piaget Polo S really change the game? appeared first on Time+Tide Watches.

INSIGHT: Omega’s timekeeping at the Olympics – from 1932 to 2016 Time+Tide
Omega s timekeeping Aug 5, 2016

INSIGHT: Omega’s timekeeping at the Olympics – from 1932 to 2016

The smoke from the Rio 2016 Opening Ceremony has settled, and the games of the 31st Olympiad have officially begun. And, for the 27th time Omega has been entrusted as the official timekeeper, making sure that records are made and broken with the utmost accuracy. Things have changed since Los Angeles in 1932. This marked … ContinuedThe post INSIGHT: Omega’s timekeeping at the Olympics – from 1932 to 2016 appeared first on Time+Tide Watches.