SJX Watches
In-Depth: Montblanc Manufactures Le Locle and Villeret
Over the past two decades, Montblanc has evolved from a pure-play luxury pen maker into a serious contender in watchmaking. The company’s venture into watches began quite modestly in 1997, when it rolled out a line of watches powered by outsourced movements. But it was the 2007 integration of Minerva, a fabled maker of chronographs and stopwatches, that gave Montblanc bona fide watchmaking prowess. And by virtue of its own heritage, Minerva also bestowed a degree of legitimacy on Montblanc, along with an extensive archive of historical designs ready to be mined. Watchmaking prowess Le Locle, and then Villeret Earlier in the year I got to explore all facets of Montblanc’s watchmaking with a visit to Montblanc’s twin watchmaking facilities in Le Locle and Villeret. Both sit in the Vallee de Joux, the historical heart of Swiss watchmaking, and are about a 45-minute drive from each other. Each factory is dedicated to a distinct class of watchmaking – simpler and entry-level watches at Le Locle, and haute horlogerie at Villeret. Together, the two factories give Montblanc a unique diversity that has translated into three price categories of watches. Le Locle is responsible for both the first category, entry-level watches powered by Sellita-based movements, and the second, those equipped with mass-produced, in-house movements. Unsurprisingly, the facility produces tens of thousands of watches annually, all manufactured and assembled on an industrial ...
