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Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.

In-Depth: An Engineer’s Technical and Personal Perspectives on Quartz Timekeeping SJX Watches
Cartier Santos Dumont Feb 14, 2022

In-Depth: An Engineer’s Technical and Personal Perspectives on Quartz Timekeeping

For an uncompromising mechanical watch enthusiast, one of the most dreaded words in the specifications of a watch is surely “quartz”. Oftentimes that dread is followed by the thought, if only it was mechanical… I must admit this went through my mind when I discovered the lovely Cartier Santos Dumont in 2019. And that was despite Cartier’s best efforts in communicating that the movement inside was a long-autonomy quartz calibre with a six-year battery life. The Cartier Santos Dumont trio, with only the XL variant (extreme left) being mechanical In the time since, I began to ponder the question: why do I seek the latest electronic gadgets, but am dismissive towards quartz watches? Just because quartz movements are often cheap and easily available, does that leave them uniformly uninteresting? The Quartz Crisis On Monday, December 29, 1969, tucked somewhere in the The New York Times was an eight-line paragraph that ended with “[the] world’s first electronic wrist watch with a crystal oscillator.” That electronic watch, as you may have guessed, was the Seiko Quartz-Astron. It was barely obvious at the time, but the announcement, innocuous as it was, would be the harbinger of a crisis for Swiss watchmaking. The father of all quartz watches, the Seiko Quartz-Astron 35SQ in 18K yellow gold The Quartz-Astron cost as much as a Toyota Corolla at the time of of its release – its price was equivalent to about US$1,200 – and was without a doubt a luxury product. Ov...

In-Depth: Philippe Dufour Grande Sonnerie Pocket Watch No. 1 SJX Watches
Feb 7, 2022

In-Depth: Philippe Dufour Grande Sonnerie Pocket Watch No. 1

A quartet representing the entirety of Philippe Dufour’s repertoire went under the hammer last year, with the Grande Sonnerie wristwatch no. 1 setting the record for any Dufour sold publicly when it achieved the equivalent of US$5.2 million including fees. Sold at the same auction, but for substantially less, was the Grande Sonnerie pocket watch no. 1. Despite the relative values, the pocket watch is arguably a more significant timepiece within Mr Dufour’s work. Why? Initial thoughts In today’s wristwatch-centric era, the fact that it is a pocket watch counts against it. That was also the verdict of the market – the pocket watch sold for half as much as the wristwatch in November 2021. But the Grande Sonnerie pocket watch is the ultimate distillation of Philippe Dufour’s philosophy, the ideal synthesis of the inspiration and impetus behind his creations. He has long stated, both publicly and to me in past conversations, that his watches are a reverential homage to the haute horlogerie produced in the Vallée de Joux during its heyday before the Quartz Crisis, the period between the late 19th to the mid 20th centuries. Timepieces of that era, especially those with ebauches made by the valley’s best specialists like Louis-Elisee Piguet and Ami LeCoutre, are the best watches ever made in Switzerland in his view. And the Grande Sonnerie pocket watch can pass for a timepiece from the late 19th century, perhaps even one made by Mr Dufour’s favourite historical w...

Retro Dive Watch Specialist Squale Unveils the 1521 Montredo SJX Watches
Blancpain supplied Feb 3, 2022

Retro Dive Watch Specialist Squale Unveils the 1521 Montredo

Derived from Italian for “shark”, Squale was a maker of dive watches – as well as a supplier of dive watch cases to many notable brands – that had its heyday in the 1960s and 1970s. Like most of its peers, Squale went under during the Quartz Crisis, lying dormant until 2005 when it was revived by its onetime distributor in Italy. The reborn Squale is focused once again on dive watches, with its current lineup modelled on the brand’s historical products. The flagship is the 1521, an affordable, no-frills dive watch that’s been pared back even further with the limited-edition Montredo x Squale 1521. Initial thoughts Retro dive watches are common today, especially in Squale’s price segment of under US$2,000. But Squale manages to set it apart by having historical legitimacy unlike startup brands. The Montredo edition stands out for its minimalism. The outline of the watch has been retained, but the details have been reduced to the essentials, like the bezel with only five-minute markers. The result brings to mind the military-issue dive watches of the 1970s and 1980s, most notably the Fifty Fathoms “Bund” that Blancpain supplied to the German navy – which coincidentally had a case made by Squale. In fact, the Fifty Fathoms “Bund” relied on the very “50 Atmos” case Squale used for its ref. 1521 diver, making the Montredo edition a tidy historical throwback. Ref. 1521 The 50-piece run is a collaboration between Squale and Montredo, a Berlin-based ...

THE TOP WATCH REVIEWS OF 2021 – The Cartier Tank Must Collection (#11) Time+Tide
Cartier Tank Must Collection #11 Jan 13, 2022

THE TOP WATCH REVIEWS OF 2021 – The Cartier Tank Must Collection (#11)

Editor’s note: The Time+Tide team reviewed hundreds of watches in 2021. Here we count down the Top 30 reviews of the year that you liked best judging by the online traffic. At number 11, it’s the Cartier Tank Must Collection… The quartz crisis is often spoken about with abject horror, and for good reason. Japanese … ContinuedThe post THE TOP WATCH REVIEWS OF 2021 – The Cartier Tank Must Collection (#11) appeared first on Time+Tide Watches.

HANDS-ON: The Cartier Tank Must Collection offers classic design at an accessible price Time+Tide
Cartier Tank Must Collection offers Oct 24, 2021

HANDS-ON: The Cartier Tank Must Collection offers classic design at an accessible price

The quartz crisis is often spoken about with abject horror, and for good reason. Japanese quartz watches were more accurate, reliable, and cheaper than Swiss mechanicals, so why would anyone buy an old-fashioned and outdated piece of technology? Given that Switzerland controlled over half of the world’s mechanical watch industry after the second world war, … ContinuedThe post HANDS-ON: The Cartier Tank Must Collection offers classic design at an accessible price appeared first on Time+Tide Watches.

Swatch Introduces the NASA Space Collection SJX Watches
Breguet Jun 2, 2021

Swatch Introduces the NASA Space Collection

Shortly after launching the Earth-friendly Big Bold Bioceramic made of plant-based plastic, Swatch is venturing off the planet and towards the stars with the Space Collection. A line of five watches conceived in collaboration with American space agency NASA, the Space Collection is inspired by NASA’s colours and spacesuits. It is made up of a trio of extra-large Big Bold watches with Bioceramic cases, along with a pair of more classical Gent models in regular plastic. Old school Swatch: Space Race (left) and Take Me to the Moon. Initial thoughts I’m a big fan of Swatch and own several, including the MoMA “Starry Night” launched last month. The brand is often neglected by enthusiasts because of its fun and low-cost watches, despite Swatch having played a pivotal role in keeping Swiss watchmaking going during the Quartz Crisis. In fact, Swatch was crucial enough that its parent company renamed itself Swatch Group, despite owning brands like Omega and Breguet. It comes as no surprise that I like the new Space Collection, especially the Big Bold models. The Space Collection represents Swatch doing what it does best – offering fun, interesting timepieces at an accessible price point. In fact, the Space Collection models are likely the most affordable NASA-endorsed watches on the market. To put things in perspective, even the top-of-the-line Big Bold Chrono is cheaper than Omega’s NASA velcro straps. Starting at US$125 for the time-only version – the line up in...

Yema Ties Up with French Navy for Dive Watches SJX Watches
Baltic Yema May 12, 2021

Yema Ties Up with French Navy for Dive Watches

Established in 1948,  Yema was once a French watchmaking giant, having equipped the French Air Force and the first French astronaut, Jean-Loup Chrétien. It entered a long decline in the aftermath of the Quartz Crisis, but was revived under its current French owners who took over in 2009. Now Yema is once again making tool watches for professionals in a tie up with the French Navy, or Marine Nationale. A collection of dive watches “jointly designed with French Navy personnel for marine professionals”, the Navygraf X Marine Nationale is led by a time-only, automatic dive watch, as well as a variant with a GMT function. It also includes a less expensive quartz model and a ladies version, though they will not be covered here. The Navygraf Marine Nationale Automatic (left), and GMT Initial thoughts Along with fellow French brand Baltic, Yema is one of my favourite brands at the US$1,000 price point. Its watches are well designed and executed for the price, often offering strong value. Given Yema’s historical relationship with the French military – the brand supplied watches to French air force helicopter pilots in the 1970s – Yema has legitimacy in military watches, and its collaboration with the navy makes sense. The white and blue combination – a nautical palette modelled on the emblem of the French Navy – is familiar but stands out on the wrist, being immediately reminiscent of the oceans. The maritime theme of the symmetrical and legible dial is reinforc...

Cartier Introduces the Tank Must de Cartier in Steel SJX Watches
Jaeger-LeCoultre Reverso Capitalizing Apr 7, 2021

Cartier Introduces the Tank Must de Cartier in Steel

The Cartier Tank is quite possibly the most iconic rectangular wristwatch, matched only in its longevity and enduring appeal by the Jaeger-LeCoultre Reverso. Capitalizing on the popularity of the Tank, Cartier has reintroduced the Tank Must de Cartier name as an entire model family at Watches & Wonders 2021. Initial Thoughts The Tank Must de Cartier was born in 1977, in the throes of the quartz crisis. The Must de Cartier was the jeweler’s answer to the upheaval within the industry – it marked the first time the Tank was produced at an industrial scale and was also the first time the model was not produced in precious metal. The Tank Must de Cartier borrowed the shape of the Tank Louis Cartier – whereas the brancards of the 1917 original were flat, those of the Tank Louis Cartier are gently rounded. I am a fan of the new collection. Not only is the Must de Cartier probably the most recognizable of the Tank range, but the new watches are handsome and a surprisingly good value proposition. The new Tank Must de Cartier is a comprehensive family that is sure to become a bestseller – not only is there a model at every price point, from entry-level steel to more glitzy diamond-paved variants, but the models are also available in a dizzying number of sizes and movement configurations. Tank Must de Cartier The classic silver-dialed model with Roman numerals, railroad minutes track, and blued steel hands is available in steel in three sizes: small, large, and extra-large. ...

Living With: Zenith Chronomaster Revival “Shadow” SJX Watches
Zenith Chronomaster Revival “Shadow” When Feb 19, 2021

Living With: Zenith Chronomaster Revival “Shadow”

When Zenith first took the covers off the Chronomaster Revival “Shadow” in the middle of last year, my immediate reaction was “That’s a super cool-looking watch.” Unlike its fellow remakes like the A384 and A386, or the more recent A385, the Shadow isn’t a replica of an actual vintage watch Zenith produced in its heyday before the Quartz Crisis. While the Shadow was inspired by a 1970 prototype with a black-coated case that never made it into production, the Shadow is very much a modern design. It imagines what a vintage A384 might have been, had it been released in all-black livery in the 1970s. Compared to Zenith’s recent vintage-inspired watches, most of which are faithful remakes, the Shadow is a breath of fresh air. So when Zenith offered the chance for me to spend a couple of days with the watch, I seized it. The El Primero A384 Revival that’s a faithful remake of the vintage original Initial thoughts I had a visceral reaction when I first strapped on the Shadow: my heart sang, and a smile crept onto my face. I was struck by how different it looked on the wrist; distinct not only from the other El Primero chronographs, but against other offerings at the same price point. In fact, it looked to me more like a Bamford collaboration rather than a standard model. On the wrist, the Shadow stands out in a subtle but striking manner, especially to a watch enthusiast. Anyone who knows Zenith will understand that’s an A384, but different. Reductive desig...

Zenith Chronomaster Revival “Shadow” Review WatchAdvice
Zenith Chronomaster Revival “Shadow” Review Dec 13, 2020

Zenith Chronomaster Revival “Shadow” Review

The Zenith Chronomaster Revival “Shadow”, a timepiece clouded in such mystery that its existence was all but forgotten, until recently. The story behind this timepiece goes back to 1970, where after the iconic El Primero movement was produced by Zenith, the manufacture also produced a prototype for a manual winding chronograph. This chronograph model was housed in a blackened steel case, which was quite rare during the ’70s. The manufacture produced only a handful of these concepts, with the watch never making it into full production.  Soon after, the quartz crisis hit, which forced Zenith’s El Primero savior Charles Vermont to store all the plans and designs for mechanical watches including El Primero designs in a secret walled off attic in the manufacture. Just imagine though, if this beautiful all-black timepiece was never to be uncovered by the manufacture!  Luckily this wasn’t the case, as in 2019 when Zenith began celebrating their 50th anniversary of the El Primero Chronograph caliber, the team at the manufacture decided to go through all the plans, designs, and parts that they found in the secret attic. Among the numerous items hidden away, was a box that contained the original prototype of this special black chronograph model. A model that hasn’t been seen by anyone since the early 1970s.  The Chronomaster Revival “Shadow” project is a remake of the original 1970 model. Zenith, however, decided that instead of faithfully reproducing a replica of...

In-Depth: Quantifying Performance and Trade-Offs in Movement Design Part II SJX Watches
Rolex Daytona Dec 4, 2020

In-Depth: Quantifying Performance and Trade-Offs in Movement Design Part II

Previously, in Part I of this series, we analysed and reviewed over 40 watch movements in terms of their potential chronometric performance – via the Horological Density Factor (HDF), which encompasses balance power and power reserve against the size of the movement – and debated the various trade-offs that had been made in order to achieve specific technical or aesthetic characteristics. Many readers then asked how more commonly known and accessible movements compare. To answer that we needed more data from the industry. Fortunately, Swiss movement makers Valjoux, Fabrique d’Horlogerie de Fontainemelon, Unitas, as well as their parent company Ebauches SA – now all part of ETA – once published beautifully comprehensive, detailed data sheets that included balance wheel inertia values. Armed with this data, we have been able to analyse and plot a further 25 movements alongside the previous group (with the disclaimer that it might not be fully up to date since the data sheets date from before the Quartz Crisis in the 1970s) to give a total of 68 to allow further investigation and review. The analysis Several popular movements have been added: the workhorse ETA 2824-1 and -2, the ubiquitous ETA Valjoux 7750 chronograph, the large diameter ETA Unitas 6497-1 and -2, and the ETA Peseux 7001. We also added, among others, the integrated chronograph cal. 4130 in the Rolex Daytona, and the modular chronograph versions of both the ETA 2892 (known as the ETA 2894) as well as...

Aquastar Introduces the Deepstar Chronograph SJX Watches
Oct 9, 2020

Aquastar Introduces the Deepstar Chronograph

Originally founded in 1962 to capitalise on the popularity of leisure diving at the time, Aquastar specialised in making diving instruments and notched up several patents, such as a “no-decompression” bezel. But like the rest of the Swiss watch industry in the 1970s, the Aquastar suffered during the Quartz Crisis and faded away, although it never really died. Now it’s been resurrected and makes it debut with, unsurprisingly, a vintage remake with the Deepstar Chronograph. Initial thoughts The Deepstar is obviously a watch of the 1960s, with the angular, tonneau-shaped case and dial design giving away its origins. The retro-diver look is now back in vogue, which was no doubt a reason behind the revival of the brand. And the popularity of the design is for good reason. It is clean and attractive, and unusual compared to today’s dive watches (although vintage remakes are increasingly common). The vintage Deepstar All of the best elements of the vintage original are found on the remake, including the oversized, “big eye” minute register. And though it’s larger than the 37 mm original – a necessity due to the La Joux-Perret movement inside – the remake is 40.5 mm, smallish by today’s standards, which means it still retains the vintage feel. Aside from the true-to-original grey dial, the Deepstar is also offered in black and blue, with an “early-bird” price of US$2,790 (which rises to US$3,590 after the initial run of 300 pieces in each colour). The pre-...

Business News: Longines CEO Walter von Känel Retires After 51 Years SJX Watches
Longines CEO Walter von Känel Jun 18, 2020

Business News: Longines CEO Walter von Känel Retires After 51 Years

After an epic career, industry legend Walter von Känel has just retired as chief executive of Longines, a post he held since 1988. Now 79 years old, Mr von Känel joined Longines in 1969, just as the watch industry was on the cusp of the Quartz Crisis, and stayed for 51 years. Under his leadership Longines has become the world’s fourth largest watchmaker by revenue, with 2019 sales of about 1.65 billion Swiss francs – from an output of about 2.1 million watches – according to Morgan Stanley estimates. Despite Longines’ vast size, Mr von Känel retained an almost unbelievable grasp of the brand’s history and products, something he demonstrated during a 2016 interview where he could describe the calibre inside the Lindbergh remake of 1987. For all his success, Mr von Känel remained steadfastly dedicated to the brand, keeping a relatively low profile despite being in a business filled with large personalities. When I asked in the 2016 interview if Longines would be doing anything to mark his 50 years at the company, he response was simple: “I am against the cult of personality. We sell Longines watches, we don’t sell von Kanel watches.” On his retirement, Mr von Känel was named Honorary Chairman of Longines, while keeping his appointment as Chairman of the Longines Foundation. The new chief executive of Longines is Matthias Breschan, who was most recently chief executive of Rado. Mr Breschan, in turn, will be succeeded at Rado by Adrian Bosshard, who wa...

A Tribute to Peter Baumberger of Urban Jürgensen & Sønner SJX Watches
Casio n May 19, 2020

A Tribute to Peter Baumberger of Urban Jürgensen & Sønner

Peter Baumberger (Koppingen, 1939 – Biel, 2010) Ten years ago, Peter Baumberger died in Biel. On the occasion of this anniversary, I would like to pay a brief tribute to the one who was a dear friend and an extraordinary character – pictured above with his favourite oval tourbillon pocket watch and wearing a Ref. 3 wristwatch – whose ideas and personality marked the Swiss watch industry after the Quartz Crisis. I first met Peter in November 1975, during a sale organised by Peter Ineichen auctioneers in Zürich. He was with the famous Derek Pratt. At that time, Peter was one of the world’s leading dealers in antique watches. His charming and authentic nature immediately fascinated me – this is how our friendship started, a friendship that lasted until the end of his life. The name of Peter Baumberger will remain forever in Swiss watchmaking history thanks to his rescue and his revival of the historic brand Urban Jürgensen at Le Locle, which he acquired in the late 1970s. Undeniably, Peter played a pioneering role in the renaissance of the high-quality Swiss mechanical watch, long before others. As a trained watchmaker, he combined cutting-edge technical skills with a very distinct aesthetic sensitivity, as well as with an intimate knowledge of the works of the old masters; the remarkable confluence of these aspects is therefore the basis of his creative work. Peter put all his strength and his spirit at the disposal of Urban Jürgensen to give a new spark to the...

Up Close: IWC Da Vinci Tourbillon Four Seasons SJX Watches
IWC Da Vinci Tourbillon Four May 8, 2020

Up Close: IWC Da Vinci Tourbillon Four Seasons

The two decades or so after the end of the Quartz Crisis was a fruitful one for the mechanical watch industry as it revived itself. IWC was one of the stars of that revival, a highly technical yet niche brand that appealed to true watch nerds. Everything it did then became the foundations for its modern day success – literally, with the brand still relying on the complications invented then. One of the most interesting, yet little-known IWC watches from that era is the Da Vinci Tourbillon Four Seasons. A limited edition of 20 watches that debuted in 1999, the Four Seasons (or Quattro Stagioni as it was known at the launch) has a hand-engraved, solid-gold dial – the Da Vinci Tourbillon represents the only instance IWC has bestowed such elaborate dials on its watches. A year after the launch of the Four Seasons, IWC was acquired by Swiss luxury group Richemont, making it perhaps the major complication the brand unveiled before the change of ownership. Intriguingly, the combination of an engraved dial and complicated movement, as well as the style of engraving, brings to mind some of the Handwerkskunst watches by A. Lange & Söhne, then as now, a sister company of IWC. But perhaps more important is the movement, which is the only hand-wound calibre in this generation of Da Vinci. Not only is the manual-wind calibre better looking – by a massive margin – but the movement is descended from the Il Destriero Scafusia, the grand complication made for the brand’s 125th ...

Breitling (Re)Introduces the Chronomat with Rouleaux Bracelet SJX Watches
Breitling Re)Introduces Apr 16, 2020

Breitling (Re)Introduces the Chronomat with Rouleaux Bracelet

One of the most fashionable watches of the late 1980s and 1990s was the Breitling Chronomat with the distinctive Rouleaux bracelet, specifically the two-tone, steel-and-yellow-gold model with a dark blue dial. The watch of choice for assorted air force squadrons, the Chronomat was also spotted on major Hollywood stars of the era, most prominently Jerry Seinfeld and Bruce Willis. Breitling’s supercharged success after the Quartz Crisis – having been rescued by Swiss entrepreneur Ernest Schneider – was largely down to the Chronomat. Now the Chronomat on the Rouleaux bracelet is making its comeback, after having been discontinued several years ago. Abandoning the styling of recent, unsuccessful facelifts, the new Chronomat B01 42 returns with a tightly-executed design that incorporates several elements of the 1990s classic. A historic hit Launched to mark the 100th anniversary of Breitling in 1984, the Chronomat marked the brand’s return to mechanical watches. In 1979, the late Ernest Schneider took over an ailing Breitling, which until was then making mostly quartz watches with a military flavour. Having delivered the inaugural version of the Chronomat to members of Frecce Tricolori, the aerobatic team of the Italian air force, Schneider had a hit on his hands once the Chronomat was sold to the public. A page from the 1987 Breitling catalogue showing several versions of the Chronomat Though it had the same name as a vintage Breitling chronograph, the Chronomat l...

Oris Big Crown Bronze Pointer Date Review WatchAdvice
Oris Big Crown Bronze Pointer Mar 11, 2020

Oris Big Crown Bronze Pointer Date Review

“Beauty drives our decisions. In beauty, we find attraction, love even, which drives us to invest. We buy what we love. With a watch, that’s very true. Most often, the heart rules the head.” Those words are from Oris’s Joint Executive Officer; Rolf Studer. The brand celebrated a very important historical role of the Big Crown Pointer Date by giving the latest edition a solid bronze casing and a unique finish on the dial that makes each watch different from one another.  The original Big Crown Pointer Date played a significant role for Oris during the 1970s Quartz Crisis and the revival of the Swiss watch industry. When Oris decided to only build mechanical watches during the mid to late 1980s, the Big Crown Pointer Date was vital in this decision. The watch carried a presence of history and emotional value along with a driven purpose that many of the quartz-powered timepieces in the era of the Quartz Crisis couldn’t compete with. The Big Crown Pointer Date become a signature for not only Oris but also the revival of the mechanical Swiss watch from the Quartz Crisis.  In 1938, the creators of the Big Crown Pointer Date designed the watch so that it was well suited for the aviation industry. Timepieces that were designed in the early days for the aviation industry had to be easily readable at a glance so that pilots were able to do calculations quickly. They also needed to be easily adjustable while also being sturdy and reliable enough to withstand the turbulenc...

Uncommon Longevity – The Story of Golay Fils & Stahl of Geneva SJX Watches
Vacheron Constantin producing or retailing highly Feb 17, 2020

Uncommon Longevity – The Story of Golay Fils & Stahl of Geneva

Auction catalogues often offer early 20th century pocket watches of impressive, refined quality that bear the names of unfamiliar Geneva firms. Amongst the most prominent are Agassiz, Ed. Koehn, Haas Neveux, and Touchon. Despite their obscurity now, these brands were once amongst the best in the world – arguably the equals of Patek Philippe or Vacheron Constantin, producing or retailing highly complicated and extra-thin timepieces. All of them, save for one, are now defunct and long forgotten. In fact, most went under long before the Quartz Crisis. A single name has survived and prospered while remaining a family business, by evolving its business over the centuries – Golay Fils & Stahl. A familiar name As an avid reader of auction catalogues, I had come across Golay Fils & Stahl on several occasions, and the name stayed with me because of the high quality of firm’s pocket watches (Haas Neveux being another). Then in November 2019, Phillips sold the Patek Philippe ref. 3652 minute-repeating wristwatch. Not only was the watch relatively recent, having been made in 1985, it was a unique reference powered by a reworked vintage movement – and signed “Golay Fils & Stahl” on the dial. Few retailers get their name on modern Patek Philippe watches, let alone a one-off, custom timepiece. It piqued my curiosity. The ref. 3652 – essentially a Calatrava ref. 96 minute repeater By sheer chance that curiosity was satisfied when Melissa Wolfgang Amenc got in touch after see...

Semper & Adhuc Rescues Homeless Vintage Movements SJX Watches
Patek Philippe Feb 5, 2020

Semper & Adhuc Rescues Homeless Vintage Movements

French startup Semper & Adhuc is making its debut with a familiar proposition: affordable, time-only watches, but with a historically conscious twist – each watch is powered by a homeless vintage movement. Also unusual is the fact that while the movements are Swiss, namely the A. Schild AS 1012, every other part of the watch, including case, dial, and hands, is made in France. The brand was started in 2016 by watchmaker Colin de Tonnac, who spent several years at Patek Philippe in Geneva before setting up Semper & Adhuc in Bordeaux. The inaugural line-up is made up of three minimalist watches with quirky details and form cases, but the most interesting bit is the slightly romantic rationale behind the movement inside. Saving abandoned movements All three models are powered by the same calibre, the hand-wound AS 1012 produced by A. Schild, a Grenchen-based movement maker that was once one of Switzerland’s largest. Produced from 1936 to 1960, the AS 1012 is an unusual movement because it is, or rather was, an oval form calibre destined for ladies’ watches, explaining the compact size of about 13 mm by 15 mm. It has 17 or 21 jewels depending on the version, and a 36-hour power reserve. Examples of the AS 1012 and its variants The AS 1012 was inexpensive and robust, making it popular enough that millions were produced. And after the Quartz Crisis, a good number of the movements – likely the majority of them – were in watches that were no longer desirable. That wa...

Timor Introduces the Heritage Field ‘WWW’ Remake SJX Watches
Feb 5, 2020

Timor Introduces the Heritage Field ‘WWW’ Remake

Timor, best known as one of the 12 watch brands that supplied wristwatches to the British Ministry of Defence (MOD) during the Second World War, is making a comeback with the Heritage Field, a faithful remake of its most famous timepiece that’ll be offered on Kickstarter in mid February. Widely known as WWW, short for “Watches Wristlet Waterproof”, the British army-issue watches were dependable, no-nonsense instruments that have been reproduced by other revived brands, but the Timor remake is probably the closest to the original. The WWW Now being brought back to life by British entrepreneur Benjamin Briggs, Timor was originally a trademark of J. Bernheim & Co. of La Chaux-de-Fonds, which like many other small- and medium-sized watch brands of the time, assembled cases and movements produced by specialist suppliers and sold watches under its own brand name. The Timor WWW, for instance, was equipped with the cal. 6060, an AS 1203 made by A. Schild, once one of Switzerland’s leading movement makers. The remake (left) and an original WWW But like much of the Swiss watch industry, Timor went bust during the Quartz Crisis in the 1970s. Now it has returned, but Timor is not alone. With the values of vintage WWW watches having risen to a level where remakes are viable – it is hard to sell a reproduction for more than the original – Timor is not the only resurrected brand making a WWW. Timor’s revival follows that of British brand Vertex, another supplier of the WWW...

RECOMMENDED READING: History of the Must de Cartier Tank Time+Tide
Cartier Tank Editor’s note I Oct 8, 2019

RECOMMENDED READING: History of the Must de Cartier Tank

Editor’s note: I think most people reading this fully appreciate just how dire things were in the 1970s as a result of the notorious “quartz crisis”. Myriad Swiss watchmakers seemed to just disappear overnight, succumbing to a battery-powered onslaught led by Seiko, who inundated the wristwatch market with inexpensive, accurate timepieces. It was an interesting … ContinuedThe post RECOMMENDED READING: History of the Must de Cartier Tank appeared first on Time+Tide Watches.

Alpina Introduces the Startimer Pilot Heritage Chronograph SJX Watches
Frederique Constant which was itself then Sep 26, 2019

Alpina Introduces the Startimer Pilot Heritage Chronograph

Having created a number of appealing and accessibly priced “tool” watches over the years including the Seastrong Diver Heritage and the KM-710, Alpina now unveils the Startimer Pilot Heritage Chronograph, powered by a single-button chronograph movement supplied by its sister company, La Joux-Perret. The Startimer Pilot Heritage Chronograph is the second mechanical chronograph in the Alpina catalogue; the first was the Alpiner 4 Manufacture Flyback, which had a Valjoux 7750, likewise modified by La Joux-Perret to include a flyback function. The brand Alpina was actually founded over 130 years ago but fell victim to the quartz crisis in the 1970s. Then in 2002, it was acquired by Frederique Constant, which was itself then acquired by Citizen of Japan in 2016. Now, like its sister company Frederique Constant, it specialises in accessibly priced watches, made possible in part by the movement making expertise of La Joux-Perret. As with most Alpina watches, the Startimer Pilot Heritage chronograph combines retro design with modern dimensions and build. Its styling is recognisably 1970s, and evokes the experimental spirit of the era without being overtly flashy or eccentric. Measuring 42mm by 40.7mm, the Startimer Pilot Heritage Chronograph features a cushion case with the chronograph pusher located at two o’clock. Like all cushion-cased watches of the 1970s, it has a radially brushed top surface and case band that are separated by a wide polished bevel, which enha...

Events: Zenith “A Star Through Time” Exhibition in Singapore SJX Watches
Zenith A Star Through Time” Aug 5, 2019

Events: Zenith “A Star Through Time” Exhibition in Singapore

Created to celebrate the 50th anniversary of the automatic chronograph movement that’s synonymous with Zenith, A Star Through Time embarks on world tour that starts in August, with the first stop being Singapore. Happening during the exhibition is a panel discussion that includes our founder, Su Jiaxian, as well as several watchmaking classes – details on how to attend are at the bottom. The exhibition The key attraction of A Star Through Time is an interactive, virtual tour of Zenith’s manufacture in Le Locle. It’s modelled on Le Monde Étoilé de Zenith, a collaboration between the watchmaker and Neuchâtel’s local tourism authority. Conceived to boost knowledge of watchmaking in the area, the project created a interactive, 360° experience that allows guests to go behind-the-scenes at the manufacture. Walking through the exhibition is akin to a stroll through a scaled down version of the Le Locle manufacture, including a virtual visit to the famous attic where, during the Quartz Crisis, watchmaker Charles Vermot hid the tools and plans to produce the El Primero, keeping them out of the hands of American managers who wanted to eliminate production of mechanical watches. The 400m2 exhibition also traces the evolution of the El Primero, illustrated by significant El Primero-powered watches, including the landmark early examples like the A386 in steel and G381 in 18k gold. Though dedicated to the El Primero, arguably the first ever sel...