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Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.

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This Is Chronoswiss: The Independent Brand That Defied The Quartz Crisis Fratello
Chronoswiss Oct 18, 2025

This Is Chronoswiss: The Independent Brand That Defied The Quartz Crisis

It’s not exactly a secret that I love my Chronoswiss Timemaster. It’s a love that won’t die. When you own a watch for over 25 years and still feel a spark when you strap it on, you know this is the real deal. It also means I closely follow what the brand is up to. […] Visit This Is Chronoswiss: The Independent Brand That Defied The Quartz Crisis to read the full article.

Insight: Perfecting the Perpetual from Quartz Crisis till Today SJX Watches
Audemars Piguet ref 5516 which was Feb 27, 2024

Insight: Perfecting the Perpetual from Quartz Crisis till Today

As we approach the leap day of February 29, the unofficial day of commemoration for perpetual calendar owners, it’s worth considering the technical advances in perpetual calendar movements of the past 20 years. The perpetual calendar is, and has always been, a staple of haute horlogerie. But for most of its history, the technology remained largely stagnant. It wasn’t until the beginning of the modern era, in the 1980s when Swiss watchmaking was regrouping after the Quartz Crisis, that a new generation of watchmakers revisited this complication in earnest. In particular, they sought to address fundamental weaknesses in the way traditional perpetual calendar designs switch from one date to the next. The quintessential perpetual calendar layout, here in the first serially-produced perpetual calendar wristwatch with a leap year indicator, the Audemars Piguet ref. 5516, which was produced in the late 1950s One of the more recent – and most notable – efforts at reimagining the complication came from Stephen McDonnell, who developed the MB&F; Legacy Machine Perpetual. According to Mr McDonnell, the traditional approach to the perpetual calendar was a flawed premise. “For decades in the Swiss watch industry, and even until the present day, it has been accepted and expected that [perpetual calendar] watches would often be damaged by owners while trying to correct them,” explains Mr McDonnell, “This was seen simply as an unavoidable factor of [perpetual calendar] owner...

WHAT IF… The quartz crisis never happened? Time+Tide
Aug 28, 2023

WHAT IF… The quartz crisis never happened?

Likely the most significant horological event of the previous century, the quartz crisis (or revolution, depending on which side you stood), not only signalled the beginning of the end for many smaller watch manufactures, but also influenced the way we look at watches to this very day. Quartz is often looked down upon, and incorrectly … ContinuedThe post WHAT IF… The quartz crisis never happened? appeared first on Time+Tide Watches.

The Quartz Crisis wasn’t solely to blame for the industry downfall, real trouble was brewing for years Time+Tide
Brew ing Apr 18, 2023

The Quartz Crisis wasn’t solely to blame for the industry downfall, real trouble was brewing for years

The history of timekeeping dates back to whenever the first creature wondered where the sun was in the sky, and the earliest evidence for calendars comes from Babylon and Egypt 5,000 years ago. In all that time, there haven’t been any horological events that are mentioned with as much dread as the Quartz Crisis. After … ContinuedThe post The Quartz Crisis wasn’t solely to blame for the industry downfall, real trouble was brewing for years appeared first on Time+Tide Watches.

VIDEO: How Audemars Piguet used the quartz crisis to refine their brand vision Time+Tide
Audemars Piguet used Oct 30, 2022

VIDEO: How Audemars Piguet used the quartz crisis to refine their brand vision

It’s well-known that between 1975 and 1985, the Swiss watch industry collapsed and its chances of survival looked slim. Many manufacturers went bust or were forced to join larger conglomerates. The primary cause of the disruption was, of course, the innovation of electronic quartz movements. On Christmas day, 1969, Seiko released the Astron, the first-ever … ContinuedThe post VIDEO: How Audemars Piguet used the quartz crisis to refine their brand vision appeared first on Time+Tide Watches.

Coronavirus projected to wipe out 60 ‘Swiss Made’ watch brands, while downturn surpasses Quartz Crisis and GFC Time+Tide
May 13, 2020

Coronavirus projected to wipe out 60 ‘Swiss Made’ watch brands, while downturn surpasses Quartz Crisis and GFC

Coronavirus has surpassed all previous crisis’ in terms of its negative impact on the Swiss watchmaking industry, with a 25 per cent downturn anticipated for 2020, according to a report by Bank Vontobel. This is worse than the Quartz Crisis, which saw a 15 per cent decline, and the 22 per cent downturn in the … ContinuedThe post Coronavirus projected to wipe out 60 ‘Swiss Made’ watch brands, while downturn surpasses Quartz Crisis and GFC appeared first on Time+Tide Watches.

Is this evidence of the next Quartz Crisis? Time+Tide
Feb 8, 2020

Is this evidence of the next Quartz Crisis?

Watch enthusiasts face a somewhat unique challenge. When asked, “What are your hobbies?”, if you answer “rugby” or “dining out”, your response is almost immediately understood. In my own experience, when I say “watches”, the response is, more often than not, another question. “Watches?” My answer only seems to create echoing confusion. There are a … ContinuedThe post Is this evidence of the next Quartz Crisis? appeared first on Time+Tide Watches.

Seiko Marks 50 Years of the Watch that Started the Quartz Crisis SJX Watches
Citizen introduced Oct 31, 2019

Seiko Marks 50 Years of the Watch that Started the Quartz Crisis

Seiko changed watchmaking when it introduced the Quartz Astron in December 1969. Though it cost as much as a small car, it was the first commercially available quartz watch. Technology and economies of scale would rapidly reduce the cost of the quartz watch, enough that by the late 1970s the Swiss watch industry was in full blown meltdown – the Quartz Crisis. To mark the 50th anniversary of that landmark watch, Seiko has just introduced the 1969 Quartz Astron 50th Anniversary Limited Edition. Though powered by a latest generation, solar-powered and GPS-enabled quartz movement, the Astron anniversary edition is visually a remake of the original – and it still costs as much as a small car, or about US$35,000. Notably, the Astron anniversary comes a couple months after Citizen introduced its own an ultra-high end quartz watch, also with a solid gold case, but with a different approach to technology. The case of the Astron anniversary is 18k yellow gold and cushion-shaped like the original, but slightly larger at 40.9mm in diameter. The top surface of the case is “hand carved” with a fine, grain-like motif echoing the textured finish of the vintage Quartz Astron. And the pattern on the remake is a reference to itself: the carved grain motif is executed in a circular manner around the bezel, a nod to the fact that Seiko has come full circle in reproducing the 1969 design. Similarly, the dial on the new watch has a vertical, linear graining, also inspired by the finish...

Business News: Movado Selling Ebel To F.P. Journe And Chanel In Deal Heralding Comeback Of Once Mighty Swiss Brand Hodinkee
F.P. Journe Oct 9, 2026

Business News: Movado Selling Ebel To F.P. Journe And Chanel In Deal Heralding Comeback Of Once Mighty Swiss Brand

Ebel, once one of the most successful and top-selling Swiss watch brands, which has fallen into relative obscurity under the ownership of Movado Group, is being sold to a consortium of high-profile buyers, including François-Paul Journe and Chanel, who plan to revive the Ebel marque with hopes of returning it to its former glory.  Vintage Ebel chronographs. Photo courtesy of Phillips; credit: James Kong.  Movado Group, Inc. says it entered into a binding agreement to sell a 95% interest in the Ebel brand for $66.5 million to a strategic buyer group led by Geneva-based Montres Journe SA, with the participation of French luxury house Chanel and Pierre Jacques, a long-time industry executive. Jacques, who previously headed De Bethune for more than a decade, will take over as CEO of Ebel while Movado, with shares publicly listed on the New York Stock Exchange, which purchased the brand from LVMH in 2004, will retain a 5% stake in the business when the deal is completed, the parties said in a statement. The agreement underscores the growing business interest in reviving faded luxury Swiss watch brands once revered by watch consumers. Breitling paid more than CHF 60 million to acquire the Universal Genève brand and archives and relaunched it as a high-end luxury marque earlier this year. Ebel was once a major player in the industry, thriving during the quartz crisis era of the 1970s, 1980s, and 1990s under Pierre-Alain Blum, a third-generation leader of the family-owned busi...

Introducing - Timex Goes Surprisingly Classic and Elegant with the New, Affordable Marlin Chatham Automatic Monochrome
Timex Goes Surprisingly Classic Oct 9, 2026

Introducing - Timex Goes Surprisingly Classic and Elegant with the New, Affordable Marlin Chatham Automatic

An important part of the recent history of American watchmaking, Timex has long been known for making reliable and accessible watches. As explained by our editor Erik, the brand survived and effectively embraced the quartz crisis of the 1970s and 1980s, becoming one of the biggest and most popular brands in the world. By 1982, it […]

Breaking News: F.P. Journe, Chanel Acquire 95% of Ebel for US$66.5 Million SJX Watches
F.P. Journe Chanel Acquire 95% Oct 8, 2026

Breaking News: F.P. Journe, Chanel Acquire 95% of Ebel for US$66.5 Million

In a surprise move, a consortium led by Montres Journe and comprising Chanel and Pierre Jacques, the former chief executive of De Bethune, has acquired Ebel from its longtime American owners, the Movado Group. According to the deal announcement, the consortium is buying 95% of Ebel for US$66.5 million, with the remaining shares to be retained by Movado. The three-party consortium evidently brings different skills to the table, including the financial firepower of Chanel, the watchmaking know-how of François-Paul Journe, and the operational and managerial expertise of Mr Jacques. Movado, on the other hand, might be relieved to have unloaded Ebel, which it unsuccessfully tried to revive over its two decades of ownership. From left: François-Paul Journe, Efraim Grinberg of Movado, Frédéric Grangié of Chanel, and Pierre Jacques. Image – Pierre Jacques Once a high flying brand that was one of the biggest in Switzerland during its 1980s and 1990s heyday, Ebel was famous for its Sport Classique, often nicknamed “wave”, which featured integrated bracelets resembling a wave. Launched in 1977, the model launched Ebel into the stratosphere, with its workforce growing 15 times and revenue reaching nine figures. Ebel was led during this time by Pierre-Alain Blum, grandson of its founders and a shrewd marketer. In the year just after the Quartz Crisis, Ebel was a luxury giant. Amongst the indicators of Ebel’s success and scale during this period: Cartier turned to Ebel to p...

Onwer’s Review: the Favre Leuba Raider Harpoon 42 Worn & Wound
Jaeger-LeCoultre Oct 1, 2026

Onwer’s Review: the Favre Leuba Raider Harpoon 42

Favre Leuba is a slightly curious brand. Despite being able to trace its origins back to 1737 (beaten only by Blancpain), the brand has undergone a succession of relaunches in recent decades as it attempts to re-forge its identity. As a result, it doesn’t perhaps register on the radar of many watch enthusiasts in the same way as other storied names. On their website, Favre Leuba are rightly proud to present a timeline of important events in their history, and it’s worth checking out, but the abridged version begins as follows: Abraham Favre begins making watches in Le Locle in 1737. The family business becomes A. Favre & Fils in 1792 under the stewardship of Abraham’s son and two grandsons. By 1815, the next (fourth) generation of the Favre family joins forces with August Leuba, and the Favre-Leuba name is seen for the first time. Many important developments are scattered through the next century and a half, including single-button chronographs, altimeters and barometers, and collaboration with Jaeger-LeCoultre. As was the case with many Swiss watch brands, the Quartz Crisis had a severe impact on Favre Leuba. The Favre family’s eighth generation was the last to be involved in the business before ownership was first transferred to Benedom SA, then LVMH, and Valentin SA. In 2011 the Titan Company Limited took ownership, and it was under their stewardship that the watch I’m writing about today was made. The Raider series of watches was influenced by cushion cased w...

Hands-On Review: TAG Heuer Formula 1 Solargraph Pastel Blue Brings The Fun Back WatchAdvice
TAG Heuer Formula 1 Solargraph Pastel Aug 3, 2026

Hands-On Review: TAG Heuer Formula 1 Solargraph Pastel Blue Brings The Fun Back

I took one of TAG Heuer’s most vibrant Formula 1 Solargraph editions out for a test drive to see whether its playful design is backed by everyday practicality. What We Love: Vibrant Pastel Blue feels refreshing and full of character Recaptures the playful spirit of the original Formula 1 Lightweight wearability and Solargraph practicality suit the fun aesthetic. What We Don’t: AUD $2,950 feels steep for a quartz TH-Polylight watch. The monochromatic design may be too niche for some. Limited strap options restrict its overall versatility. Overall Rating: 8.3/10 Value for Money: 8.3/10 Wearability: 8.5/10 Design: 8.5/10 Build Quality: 8.0/10 Few watches in TAG Heuer’s catalogue like to have fun quite like the Formula 1 Solargraphs. Originally introduced in 1986, the TAG Heuer Formula 1 editions represented a new beginning for the recently formed brand, bringing together colourful designs, lightweight construction, reliable quartz movements and an accessible price point. Original 1986 TAG Heuer Formula 1. Image reference: Magazine.Tagheuer.com The first Formula 1 editions arrived during a period when colourful quartz watches were trending, helping to reinvigorate the Swiss watch industry after the Quartz Crisis. TAG Heuer looked to join in on the fun and responded with something lightweight, accessible and closely connected to the brand’s history and heritage in motorsport. The vibrant colours and composite construction of the watches separated them from tradition...

The Value Proposition: Caravelle Sea Hunter By Bulova Fratello
Bulova There Jul 26, 2026

The Value Proposition: Caravelle Sea Hunter By Bulova

There is a particular kind of relish in finding a watch that makes it feel as if the Quartz Crisis never happened. That was exactly the case with the new Caravelle Sea Hunter. At €270 delivered to me in Sydney, Australia, this is not a particularly expensive mechanical dive watch, nor is it one that […] Visit The Value Proposition: Caravelle Sea Hunter By Bulova to read the full article.

Introducing - Timex Goes Upscale with the Atelier Chronograph Automatic M1a Ti Monochrome
Timex Goes Upscale Jun 19, 2026

Introducing - Timex Goes Upscale with the Atelier Chronograph Automatic M1a Ti

Timex is one of those names in watchmaking that dominated with radically affordable, mass-produced watches. Like many others, the brand felt the crunch of the quartz crisis, largely shelving mechanical production. It did not have much choice but to embrace quartz. It was a smart move then, but they never truly lost their mechanical watchmaking […]

Obituary: Philippe Stern, Pivotal Leader of Patek Philippe SJX Watches
Patek Philippe Philippe Stern who served Jun 15, 2026

Obituary: Philippe Stern, Pivotal Leader of Patek Philippe

Philippe Stern, who served as general director and later president of Patek Philippe from 1977 to 2009, died yesterday at the age of 88. Under his stewardship, the Geneva manufacture was transformed from a small, workshop-scattered operation into the global benchmark for fine watchmaking, a position it holds to this day. He was the third generation of the Stern family to lead the company. His grandfather Charles, alongside his brother Jean, had acquired Patek Philippe from insolvency in 1932 from their position as the firm’s trusted dial supplier. His father Henri had built the company’s modern international distribution network and established the Henri Stern Watch Agency in New York, laying the commercial foundations on which Philippe would build. Father and son, Henri and Philippe Stern. Image – Patek Philippe Philippe Stern became managing director in 1977, at the height of the quartz crisis. The timing could not have been more demanding. Swiss watch industry employment was collapsing, from roughly 90,000 workers to a fraction of that figure within a few years, as electronic timekeeping rendered the mechanical watch commercially marginal almost overnight. Many established manufacturers collapsed, merged, or abandoned mechanical production entirely. Stern’s response defined his presidency. He kept the tooling, retained his engineers, and committed Patek Philippe irrevocably to mechanical watchmaking at the precise moment the industry consensus ran in the opposit...

Honorary Patek Philippe President Philippe Stern Passes Away: 1938-2026 Hodinkee
Patek Philippe President Philippe Stern Passes Jun 15, 2026

Honorary Patek Philippe President Philippe Stern Passes Away: 1938-2026

Philippe Stern, the visionary executive who led Patek Philippe through the end of the quartz crisis, kept the family company independent and secured its position at the top of Swiss mechanical high horology, died on June 14th at the age of 88. The Geneva-based company announced Philippe Stern's passing in a statement calling the Patek Philippe Honorary President a "pioneering and visionary spirit" who "left an indelible mark on the history of the family manufacture, preserving its independence and establishing its global stature." Philippe Stern. Photo courtesy Patek Philippe. Stern led Patek Philippe as President from 1993 to 2009. During his tenure, he consolidated Patek Philippe's manufacturing at a new flagship manufacture in Plan-les-Ouates, Geneva. He integrated its production capabilities to bring as much as possible in-house. He also oversaw the launch of the Nautilus sport watch in the 1970s, the multi-year project to build the Caliber 89, the most complicated portable mechanical watch at the time, boasting 33 complications. In 2001, he inaugurated the Patek Philippe museum in Geneva, an unparalleled exhibition of not only Patek Philippe but of the entire history of horology. Philippe Stern was born in 1938 into a family already at the center of Swiss watchmaking: his grandfather, Charles Stern, had recently acquired the Patek Philippe manufacture in 1932, and his father, Henri Stern, had just joined the company. After studying economics and commerce, Philippe Ste...

First Look - The New Angelus Instrument de Mesures, Three Historic Chronograph Scales in One Monochrome
Panerai watches Succumbing Jun 11, 2026

First Look - The New Angelus Instrument de Mesures, Three Historic Chronograph Scales in One

Throughout all its phases of life, Angelus has been responsible for several milestones in wristwatch history, including some of the earliest chronographs with calendar indications. Its robust eight-day movements famously found their way into vintage Panerai watches. Succumbing to the quartz crisis, the brand’s revival began in 2011 under La Joux-Perret’s ownership. In recent years, […]

As Long as There is Light: A First-Hand Deep Dive on Citizen’s Eco-Drive Technology Worn & Wound
Citizen s Eco-Drive Technology Jun 1, 2026

As Long as There is Light: A First-Hand Deep Dive on Citizen’s Eco-Drive Technology

In the horological sphere, we associate the 1970s with the quartz crisis, but there was a more significant threat facing the world at large: an energy crisis. Oil consumption was reaching an all-time high with widespread international travel and car ownership becoming more prevalent and mainstream. Simultaneously, domestic oil production was dwindling in many countries, increasing pressure on imports. The situation reached a crisis when OPEC (the Organization of Petroleum Exporting Countries) imposed an oil embargo in 1973. So, getting back to watches – you’re probably wondering, what’s the connection? Like the United States, Japan was one of the countries impacted by this energy crisis. In response, Citizen Watch Company established an internal initiative to work toward developing a more sustainable and eco-friendly power source for its timepieces. In short order, the brand looked toward solar cell technology and had developed its own light-powered prototype by 1974. Two years later in 1976, we saw the world’s first light-powered analog watch, the Crystron Solar Cell. This technology would later come to be called Eco-Drive and celebrates its 50th anniversary in 2026. You’ve probably already read about the flagship anniversary Eco-Drive model covered by our own Zach Kazan at its launch earlier this year, but this spring, in peak cherry blossom season, Citizen opened the doors of its manufacture for the first time in years to pull back the curtain on just how the ...