302 articles · 118 videos found · page 4 of 14
How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.
Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.
Ref. SSX01B700: solid 18K Moonshine gold dial, gold crown and pushers, 11 grams of the good stuff, and CHF 500 because Swatch decided to charge 1969 gold prices. Only 1969 pieces. ESTA lottery is live.
Swatch's plastic Royal Oak needs an actual strap the moment you get it home. Here are the four makers doing colour-matched integrated-lug Royal Pop straps in leather, rubber, canvas and everything else. Prices, colour ranges, quality, and which to buy per watch reference.
Deployant
GREEN ABYSS is the latest model in the Blancpain x Swatch Bioceramic Scuba Fifty Fathoms Collection which celebrates Blancpain’s Fifty Fathoms, the first true diver’s watch launched in 1953.
Fratello
The Swatch press release for this watch says it’s “inspired by the unexplored.” The deep green new Blancpain × Swatch Fifty Fathoms Green Abyss with touches of black (bezel) and beige (markers, hands, bezel numerals, etc.) takes inspiration from the ocean’s depths. Blancpain × Swatch Scuba Fifty Fathoms Green Abyss This is the ninth Blancpain […] Visit The Best Thus Far? Meet The Blancpain × Swatch Fifty Fathoms Green Abyss to read the full article.
Two Broke Watch Snobs
Discover the new Blancpain x Swatch Bioceramic Scuba Fifty Fathoms 'Green Abyss'-a $400 automatic dive watch dropping June 7, blending playful design with mechanical credibility.
Hodinkee
Just in time for summer, the Scuba Fifty Fathoms is back and verdant.
Time+Tide
From the deep, murky depths arises a new Thrifty Fathoms...The post Swatch adds a stealthy green number to its Blancpain Scuba Fifty Fathoms collection with the Green Abyss appeared first on Time+Tide Watches.
Video
For inquiries and collabs: twtw.mike@gmail.com
Teddy Baldassarre
The origin of Blancpain x Swatch is the story of two vastly different watchmakers. One is the oldest watch brand in the world, in existence since 1735, and renowned for making some of the most high-end luxury timepieces in the industry, regularly carrying prices of thousands or even tens of thousands of dollars. The other traces its origins only to the 1980s and made its name by producing plastic-cased, mass-market fashion watches for youthful consumers at average prices around $300. Through a convoluted series of events arising from watch-industry upheavals in the late 1990s and early 2000s, the newbie department-store brand bought the historical prestige brand, making it part of a modern-day Murderers Row of legacy watchmakers within what is now known as the Swatch Group. Both brands continued to do what they did best, and never did their efforts really intersect. Blancpain has adhered to its philosophy of never, in its almost-300-year history, making a watch with a quartz movement. Swatch, by contrast, was the brand that brought quartz into the mainstream of Swiss watchmaking in the first place, and still uses quartz movements in most (but not all) of its voluminous output of watches. But the watchword (no pun intended) of the 21st Century timepiece industry seems increasingly to be, Never Say Never. The Omega x Swatch MoonSwatch (Obviously) Omega x Swatch MoonSwatch "Mission On Earth" In 2022 came a scenario that was somehow both unthinkable and inevitable at the same ...
Worn & Wound
If there’s one drum I’m constantly banging in the watch enthusiast discourse, it’s that the Swatch MoonSwatch is probably among the least interesting watches made by the brand. I know, I know. They are a phenomenon. They have probably introduced untold numbers of new collectors to our hobby. And they are meant to be fun and I should just chill out. This is all incredibly valid. But as a somewhat older, somewhat more grizzled watch collector who fondly remembers a pre-MoonSwatch era, I’m very much of the opinion that Swatch remains on the vanguard of creativity, you just have to walk past that MoonSwatch display briefcase in the boutique. This week saw the release of what I think is a great example of a watch that is more impressive in just about every way than a run of the mill MoonSwatch. The new SCUBAQUA Collection even uses the same Bioceramic material found in the MoonSwatch, but in a way that, to my eye, is more uniquely Swatch. Based on the classic Swatch Scuba collection, the new SCUBAQUA watches are a thoughtful update using new materials with enhanced specs and a more contemporary feel. The new SCUBAQUA watches are all about color and transparency, achieving what the brand calls the “jelly effect,” a principle common to many similarly transparent and colorful Swatches over the years. Each watch combines Bioceramic in the solid color sections of the case with castor oil derived biosourced materials for the transparent components. The dials in each v...
Hodinkee
All that and more in this week's edition of Hodinkee's What's Selling Where column.
Hodinkee
Swiss maker of Blancpain and other brands says price increases follow 'dramatic' change in exchange rates.
Quill & Pad
The Swatch Sistem51 has been around since Baselworld 2013, and has received a lot of positive and negative coverage. However, removing the noise, the Sistem51 remains a great technical achievement and will go down as a defining historical model. It’s not perfect, but for any watch lover, it is still worth considering.
Video
This Watch Took its Inspiration from the James Webb Space Telescope
Deployant
Swatch celebrates Spring with their new Blossom Time, featuring light airy colours in stainless steel cases. Available in four colours.
Time+Tide
AP released a bunch of watches to celebrate its 150th anniversary, Leica expanded its watch range and we got yet another MoonSwatch!The post New releases from Audemars Piguet, Nivada Grenchen, Swatch x Omega and more appeared first on Time+Tide Watches.
Hodinkee
A monochromatic tribute to the Speedy passing NASA's flight tests, available on the starting on 60th anniversary of their achievement – March 1st.
Time+Tide
Swatch tributes the NASA flight-qualified Speedmaster ST105.003, and two other competitors.The post Swatch introduces a new MoonSwatch, but also teases a Bioceramic Wittnauer 235T and Rolex 6238 appeared first on Time+Tide Watches.
Deployant
Swatch adds a new Blancpain collaboration Scuba Fifty Fathoms in bioceramic to their collection with a brilliant pink edition called the Pink Ocean.
Video
At the time of recording, the exchange rate was 1 GBP = 1.33 USD. Please note that exchange rates fluctuate, so the conversion may differ when you view this video. Always check current exchange rates for the most accu...
Monochrome
It’s the time of year when businesses announce their financial performance. Following Richemont and LVMH, Swatch Group has just released its 2024 results. In a challenging environment for the watch industry, the sales of Swatch Group – the Swiss powerhouse and owner of Omega, Longines or Tissot – were CHF 6,735 million, down 12.2% at […]
Time+Tide
LVMH Watch Week dominated watch releases this week, but there was also some great new pieces from non-LVMH brands.The post New releases from Gerald Charles, Greubel Forsey, Swatch x Blancpain + LVMH Watch Week 2025! appeared first on Time+Tide Watches.
Monochrome
Following a rather unmanageable success with the Moonswatch collaboration with Omega, Swatch did it again in 2023 with yet another brand from the group – this time Blancpain – and with another emblematic watch – the Fifty Fathoms. The result, an accessible Bioceramic watch inspired by Blancpain’s famous dive watch, came with an automatic movement […]
Fratello
Last January, Swatch introduced the crowd-pleasing, all-black Scuba Fifty Fathoms Ocean of Storms. Just one month ago, in early December, the Blue Lagoon model made its debut. In 2025, Swatch is looking at life through rose-tinted glasses as it introduces this latest iteration in the SFF lineup. Meet the bright and bold Blancpain × Swatch […] Visit Hot Take: Living “La Vie En Rose” With The New Blancpain × Swatch Scuba Fifty Fathoms Pink Ocean to read the full article.
Fratello
Which strap do you wear your MoonSwatch on? Are you still using the original strap, or have you ordered some third-party options? Well, listen up because, in a surprise move, Swatch opened an online strap store specifically for the Omega × Swatch MoonSwatch. The two-piece straps are made of rubber and have a two-tone design, […] Visit Breaking: Swatch Now Offers Official Rubber MoonSwatch Straps Online to read the full article.
Video
The Evermont 38 (Gen 2) in Imperial Green — a £595 microbrand GADA watch that punches well above its price. Custom-finished ES-M9015 calibre, pressure-stamped dial, sapphire caseback, and a genuinely comfortable 38...
Worn & Wound
It’s certainly no surprise that our inboxes here at Worn & Wound continue to be inundated with new releases heralding the year of the snake. The first weeks of January are traditionally a slow period for new watch releases in every category except lunar new year novelties. It’s safe to say that if this type of thing is your primary interest in watch enthusiasm, we are in the midst of what is surely your Super Bowl. While a lot of the new lunar new year releases are extravagant, high end demonstrations of a brand’s craft, there are, thankfully, examples of watches in this vein that are far more approachable. That brings us to the Year of the Snake collection from Swatch, a pair of impressionistic snake themed designs for those who are looking to celebrate the new year on a budget. First up is the Golden Red Bamboo reference, a ultra slim 38mm quartz powered watch with a glimmering gold dial. The dial’s motif appears to be a somewhat abstract idea of a snake rather than a zoologically correct representation of a serpent, and I think it’s better off because of it. The orange accents on the hands and dial make for a nice contrast with the gold, which is extended to the case, crafted from stainless steel and given a PVD gold coating. The strap is described as “leather and textile” and has matching orange embroidery and gold accents. If something a little bigger is more your speed, Swatch has you covered with the Blue and Gold Lithe Dancer reference, part of th...
Quill & Pad
The Omega x Swatch Speedmaster MoonWatch was one of the biggest product launches of the decade. Raman Kalra eventually managed to get his hands on one and shares his thoughts here.
Time+Tide
Catching us all by surprise, the new Blue Lagoon.The post Swatch releases a new Scuba Fifty Fathoms out of the blue appeared first on Time+Tide Watches.
Fratello
Are you having trouble warming up to the holiday spirit? Say no more; I know exactly what you mean. The key to enjoying it - mind you, this is my approach to all the days surrounding Xmas, so it’s by no means a solution for everyone - is to not take everything too seriously. And […] Visit Uplift The Holiday Spirit With 14 New Swatch Watches to read the full article.
Time+Tide
Tudor drops an unexpected GMT, Ulysse Nardin goes freaky traditional, and Ralph Lauren makes a watch fit for a fancy cowboy.The post New releases from Tudor, Swatch, Franck Muller and more appeared first on Time+Tide Watches.
Video
One of the Best American Microbrands new Flagship Watch
Question, suggestion, or just want to say hi? Drop a note.