Hodinkee
Introducing: Surprise! August Brings The Fifth MoonSwatch Mission To Moonshine Gold Of 2023
Ever wondered what National Swiss Day looks like on a chronograph seconds hand?
Results for Swiss Lever Escapement
1,692 articles · 44 videos found · page 40 of 58
Hodinkee
Time+Tide
Another month, another MoonSwatch Mission to Moonshine Gold - this time with more lanterns!
Swatch keeps the MoonSwatch mania alive with a Mission to Moonshine Gold watch released to coincide with National Swiss Day.The post Another month, another MoonSwatch Mission to Moonshine Gold – this time with more lanterns! appeared first on Time+Tide Watches.
![[VIDEO] Hands-On: the Sequent Supercharger and Elektron Smartwatches](https://wornandwound.com/library/uploads/2023/07/SEQUENT_ELEKTRON_14.jpg)
Worn & Wound
[VIDEO] Hands-On: the Sequent Supercharger and Elektron Smartwatches
Sequent is a Swiss smartwatch brand on a mission. What’s that mission? Well, simply put, it’s to make a smartwatch that watch fans will actually like. No, it doesn’t say that on their website, but after spending some time with two of their models, the Supercharger and the Elektron, that’s the conclusion I’ve come to. You see, these aren’t your typical digital smartwatches, which, let’s face it, unless they come from one of a couple of brands, no one is wearing. Rather, these are analog smartwatches that pair with an app to add some, but not too many, smart features to an otherwise fairly traditional design. To make things even better, they’re automatic, in a manner of speaking. $750 [VIDEO] Hands-On: the Sequent Supercharger and Elektron Smartwatches Case Steel or Titanium Movement Self-Winding Electronic Dial Solid of Transparent Lume Yes Lens Sapphire Strap Various Water Resistance 50m Dimensions 42 x 46.6mm Thickness 14.2mm Lug Width 22mm Crown Buttons Only Warranty Yes Price $750 The two watches I tried both feature Sequent’s “in-house” movement, which charges via motion. Through the case back, you’ll clearly see a rotor, which happens to be made of tungsten, spinning around. However, that’s where the similarities to a typical mechanical movement stop. The rotor spins, but it doesn’t wind anything, rather it generates electricity via magnetic fields and science. This energy is stored and powers the electronics. It’s a bit like a Seiko Kine...
Time+Tide
The Avoirdupois Force Majeure is engineered and manufactured in Manhattan with an in-house movement entirely made in the USA
Avoirdupois is a furniture and lighting company based in NYC The Avoirdupois Force Majeure is a 550-piece limited edition engineered and manufactured in Manhattan The integrated ultra-thin steel watch has an in-house calibre comprised of only domestic parts right down to the hairspring Some collectors get hung up about Swiss made. But, we have long … ContinuedThe post The Avoirdupois Force Majeure is engineered and manufactured in Manhattan with an in-house movement entirely made in the USA appeared first on Time+Tide Watches.
Worn & Wound
It’s a Close Encounter of the Horological Kind with the New UFO Clocks from Ulysse Nardin
Eagle-eyed watch and horology enthusiasts are experiencing a close encounter of the third kind as Ulysse Nardin has dropped three new versions of its avant-garde UFO (Unidentified Floating Object) marine chronometer table clock. Based on the original UFO from 2021, the trio of new colors celebrates Ulysse Nardin’s special relationship with three famed retailers: Swiss-based Bucherer (Ice Blue), Japanese retailer Yoshida (Green), and The Hour Glass (Champagne) in Southeast Asia. The clocks are limited to 30 in each color and are available exclusively through these retailers. Ulysse Nardin commemorated its 175th anniversary back in the spring of 2021 by introducing the first series of UFOs in a batch of 75 examples in dark blue. All sold out quickly. In the fall of that year, at Only Watch, a unique one-off in orange hammered for an eye-watering CHF 380,000. Clearly, there was interest in this unapologetically futuristic take on the marine chronometer – once a crucial tool in navigation at sea and the pinnacle of precision timekeeping. Ulysse Nardin claims this is the fruit of two years of research and development in partnership with L’Épée, whom you may recognize as past collaborators with MB&F;. A closer look at the UFO reveals a product that builds on UN’s history as masters of the marine chronometer while pushing the boundaries of design and engineering. Aesthetically, the UFO is like a JLC Atmos clock that decided to let loose: the half-sphere base houses a tun...
Time+Tide
The new Maurice de Mauriac Züri Date collection offers a rainbow of 8 watches inspired by the colours of Zurich tram lines
The new Maurice de Mauriac Züri Date collection is inspired by the colours of Zurich tram lines Each of the watches, starting at CHF 3,200, are available on leather straps or a steel bracelet for CHF 300 more The day display at 12′ is executed in Zurich’s very own Swiss-German dialect Swiss independent microbrand Maurice … ContinuedThe post The new Maurice de Mauriac Züri Date collection offers a rainbow of 8 watches inspired by the colours of Zurich tram lines appeared first on Time+Tide Watches.
Quill & Pad
Collector Commissions: Two Watches from Independent Torsti Laine for San Francisco’s 49 Crowns - Reprise
The history of commissioned timepieces is a long and colorful one, but collector group commissions are perhaps a more recent phenomenon. GaryG recently met with Adam Eisendrath of San Francisco-based collectors 49 Crowns to learn more about the club and to check out two customized watches commissioned from Swiss-based Finnish independent Torsti Laine.
SJX Watches
Roger Dubuis Combines the Inclined Balance and Flyback Chronograph
One of the latest releases from Roger Dubuis, the Excalibur Spider Flyback Chronograph, makes the most of its openworked dial to show off a newly-developed calibre, the RD780, which combines an inclined balance wheel with an integrated chronograph. A complex movement with two patents pending, the RD780 is notably elaborate with unusual features like a digital minute counter and twin barrels. And technically-minded enthusiasts will also note the RD780 boasts diamond-coated silicon escapement parts, which are both wear- and magnetism-resistant. Initial thoughts Roger Dubuis’ current chronographs distinguish themselves through bold design and flashy technical features. While the style is outlandish, it is refreshing to see this unique approach to a chronograph design, particularly since the technical features are novel and interesting, such as the inclined balance wheel and column wheel, visible through the openworked dial. But the Excalibur chronograph’s technical merits are perhaps overshadowed by the design, which is excessive in a hyper-mechanical style. The chronograph’s dial is busy, even for an openworked dial. It is not easy to read, even when compared to what is being offered by the likes of Richard Mille, which is perhaps the closest comparison to the Excalibur chronograph. The Excalibur chronograph is priced at US$101,500, making it more affordable than the equivalent from Richard Mille, the RM 72-01. In fact, the Excalibur is half as expensive as the Richar...
Time+Tide
The new A. Lange & Söhne 1815 Rattrapante Perpetual Calendar and Lange 1 Time Zone
Two modern classics of A. Lange & Söhne designs have been given fresh case materials. The 1815 Rattrapante Perpetual Calendar is cased in 18k white gold with a pink gold dial. The Lange 1 Time Zone is cased in 950 platinum with a rhodium dial. It’s well established by now that the Swiss aren’t the … ContinuedThe post The new A. Lange & Söhne 1815 Rattrapante Perpetual Calendar and Lange 1 Time Zone appeared first on Time+Tide Watches.
Worn & Wound
Maurice Lacroix Introduces a New AIKON Limited Edition in a Trio of Summery Colors
Whether it’s New Yorkers migrating to the Hamptons or their Milanese counterparts holidaying during Ferragosto, it is a universal truth that Summer is the best time to escape the city. Swiss brand Maurice Lacroix’s most recent collection highlights the urban mad dash to vacation with their AIKON Automatic Limited Summer Edition series. The AIKON, first released in 2016, has long taken design inspiration from urban living, but the latest release has softened the steely nature of this watch for something more playful, delicate, and a bit more relaxed. The Summer Edition features a total of six options coming in three sizes: 35mm, 39mm, and 42 mm. Each option celebrates the warmer weather with tonal accents that are reminiscent of sand, sun, and the sea. The most diminutive option, the 35mm comes in two colorways: Ballerina Pink or Tanager Turquoise, giving wearers a desaturated take on classic baby blue and rosy pink, perfect for a feminine touch to one’s wrist. These smallest references include diamond hour markers, setting them apart from the 39mm and 42mm models, which use batons exclusively. The 39mm gets into more unisex territory with its larger size but in many ways remains similar to the 35mm model. The largest option, coming in at 42mm, is available in either Tanager Turquoise or a vibrant alternative, Orange Soda. The addition of the Orange Soda option doesn’t just inject a bit of flavor into the pale options of Turquoise and Ballerina Pink, but also hits...
Time+Tide
MICRO MONDAYS: The Formex Essence 39 is a stylish daily wearer at a competitive price
Formex can be seen as an independent brand, but is one of the few that borders the independent and regular watch markets. Independent because it operates, well, independently and outputs loads of innovative technologies and unique designs, and regular because the quality of Formex watches rivals that of established Swiss brands. The Formex Essence 39 … ContinuedThe post MICRO MONDAYS: The Formex Essence 39 is a stylish daily wearer at a competitive price appeared first on Time+Tide Watches.
Time+Tide
Australian independent watchmaker Reuben Schoots’ watch is on Loupe This - but I am the highest bidder so BACK OFF!
Watchmaking is a source of pride for various regions. Of course the most famous are the Swiss, but Japan, Britain, Germany also proudly boast high quality watchmaking – where each region has their own personal stamp on the art form. The USA, once home to a burgeoning watch industry, finds itself working back towards prestige, … ContinuedThe post Australian independent watchmaker Reuben Schoots’ watch is on Loupe This – but I am the highest bidder so BACK OFF! appeared first on Time+Tide Watches.
Time+Tide
Jean Arnault tells the story of the new Louis Vuitton Tambour
To most people an entry-level watch would be something like a Casio, Seiko, or maybe a Hamilton if you want to go Swiss. However, Louis Vuitton have made a significant declaration that they’re not interested in catering to ‘most people’. Although the Louis Vuitton Tambour range has included some true technical marvels, the air of … ContinuedThe post Jean Arnault tells the story of the new Louis Vuitton Tambour appeared first on Time+Tide Watches.
Deployant
New: Roger Dubuis x Dr. Woo Monobalancier
The Roger Dubuis x Dr. Woo Excalibur Dr. Woo Monobalancier is a watch that combines the art of tattooing and the art of watchmaking in a unique and captivating way. The watch is the second collaboration between Roger Dubuis, a Swiss luxury watchmaker that specializes in Hyper Horology™, and Dr. Woo, a renowned tattoo artist from Los Angeles who has a distinctive style of fine lines and geometric shapes.
Teddy Baldassarre
Formex Watches Guide
Formex Watches have been on the market since 2000 but the story of the Swiss independent brand’s success really begins with its revitalization in 2016, which marked a more streamlined approach to the product line and a new focus on direct-to-consumer online retailing. We spoke to Formex CEO Raphael Granito about the company’s origins, its new direction, and what distinguishes each of the models in its current portfolio. Formex Watch SA traces its conception to 1999 and its actual foundation to 2000. Based in Biel/Bienne in the Swiss canton of Bern, It was the passion project of Hans-Peter and Ferdinand Grädel, brothers with deep roots in the watchmaking industry and a shared enthusiasm for motorsports, and a group of their friends from the industrial engineering field. The company name “Formex” is a portmanteau of the French phrase “Forme Extrème” (or “extreme shape,”) a philosophy that is most evident in the earliest watch models produced by the brand (example above), which leaned into the high-tech automotive aesthetic of high-performance cars and motorbikes as well as the era’s propensity for large, bulky case sizes. The 46mm cases of the original Formex models, in fact, were designed specifically to put the founders’ signature technical achievement - the innovative, inner-case suspension system for the movement, a shock absorption device inspired by the suspensions in car engines - on full display. The patented system (below), which remains ...
SJX Watches
Barbier-Mueller Returns with the Mosaïque II
In 2017, the original Barbier-Mueller Mosaïque made its first public appearance at Only Watch. The collaborative efforts of longtime friends Stéphane Barbier-Mueller and François-Paul Journe, one being the preeminent independent watchmaker and the other a member of one of a Swiss real estate dynasty, this was an unexpected and rather pleasant surprise. Now, the pair have returned with the Mosaïque II, follow up to their initial offering, sticking to the same principles as before, but with the eye of watch designer Eric Giroud. Initial thoughts Those who are fans of the original will be pleased to see all of the main traits have been carried over to this latest version. The stone work on the dial, case and hinged caseback is all there, and the two hander runs on the F.P. Journe Chronomètre Souverain movement – in fact, it is essentially an elaborately inlaid Chronomètre Souverain. If anything, they have elevated their previous efforts by incorporating more types of semi-precious stones in order to execute Mr. Giroud’s design. While Mr Giroud’s eye has given the Mosaïque II a different feel from its predecessor, the new watch still reflects Mr Barbier-Mueller’s interest in arts and culture, which was the basis for the original Mosaïque. Besides being a shareholder in F.P. Journe, Mr Barbier-Mueller is also a member of the family that established the Barbier-Mueller Museum in Geneva that’s famous for its world-class collection of tribal art. The original M...
Worn & Wound
Oris Unveils the Divers Sixty-Five Cotton Candy in Steel (Yes, it’s 38mm, and No, it’s Not Limited)
Just over two years ago, Oris came out with a series of watches with a bronze case and a confectionary dial. At the time, the interplay of the pastel-colored watches against such a warm-toned metal was an instant hit for many in the watch world. It was only a matter of time before the Swiss brand would be revisiting the Divers Sixty-Five Cotton Candy collection and improving upon it. Today, Oris has launched the much-anticipated follow-up to their 2021 collection with a new set of pieces, this time set in steel. The three colorways of this collection are a charming trio of blue, green, and pink. Still maintaining the candy-like quality of the previous iteration, the steel will definitely have a wider fanbase that, perhaps, couldn’t be sold on the bronze just yet. Keeping the integrity of the Divers Sixty-Five retro design, the new Cotton Candy collection’s steel case enhances the mod design that’s at once retro and modern. The steel case comes in at a friendly 38mm, the first time the Divers Sixty-Five has been available in this metal at this size in a non-limited edition, which is sure to please many. The easy to wear size makes it great for both men and women who might find the pop of color exciting. Wearers can choose between a steel bracelet or a perlon strap that matches the watch’s dial, giving one the opportunity to keep it subtle or a bit more flamboyant. The details of this watch really showcase the amount of thoughtfulness that has gone into the design ...
Worn & Wound
Breitling Launches a Pair of Motorcycle Themed Collaborations in their Permanent Collection
Breitling’s long history has continuously been dotted with opportunities to push the brand forward and introduce a new crowd to the Swiss brand. One way to do this is through a continued focus on partnering with brands that complement the Breitling’s mythology, particularly those with a focus on adventure, speed, and adrenaline. Take, for example, the latest releases from Breitling’s Top Time line-up. Originally designed in the 1960’s by Willy Breitling, grandson of the family company’s founder Léon, as a response to the growing interest in motosports. The popular model, worn by design aficionados and 007’s alike, has only increased in popularity over its six-decade span. Now, both Triumph and Deus Ex Machina are putting their own spin on the Top Time platform once again, after a series of previous successful collaborations along similar lines. Released this week, both the Top Time B01 Triumph and Top Time B01 Deus nod to the freewheeling spirit of the decades before while situating their own mark on the brand for the modern wearer. Both the Triumph and the Deus follow a blueprint established in previous collaborations, including the ice blue dial on the Triumph and playful accents on the Deus, but the new watches feature Breitling’s B01 chronograph caliber, whereas the earlier references used an ETA derived Caliber 23. That upgraded caliber is housed within the same 41mm stainless steel case as its predecessors. Often called the “unconventional chronograp...
Revolution
In Conversation with Hervé Schlüchter; The Former Student, The Future Master
Wei is joined by Hervé Schlüchter for the first time ever, to unravel the L’Essential, the first watch of his namesake brand. Hervé Schlüchter was born in the Swiss Jura and is a former student of the watchmaking school in Porrentruy. In 2000, Hervé Schlüchter joined the independent brand Bovet and stayed for 16 years […]
Worn & Wound
Hands-On: the Christopher Ward C60 Trident Pro 300
A good friend of mine leans heavily toward the category of pilot watches. He’s not a pilot, but he likes the way pilot watches look, how legible they are, and the rich history that propelled them to occupy an important role in Swiss brands’ catalogs. I lean heavily towards the genre of dive watches, and although I’m not a professional diver, I do occasionally explore the world below the surface. I have been drawn to dive watches because of their inherent robustness and versatility, as well because I have a particular affinity for any large body of water. This means, in other words, that I mostly wear dive watches and that I’m always on the lookout for the next one to add to my collection. At the risk of bragging a little, I’ve gotten my hands on many Christopher Ward models in the past three years. But for some strange reason, I’ve never looked at a Trident in the metal. This is odd because it is the collection that the British brand is perhaps the most known for. And this might be due to the fact that, over the past few years, Christopher Ward has revamped the Trident collection multiple times, updating the designs, improving upon the case profile and dimensions, and continuously bettering the finish. Or, in Christopher Ward terms, giving us better bangs for our bucks. So today is a special day as I got to spend some time with the 38mm C60 Trident Pro 300. An Enthusiast Driven Design We watch enthusiasts are not only enthusiasts about horology but we som...
Time+Tide
The Nezumi Aviera is a GMT that looks like nothing else
If you read Time+Tide, you know very well that GMTs are as popular as they have ever been. I would actually say, much more popular. I cannot think of any major Swiss or Japanese brand that hasn’t released a GMT in the past two years. And looking at the independent/microbrand world, it seems that each … ContinuedThe post The Nezumi Aviera is a GMT that looks like nothing else appeared first on Time+Tide Watches.
SJX Watches
Tissot Introduces the Sideral
Fun, affordable, and well-equipped, the Sideral is a surprisingly interesting entry-level sports watch from Tissot. Where many recent sports watches been Genta-inspired with integrated bracelets – Tissot’s own PRX among them – the Sideral reminds us that the 70s were a time of broader experimentation for the Swiss watch industry, in terms of both design and materials. Based on the playful and quirky Sideral S from 1971, the newSideral is not a one-to-one remake of the original. Instead, it’s been smartly updated in both design and functionality. While the original Sideral S featured a fiberglass case, then a world first, the reissue has a more contemporary carbon composite case. With its clever use of lume plus a regatta countdown bezel, the Sideral packs a surprising amount of character for the price. The original Sideral S from 1971 (lower left) next to the new Sideral. Initial thoughts Heritage remakes have become a common trope in the luxury watch industry over the past few years, but brands have mostly focused on bringing back their most timeless and iconic designs from the 1950s and 1960s; the Tudor Black Bay 54 is a perfect example. In this context, the launch of the funky Sideral is a breath of fresh air, since the original design is comparatively obscure and likely unknown to many contemporary enthusiasts. The dial itself is generously and playfully lumed, with four different colours of Super-LumiNova across the collection to bring it to life in the dark...
Time+Tide
HANDS-ON: The Longines Spirit Zulu Time 39 offers a more compact and ergonomic take on the prior 42
The Longines Spirit lineup has become a go-to collection to recommend when someone asks what a great option would be for an entry-level Swiss luxury watch. The collection, now three years into its current generation, has seen quite rapid growth with a variety of aesthetic and functional configurations. Born initially in 2020 with 40mm and … ContinuedThe post HANDS-ON: The Longines Spirit Zulu Time 39 offers a more compact and ergonomic take on the prior 42 appeared first on Time+Tide Watches.
Worn & Wound
Oris Goes Big with their New Aquis
Oris is once again expanding their Aquis collection, this time debuting a reference with a small seconds indicator in a case with a larger footprint, the Aquis Small Second Date 45.5mm. The Aquis is one of the Swiss brand’s signature creations, and as such Oris has endeavored to make it available, and palatable, to a huge range of potential customers, with cases ranging from 36.5mm all the way up to 45.8mm for the Aquis Depth Gauge. Over the last few release cycles, we’ve seen Oris put a focus on the smaller and medium sized watches, but here we get a big one, with a case measuring 45.5mm, a brand new size for the diver, and featuring the increasingly rare small seconds indicator at 9:00. When we think about dive watches, normally we consider them along the metric of water resistance and legibility, but there’s another core component of any diver that is less discussed and often taken for granted, and that’s being able to immediately determine if the watch is running. Needless to say, a dive watch that has stopped running doesn’t do you very much good at all, and could potentially be quite dangerous for a diver relying on their watch to time surface intervals or bottom time. If you picture a dive watch in your mind’s eye, you’re likely to think of one with a centrally mounted seconds hand, which makes it easy to see at a glance whether or not a watch is functioning at its most basic level. But for timing purposes, getting a readout to the second isn’t of ...
SJX Watches
Editorial: All the Fuss Over a “Franken” Omega Speedmaster
Earlier this week, leading Swiss-German newspapers Neue Zürcher Zeitung (NZZ) published a lengthy story about the possible fraud behind the record-setting sale of an Omega Speedmaster ref. 2915-1 at Phillips in 2021. Mystifying at the time, the CHF3.12 million result was a huge number that far exceeded past records for that particular Speedmaster. As NZZ revealed in its story, the Speedmaster in question was a “Franken” watch pieced together from assorted vintage components – and some fake parts – and it was purchased by Omega itself, on the advice of its then museum head. The allegations are that the then museum head was in cahoots with the seller of the watch. Omega has gone to the police with this, and also released a statement, noting in part, “Omega and Phillips were the joint victims of organised criminal activity involving the selling of this specific watch by auction.” The Omega Museum, which fortunately has enough correct and legitimate vintage Speedmasters on display. Image – Omega Both Omega and Phillips should have done more due diligence, but it appears a few bad actors were diligent in allegedly defrauding Omega. For more on the matter, Dutch watch publication Fratello published an excellent examination of the happenings. The alleged fraud has been covered widely in the mass media, from Bloomberg to Fortune, ironically the same publications that last year touted the success and value-appreciation of the Speedmaster. Mountains and molehills The ...
Hodinkee
In-Depth: What’s Up With Watch Prices (Besides The Actual Prices)?
The Swiss watch industry's revenues hit record highs in 2022, but it's selling fewer watches than ever before. Can it last?
Worn & Wound
IWC’s Mark Series Turns 75, and the Brand Celebrates with a New Silver Dialed Variant of the Popular Pilot’s Watch
Last year, IWC launched the Mark XX in a somewhat unusual way for a marquee watch from a big Swiss brand: without much fanfare at all. We’re accustomed in the watch world to getting teased about new releases weeks ahead of time, with splashy PR campaigns to accompany the biggest reveals. The Mark watches, for many watch enthusiasts, are the watch collection that comes to mind when thinking about IWC. So for the new Mark, arguably the most critical of the entire Pilot lineup (don’t @ me, Big Pilot fans) to just kind of appear on the website one day last year was a little surprising. Now, almost a year later, the Mark XX is very much out there and certainly no longer an under the radar secret to stumble over. The subtle updates to the dial (including a date window which appears to be a bit more in harmony with the outer Arabic numerals clocking the hours) and a higher spec movement have gone over well with the collector community, and the Mark XX is the rare update to a core collection watch, from any brand, that seems to have a consensus around being an improvement. Think about how rare that is, for a minute. When the new 41mm Submariner was announced in 2020, Rolex fans were close to war. But with the new Mark, if you liked the last one, chances are you were going to like this one more. If it was never your thing to begin with, your opinion probably didn’t change. It was that most uncommon type of watch release: one with no real controversy. Since the black and b...
Deployant
Cartier: Top 3 favorites from 2023 novelties
Discover the exquisite world of Cartier luxury watches, including iconic collections like the Cartier Tank and Cartier Santos. Explore the artistry, craftsmanship, and timeless elegance of these Swiss timepieces, crafted by one of the most prestigious heritage brands in the industry. Delve into the historical significance and innovative designs that have made Cartier a symbol of luxury and sophistication.
Teddy Baldassarre
Rolex Milgauss Guide
Rolex, as always, made news at Watches & Wonders Geneva back in April with many of the new watches it will be releasing this year (we covered many of them here), but the Swiss luxury brand generated nearly as much buzz with an announcement about a watch that it won’t be making anymore. Back in March, Rolex announced that the Milgauss, a model it had been making continuously since 2007, with roots that go back even further, would cease production this year. The news was not necessarily a shock to everyone - the Milgauss was not on a par with Rolex’s most popular models, waiting-list mainstays like the Daytona, Submariner, and GMT-Master - but it was a disappointing splash of reality to the subgroup of Rolexistas who love the cult-classic antimagnetic watch, while also serving as a call to attention for watch-market speculators who rarely find a Rolex shortage that they aren’t eager to monetize. What makes the Milgauss such a niche favorite in the Rolex portfolio? Read on. Rolex founder Hans Wisdorf (above) could be described as many things: a visionary entrepreneur, a brilliant marketer, a founding father of the modern watch industry. But at his true core, Wilsdorf was essentially a problem solver. Just about every contribution that he and his company made to horological history sprang from a dedication to fixing or eliminating some issue that plagued watch wearers. Too tedious to wind your watch every day? Here’s the Perpetual movement (below). Your watch isn...
Time+Tide
WHAT IF… There were no more Rolex waitlists?
If you ask the average person to name a watch brand, they’ll most likely say Rolex. Such is the power of the company which arguably perfected the sports watch, and also transformed wristwatch marketing methods with memorable campaigns and endorsements. In terms of pure dollars, Rolex dominate the Swiss watch industry as well, with US$9.7B … ContinuedThe post WHAT IF… There were no more Rolex waitlists? appeared first on Time+Tide Watches.