SJX Watches
Visiting Roventa-Henex
Jérôme Biard is good at keeping secrets. As chief executive of Roventa-Henex (Roventa), he needs to be. The historic manufacture in the sleepy Swiss village of Tavannes builds watches for dozens of watch brands — some are internet-native ‘micro-brands’ while others are historic names with 19th-century roots. Naturally, few of the firm’s customers choose to reveal this arrangement, preferring the unstated implication of in-house expertise. We went inside this secretive manufacture to see a different side of the Swiss watch industry. Roventa-Henex CEO Jérôme Biard in his office in Tavannes. A short history of Roventa-Henex To better understand Roventa, it’s worth examining the history of watchmaking in Tavannes, a small village in the canton of Bern just 16 km from Biel/Bienne. Watchmaking came to Tavannes relatively late — in the 1860s — nearly two centuries after the first Swiss watches were made. Despite its late start, Tavannes quickly became a major centre of industrial watchmaking in the 1890s when Henri Sandoz — with the backing of two prominent families from La Chaux-de-Fonds — opened an industrialised factory based on the American model of production, complete with the latest American machine tools. By 1905, Tavannes Watch Co.’s factory employed more than 600 workers, making it Switzerland’s third-largest watch factory after Longines and Omega. By 1914 its staff had doubled, and the factory was producing more than 3,000 watches per day. Tav...
