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Results for Le Locle

2,526 articles · 124 videos found · page 41 of 89

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Le Locle

The Swiss Jura town where Daniel Jeanrichard planted watchmaking c.1700. Home to Ulysse Nardin, Tissot, Zenith, TAG Heuer HQ.
AI Designed My Custom Swatch Watch SJX Watches
Swatch Mar 25, 2026

AI Designed My Custom Swatch Watch

Announced last year, Swatch’s AI-DADA platform is now live, enabling customers to design and build their own custom Swatch with a design that will never be repeated. With a low entry price and quick turnaround, I took the platform for a spin. Why AI Swatch has been a design-oriented brand since its debut in 1983. Not only has Swatch produced a dizzying array of original designs of its own, over the years the brand has collaborated with celebrated artists and leading institutions to democratise access to wearable art. About a decade ago, Swatch’s world-class logistics infrastructure enabled it to offer customised watches via an online configurator that enabled customers to mix and match different elements from a pre-selected range of options. That was quickly followed by the ability to generate a custom-printed design, by dragging a Swatch template over a selection of human-created patterns and designs. The AI-DADA system, launched earlier this year, builds on this basis in way that only Swatch could pull off. The system leverages an undisclosed large language model (LLM) to generate a custom design based on a user’s 300-character prompt. The result is a made-to-order Swatch of the customer’s own design, delivered in as few as five days. What’s more, the cost is little more than an off-the-shelf model, at just US$195. With little to lose, I took the plunge. AI-DADA Swatch watches are powered by standard quartz movements in the typical New Gent case size. Three str...

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What Are 10 Of The Best Dive Watches Under €1,000? - Featuring Citizen, Seiko, Baltic, Doxa, Certina, And More Fratello
Citizen Seiko Baltic Doxa Certina Mar 24, 2026

What Are 10 Of The Best Dive Watches Under €1,000? - Featuring Citizen, Seiko, Baltic, Doxa, Certina, And More

Dive watches remain the most democratic category in watchmaking. While certain icons now cost several thousand euros, the truth is that the core DNA of the dive watch, robustness, legibility, and reliability, is still alive and well in far more accessible territory. In fact, €1,000 might just be the sweet spot. At this level, you’ll […] Visit What Are 10 Of The Best Dive Watches Under €1,000? - Featuring Citizen, Seiko, Baltic, Doxa, Certina, And More to read the full article.

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King Seiko VANAC Review: Vintage 1970s Style Meets Modern Seiko Engineering WatchAdvice
Seiko VANAC Review Vintage 1970s Mar 20, 2026

King Seiko VANAC Review: Vintage 1970s Style Meets Modern Seiko Engineering

The King Seiko VANAC blends a bold 1970s-inspired design with Seiko’s modern 8L45 movement and a new vintage-style leather strap. What We Love: The textured dials with the gold coloured accents The angular vintage-style case The proportions and size for ease of wearing What We Don’t: The movement accuracy could be better at this price point The leather straps could not be up everyone’s alley The clasp on the strap doesn’t feel as solid as the watch itself. Overall Rating: 8.1 / 10 Value for Money: 8/10 Wearability: 9/10 Design: 7.5/10 Build Quality: 8/10 The King Seiko VANAC is a watch designed to talk to the collector market, and as such, the VANAC name is one that long-time Seiko collectors will recognise straight away. Today, the modern re-interpretations of the VANAC stay relatively true to the original models, but of course, with modern materials and standards. They’re instantly recognisable with those in the know, and do harken back to a time where the Avant-Garde was becoming more the industry norm across certain collections. So, before we get into this review, let’s take a short walk back in time… King Seiko’s VANAC Line Returns In A New Lease On Life A Brief History Of King Seiko’s VANAC First introduced in 1972, the VANAC line represented a bold departure from the more traditional King Seiko dress watches. Designed primarily for the Japanese market, VANAC watches were intended to be Vibrant, Active, New, Advanced, Comfortable — the meaning...

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A Legend is Born: Squale Just Dropped a New 37mm Diver Worn & Wound
Squale Mar 19, 2026

A Legend is Born: Squale Just Dropped a New 37mm Diver

If you have been following us for a while, you are likely well versed in Squale’s divers, vintage-inspired designs, and limited edition runs. The brand has quietly been a leader in the realm of dive watches since the 60s with a cult following from hardcore dive watch nerds. In the past decade in particular, Squale has been getting more and more traction and recognition. In 2019, the brand notched its 60th anniversary and with that, introduced a new collection: the Sub-39. This limited edition fittingly paid homage to Squale’s early 1960s divers, using an original prototype with a 39mm case as reference. Following its success, the brand ultimately made the Sub-30 a permanent collection, upping the ante with COSC-certification and complications like a GMT. Today, we get the next evolution with the Sub-37 Legend. Focusing on the brand’s core tenants – proportions, function, and character – the new slightly sized down 37mm diver emphasizes form over function in a way that is faithful to the golden age of diving, an era when watches were designed to perform rather than to impress. Beginning with the dial, you have a fairly quintessential execution in matte black with a sapphire glass-box crystal reminiscent of vintage plexiglass while ensuring durability and optimal dial legibility. Visibility remains at the forefront of this utilitarian design with both the dial and hands treated with SuperLumiNova Old Radium. Framing the dial is a clean, highly readable unidirection...

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Hands On: Christopher Ward C63 Sealander True GMT SJX Watches
Christopher Ward C63 Sealander True GMT Mar 19, 2026

Hands On: Christopher Ward C63 Sealander True GMT

The Christopher Ward C63 Sealander True GMT fills a conspicuous gap in the brand’s catalogue with a proper ‘flyer’ GMT, complete with an independently adjustable local-time hour hand. A handsome, expensive-looking dial conceals the new CW-002 movement, which is COSC-certified and offers a five-day power reserve - a rare pairing. While collectors have noticed that Christopher Ward’s pricing has risen steadily in recent years, the True GMT makes a compelling case that the technical substance has kept pace. The journeyman brand Christopher Ward (CW) is a brand that is evolving unusually rapidly, and seems to have been in a state of almost constant transformation since it was founded in 2004. The brand has cycled through a number of different logos in a fairly short period of time, which has confused collectors. The product mix has also shifted, reflecting more upmarket ambitions that have priced out fans of the brand’s early budget products. This instability has turned off some collectors, which is understandable - most luxury brands are fairly conservative, in part to emphasise the long-lasting social capital that comes with a purchase. That said, CW seems to have finally found an identity worth sticking to. The new logo, which combines England’s St. George’s Cross and the white cross of the Swiss flag, is simple and appealing, and concisely communicates the English/Swiss origin. And while it’s true that prices have crept up, the brand has increased innov...

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Tissot Visodate Automatic Review Teddy Baldassarre
Tissot Mar 17, 2026

Tissot Visodate Automatic Review

Tissot traces its long history back to 1853, when it was founded in Switzerland’s Jura Mountains by the father-son watchmaking team of Charles-Félicien and Charles-Émile Tissot.  Today part of the Swatch Group, Tissot can lay claim to several watchmaking milestones throughout its history, including the first pocket watch to display two time zones in 1853; the first watch built to resist magnetism, the Antimagnetique, in 1930; and the first tactile-screen multifunction digital watch, the T-Touch, in 1999, years before the smartwatch would come into existence. Today, Tissot markets more than 4 million watches per year to more than 160 countries and is known for producing what its parent group terms “midrange market” watches that are prized for their price-to-value ratio.  Tissot’s 1950s-era Visodate was among the first fleet of watches to introduce an integrated date complication, but the line’s contemporary renditions have continuously flown under the radar within the enthusiast community – until today, that is. New for 2026, the brand has given the collection a complete overhaul, revamping the Visodate to be more everyday-carry friendly than ever without sacrificing its quintessential retro flair.  [toc-section heading="History And Context"]  Vintage 1950s Tissot Visodate Advertisement The original Tissot Visodate hit shelves in 1953, marking 100 years since Tissot’s founding. It was not the first wristwatch with a date display in a window - that woul...

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Introducing – Dominique Renaud Launches New Brand and Presents the One-Hertz-Beating Pulse60 Watch Monochrome
Mar 17, 2026

Introducing – Dominique Renaud Launches New Brand and Presents the One-Hertz-Beating Pulse60 Watch

If high-frequency is often marketed as the pinnacle of precision in modern watchmaking, things are actually more nuanced and more about managing the inevitable trade-offs. Every gain in one area usually comes with a drawback elsewhere. Although he has already worked on high-frequency, low amplitude oscillators, industry veteran Dominique Renaud is now taking the opposite […]

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Long-Term Review: Five Years Owning The Omega Speedmaster Moonwatch And Omega Seamaster 300 Fratello
Omega Speedmaster Moonwatch Mar 17, 2026

Long-Term Review: Five Years Owning The Omega Speedmaster Moonwatch And Omega Seamaster 300

Inspired by RJ’s recent article on five years of owning the Omega’s current Moonwatch, today, I’ll reflect on my experience. Indeed, 2021 was a barnstorming year for Omega. On the first Tuesday of 2021, the brand released an updated Moonwatch with many design and quality improvements. Then, in March, came a slew of new references, […] Visit Long-Term Review: Five Years Owning The Omega Speedmaster Moonwatch And Omega Seamaster 300 to read the full article.

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Sainte-Croix: The Beating Heart of Mechanical Art SJX Watches
De Bethune explains Denis Flageollet Mar 13, 2026

Sainte-Croix: The Beating Heart of Mechanical Art

The Jura balcony awakens under the March sun. Between sky and mountains, the village of Sainte-Croix and the l’Institut de la Mécanique d’Art (IMA), seem suspended in silence. Yet behind this tranquillity lies one of the most remarkable centres of mechanical art, also known as the automata, for the institute is home to the Association Mec-Art pour la Mécanique d’Art, which is also open to the public to further its mission to promote the craft of automata. “Watchmaking mechanics is industry – serial production. Mechanical art is about unique pieces, for which we use entirely different methods. Some brands focus exclusively on one or the other, while others operate at the crossroads of both – like De Bethune,” explains Denis Flageollet, the cofounder of De Bethune who founded the Association Mec-Art in 2016 together with François Junod and Nicolas Court, both automaton makers. IMA occupies the building originally constructed by Reuge in 2016, which was acquired by De Bethune in 2023. The building now hosts mechanical art activities for Reuge, Van Cleef & Arpels and De Bethune, as well as the Association Mec-Art. “Mechanical art depends on an ecosystem of artisans,” he adds, pointing to the uniquely concentrated geography of Sainte-Croix, “the only town where all these skills coexist.” François Junod agrees, “We live in a natural incubator. Here, everyone talks about mechanical art.” It is precisely for this reason that when Junod was invited to ...

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Gallery: British Watchmakers’ Day 2026 Worn & Wound
Mar 12, 2026

Gallery: British Watchmakers’ Day 2026

The third annual British Watchmaker’s Day was held this year on March 7th. As in previous years, the room was packed with brands and attendees, and there was an undeniable buzz of excitement. This was both my and Zach Kazan’s second time attending the fair, though between us, we’ve been to all three years, and it seems we’ll go annually. Not only are there great watches and event-specific limited editions, but the British indie scene is particularly exciting. The brands have a unique personality and a collaborative spirit between them that is great to see. But more importantly, the crowd is amazing not just at the fair, but also at our annual meetup with Arken. Below is a gallery of photos from the event. Enjoy! Images from this post: The post Gallery: British Watchmakers’ Day 2026 appeared first on Worn & Wound.

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Kollokium’s Projekt 02 Variant B Treads New Terrain SJX Watches
Louis Erard managing director Manuel Emch Mar 11, 2026

Kollokium’s Projekt 02 Variant B Treads New Terrain

Having teased its newest collection with a family and friends edition last year, Kollokium has finally taken the wraps off the Projekt 02 Variant B, which offers a low-profile die-cast stainless steel case and a terraced topographical dial. A massive box-form crystal contains the scene, offering a panoramic view of the 67 pieces that comprise the nine layers of the dial. A limited edition of 399 pieces, the Variant B is a well-priced entry point to the world of independent watchmaking, and could easily be worn daily. Initial thoughts Kollokium is a relatively new name in independent watchmaking, but the company’s three founders, collector Amr Sindi, designer Barth Nussbaumer, and Louis Erard managing director Manuel Emch, bring a trained eye and a fresh perspective to the brand. With a strong emphasis on design, underpinned by a simple but competent calibre, Kollokium seems to have mastered the game of trade-offs required to market a distinctive watch at an affordable price. Left to Right: Amr Sindi, Barth Nussbaumer, Manuel Emch. The Variant B is fundamentally a simple time-only watch, powered by an off-the-shelf La Joux-Perret cal. G101, an increasingly common base movement prized for its economy and autonomy, with a healthy 68-hour power reserve. But Kollokium’s watches are anything but ordinary, owing to the brand’s unusual dial treatments and case processing. The Variant B is technically the first publicly available version of the Projekt 02, which debuted last ...

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Talking In-House Movement Manufacturing With Hublot’s Chief Product Officer, Sadry Keiser Fratello
Hublot s Chief Product Officer Mar 11, 2026

Talking In-House Movement Manufacturing With Hublot’s Chief Product Officer, Sadry Keiser

Hublot regularly makes headlines. Most of the time, however, these headlines revolve around marketing and branding. A new superstar ambassador or a crazy limited edition is more likely to generate exposure than pure watchmaking prowess. Now, in part, this is down to Hublot’s doing. The house focuses on being radical, and it doesn’t mind stepping […] Visit Talking In-House Movement Manufacturing With Hublot’s Chief Product Officer, Sadry Keiser to read the full article.

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Finding My Seiko UFO 6138: A Collector’s Lesson In Humility, Patience, And Rediscovery Fratello
Seiko UFO 6138 Mar 9, 2026

Finding My Seiko UFO 6138: A Collector’s Lesson In Humility, Patience, And Rediscovery

Vintage Seiko chronographs have a way of pulling you in. They’re mechanically ambitious, unapologetically ’70s, and just rough enough around the edges to feel honest. Spend enough time around references powered by the 6138 and 6139 calibers, and you’ll understand why so many collectors fall hard for them. My journey started in 2019 while stationed […] Visit Finding My Seiko UFO 6138: A Collector’s Lesson In Humility, Patience, And Rediscovery to read the full article.

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Introducing: The Hanhart 417 Ti Desert Pilot Limited Editions Fratello
Mar 8, 2026

Introducing: The Hanhart 417 Ti Desert Pilot Limited Editions

While Hanhart is known for its historically inspired pilot’s chronographs, today’s latest model takes its cues from a very different form of motor-powered conveyance. The 417 Ti Desert Pilot Limited Edition is rooted in desert rally racing. As we’ll see, though, this isn’t just a dial color variation. Plus, the watch is available in two […] Visit Introducing: The Hanhart 417 Ti Desert Pilot Limited Editions to read the full article.

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The Seiko SNA414 Gold Flightmaster: A Gilded Take on an Enthusiast Classic Worn & Wound
Seiko SNA414 Gold Flightmaster Mar 6, 2026

The Seiko SNA414 Gold Flightmaster: A Gilded Take on an Enthusiast Classic

The Seiko SNA411 has been an icon of the watch industry for years. Frequently appearing on “Best Affordable Watches” lists, it’s no wonder Seiko’s other two variants would eventually catch the eye of collectors as well. The SN413 is far and away the most sought-after variant of the Flightmaster formula, but what about the often overlooked SNA414? I’ll be the first to admit that gold-tone watches are typically not in habitual rotation within my collection––aside from a few special pieces––but that doesn’t mean there’s not a lot to enjoy about this model. What makes the SNA414 a good candidate for your next acquisition? Let’s find out. The SNA414 History and Design Nailing down a definite release date for the SNA414 is difficult, but according to numerous blogs, press releases, and wristwatch websites, it appears this variant began production sometime between late 2007 and early 2008. I’m unsure whether all three variants of the lineup were released at the same time, but from sources consulted online, it appears they were at least announced and brought to market around the same time. I must note that the name “Flightmaster” may confuse a few collectors out there who may have seen another model of Seiko’s catalog nicknamed with the same moniker. In the 1990s, the first iteration of the Flightmaster was released with the 7T34 movement. The -6A09 variant is technically the first gold Flightmaster the brand produced, making the subject of this art...

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Fratello’s Top 5 Watches Released In February 2026 Fratello
Mar 6, 2026

Fratello’s Top 5 Watches Released In February 2026

Another Friday, another list! This week, we have the second installment in the series highlighting the best releases of 2026. With this series, we want to keep you informed about the best new watches throughout the year. Since this is the first Friday after February ended, we’ll look at our favorite picks from the second […] Visit Fratello’s Top 5 Watches Released In February 2026 to read the full article.

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Rolex: “Sorry, Sir, We Don’t Serve Pepsi Here Anymore” Fratello
Rolex Sorry Sir We Don’t Mar 4, 2026

Rolex: “Sorry, Sir, We Don’t Serve Pepsi Here Anymore”

“Sorry, sir, we don’t serve Pepsi here anymore.” I have heard this before. Last time, I was presented with a disgusting hipster alternative, locally sourced and seemingly made of organic wastewater from small-batch sewage systems housing free-range rats. That’s what it tasted like to me, anyway. “Come on, no Pepsi or Coke?” We need at […] Visit Rolex: “Sorry, Sir, We Don’t Serve Pepsi Here Anymore” to read the full article.

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Review: Atelier Wen Nails Another Gorgeous Dial with the New Millésime 2025 Perception Limited Edition Worn & Wound
Atelier Wen Feb 25, 2026

Review: Atelier Wen Nails Another Gorgeous Dial with the New Millésime 2025 Perception Limited Edition

I’ll admit, I’m late to the party. I didn’t discover Atelier Wen until last year when a friend told me I should check out the brand and connected me with its founder, Robin Tallendier. The pair knew how to tug at my heartstrings straight away: enamel dials. For those of you who know a little bit about me, you are well aware that métiers d’art crafts are my passion, but I have a particular affinity for enamel dials. Perhaps it is more than an affinity and closer to an obsession. I have taken my love of enamel from admirer to aspiring artisan, completing three enameling apprenticeships in Switzerland to learn the artform myself.  After going back and forth with Robin for a few months and musing over the watches from a distance, I finally had the chance to experience them in the metal for the first time at Dubai Watch Week last November. I was immediately struck by the technique of the Ancestra and Inflection dials with a hammered base that added further depth and texture to the enamel itself. While the beauty of enamel (especially when paired with techniques like guilloche) is its interplay with light, something about the organic nature of the hand hammering brought an even deeper sense of life and movement to these dials.  Since then, Atelier Wen has branched out, expanding its expertise in stunning dials beyond guilloche, hand hammering, enamel, and (in the past) porcelain to its latest model showcasing natural stone: the limited edition Millésime 2025 Percepti...

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Longines Mini DolceVita Review: Classic Design, Modern Luxury Teddy Baldassarre
Longines Feb 23, 2026

Longines Mini DolceVita Review: Classic Design, Modern Luxury

If there’s anything you should know about me, it's that small watches are essentially my kryptonite. My affinity for the teeny and tiny isn’t abating anytime soon, and luckily, we’ve seen the watch industry, in recent years, begin to catch up to my own (and many others') desire for small watches. From Bulgari’s new tiny movement to the recent Minification of the Royal Oak, all signs point to watchmakers meeting the rising demand for small watches. But Longines was slightly ahead of the curve in serving up what the tiny watch enthusiast community had been asking for, delivering the deliciously bite-sized Mini DolceVita  officially in 2023, and has expanded on this offering in the years following the launch. Obviously, I’ve long been bitten by the Mini DolceVita bug, and down below, I’ll be sharing what keeps me coming back to it beyond its petite frame. [toc-section heading="History and Context"] Longines early 20th-century design archive One thing that gets under my skin is when people automatically apply “Tank Dupe” to any and every watch with a rectangular case. Longines, like many other watchmakers, began making rectangular-shaped watches in the early 20th Century – like, in the 1910s, early. In the brand’s early archive, there are quite literally dozens of different rectangular watches along with other geometric shapes, reflecting the style and aesthetics of Art Deco. So, though the Cartier Tank is, inarguably, the most iconic rectangular case desi...

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Join Worn & Wound and Arken in London to Celebrate British Watchmakers’ Day Worn & Wound
Feb 23, 2026

Join Worn & Wound and Arken in London to Celebrate British Watchmakers’ Day

The third annual British Watchmakers’ Day is almost here, and once again members of the Worn & Wound team will be on the ground in London for the event. On March 7, dozens of UK based brands will exhibit in London’s Lindley Hall to support the Alliance of British Watch & Clock Makers. This year, Editorial Director Zach Kazan and Worn & Wound co-founder Zach Weiss will be on hand to bring you all the latest from London. They’ll be talking with brands and enthusiasts at the event, as well as getting a look at the many limited editions launching at the show. If you’re in London for the event (or just in London!) we hope you can join us March 7, after the show, for a get together at a London pub to celebrate the weekend. We’re once again partnering with our friends at Arken to host a fun and casual evening for enthusiasts to come together to talk watches. Join the two Zachs and Arken founder Kenneth Lam for drinks, refreshments, and lots of good conversation. If you’re able to attend, please use this link to RSVP. Space is limited, so be sure to RSVP soon. Details on the event location will be provided to attendees prior to the get together. We’re excited to see you there! The post Join Worn & Wound and Arken in London to Celebrate British Watchmakers’ Day appeared first on Worn & Wound.

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Habring² and SJX Introduce the Chrono-Felix “Medicus” SJX Watches
Feb 23, 2026

Habring² and SJX Introduce the Chrono-Felix “Medicus”

Habring² has built a loyal following among collectors who appreciate technical ingenuity over recognition. The independent Austrian brand  has earned its reputation by creating inventive, low-volume complications at accessible prices. Its latest release, the Habring² x SJX Chrono-Felix “Medicus”, continues that philosophy with a variant of Habring²’s signature chronograph movement conceived exclusively for this 50-piece collaboration. The second collaboration with SJX Watches, the Medicus revives the concept of the “doctor’s” chronograph with both pulsation and respiration scales, while offering the refined execution and modern reliability that define the work of husband-and-wife team Richard and Maria Habring. And to acknowledge the true spirit of the concept, a portion of the proceeds from the sale of each watch will be donated to children’s cancer charities in Singapore and Austria. To express interest, please contact us. Both versions are sold out here. Thank you for the interest. A handful are still available at Shellman in Tokyo. The key facts A vintage-inspired, multi-scale chronograph with a twist originated from a doctor’s request Dial conceived to have classical elements but different from most retro-inspired chronographs Pulsations, respirations, and tachymeter scales – all colour coded New variant of Habring² A11 movement developed for this edition with single, 30-minute counter at 12 o’clock Steel parts of chronograph mechanism finishe...

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Introducing: The Ba111od Chapter 8 Family Legacy Special Editions Fratello
Feb 19, 2026

Introducing: The Ba111od Chapter 8 Family Legacy Special Editions

Until now, I’ve spent most of my time looking at Ba111od’s integrated-bracelet sports watch, the Chapter 7. With that piece, the brand has created an affordable entry into this popular genre. But what about other models in the lineup? Today, we’ll look at the Chapter 8. However, this is a special pair of watches celebrating […] Visit Introducing: The Ba111od Chapter 8 Family Legacy Special Editions to read the full article.

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The Best Outdoor Watches For Every Budget Teddy Baldassarre
Feb 18, 2026

The Best Outdoor Watches For Every Budget

In the wild and wonderful world of watches, many brands have made pieces geared towards just about every specific sport, adventure, and niche-within-a-niche under the sun. Down below, I’ll be embarking on a journey through the best watches made to brave the great outdoors, spanning from watches that make great light-hiking companions to those that are made to face the most punishing terrain. So there’s a little something for everyone here in this humble guide. I’ll be casting a wide net in terms of price point, ranging from the accessible entry points to the more luxury-leaning end of the spectrum. [toc-section heading="Timex Expedition"] Because I couldn’t choose just one watch from Timex’s collection geared towards outdoorsy folk, I’m going to rapid-fire through the highlights. If I were to pick out one watch for myself, I would probably go with the Expedition Chrono-Alarm Timer. It’s small and discreet, and realistically, I live in New York City, and my adventuring moments are usually quite tame. It’s water resistant 100 meters, I like the convenience of a digital display when I’m out on a leisurely hike upstate, and I like the added alarm and countdown timer functionality. It’s also $87, which is a comfortable price for me to spend on an outdoor watch.  Pivoting to a more classic field watch option, I think the Expedition Camper is a pretty compelling, no-nonsense option. Its monochrome colorpalette is sleek, we got a nice fabric strap in case we w...

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Inside Jaeger-LeCoultre’s Reverso Collectibles Capsule: How the Brand Is Redefining Vintage Watch Curation Worn & Wound
Jaeger-LeCoultre s Reverso Collectibles Capsule Feb 17, 2026

Inside Jaeger-LeCoultre’s Reverso Collectibles Capsule: How the Brand Is Redefining Vintage Watch Curation

The official role of Heritage Director seems to be growing in prominence across watch brands. It makes sense – a reverence for history has always been at the heart of the art of watchmaking. With that in mind, it is likely there have long been resident historians at established maisons or perhaps even those holding the title Heritage Director working behind the scenes. But more and more, we are seeing these individuals at the forefront, and there seems to be a direct correlation with what is happening in the industry at large within the vintage and pre-owned spaces.  For more than five years now, we have seen the vintage and pre-owned market grow in new ways with both a greater emphasis and prevalence of reputable dealers and marketplaces and a greater interest and demand from collectors. In turn, more and more brands seem to be getting invested in the acquisition, preservation, and in some cases redistribution of their own vintage pieces. While the role of Heritage Director was perhaps once limited to elements like museum curation and historically contextualizing modern collections, the position seems to be expanding into new realms.  Heritage Director Matthieu Sauret Jaeger-LeCoultre is the perfect case study. Matthieu Sauret stepped from the role of Director of Product to the maison’s Heritage Director 2013 after starting his career at Yves Saint Laurent, another historic brand whose legacy spans more than six decades. “In 2019, Catherine Rénier, our CEO called...

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