SJX Watches
The Last Cabinotier of Saint Gervais
Few tourists find themselves in Geneva’s historic Saint Gervais district, the city’s revolutionary hotbed where Jean-Jacques Rousseau spent his boyhood in the early 18th century, and from where James Fazy overthrew Geneva’s ruling oligarchy in the revolt of 1846. Throughout those times, Saint Gervais was above all the city’s horological powerhouse, a warren of sweatshops known as the Fabrique Genevoise, turning out the myriad parts and decorating the watches that made Geneva synonymous with luxury craftsmanship. The workshops were presided over by those emblematic figures of Geneva watchmaking, the radical, opinionated yet urbane cabinotiers. “A Parisian watchmaker,” remarked Rousseau, “can only talk about watches. But you can take a Geneva watchmaker anywhere.”[1] With the revival of luxury watchmaking in the late 20th century, the Fabrique was re-born in the less picturesque ZIPLO (Zone Industriel de Plan-les-Ouates) on the outskirts of town, and the sweatshops are now known as manufactures. Yet there’s still one watchmaker left in the remnants of old Saint Gervais, upholding the cabinotier tradition in this historic centre of Geneva watchmaking. Bruno Pesenti, the last watchmaker in Geneva’s historical watchmaking district, wears the smock and eyeshade of the cabinotiers who made watches here 200 years ago Forgotten brands Bruno Pesenti is one of the few watchmakers who can still fix anything pre-quartz. He welcomes you with modest pride and old-fash...
