Worn & Wound
Bremont’s Dubai Watch Week Lineup Sees New Additions to the Terra Nova Jumping Hour and Altitude Perpetual Calendar GMT Monopusher Families
Well, dare I say, we’ve moved past the sticker shock of the “new” Bremont. Two and a half years on from Davide Cerrato taking the helm at the British brand, the discourse around direction seems to have died down, and the new vision for the brand - founded by Nick and Giles English and now owned principally by hedge fund manager and activist investor Bill Ackman - is increasingly clear. If I’m being honest, I’m still not sure what to make of this new Bremont, but one thing that’s for sure is that seeing new releases sporting the Bremont “Wayfinder” logo is no longer the jarring experience it was in March of 2024. And it means I can say that Bremont’s latest releases, a pair of 50-piece limited editions unveiled for Dubai Watch Week, each make a tremendous amount of sense in the context of the current Bremont collection. It’s a big step for the brand, which has had to do a tremendous amount of work over the last few years to make the latest interpretation of Bremont make sense. If I’m being wholly honest, I’m still not sure that the new Bremont is really for me (I’m not sure it’s meant to be), but I do know that when I see their new releases, they are unquestionably Bremont watches. What we have today are two reinterpretations of watches initially released earlier this year at Watches & Wonders, each differentiated by notable aesthetic changes. The first of these is a new iteration of the Terra Nova Jumping Hour, introduced for the first time ...
