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Results for The Swatch Group

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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

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Worn & Wound
Christopher Ward or Jul 31, 2025

Recapping All of the Panels at Windup Watch Fair Chicago 2025

Some of our favorite parts of every Windup Watch Fair are the panels, presentations, and podcast that go down during these events. More than just discussions, these sessions bring together some of the most insightful voices in the watch community-brand founders, Worn & Wound journalists, and enthusiasts-for real conversations you won’t hear anywhere else. They’re a chance to go deeper, share stories, launch projects, and challenge ideas in front of a live, engaged audience. At this year’s Windup Chicago, held at Venue West on July 11th through 13th, the panels delivered everything we love about the format: authenticity, energy, and just the right amount of watch nerdiness. Here’s a look back at the sessions from the weekend. The Micro-Independent Spirit and the Democratization of Watchmaking with Atelier Wen A new generation of Micro-Indies are on the rise, bringing with them elements of watchmaking that were once reserved for the loftiest, most prestigious echelons of the industry. Be it in the form of the mechanical innovations of Christopher Ward or the pursuit of high craft by Atelier Wen, discover the shared alternative spirit that fuels these brands as they encroach on the hallowed halls of horological hegemony. Moderated by Zach Kazan, Managing Editor at Worn & Wound, this panel features Robin Tallendier, Founder at Atelier Wen, Michael Pearson, North American Brand Director at Christopher Ward, Celeste Wong, Founder, Designer and Watchmaker at Celeste W...

Introducing the Ancestra, a New Dress Watch From Atelier Wen Worn & Wound
Atelier Wen Jul 29, 2025

Introducing the Ancestra, a New Dress Watch From Atelier Wen

Since 2022, you could be forgiven for thinking of Atelier Wen as “the Perception company.” The brand didn’t start with their popular integrated bracelet sports watch, but as the demand for these types of watches grew, Atelier Wen has done their best to keep the Perception at the forefront of the conversation. They’ve done this through small runs of new dial colors and limited editions with various partners that allow them to play not just with color but the guilloche work that is the Perception’s calling card.  But it was never Atelier Wen’s goal to make the Perception their own version of the Royal Oak, a watch that completely defines the brand to the point that other collections are barely playing second fiddle. The conceit of the brand has always been to celebrate traditional craft techniques through the lens of Chinese culture. Look at their first release, the porcelain dialed Odyssey, alongside the Perception and you begin to see the brand’s vision more clearly. Now, a new collection has been unveiled, that will hopefully continue to broaden the brand’s appeal.  The Ancestra is a rather ambitious dress watch that’s quite complex in its design, but in a somewhat under the radar way. The centerpiece of the watch is the 925 silver dial which incorporates two traditional artistic crafts: hand hammering and grand feu enamel. The dial is produced by Kong Lingjun, a master Chinese enameler. After the dial is hammered, Lingjun gets to work on the enamel pr...

The Polar Dial Search and Rescue Dive Watch – Marathon OSAR-D White Worn & Wound
Marathon Jul 27, 2025

The Polar Dial Search and Rescue Dive Watch – Marathon OSAR-D White

In this video, we take a closer look at the newly released Marathon OSAR-D white dial dive watch. Not only has the dial been updated with a new color, but the details have all been updated and modernized as well giving the watch an entirly new look and feel compared to the more traditional OSAR-D from last year. In this video, we take a closer look at the newly released Marathon OSAR-D white dial dive watch. Not only has the dial been updated with a new color, but the details have all been updated and modernized as well giving the watch an entirly new look and feel compared to the more traditional OSAR-D from last year. The post The Polar Dial Search and Rescue Dive Watch – Marathon OSAR-D White appeared first on Worn & Wound.

Basic Hublot Knowledge - What Every Watch Enthusiast Should Know About The Brand Fratello
Hublot Knowledge - What Every Jul 27, 2025

Basic Hublot Knowledge - What Every Watch Enthusiast Should Know About The Brand

Hublot is easily one of the most controversial brands among watch enthusiasts. Many are quick to judge, but few put in the effort to get to know the company. If that sounds like you, I hope to help you on your way today! This is basic Hublot knowledge - what every watch enthusiast should know […] Visit Basic Hublot Knowledge - What Every Watch Enthusiast Should Know About The Brand to read the full article.

Introducing Some More Watch Madness: The Behrens × Konstantin Chaykin “Ace Of Hearts” In Three Materials Fratello
Behrens × Konstantin Chaykin “Ace Jul 26, 2025

Introducing Some More Watch Madness: The Behrens × Konstantin Chaykin “Ace Of Hearts” In Three Materials

You don’t realize you want it if you can’t imagine it. Luckily, free-spirited watch brands like Konstantin Chaykin and Behrens have enormous imagination. When they collaborate, they reach new levels of watch madness. These two brands worked together for the first time three years ago and have joined forces again to create something that perfectly […] Visit Introducing Some More Watch Madness: The Behrens × Konstantin Chaykin “Ace Of Hearts” In Three Materials to read the full article.

The Zenith Defy Extreme Diver Shadow: The Ultimate Adventure Watch WatchAdvice
Zenith Defy Extreme Diver Shadow Jul 25, 2025

The Zenith Defy Extreme Diver Shadow: The Ultimate Adventure Watch

It’s dark, it’s stealthy, and it’s bold. But it’s a lot of fun! The new Zenith Defy Extreme Diver Shadow is built for those who love some adventure. So we put it to the test… What We Love The muted matte shadow look The lightweight construction The ease of wear for a larger watch What We Don’t Lack of micro-adjust The ‘give’ in the bezel The taper of the bracelet isn’t as balanced as it could be Overall Rating: 8.5 / 10 Value For Money: 8.5/10 Design: 8/10 Wearability: 9/10 Build Quality: 8.5/10 The Zenith Diver dates back to the early 1960s when the Le Locle brand designed and released the Super Sub Sea. But, it wasn’t until 1969 when the Defy Diver was released that Zenith had hit on a good thing. The Defy A3648 was a bold watch, and its design codes echoed those of the time. This watch is what the Zenith Defy Diver Revival is modelled after, which Mario took out for a spin last year. However, Zenith didn’t have a deep diver or saturation dive watch like many others out there. Think of the likes of the Rolex Sea-Dweller and the Omega Planet Ocean. So last year, the brand released a new watch – the Defy Extreme Diver in both blue and black colourways that would recify the gap in the market. It had all the hallmarks of the Zenith Defy range, closely mirroring that of the Defy Skyline, but just a little more bold and robust. So it was no surprise that the brand looked at this watch, along with the A3648 and decided to release a pair of “Shadow” e...

Opinion: The Culture of the Royal Oak Has Overshadowed the Watch Itself Worn & Wound
Audemars Piguet was not Jul 24, 2025

Opinion: The Culture of the Royal Oak Has Overshadowed the Watch Itself

I can remember the exact moment I realized that Audemars Piguet was not the brand for me: I was listening to an episode of Hodinkee Radio in early 2019 featuring an interview with then current AP CEO François-Henry Bennahmias during which he boasted that he does not read books. For whatever skills Bennahmias has as an executive, and whatever objectively nice qualities come through in the watches made under his tenure with the brand, something about this statement immediately turned me off. In the parlance of 2025, you’d say it gave me “the ick.”  Over the last few years, I’ve thought about this moment a lot as integrated bracelet sports watch mania has waxed and waned, and my own taste has solidified somewhat. Back in 2019, my exposure to Royal Oaks was fairly limited. I basically knew what watch media and the burgeoning watch collector’s scene on Instagram told me. And the narrative, by and large, was that these were the crème de la crème of the high end, a watch that every collector should strive to own. In those days, it really was that simple: there were a handful of watches from big brands that seemed to be on everyone’s hit list at one time or another. The Submariner, the Speedmaster, the Royal Oak. It was drilled into my head, and all of our heads, that watches like this – the icons – were worthy of our universal devotion.  I eventually owned both a Speedmaster and a Submariner. Both of which, I’d eventually realize, were not for me for a vari...

[VIDEO] Introducing the Tusenö Supervintage, an Unexpected Dress Watch from Sweden Worn & Wound
Serica echo/neutra Jul 16, 2025

[VIDEO] Introducing the Tusenö Supervintage, an Unexpected Dress Watch from Sweden

At last year’s Windup Watch Fair in New York City, Blake Malin found me on the first day, among throngs of people eagerly crowding around tables looking at countless cool watches, to tell me I had to see the new watch from Tusenö. Tusenö is a Swedish brand that’s been around for about ten years that I mostly associate with pretty good but not overly adventurous sport and tool watches. Some designs lean a bit more elegant, but they are mostly pretty sporty in their personality. They always have very nice details and are executed to a high standard, but they’ve often felt just a bit outside my wheelhouse for one reason or another. So when Blake told me I had to see their new release, which wasn’t yet released but just previewed at the show, I wasn’t quite sure what to expect, and thought maybe he had confused me with Devin.  That, of course, was not the case, and it became immediately clear once I saw the Supervintage in person. This dress watch is a genuinely strange left turn for Tusenö, and if there’s one thing I’m a huge fan of, it’s when a brand challenges themselves, and does something unexpected. I like a big swing, and that’s what the Supervintage feels like. In the same way that Serica, echo/neutra, and other brands have made an impression recently with oddball dress watches, Tusenö is using this genre of watch design as a sandbox for experimentation. This is one of my favorite developments (or “trends,” if you must) in the watch industry ...