SJX Watches
Louis Erard Makes Traditional, Hand-Executed Guilloche Affordable
Although best known for its collaborations with independent watchmakers, Louis Erard is adept at introducing elements of high-end watchmaking in its accessibly-priced watches. The recent Excellence Email Grand Feu offered a grand feu enamel dial for less than 4,000 Swiss francs. Now Louis Erard is moving on to traditional engine turning with the Excellence Guilloché Main. Limited to 99 pieces, the watch features a chequer guilloché dial with an M.C Escher vibe, and an eminently affordable 3,900 Swiss franc price tag. Initial thoughts Consistently offering affordable timepieces that punch way above their price point, Louis Erard is fast becoming one of my favourite watchmakers. The Excellence Guilloché Main affirms my thoughts about the brand. It is an honest representation of a traditional decorative technique, but different. I find the chequer pattern to be even more striking than the standard guilloché patterns like hobnail or barleycorn. Executed to give it perspective, the pattern has a three-dimensional quality that endows the watch with a sense of depth uncommon on dials as wide and flat as this. And, the heat-blued hands add a welcome pop of colour to the otherwise monochrome palette. The simple functions of just hours and minutes allow the chequer guilloché to be admired in its full glory. I particularly like how Louis Erard prints its brand name on the underside crystal instead of the dial, which further enhances the perceived depth of the watch. That...
