Bulgari Drops the Glow-in-the-Dark Aluminium Collab with DJ Steve Aoki
Bulgari has teamed up with Steve Aoki to create the Aluminum Steve Aoki, a funky version of its aluminium-and-rubber watch. Launched in 1998 and then revived last year, the Aluminum is an entry-level, lightweight sports watch that’s been given a subtle but fun twist with the “O” from the American DJ’s signature incorporated into the dial. Born in California – his father founded the popular Japanese restaurant chain Benihana – Steve Aoki is one of the world’s most successful DJs, having collaborated with various musicians from Maluma to BTS. A fixture in the “Top 100” rankings by industry publication DJ Magazine, Mr Aoki also has his own streetwear line, making this collaboration with the Roman jeweller a natural evolution. Initial thoughts A hit upon its revival last year, the Aluminium is cheerful and affordable, while having an easily recognisable Bulgari design. Its design is strong enough that I find it to be one of the most fascinating watches in its price segment, despite the generic movement. The only downside of the Aluminium is the softness of the metal, which means the watch case will show wear more quickly than a steel watch. And careless wear will result in a case that looks very worn. The Aluminum gets better with Steve Aoki collaboration. The DJ’s emblem on the dial is modern, bold, and a perfect match for the spirit of watch. But it’s also discreet – hardly visible during the day at arm’s length – preserving the classic design....
Time+Tide
