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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.
Vero Introduces a Pair of Watches Inspired by the Long History of Smokey Bear, the Iconic National Symbol of Forest Conservation Worn & Wound
Aug 9, 2023

Vero Introduces a Pair of Watches Inspired by the Long History of Smokey Bear, the Iconic National Symbol of Forest Conservation

Here’s a character watch we never saw coming. To celebrate the 79th birthday of Smokey Bear (famous for his “Only you can prevent wildfires” tagline), Vero is releasing a pair of officially licensed Smokey Bear watches. It’s actually a natural partnership for Vero. As a fire prevention mascot, Smokey is well known in the Pacific Northwest, where Vero is based. And Vero’s brand identity very much leans into the culture of love for the outdoors – it’s a huge part of every watch they make, both in terms of the aesthetics (with designs and colors inspired by Vero’s Oregon home) and their robust nature (the Workhorse comes immediately to mind). These new watches have a charm factor that’s just about off the charts if you grew up seeing Smokey on TV warning you about the dangers of forest fires, but they’re also Vero through and through.  First up is the Smokey ‘44 watch, which takes its inspiration from the types of early field style watches that would have been in use the year Smokey made his debut. The dominant feature here is the large cathedral hour hand, paired with Arabic numerals in a distinctive gothic typeface. Vero says this typeface was chosen to match iconic mid century signage found in the US National Parks System. The Smokey ‘44 watch includes the familiar illustration of Smokey (wearing his hat, of course) at the 12:00 position, with “Only You” text right underneath, a reference to his iconic catchphrase.  The Smokey ‘64 is perhaps...

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Summer Shades for the Glashütte Original Seventies Chronograph SJX Watches
Glashütte Original Seventies Chronograph Glashütte Orig... Aug 9, 2023

Summer Shades for the Glashütte Original Seventies Chronograph

Glashütte Original has released the latest variations of its vintage-style sports chronograph, the Seventies Chronograph Panorama Date. First introduced in 2014, the watch is defined by a squarish case, integrated bracelet, and in-house movement. Now the German watch brand has unveiled a limited edition pair that feature matte, lacquered dials in either ochre or grey-blue. Initial thoughts Given the niche appeal of its obviously-retro case, it is unsurprising that the Seventies Chronograph doesn’t receive as much attention as most sports watches derived from that period. It doesn’t quite have the same look of the most popular watches of the 1970s (think sports watches from Patek Philippe and Audemars Piguet). That’s something of a shame considering the excellent, integrated chronograph movement inside. Hopefully, the introduction of brighter dial options will boost its appeal. Certainly, the new dial offerings align with the current trend for coloured dials, particular the dial in light blue that’s much like the shade found in the Rolex Oyster Perpetual collection. This dial update significantly improves the models in terms of visual appeal as it gives the model a more lively appearance compared to earlier versions that had conventional dark, metallic finish dials. Priced at US$14,100 on a rubber strap and US$15,300 on a matching bracelet, the new models cost slightly more than the standard models. But given these are limited editions in colours will not be seen a...

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Hands-on with the Rado DiaStar Original Skeleton WatchAdvice
Rado DiaStar Original Skeleton Pros Aug 8, 2023

Hands-on with the Rado DiaStar Original Skeleton

Pros Unique sapphire crystal The cool Ceramos bezelSkeletonized dial Cons Crown operations can get trickyCombining Square faceted sapphire crystal and Skeleton dial can get busy.Design cues for the DiaStar are not for everyone. Overall Rating: 7.75/10 Value for money: 7.5/10Wearability: 7.5/10Design: 8/10Build quality: 8/10 Rado’s iconic DiaStar model gets another update following last year’s 60th anniversary of the DiaStar edition, getting a case material change from hard metal to Rado CeramosTM and a one of kind Square faceted sapphire crystal. The Rado DiaStar was first introduced in 1962, and what an introduction it was. A milestone for the watch industry, the Rado DiaStar came with a ‘funky’ design and, more importantly, a scratch-proof case. Rado designed the very first DiaStar as a ceramic timepiece with a material called “tungsten carbide”. Although some people may argue that it’s not ceramic, tungsten carbide is considered ceramic, at least by the American Ceramic Society.  This is important because no timepiece at the time of DiaStar’s debut could offer a scratch-proof watch. When it comes to material innovation, the Diastar in ceramic was a breakthrough for the watchmaking industry. In modern times, the use of ceramic on timepieces is a more regular occurrence; however, for the industry as a whole, brands didn’t get on board with this material till around the 1980s. This highlights how far ahead in terms of material expertise and usage Rado wa...

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Pöhlmann-Bresan Premieres with the Prestige SJX Watches
Aug 8, 2023

Pöhlmann-Bresan Premieres with the Prestige

The Prestige from the newly renamed Pöhlmann-Bresan (the brand started life as Junge Uhrmacher) is one of the latest additions to Saxony’s long and storied history as the epicentre of German watchmaking. Based in Dresden, just a short drive from the nation’s horological heart in Glashütte, the Pöhlmann-Bresan workshop is up and running with all of the traditional hand skills one might expect. Remarkably, this has been achieved just ten years after the founders met each other while working with and learning from Marco Lang while he was still at Lang & Heyne. Initial thoughts The watch in question is the perfect showcase for the artisanal techniques mastered by founders Lukas Pöhlmann and Josef Bresan during their careers thus far. Inside is the Pöhlmann-Bresan JU26-01 that was originally designed by LIP and subsequently produced under licence in the Soviet Union as the Pobeda cal. 2608. Pöhlmann-Bresan found this calibre attractive because of its unusual bridge architecture. The JU26-01 before being mounted in the case, showing the depth that has been achieved. Thanks to the central seconds hand wheel being set directly above the centre wheel of the gear train, the bridges are uncommonly high. This double-layered effect means that incredible visual depth can be achieved if the train bridge is appropriately skeletonised, as Messrs Pöhlmann and Bresan have done here. Additionally, the rapidly-moving central seconds wheel acts as a natural and dynamic focal point, a...

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The King Seiko SJE095 takes its dial inspiration from Japan’s national flower Time+Tide
Seiko SJE095 takes Aug 8, 2023

The King Seiko SJE095 takes its dial inspiration from Japan’s national flower

The King Seiko SJE095 highlights a chrysanthemum pattern as Japan’s national flower. The case is based on the original King Seiko from 1965 with an even thinner profile. It’s a limited edition of 600 pieces and will be available from October 2023. Although its return to market focused mainly on recreating vintage models, King Seiko … ContinuedThe post The King Seiko SJE095 takes its dial inspiration from Japan’s national flower appeared first on Time+Tide Watches.

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Now in the Shop: 3 Summer Ready Ceramic Sea Wolves from Zodiac Worn & Wound
Zodiac Typically only used Aug 7, 2023

Now in the Shop: 3 Summer Ready Ceramic Sea Wolves from Zodiac

Typically only used in higher watches, ceramic cases are a luxury not seen in the price range of these offerings from Zodiac. Based on the popular Super Sea Wolf design, these three watches forego their stainless steel cases for a fun and casual white ceramic. Let’s take a closer look at these brand new, summer-ready divers that still retain their tool watch specs even though they’re housed in different case. Typically only used in higher watches, ceramic cases are a luxury not seen in the price range of these offerings from Zodiac. Based on the popular Super Sea Wolf design, these three watches forego their stainless steel cases for a fun and casual white ceramic. Let’s take a closer look at these brand new, summer-ready divers that still retain their tool watch specs even though they’re housed in different case. The post Now in the Shop: 3 Summer Ready Ceramic Sea Wolves from Zodiac appeared first on Worn & Wound.

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How to Do a Limited Edition Tribute the Right Way: Oris and the Hank Aaron Limited Edition Worn & Wound
Oris Aug 7, 2023

How to Do a Limited Edition Tribute the Right Way: Oris and the Hank Aaron Limited Edition

When you see press release after press release hit your inbox, with nearly every news item celebrating an anniversary, or honoring somebody who may or may not have anything at all to do with watches, it’s easy to become cynical. Watch companies, after all, exist in part to make money, and highlighting an association with the past, or a synergy with a partner, is relatively low hanging fruit to get your name, and watch, out there in front of the public, potentially grabbing fresh eyeballs that might not be familiar a brand’s particular story. Some brands navigate these waters with all the tact of a late night infomercial, but others have a knack for doing it gracefully, and authentically, and that was made evident over the course of the multi day launch event around the new Oris Hank Aaron Limited Edition in Atlanta.  One of the first things to know about Oris is that VJ Geronimo, CEO of the Americas for the brand, is a massive baseball fan. I mean, he’s really into it. Find him on Instagram, and you’ll see that his profile picture has him in a Yankees cap, posed in what I assume is the home team’s dugout. Oris Day at Yankee Stadium (and other major league ballparks) is an annual event, and once you experience a game with Oris, it all just kind of makes sense. Baseball is an old fashioned, uniquely American tradition in the same way that watchmaking is loaded with history and predominantly Swiss. In a contemporary context, the things that bind them together are c...

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MICRO MONDAYS: The Arken Alterum is a dive-ready GMT in lightweight titanium Time+Tide
Aug 7, 2023

MICRO MONDAYS: The Arken Alterum is a dive-ready GMT in lightweight titanium

After two years of waiting, fans of the Arken Instrumentum have finally received a followup from the microbrand. At the time, it was one of the best-specced titanium divers around for the money, and the new Arken Alterum has a lot to live up to. Now that titanium has become a lot more prevalent in … ContinuedThe post MICRO MONDAYS: The Arken Alterum is a dive-ready GMT in lightweight titanium appeared first on Time+Tide Watches.

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A Lion’s-Mane Dial for the Grand Seiko Sport Spring Drive SJX Watches
Grand Seiko Sport Spring Drive Aug 7, 2023

A Lion’s-Mane Dial for the Grand Seiko Sport Spring Drive

The Sport case inspired by the Grand Seiko emblem is a fairly new addition to the brand’s stable, having made its debut in 2019 with a trio of limited editions to mark the 20th anniversary of the Spring Drive. Now the distinctive facetted case joins the regular collection with the Sport Spring Drive SBGA481 “Tokyo Lion”. The big and bold case is accompanied by a fresh opaline dial featuring a texture reminiscent of a lion’s mane.  Initial thoughts  Although Grand Seiko historically expended a significant amount of effort in developing its more formal offerings, it more recently extended its efforts towards its Sports line, particularly the “Lion” models with its trademark facetted case. Initially found only on limited editions, this case has now transitioned into a readily-available production model. As with many Grand Seiko watches, sports or not, the Tokyo Lion’s standout feature is the dial, specifically the intricate and abstract textured pattern that complements the zaratsu polishing on the titanium case. The pattern is appealing enough that I hope the brand further iterates on this captivating pattern; though I expect that is a given since Grand Seiko inevitably iterates on successful models and elements. It is worth noting that the Tokyo Lion is fairly oversized at 44.5 mm, like many Grand Seiko Sports models, but given that the case and bracelet are made from titanium, it should feel light and comfortable while on the wrist.  The Tokyo Lion is pric...

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The Longines Museum is on fire! Which three watches should be saved? Time+Tide
Longines Museum Aug 7, 2023

The Longines Museum is on fire! Which three watches should be saved?

The Longines museum in St-Imier showcases the brand’s illustrious history in the form of 500 timepieces, navigational instruments and timekeeping devices. Unfortunately, in this luckily fictitious scenario, the museum is on fire! Daniel Hug, Longines Head of Brand Heritage, can only save three watches before the whole place goes up in smoke. “Oh my God!” … ContinuedThe post The Longines Museum is on fire! Which three watches should be saved? appeared first on Time+Tide Watches.

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The Time+Tide team share 3 watches they are each circling right now Time+Tide
Aug 6, 2023

The Time+Tide team share 3 watches they are each circling right now

If you ask a watch enthusiast, one of the most exciting parts of the hobby is not actually wearing watches. The real excitement stems from circling a watch, considering whether you really want it and, ultimately, hunting it down. Sometimes that journey is far more rewarding than the destination and, as many have expressed, we … ContinuedThe post The Time+Tide team share 3 watches they are each circling right now appeared first on Time+Tide Watches.

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The Rolex Oyster Perpetual lacquer dials continue to attract an A-list crowd – a definitive list Time+Tide
Rolex Oyster Perpetual lacquer dials Aug 6, 2023

The Rolex Oyster Perpetual lacquer dials continue to attract an A-list crowd – a definitive list

Unobtanium. It is a word many collectors use these days, with more and more references fitting this gloomy bill. It sucks to know that when certain brands release new watches, your chances of getting one at retail are quite slim, short of a long buyer’s history or a big dose of luck. So the question … ContinuedThe post The Rolex Oyster Perpetual lacquer dials continue to attract an A-list crowd – a definitive list appeared first on Time+Tide Watches.

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In Praise of Anglage: Exceptional Hand-Finished Anglage is Difficult, Slow, and Expensive so the Big Brands have Given Up and Few Seem to Have Noticed (or Seem to Care): Thank God for the Indies! – Reprise Quill & Pad
Aug 6, 2023

In Praise of Anglage: Exceptional Hand-Finished Anglage is Difficult, Slow, and Expensive so the Big Brands have Given Up and Few Seem to Have Noticed (or Seem to Care): Thank God for the Indies! – Reprise

Big brands are now making beautiful, reliable, and relatively accurate “traditional” mechanical watches, but the handcrafted work many of us value is disappearing. Highly skilled watchmakers and artisans are rare and expensive: there just aren’t enough of them available to churn out the large quantity of nice watches now being sold. And why bother when nobody seems to have noticed?

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Grand Seiko Manufacture Tour Part 3: The Seiko House Ginza (Wako Main Building) Time+Tide
Grand Seiko Manufacture Tour Part 3 Aug 6, 2023

Grand Seiko Manufacture Tour Part 3: The Seiko House Ginza (Wako Main Building)

So. I have detailed the first stop of my trip to Japan with Grand Seiko at the Grand Seiko Studio Shizukuishi – the home of all things 9S mechanical. Then we returned back to Ginza from Morioka, and swung by the Seiko Museum Ginza to get intimate with the history of the corporation and the … ContinuedThe post Grand Seiko Manufacture Tour Part 3: The Seiko House Ginza (Wako Main Building) appeared first on Time+Tide Watches.

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Watches, Stories, & Gear: The 2024 Toyota Land Cruiser has Finally Arrived, an Equally Drool Worthy Special Edition Porsche, & Building your Very Own Mars Rover Perseverance Worn & Wound
Aug 5, 2023

Watches, Stories, & Gear: The 2024 Toyota Land Cruiser has Finally Arrived, an Equally Drool Worthy Special Edition Porsche, & Building your Very Own Mars Rover Perseverance

“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. Share your story ideas or interesting finds with us by emailing tcalara@wornandwound.com Header Image Via: Toyota The 2024 Toyota Land Cruiser Is Finally Revealed Via Toyota The Land Cruiser has come a long way since the 40 series was introduced in the United States. The boxy profile, fold-down windshield and rear jump seats screamed adventure and would continue to embody that very spirit, albeit with more creature comforts with the later 200 series, which would be the last of the beloved truck we’d see here stateside. Well, after three years of rumors, teasers and much anticipation here on WSG, the Land Cruiser has finally returned with an all new 2024 model that blends its reputation for ruggedness and exploration with an array of modern day upgrades. Via Toyota Compared to the 200 series, there seems to be a return to form that embraces the boxier outline seen in more vintage models. The 2024 Land Cruiser flexes its muscles in all the right places with a pronounced hood that angles down into the flared out front fenders. The body framing around the windshield appears to be closer to perpendicular to the ground, squaring off the body’s top half and the rear does ...

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A Question of Time: 10 questions with the Time+Tide team – D.C. Hannay Time+Tide
Aug 5, 2023

A Question of Time: 10 questions with the Time+Tide team – D.C. Hannay

Editor’s Note: What makes the Time+Tide team tick? That’s what we want to try and uncover in this new series that will turn the spotlight on the horological preference, quirks and prejudices of our teams of contributors and editors. This week, American contributor D.C. takes the hot-seat. When did you first become interested in watches? … ContinuedThe post A Question of Time: 10 questions with the Time+Tide team – D.C. Hannay appeared first on Time+Tide Watches.

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WHAT IF… Casio made the gold G-Shock a (more) regular thing? Time+Tide
Casio made Aug 5, 2023

WHAT IF… Casio made the gold G-Shock a (more) regular thing?

The WHAT IF…? idea is a versatile one, concerned with wishful thinking, hopes of market-changing releases, and nostalgic pleas. Sometimes, however, it might as well be called WHY NOT…?, and this is the case today. In a recent writers’ meeting, there was discussion of G-Shock, and more particularly the proposition of a solid gold one, … ContinuedThe post WHAT IF… Casio made the gold G-Shock a (more) regular thing? appeared first on Time+Tide Watches.

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Review: the Zenith Defy Skyline in Black Ceramic Worn & Wound
Zenith Defy Skyline Aug 4, 2023

Review: the Zenith Defy Skyline in Black Ceramic

For fans of the Zenith Defy, it’s practically impossible not to compare the new Skyline models to the now retired Classic references. As a self described Defy fan, I’ve found myself doing this on a routine basis whenever I get a chance to handle a newer reference. I’ve long held that the Defy, over the years, is pound for pound the very best sports watch line out there. The watches in this collection are adventurous in their design, inherently robust, and naturally distinctive in a sea of sports watches that kind of all look alike. From the very beginning, the Defy has been a trailblazer, something truly unique, but frequently overlooked in favor of watches that it clearly influenced along the way.  Zenith’s release strategy with the Defy almost begs for comparison between generations. The Defy Classic, after being issued in titanium with both solid and skeletonized dials, was made in a trio of ceramic models (black, white, and blue) with skeletonized dials. Similarly, the Skyline was introduced in steel first, was eventually given a skeletonized dial, and finally at this year’s Watches & Wonders we got a ceramic version on a full ceramic bracelet, with both the star motif dial seen here, and a skeletonized version similar to the one reviewed earlier this year by Blake right here. No colored ceramic Defy Skylines have been released yet, but it’s easy to see the similarities between Defy generations. There definitely appears to be a roadmap. And yet, after spen...

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The Sportiest Nomos Gets an Update with a New Size and Two New Dial Colors Worn & Wound
Nomos Gets Aug 4, 2023

The Sportiest Nomos Gets an Update with a New Size and Two New Dial Colors

Any watch enthusiast who has been around the corner once or twice has no doubt discovered Nomos, Germany’s worst-kept secret in distinctive design and excellent quality and finishing for its price. Nomos’ unapologetically Bauhaus-inspired aesthetic may not be for everyone, but it’s easy to admire how far this Glashütte-based watchmaker has come in just over three decades. Today we look at the Nomos Ahoi Neomatik 38, a watch that is new inside and out. The Ahoi is the sportiest line in the catalog, which admittedly isn’t saying much. But it does have crown guards and 200m of water resistance, considered by Nomos as “suitable for diving.” To that end, the winding stem features a red ring that is only visible when the crown is unscrewed, a reminder that full water resistance is only guaranteed when the crown is entirely secure. The case is pleasantly thin at 9.9mm thanks to a new movement – more on that in a moment. And the lug-to-lug distance has been reduced to 48.7mm, compared to 51mm on the standard Ahoi. Other nice details include a contrasting orange second hand, double-sided anti-reflective coating on the domed crystal, and a waterproof textile strap suitable for diving. Inside, the new Ahoi is powered by the DUW 6101 for the first time. Developed by Nomos and introduced in 2018 with the Neomatik line, this caliber is both beauty and brains. The rotor and bridges get some love with ribbing polish and perlage, and the movement utilizes Nomos’ re-imagine...

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Adding Some Vintage Style With The Panerai Radiomir Tre Giorni WatchAdvice
Panerai Radiomir Tre Giorni Aug 4, 2023

Adding Some Vintage Style With The Panerai Radiomir Tre Giorni

The chance to experience the latest 3 day Radiomir from Panerai was too hard to pass up. But how did it hold up, especially comparing it to the 8 Giorni I road-tested a month or so ago? What We Love Vintage styled design aestheticSlim case profile sits flush to the wristTextured dial and aged lumed numerals What We Don’t Thick strap is a little chunkyNo see through caseback3 Day Manual Winding Overall Rating: 8.875/10 Value for money: 9/10Wearability: 9/10Design: 8.5/10Build quality: 9/10 Back in June, I was able to experience the new Panerai Radiomir 8 Giorni that the brand released for Watches and Wonders this year. I was immediately drawn to the distressed look of the eSteel and the blue smoked and textured dial. Check out my review of it here for the full details. So when the opportunity came up to wear the Tre Giorni (three day) version for a couple of weeks, and be able to compare directly to the 8 Days variant, I jumped at the chance. And what better place to photograph a watch with nautical and Navy roots than down by the bay and marina! Seemed fitting to take a naval inspired watch to the marina for some photos First Impressions Now, the differences between the Tre Giorni and the Otto Giorni are not huge, and other than the movement’s power reserve, it’s basically aesthetics. But then the look of a watch is a major factor when it comes to what you choose. It either looks good and resonates with you, or it doesn’t. The first impression of the Tre Giorni is ...

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Now In The Shop: Track Multiple Time Zones With New GMT’s From Seiko Worn & Wound
Seiko One Aug 3, 2023

Now In The Shop: Track Multiple Time Zones With New GMT’s From Seiko

One of the most satisfying feelings as a watch enthusiast is setting your watch to a new time zone during travel. What could be better than that? Having a dedicated hand to track another timezone, of course. Watches with GMT functionality are both fun and useful, especially during travel. Of course you can also use the feature to track the other team you work with on the opposite coast, but let’s keep it fun. Today in the shop, we’re happy to bring three new Seiko GMT watches into the mix. The SSK011 and SSK009 are both in the Presage family of watches, while the SFK003 is a fully dive-capable Prospex. Let’s take a closer look. One of the most satisfying feelings as a watch enthusiast is setting your watch to a new time zone during travel. What could be better than that? Having a dedicated hand to track another timezone, of course. Watches with GMT functionality are both fun and useful, especially during travel. Of course you can also use the feature to track the other team you work with on the opposite coast, but let’s keep it fun. Today in the shop, we’re happy to bring three new Seiko GMT watches into the mix. The SSK011 and SSK009 are both in the Presage family of watches, while the SFK003 is a fully dive-capable Prospex. Let’s take a closer look. The post Now In The Shop: Track Multiple Time Zones With New GMT’s From Seiko appeared first on Worn & Wound.

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[VIDEO] Review: The New TAG Heuer Skipper Carrera Worn & Wound
TAG Heuer Skipper Carrera TAG Heuer’s Aug 3, 2023

[VIDEO] Review: The New TAG Heuer Skipper Carrera

TAG Heuer’s iconic racing chronograph, the Carrera, is celebrating its 60th anniversary this year, and is taking full advantage of the opportunity to revamp parts of the collection and introduce some special editions along the way. Earlier this year we saw the release of a new ‘glassbox’ style 39mm Carrera released, within a collection of 5 new references. But there was another one waiting in the wings, which finally saw release last month, a new Skipper Carrera which brings the now familiar colorway to the slick modern chassis. It works just as well as you might expect, and best of all, it joins the collection as a regular production model. It is through this watch that we’ll be taking a closer look at the new Carrera collection as a whole, with special attention to the unique details that make the Skipper, well, the Skipper.  The new Carrera represents the second generation of the modern 39mm glassbox design, which was first launched in 2015 with the Caliber 18 Telemeter. There have been 8 separate, limited edition variations on that original glassbox design in the intervening years, and this new generation marks the first time that it will see full, non-limited production since that initial example back in 2015. This style of crystal, which domes sharply at the edge of the case, is meant to mimic the original plastic crystal of early Carrera watches of the ‘60s. It wasn’t without fault, however, and the latest generation brings a creative solution to the ta...

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We asked Chat GPT to review the Doxa SUB 300 in the voice of Matthew McConaughey Time+Tide
Rolex Submariner Well Aug 3, 2023

We asked Chat GPT to review the Doxa SUB 300 in the voice of Matthew McConaughey

Once upon a time, when Chat GPT made its debut and artificial intelligence became a point of mainstream discussion, we decided to let former president of the USA Donald Trump take a stab at writing a review of the Rolex Submariner. Well, an artificial intelligence pretending to be Trump that is. We do not have … ContinuedThe post We asked Chat GPT to review the Doxa SUB 300 in the voice of Matthew McConaughey appeared first on Time+Tide Watches.

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Singer Reimagined Streamlines the Clever Central Chronograph SJX Watches
Aug 3, 2023

Singer Reimagined Streamlines the Clever Central Chronograph

The watchmaking arm of vintage Porsche rebuilder Singer, Singer Reimagined has just taken the covers off the 1969 collection, a pair of watches that reimagine (no pun intended) the brand’s trademark central chronograph, the 1969 Chronograph and the simpler 1969 Timer. Like the brand’s prior models, the 1969 duo are vintage inspired and share the familiar cushion-shaped case and inventive Agenhor movement. But they are now smaller and more wearable, and in a first for the brand, are fitted to a matching bracelet. Initial thoughts In choosing 1969 as the inspiration for the brand’s latest series of watches, founder Marco Borraccino has selected a platform that allowed him both a historical connection to the past and an aesthetic palette from which to draw. The idea is particularly clever for a young brand with no heritage of its own. Choosing instead to focus on the industry-wide heritage for the brand’s most central complication is something of a sideways masterstroke. Pleasingly, the brand communication has refrained from laying it on too thick in this regard, so we can enjoy the pieces for what they are without the story getting in the way of the facts. To me, these two pieces are a welcome addition to the catalogue. I’m never one to ignore an uptick in wearability and this certainly offers it. Achieving this without sacrificing any of the brand’s aesthetic cues is a job well done. While there is a massive drop-off in functionality from the Chronograph to the ...

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